VERNONIA EAGL^
x
ft
■ '■* •
•"
•—- »
I
- >11——
cutter over the deep snow baat.the auto-trip of 1925.
Christmas
is alwavs
chant» ng and (to adults) nevei for Lincolns
Jay f?”1* Candy Kitchen makeJ
t;
•
*
174
the better.
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Not a vacant house in Vernon
ia! Buy this block with 12 lota for
1000 and build a flock of houses,
they will all be taken before they
cun be finished. East side fine lo
cation. See G. C. Olsen, Vernonia
Realty—Adv. 1781
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Baker—Daddy Lode Copper Co.,
will prospect for six months on
promising copper property,
We make .fresh chocolates every
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EAGLE
VERI\OIN1A
Issued Even’ Friday
-:-
$2 per year in Advance
Entered as Second C ass Mutter, August 4, 1922 at the
Post Office at Vernonia, Oregon, under the
,
Act of March 3, 1879
Paul Robinson,
•.Editor and Owner
See O. baust about building you
a good home.
174
The truth is that the merchants of Rainier is propor
tionately in the same position relatively to newspaper ad
vertising as the Portland store. He pays the same propor They offer greater performance,
beauty anil greater dollar
tion of price as regards circulation, with the added ad greater
for dollar value—that is the Chrys
vantage that his advertising is printed in the home pa ler Foor—Ask your homo dealar—•
164
Wrench Garage.
per, every page of which is read, and every'ad of which The Monkey
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is seen and studied. He does not have to pay for circula Try an Eagel Want Ad.
tion that gives but a glance and often not even that, to
the ads. His ad, if he used it as consistently, steadily and
carefully as the Portland business houses do, will bring ; Mistletoe IPisdom :;
him the same proportion of business as the ads used by
Bq Violet Alloqn Storeq,
the big stores of Portland, who ’’can afford” to advertise.
Of course these big stores can afford to advertise. And
their primary reason for advertising is because they can E CHANCED I o »py a bunch of green*
That hung above his head.
not afford not to. Not a leading store in Portland would And
H
than he looked .it her askance,
think of doing business for a week at a time without ad-! •IVhat is that thing?” he Mid.
blushed and shook her learned locha
vertising. Their success depends upon the efficiency witii She And
turned her face aside
which they “sell” their business to the public even before ”Oh. that
is very interestinql"
She rapidly replied.
the public reaches their store. These big stores take their '*The
druids used Io hunt for it
advertising seriously; they are not in the Oregonian.or To keep their souls from strife
sometimes they mould cut it do
Joui nal or Telegram in order to keep these papers in Port And
Vith silver bladed knife.
land. It is no secret that one of the biggest advertiser? in And one time Baldir of the None,
legend tells us so.
Portland is not on the friendliest terms with one of the Vas Or shot
unth arrows of it so
Some fear the mistletoe.”
big papers there. But he needs that paper, and far from •"The
Step out a bit
advertising to support it, he uses its space as a means of I'm Mistletoe?
not afraid of this
you what I know of it"
promoting his own business—let the paper go- hang, but Hl He tell told
her with a kiss,
give him his advertising space.
One of the underlying secrets for the popularity and
success of the chain scores is that they consistently and
persistently advertise. Not by fits and starts, but by a
J. M. CLARK
campaign which never ends, and which is provided with
a budget that is planned for a year in advance. The 20th Real Estate
Insurance
Century stores, Piggly Wiggly, Skaggs, J. C. Penney com
Notary Public
pany, in fact, none of the chain stores that have built up Farm and City property for
a national business would th nk of doing business without sale.
List your property
devoting a definite sum and careful study to their adver
with
me I get reults.
tising. He who would point to them as examples of those
who can afford to advertise should also take cognizance
of the fact that the reason why they can afford it is be
cause they do advertise.— Rainier Review.
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ADVERTISING CUTS PRICES
-«I Mon/raal Fanly Harald
Learning to skate causes many a man’s downfall.
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Think of the money we sa\ •? every year on fly-swatters!
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Th evalue of a kiss depends upon the law of supply and
demand.
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There is more parking space around a library than
around a movie.
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Only a few more months un il bathing girls will be back
on magazine covers.
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It is easy to figure w hat you should have said after it is
too late to say it.
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The Capitol at Washingto i covers 362,000 square feet
and no telling how many square heads.
•
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The vital and telling phrases coined day by day are
soo nincorporated in our slanguage
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If you are worried, just think of the money you save
this season by strawberries being out of season.\
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Character is made by the things you stand for; reputa
tion is made by the things you fall for.
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Harrisburg—S. p.
P. and Harold
Shutt buy and will publish “Harris
burg Bulletin.’*
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A good many husbands are get
ting shot by their wives these days.
But you’ll notice none of them are
the one who helps wash the dishes.
•
The nmall adva. get reaulta.
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15 acres of the finest view of
Vernonia and valley. Subdivided in*
to acre tract« an<j make aome easy
money. 11200 caah handle«.
Full
price $1800. See G. C. Olsen, Ver*
nonia Realty.—Adv. 181
In addition to it
being a custom
at this time of the
yearforevetyone*
to wish everyone else
a Merry Christmas, we
consider it a privilege
to wish our friends and ;
customers a Merry
Christmas.
We hope ;
that we may see you !
i.
I
in person to extend our !
best wishes to you, but I
if not, please consider !
this message as direct <
from our hearts.
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ERSONS who have not given the subject of adver
When the man tells her.that he loves her wonderful
tising serious thought may be inclined to believe that
mind, he means that she isn’t much for looks. ,
standard products could be sold cheaper if the manufac
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turers did not spend so much money in advertising them.
DOING THE SHOPPING
The contrary’ is the truth. Every concern which seeks a
IF HUMAN nature were n i what it is, the Christmas general market for its goods finds it necessary to set aside
*
season might not be one of rush and worry over what a certain sum each year for advertising, and this is
to buy, and sales forces in stores would not be rushed to charged as a part of tne operating expenses, the same as
exhaustion in the two or th ee weeks before the event. sons who w’ould be interested hi his product.
If people did their shopping when it could be done un
Every manufacturer has certain fixed charges which
der the least congested cone itions, it might extend ovei must be paid out of the receipts from the business, and
months instead of weeks aw it would be not less sea the larger the volume of business that can be created the I
sonable. Towever. none but t le exceptional persons thinks less per article is charged for the payment of overhead I
of doing shopping uni.' ii tends to rob the season of the costs. This volume oi busirn ss is obtained only by creat-l
"cheer and goe<f w; " that attach to it sentimentally. ing a demand for the goods, and it is most quickly and
The “good
dgnv actually percade the shoppers cheaply done by direct appeal through the newspapers.!
were they not overworked ti ing to find what they want
The same principle which obtains in the case of thc|
and struggling to get it. Yet would not be Christmas for general advertiser could be applied in the business of I
a lot of people were it not oihe wise. They have become tfhe smallest merchant. The quicker the turnover which
so accustomed to waiting arid then making a hurry-up a .ea*3 .s able to make the sooner his profits is obtained
job of it that they would no. i eel right were it done be and the cash is put in the till for new’ purchases. Adver-i
times. Human nature is a pt culiar thing despite the fac- using of the practical kind will help to make quicker
that all of us have it. It wouldn’t be human nature if it sales and more frequent profits. The result is that the re
wasn’t odd. If we did everything in a reasonable and sane tailer, with the aid of the general advertiser, is able to
wav we would not be human eings. We would be a super maintain standard prices and quality in the widely ad
human and that is too much to expect. It is the preroga vertised articles.
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tive of humr i beings to do ¿-s they please and of course
most of us p ase to delay a- lo?tg as we can the doing of
GET YOUR AUTO LICENSE
what we cannot avoid. There may be those who are fore
handed in Christmas shopping but they are rare and so
HAT annual, easily forgettable need, next year’s auto
different from the mass that they are add, too. By the way
license, is upon the motorists of Vernonia. For weeks
we must do our shopping pretty soon.
officials
have been calling public attention to this im
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portant matter. While there has been some response,
z
THE OLD-TIME CHRISTMAS
thousands of motorists are apparently going to delay un-
| til the last day and when their licenses cannot be issued
LD-TIMERS caught in the holiday rash and gazing at “while you wait” will start to cuss. Obviously the thing
the wonderful alluring lanorama of the shop win to do is for the motorists of the state to make their appli
dow’s often fall into a remir scent mood and re-live tna cation now*. There is no indication that any respite will
Christmases of the long aga. W ho does not fondly recall be granted delinquent motorists after January 1. None
the magic of Christmas in his childhood?
should be, Ample notice ha been given. The auto divi
Most of the presents were lome made. Perhaps grand sion
has been eady for a long time to issue the licenses.
ma furnished mittens, knitted by oil lamp after you had If part
public choose to ignore the opportunity,
been tucked in bed .hick warm mittens with a long cord they will of get the
sympathy if after the first of the year they
that extended up through coat sleeves and around the are arrested no
for
canying antiquited license plates.
neck to prevent loss. Aunt S iphronia gave you a basket
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of Christmas cookies, shaped like animals and stars and
IT MAKES ¿LL THINGS NEW
covered with delicious colored sugar.
Uncle Tom gave you a wa eh, and his generosity apprJ-
IILE it seems impossible to say anything new on the
led you even if it was the old turnip that he had discarded
subject of Christmas celebration, the miracle of the
You can imagine the reaction you would get if you tried
season
is that the custom of nearly 2,000 years makes
giving a if>25 ooy i ?cond-hand timepiece.
Most of the presents wen useful, in the old days, in practically all things new. The aged become young again
cluding a reefer overcoat and a new pair of shoes. As through their rejoicing in the delights of the grand-child
for “boughten" presents, they were limited to “the Erie ren with the things that once made their own eyes open
Train Boy,” by A
Hent/s ‘With Clive in India,” a wide in wonder—memories of thfeir own childhood also
New Testament, a sled, a pair of skates and that most cor «ack to them. It is not simply a jest that papa also
wonderful of all old-time toy , a tin monkey that climued liL tc play—even though he may say it is just to test
rent, fuel or insurance. The . im of the advertising mana- them—with tjie toys he buvs for the youngsters. Thus,
fer is tn huv the le.’gt po: ible circulation among per- while the holiday is particularly a festival for the child
* string. At th , < ’ ' '
f long ago represented pro ren, emphasizing the story of the Babe in theManger, it
portionately as big an outlay as now, comparing earnings alio has for the olders its pleasures and the wider signifi
in the t?o periods. But the gift itself was secondary to cance of that world-inspinng event in Bethlehem
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the spirit of the giver. Somehow every growm-up can’t
help believing the Cln str is dinners of those days were IF YOU HAVE ANYTHING TO SELL. RENT OR
superior. The Christinas > e entertainment at the church TRADE AND WANT QUICK RESULTS, PLACE AN
was as enjoyable as the modern movie. And the ride in a
AD IN OUR CLASSIFIED COLUMNS
P
T ’f
T
O
that 's always
on call/
Warmth is so handy
—with a portable oil
heater and Pearl Oil —
necessary heating auxil
iaries! A warm living
room, hallway, nursery
or bath—at the touch
of a match!
Pearl Oil is refined
and re-refined by the
Standard Oil Compa
ny’s special process—
so it burns clean! No
odor — wan-corrosive.
Order by name— “Ptarl
Oil.”
STANDARD Oil COMPANY
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♦
Vernonia Eagle
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i Christmas Bells ii
’
< >
Ml r M i
ClNwwdirtftM
•r M tan», tM «« » MM
»»3
z
Your Chrynler Dealer sella the
same car at the aame price and gives
the ume service and guarantee'*
and you are patronizing a home
dealer.—The Monkey Wrench Gar-
■Adv.
I’m in
usines«!
W
Blacksmithing and Hor«e
•hoeing
You Know My Work
HEAT FLIGHT
I am located across the
street South of the Craw
ford Garage My entrance
is on Maple street. My
work guaranteed. Inviting
all my old, as well as new
customers.
W. T. HATTON
Hatton’s Blacksmith
Horseshoeing Shop