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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (July 11, 1963)
THURSDAY, JULY 11. 1963 PIGGLY WIGGLY mmm PIGGLY WIGGLY 1 'Kegative Panic' Cause of High Fatalities By ROBERT J. SERLING Washington IUPD Twenty passengers died a few years ago when an airliner crashed on takeoff. The imoart fnrr-e wa ii jji w Armour Star Tender Smoked Picnics Armour Star tender, smoked pork shoulder picnics at a special low price at Piggly Wiggly this week-nd. V ! ' U) J UJ J9 I SATURDAY - jT) ) I p lb J ; I 8,ue O Brand lS ""a! IMew Whhei r.:i;:; (0 jcf Win $100.00 Ask for your free entry in Piggly Wiggly's cash give away contest . . . new drawing each Saturday. LAST WEEK'S WINNER: Olen Shields, 813 Grant St., Medford, Oregon on Carnival Iced Milk Wag Frozen Dog Food Dessert I?'5" Ha, AQt i tint W Gallon Swift'ning 49 Swift's shortening for better bk ' ing. 3-lb. tin Y7 Chase & Sanborn -2-lb- Tin 97 ' tin Maxwell House INSTANT COFFEE ,, 89c Gerber's strained fruit and vegetable varieties. Gulf Belle 412-OZ. jars Cocktail Shrimp 33ti" 79c Powder Room Facial Tissues 22245c Regular 69c Crest Toothpaste STL. 59c Regular 49c Rufflet Potato Chips P.ckag, 59c Sunshine Krispy Crackers lb. pkg. 29c Hunt's ITAMPy ISTAMPsJ r.neiLN IsTAMPwJ m Coconut Ban Sunshine Cookies ..13-oz. pkg. 39c 39c White Potatoes Mjrshmillow Peanuts CiimaLiH A AaM Jlf OUIIdlllllC UdllUT 14-01. pkg. Far Automatic Washers C-20 Detergent 4-lb. pkg. 79c Granulated Borene Soap thrift size pkg. 59c GIRARD'S SELECT PITTED OLIVES 3 100 tins No. 300 tins Plus S&H Green Sumps ISTAMPy JTTAMP IBTAMPU IftTAMPkl JfVrAt!j Km m relatively mild. Fire broke uui. uui me names am not spread so quickly that evacu a t i o n was imnnssihle in : fact, there were 81 survivors. And the cabin itself remained .: intact. Yet Investigators discov ered that of the 20 who died from burns and smoke in halation, six wprp fnunri still strapped in their seats and nine more were sitting near a workable emergency win dow exit that no one tvpn tried to open! This accident and others have eiven the airlines stark- evidence that many passen-. gcrs literally freeze In an emergency. Probably the . most innncentlv misleaHin0 quote from those who walk away from a crippled air- liner Is tneir Insistence that "there was no panic." .E. J. Bureeraf. one of Unit. ed Air Lines' top instructors in emergency procedures, commented on this in a re cent lecture tn a stewardess safety meeting in Chicago, Real Panic' "In actual testtmonv eiven at civil aeronautics board hearings on accidents of the survivable type," Burggraf said, "you will hear time aft er time that 'there was no panic.' They are wrong. There was panic, a real dead ly type of panic. Bureeraf said rpartinn tn a sudden, frightening emer gency frequently results In a passenger being completely lmmoDiuzed By fear. In their own stewardess training course, United's instructors reier to this as "negative panic." Bureeraf said llnilprf has evidence that about 85 per cent of the passengers in volved in an emergency, such as a crash landing, will react negatively and will do noth Ing to Insure their own safe ty. He emphasized that this was not a matter of cowar dice. "It's hard for many crew members to comprehend, for they find it hard to believe that the human desire for survival docs not drive these people to a more positive type of panic," he said. "But remember that oasseneera for the most part are In com Dlctelv unfamiliar and stranae surroundlnes in a ve hicle where exit doors and Windows do not onnrate in thp rnnvpntinnal wav anI in most cases thev are aware nt only one way out the way ' they came In!" Bureraff's lecture wax He. livereri tn ahnnf 90 stpuarrf. esses from various airlines- delegates to the annual safe, ty forum of the air line pi lots association. The nnlnt ha. was making was that the need for strict, thorough and even ruthless emergency training for cabin attendants Is greater today than ever before. Tough Course United, for example, ipends nearly five full days on emergency procedures durine a stewardess, r-nnrse . and requires a grade of at least BO to be achieved In three dally quizzes plus one final examination. Airlines like TWA, American, Delta and others have similar re quirements. There are three reasnns for the airlines' concern over cabin safety. One Is the "ne gative panic." The second is the hieh-densitv seatine nn modern airliners where aisles are narrower, seats closer together and swift evacuation can involve as many as 100 persons. The third is that there is arlvanra warning of trouble In only one out of seven survivahle accidents. The airliners are eneasr! also in research aimed at making the cabins themselvs more survivable in a low. speed crash This involves better lighting of emergency exits, de-lethalization of cer tain equipment like meal trays, and improved evacua tion equipment such as a new type of collapsible es cape pole that resembles a fireman's pole when it un folds. The greatest safety break through, of course, will come when some way Is found to prevent fire on impact. Fire still is responsible for about 90 per cent of the fatalities in commercial aviation accidents. Puerto Rico with 544 per sons per square mile is about 4.000 times more densely pop ulated than Alaska. American women are bene ficiaries of 80 per cent of all life insurance policies, the Na ttonal Consumer Finance as sociation reports.
