Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Aug. 20, 1952)
SIX MEDFORD (OREGON) MAIL TRIBUNE Wednesday, August 20, 1952 Softened Textures Create Fashion News for Fabrics Featured for New Season Young fashions, featured for Fall, are designed to make the most of a "Teen's femininity. For they have a soft, natural look. Exciting, textured fabrics have a downy feeling. Skirts are neither ultra full nor pencil straight, but a flattering and ex tremely wearable midway point between the two. Lower waist lines and the midriff molding Empire influence are both im portant, and can be seen in teen suits, dresses and separates. The dress, with the wander ing waistline, the "middy dress," is forward in the teen Fall fashion scene. There are one and two-piece versions, all with gently eased skirts, that may be pleated all around or gored to achieve the proper feminine effect. And most are dressed up with big bows and collars without which no true middy dress is complete. There are costume dresses, ev ery one with decidedly feminine details. These might include skirt and blouse ensembles top ped by little close fitting Spenc er jackets with a gay toreador air, or extravagant decollete dresses complemented by figure molding jackets in a casual woolen making the costume ap propriate ' for daytime or eve ning. New Jumpers Other costume dresses look like Tyrolean jumpers complete with laced corselets, and still others are milkmaid style, pret ty as can be with many ruffles and petticoats. The slim fitting princess sil houette, ever a youthful favor ite, is making its appearance once more for Fall '52. This time; it has a definite suggestion of the Empire look's molded midriff. This might be simulated rather than actual with a little separate jacket, an outline of cording or the use of contrast ing fabrics to achieve the de sired effect. Fabrics and colors, featured for teens' Fall separates, have all been designed to make mix ing and matching simpler than ever. Any number of wardrobe effects, for example, can be had from a jacket and weskit. For, this season, they can be had in both a patterned and plain fabric or even reversible to a completely different color, pat tern and fabric. Little Spencers Newest, are the jackets with the look of a pullover shirt. Lit tle Spencer jackets, favored by shorter teen-agers, come in glamorous nubby fabrics. And ever-all, belts and pocket treat ments, like the Martingale belt which is placed high in back and patch pockets set at hem lines, give the classic jacket a new appearance. Baby turtlenecks, button down boy-collars and side slash es are all popular for teen shirts, while feminine tucking and stitching lend a dressmaker touch to new blouses. Predicted for great popularity with the teen set, this Fall, are the jumpers that look just like sleeveless dresses. These are de signed with sweater tops, stitch ing effects, novel pockets and baby turtlenecks. A completely new and femin ine look has also been given to coats, featured for teens, this Fall. Take the fitted coat, for ex ample. It is available in every thing from furry fleeces to gen tle, curly poodle cloths and is designed to place pretty accent on a young figure, with a nip-ped-in waist, big face-framing collar and whirling wide skirt; In some instances, buttons curve around to outline the sil houette of the princess coat. And sleeves are slightly rounded with cuffs that turn.back to re veal a contrast irr fabric and color to the coat itself. The straighter coat, with a modified . flare, that looks like the box and flare coat all in one. promises to make news in the more casual teen coat styles. Some versions of this coat have fullness concentrated at the sides only. Collars may be versa tile button-back tabs, scarf ties or elegant cord outlines. And linings, too, are bright and new and may be seen in vividly hued textured fabrics or gaily pat terned smooth fabrics. Lavish Trims Spark Newest Collections Of Fall Fashions Very much the high style point of the current Fall collections are the lavish trims that spark and dramatize the newest fash ions. Accents of braid and velvet, lavish embroidery of beads and sequins, and other distinctive decorative touches are noted throughout the fashion scene. In some cases, trimmings are used to delineate a silhouette, particularly when the waistline or bodice is important. Beaded sheaths, an imported decorative note from Paris, is a bright example of the current trend. Braids, fringes and jets are used extensively in the day-time collections, while irridescent beads, sequins, metallic embroid eries, glitter and jet, too, ani mate and sparkle the after-five scene. Intricate beading and beaded effects enhance such fabrics as wool: on jerseys and crepes knits and pile fabrics. Jet accents all types of wear ables, from daytime sweaters to evening clothes. Either used as embroidery or fringe trims, it is a lavish touch reminiscent of earlier, more opulent days. More sparkle is achieved by the use of jeweled embroidery: rhinestane and pearls aTe used quite extensively on dress-up frocks. Braids and fringes come into importance on the day time dress and suit scene and are seen oc casionally on dressy coats. Velvet and lace continue to be the favorite choices for deco rative effects, and velvet is used to enhance everything from tweeds to taffeta. I 1 L SMART FALL FASHION made from a Butterick pattern in Bar bet cotton jersey. Geometric jacquard pattern combining red and black heather. Fabric is washable. Big Glove Choice Bold and Subdued A larger variety of glove styles, in both classic and novel ty designs for dress and business or leisure hours, promise to be on hand for men, this Fall. Leather gloves, like capeskin, goatskin and pigskin will all be available, as well as colorful wo ven gloves and new nylon styles. New in gloves is a nylon model that comes with an inner glove of wool. This can be worn all-in-one for extra warmth or used as two individual pairs of gloves. Interesting, too, are heavy leath er gloves with colorful wool cuffs and other leather styles that have crocheted inserts be tween the fingers. NEW IDEA Excitingly new are stoles cre ated to be worn as originally in tended or wrapped around the waist, cummerbund fashion. New Cosmetics See For New Fall Modes New fashions for fall can pre sent an incomplete, even a jar ringnnharmonious picture, if the cosmetics worn with them have not been selected as carefully as the clothes themselves. This means that make-up shades should be those originated espec ially to blend with the new sea son's colors. Since foundations, to be most effective, should be selected to enhance only natural complexion coloring, it is the lipstick that will do the biggest job of offer ing a good fashion, as well as a self-flattering contrast to the cos tume. Here are a few suggestions of lipstick shades to choose for con trasting, or blending with new fall fashion colors. Fashion's new deep shades in the blue, green, or grey family all call for a clear blue-red lip stick color. Dark reds, medium blues, blue green and the many golden browns, on hand this sea son will be effective with a dark red lipstick. Yellows, orange-reds and browns in costume colors usually call for a coral lipstick shade with the bright reds, mustard tones, greens and russet shades might be contrasted with a clear orange-red lipstick.- A true red lipstick could be se lected for teaming with dark reds, blue, dark greys, beige and brown costumes. And a rosy blue red lipstick could be used with costumes ' featuring electric shades of blue. fete? -oii Knit Fall Fashions Market! by Versatility A McCALL JIFFY Pattern fash ioned of Barbet heather cotton jersey. The fabric is nylonized and takes to suds beautifully for easy upkeep, 54 in. wide. New Fall colors. Coat Dress Styled To Go Everywhere The coat style takes over, this fall, as the important wardrobe basic. For whether this dress is se lected in a dressy faille fabric or in a more casual tweed, whether it's selected with a full or slim skirt, short or long sleeves, it can be accessorized to meet any oc cation with smart good looks. A jaunty, colorful kerchief at the neckline or a glittering rhine stone pin at the belt will dress the coat frock up or down as the occasion requires. Casual or Gay Knits at Hand Knitted gloves and mitts, pre sented for Fall and Winter '52, are no longer relegated to sports occasions, but are now styled for both casual and dress-up wear. New fashion textures are fea tured on many new knitted styles. And there are colorful details galore that include every thing from cute sayings woven right into the mitts to decorative motifs of rhinestones and pearls on gloves. One knitted pair of mitts, for example, has "Warm Heart" and "Cold Hands" woven into the back of each mitt with bright red hearts around the wrist. A pair of knitted gloves is ultra glamorous with metallic gold cuffs and glittering rows of rhinestones on the black back of each glove. SOFT AND LONG Hair styles for Fall are longer and more softly fashioned with emphasis on gentle waves. The textured look of Fall 52's fashion fabrics, almost a "natu ral" for knitted designs, is a fea ture news point for the new sea son's creations along with newly popular middy lines and knitted ensembles that come in two ver satile parts. Feather-light, lacy textures, ribs that widen gradually, tight ly woven surface stitching and nubby chenilles are all used to achieve the softened textures of the season. Middy lines, in new knit fash ions, are reflected in overblouse styles, that often are belted, as well as classic middy-top pat terns. One style, for example, has a torso middy top with a small turtle neck and an easy going four-gore skirt. Newest ensembles mean added versatility for fall wardrobes, for tops and jackets of these knitted styles can often be teamed with other skirts or worn over con trasting tops. Typical instances are middy tops, cardigan jackets, overblouses and slim fitting tuck-in tops. The scientific name for the common dog is canis familiaris. A girafffe can run at mora than 30 miles an hour. Limited Time' Only.,. a a- yH OTT ! PRIZE PACKAGE LEAR AH C E y HARRIETSHL'SBARD 0 I IN ADVANCE OF A NEW DRESS -V SI tlIlFLIimi'CiA O-'" rrt t,v" """" : . i STOCK UP NOW ON THESE FAMOUS AYER QUALITY CREAMS AND LOTIONS luxuria Cream tuxurio Skin Lotion .JEX-? re9- ' 00 now -7 Specie! Skin Creom re9- 1 25 now ,85 Beautifying Face Cream VjffT4 reg. 1.25 now .83 Ayer Dry "f" iff OiiX'" re9- 1 00 now ,67 luxuria Face Powder ft.nr.Trac.l reg. 1.25 now .83 Western Thrift 30 N. Central Dial 2-2874 Misses1 Sub-Teen Autumn Fashions Show Versatility Miss Sub-Teen is adop'ting the Middy Silhouette for her very own, this Fall. For dresses, suits and coats, created for this young lady, all reflect this excitingly new fashion feature, with many designs also offering her a wealth of versatility. Take middy dresses, for ex ample. They are designed in styles for party going or going back to school. One party dress emphasizes the middy line with a long, slim torso that ends in a self-fabric band around the hips. Typical of the school day mid dy dresses is the one with a two piece outlook. It has a big bow and collared blouse-like top and a trimly pleated skirt. Still an other middy dress type comes with an extra overblouse, that has the exact appearance of a middy. The Sub-Teen's suits often achieve a middy silhouette with a tiny Spencer jacket topping a skirt that's smooth to the hips before it flares out. In other in stances, suits have long boxy jackets, styled with a minimum of details, that team with tap ered skirts to provide a middy silhouette. Although the Sub-Teen's coats also take on middy lines, they are offered as well in a number of other pretty designs. One example of the middy eoat, created for younger girls, is molded from the shoulders to well below the waist where the middy silhouette is accented by an all-around band. The skirt of the coat is youthfully flared. Other coats, in newly popular fitted styles, might have two belts, one for nipping-in each side of the waist. They might have buttons that curve with a grown-up air, and in any of these instances, the lining might be a brightly colored contrast to the outside of the coat. The towers of the Golden Gate bridge at San Francisco are 746 feet high. WE WELCOME TWO OPEATORS OF HIGH STANDING RUTH SHAMA THORA PRICE Ex-Manager Rogue River Ex-Manager Phoenix, Arizona To Join Our Staff Proven to Be Among the Finest In Our Profession LUCILLE LENEGLE MARGE BEVEL ALPHA McCLURE Those Who Patronize Us Know Our Ability in the Field of Beauty Culture Rolland's Studio of Beauty 24 South Grape Dial 2-5020 FREDDA E. DAVISON, Managing Owner CD OB I' siew f asMomi-plaf e pSaMs im wlhiM - skilled styles f of Mg mill Mttle sisters Round, around and around they go dresses with gathers and pleats galore for the extra skirt lilt young daughters love. See them in new gingham plaids, woven just for Suzy Brooks by the country's leading mills. You've never seen better-behaved tubbables, cottons so easy to care for, dresses so beautifully detailed. Come now and have first choice of the gay styles and colors. They're exclusive with us in Medford Little Sister Sizes 3 to 6X 4.98 Big Sister Sizes 7 to 14 5.98 Such Smart Fall Shoes at Such GREAT SAVINGS! 'RobinHood Shoes for Boys and Girls A No need to pay a penny more than Robin Hood's marvelously thrifty price for fine fall shoes, mother! We can fit out your youngsters for the season at sav ings you can't afford to ignore! Plenty of variety in styles, won derful fit, long wear . . . they all add up to incomparable Robin Hood value. Bring the family in for theirs todayl Guaranteed by v , ' V yi Good Honsekeeping ) CAREFREE COTTONS by DAN RIVER, J. P. STEVENS and GA1EY & LORD. They resist soiling and wrinkling wash without shrinking or fading no starch needed . . . f ast-drying, easy to iron, resist mildew. FEATURED IN AUGUST GOOD HOUSEKEEPING Leon's T0TS-70-T 105 EAST MAIN - MEDFORD