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About Vernonia eagle. (Vernonia, Or.) 1922-1974 | View Entire Issue (Dec. 11, 1925)
VERNONIA EAGL^ x ft ■ '■* • •" •—- » I - >11—— cutter over the deep snow baat.the auto-trip of 1925. Christmas is alwavs chant» ng and (to adults) nevei for Lincolns Jay f?”1* Candy Kitchen makeJ t; • * 174 the better. ------ «------ Not a vacant house in Vernon ia! Buy this block with 12 lota for 1000 and build a flock of houses, they will all be taken before they cun be finished. East side fine lo cation. See G. C. Olsen, Vernonia Realty—Adv. 1781 ---------- *----------- Baker—Daddy Lode Copper Co., will prospect for six months on promising copper property, We make .fresh chocolates every ---------- o---------- EAGLE VERI\OIN1A Issued Even’ Friday -:- $2 per year in Advance Entered as Second C ass Mutter, August 4, 1922 at the Post Office at Vernonia, Oregon, under the , Act of March 3, 1879 Paul Robinson, •.Editor and Owner See O. baust about building you a good home. 174 The truth is that the merchants of Rainier is propor tionately in the same position relatively to newspaper ad vertising as the Portland store. He pays the same propor They offer greater performance, beauty anil greater dollar tion of price as regards circulation, with the added ad greater for dollar value—that is the Chrys vantage that his advertising is printed in the home pa ler Foor—Ask your homo dealar—• 164 Wrench Garage. per, every page of which is read, and every'ad of which The Monkey --------- ♦--------- is seen and studied. He does not have to pay for circula Try an Eagel Want Ad. tion that gives but a glance and often not even that, to the ads. His ad, if he used it as consistently, steadily and carefully as the Portland business houses do, will bring ; Mistletoe IPisdom :; him the same proportion of business as the ads used by Bq Violet Alloqn Storeq, the big stores of Portland, who ’’can afford” to advertise. Of course these big stores can afford to advertise. And their primary reason for advertising is because they can E CHANCED I o »py a bunch of green* That hung above his head. not afford not to. Not a leading store in Portland would And H than he looked .it her askance, think of doing business for a week at a time without ad-! •IVhat is that thing?” he Mid. blushed and shook her learned locha vertising. Their success depends upon the efficiency witii She And turned her face aside which they “sell” their business to the public even before ”Oh. that is very interestinql" She rapidly replied. the public reaches their store. These big stores take their '*The druids used Io hunt for it advertising seriously; they are not in the Oregonian.or To keep their souls from strife sometimes they mould cut it do Joui nal or Telegram in order to keep these papers in Port And Vith silver bladed knife. land. It is no secret that one of the biggest advertiser? in And one time Baldir of the None, legend tells us so. Portland is not on the friendliest terms with one of the Vas Or shot unth arrows of it so Some fear the mistletoe.” big papers there. But he needs that paper, and far from •"The Step out a bit advertising to support it, he uses its space as a means of I'm Mistletoe? not afraid of this you what I know of it" promoting his own business—let the paper go- hang, but Hl He tell told her with a kiss, give him his advertising space. One of the underlying secrets for the popularity and success of the chain scores is that they consistently and persistently advertise. Not by fits and starts, but by a J. M. CLARK campaign which never ends, and which is provided with a budget that is planned for a year in advance. The 20th Real Estate Insurance Century stores, Piggly Wiggly, Skaggs, J. C. Penney com Notary Public pany, in fact, none of the chain stores that have built up Farm and City property for a national business would th nk of doing business without sale. List your property devoting a definite sum and careful study to their adver with me I get reults. tising. He who would point to them as examples of those who can afford to advertise should also take cognizance of the fact that the reason why they can afford it is be cause they do advertise.— Rainier Review. -------- o-------- ADVERTISING CUTS PRICES -«I Mon/raal Fanly Harald Learning to skate causes many a man’s downfall. -------- o-------- Think of the money we sa\ •? every year on fly-swatters! -------- o-------- Th evalue of a kiss depends upon the law of supply and demand. -------- o-------- There is more parking space around a library than around a movie. -------------- 0-------------- Only a few more months un il bathing girls will be back on magazine covers. -------- o-------- It is easy to figure w hat you should have said after it is too late to say it. -------- o-------- The Capitol at Washingto i covers 362,000 square feet and no telling how many square heads. • . ---------- o---------- The vital and telling phrases coined day by day are soo nincorporated in our slanguage ---------- c>---------- If you are worried, just think of the money you save this season by strawberries being out of season.\ -------- o-------- Character is made by the things you stand for; reputa tion is made by the things you fall for. ■ ¡ --------- ♦--------- Harrisburg—S. p. P. and Harold Shutt buy and will publish “Harris burg Bulletin.’* --------- ♦--------- A good many husbands are get ting shot by their wives these days. But you’ll notice none of them are the one who helps wash the dishes. • The nmall adva. get reaulta. ------ +------ 15 acres of the finest view of Vernonia and valley. Subdivided in* to acre tract« an<j make aome easy money. 11200 caah handle«. Full price $1800. See G. C. Olsen, Ver* nonia Realty.—Adv. 181 In addition to it being a custom at this time of the yearforevetyone* to wish everyone else a Merry Christmas, we consider it a privilege to wish our friends and ; customers a Merry Christmas. We hope ; that we may see you ! i. I in person to extend our ! best wishes to you, but I if not, please consider ! this message as direct < from our hearts. ---------- o---------- ERSONS who have not given the subject of adver When the man tells her.that he loves her wonderful tising serious thought may be inclined to believe that mind, he means that she isn’t much for looks. , standard products could be sold cheaper if the manufac -------- o-------- turers did not spend so much money in advertising them. DOING THE SHOPPING The contrary’ is the truth. Every concern which seeks a IF HUMAN nature were n i what it is, the Christmas general market for its goods finds it necessary to set aside * season might not be one of rush and worry over what a certain sum each year for advertising, and this is to buy, and sales forces in stores would not be rushed to charged as a part of tne operating expenses, the same as exhaustion in the two or th ee weeks before the event. sons who w’ould be interested hi his product. If people did their shopping when it could be done un Every manufacturer has certain fixed charges which der the least congested cone itions, it might extend ovei must be paid out of the receipts from the business, and months instead of weeks aw it would be not less sea the larger the volume of business that can be created the I sonable. Towever. none but t le exceptional persons thinks less per article is charged for the payment of overhead I of doing shopping uni.' ii tends to rob the season of the costs. This volume oi busirn ss is obtained only by creat-l "cheer and goe<f w; " that attach to it sentimentally. ing a demand for the goods, and it is most quickly and The “good dgnv actually percade the shoppers cheaply done by direct appeal through the newspapers.! were they not overworked ti ing to find what they want The same principle which obtains in the case of thc| and struggling to get it. Yet would not be Christmas for general advertiser could be applied in the business of I a lot of people were it not oihe wise. They have become tfhe smallest merchant. The quicker the turnover which so accustomed to waiting arid then making a hurry-up a .ea*3 .s able to make the sooner his profits is obtained job of it that they would no. i eel right were it done be and the cash is put in the till for new’ purchases. Adver-i times. Human nature is a pt culiar thing despite the fac- using of the practical kind will help to make quicker that all of us have it. It wouldn’t be human nature if it sales and more frequent profits. The result is that the re wasn’t odd. If we did everything in a reasonable and sane tailer, with the aid of the general advertiser, is able to wav we would not be human eings. We would be a super maintain standard prices and quality in the widely ad human and that is too much to expect. It is the preroga vertised articles. -------- o-------- tive of humr i beings to do ¿-s they please and of course most of us p ase to delay a- lo?tg as we can the doing of GET YOUR AUTO LICENSE what we cannot avoid. There may be those who are fore handed in Christmas shopping but they are rare and so HAT annual, easily forgettable need, next year’s auto different from the mass that they are add, too. By the way license, is upon the motorists of Vernonia. For weeks we must do our shopping pretty soon. officials have been calling public attention to this im -------- o-------- portant matter. While there has been some response, z THE OLD-TIME CHRISTMAS thousands of motorists are apparently going to delay un- | til the last day and when their licenses cannot be issued LD-TIMERS caught in the holiday rash and gazing at “while you wait” will start to cuss. Obviously the thing the wonderful alluring lanorama of the shop win to do is for the motorists of the state to make their appli dow’s often fall into a remir scent mood and re-live tna cation now*. There is no indication that any respite will Christmases of the long aga. W ho does not fondly recall be granted delinquent motorists after January 1. None the magic of Christmas in his childhood? should be, Ample notice ha been given. The auto divi Most of the presents were lome made. Perhaps grand sion has been eady for a long time to issue the licenses. ma furnished mittens, knitted by oil lamp after you had If part public choose to ignore the opportunity, been tucked in bed .hick warm mittens with a long cord they will of get the sympathy if after the first of the year they that extended up through coat sleeves and around the are arrested no for canying antiquited license plates. neck to prevent loss. Aunt S iphronia gave you a basket --------- —-Q----------------- of Christmas cookies, shaped like animals and stars and IT MAKES ¿LL THINGS NEW covered with delicious colored sugar. Uncle Tom gave you a wa eh, and his generosity apprJ- IILE it seems impossible to say anything new on the led you even if it was the old turnip that he had discarded subject of Christmas celebration, the miracle of the You can imagine the reaction you would get if you tried season is that the custom of nearly 2,000 years makes giving a if>25 ooy i ?cond-hand timepiece. Most of the presents wen useful, in the old days, in practically all things new. The aged become young again cluding a reefer overcoat and a new pair of shoes. As through their rejoicing in the delights of the grand-child for “boughten" presents, they were limited to “the Erie ren with the things that once made their own eyes open Train Boy,” by A Hent/s ‘With Clive in India,” a wide in wonder—memories of thfeir own childhood also New Testament, a sled, a pair of skates and that most cor «ack to them. It is not simply a jest that papa also wonderful of all old-time toy , a tin monkey that climued liL tc play—even though he may say it is just to test rent, fuel or insurance. The . im of the advertising mana- them—with tjie toys he buvs for the youngsters. Thus, fer is tn huv the le.’gt po: ible circulation among per- while the holiday is particularly a festival for the child * string. At th , < ’ ' ' f long ago represented pro ren, emphasizing the story of the Babe in theManger, it portionately as big an outlay as now, comparing earnings alio has for the olders its pleasures and the wider signifi in the t?o periods. But the gift itself was secondary to cance of that world-inspinng event in Bethlehem -------- o-------- the spirit of the giver. Somehow every growm-up can’t help believing the Cln str is dinners of those days were IF YOU HAVE ANYTHING TO SELL. RENT OR superior. The Christinas > e entertainment at the church TRADE AND WANT QUICK RESULTS, PLACE AN was as enjoyable as the modern movie. And the ride in a AD IN OUR CLASSIFIED COLUMNS P T ’f T O that 's always on call/ Warmth is so handy —with a portable oil heater and Pearl Oil — necessary heating auxil iaries! A warm living room, hallway, nursery or bath—at the touch of a match! Pearl Oil is refined and re-refined by the Standard Oil Compa ny’s special process— so it burns clean! No odor — wan-corrosive. Order by name— “Ptarl Oil.” STANDARD Oil COMPANY » ♦ Vernonia Eagle ........... ........................... hi i Christmas Bells ii ’ < > Ml r M i ClNwwdirtftM •r M tan», tM «« » MM »»3 z Your Chrynler Dealer sella the same car at the aame price and gives the ume service and guarantee'* and you are patronizing a home dealer.—The Monkey Wrench Gar- ■Adv. I’m in usines«! W Blacksmithing and Hor«e •hoeing You Know My Work HEAT FLIGHT I am located across the street South of the Craw ford Garage My entrance is on Maple street. My work guaranteed. Inviting all my old, as well as new customers. W. T. HATTON Hatton’s Blacksmith Horseshoeing Shop
