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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Sept. 25, 1963)
MEDFORD MAIL TRIBUNE, MEDFORD, OREGON WEDNESDAY, SEPTEMBER 25. 1963 r1 if I , J, LOOK IS EXPRESSED The look for fall is sportive, expressed here in a suit that emphasizes a more man-tailored look in fab rics, with the contrast of a sleeveless velvet vest. Graceful box jacket and skirt are in a brown and white pin-striped wool. The Fashionette Aurora Burelson Henne, Owner KNIT FOR WOMEN! Elegant three-. piece ensemble of rich double knit wool fashioned by miracle-maker Mynette into this wardrobe prize for the half-size! The solid color jacket and skirt are accented by the metallic-thread pattern of the contrast shell. Newest fashion shades, 12'2-22'S. SAVING DALLAS (UPI) - Great American Reserve Insurance company is issuing life insur ance policies to non-smokers in Kansas at cheaper rate than those offered the general public. The state has approved the new policy. B 3 Sleeved Look Makes Comeback In New Exciting Daytime Styles tt i. : i , i i.. : A -;iv. M V... f ri ; t i i it. , ., . . Fashion has something differ ent up its sleeve for fall dresses! It's the sleeved look, making a big comeback in new and excit ing styles for daytime and dressy wear. For daytime, fall's relaxed Furniture Designed To Blend Different Moods and Periods body-conscious dress silhouettes feature raglan sleeves, cap sleeves, shirtsleeves, cuffed sleeves, bishop sleeves, deep armhole sleeves, and kimono sleeves. After -five, butterfly sleeves flutter on feminine chiffon cock tail dresses, and even evening gowns cover-up with long sleeves trimmed with embroidery or encrusted with "jewels." Make Neckline News Fall dresses make neckline 1 : J.-- ? Homemakers will find that this fall more than ever furni ture is designed to blend differ ent moods and periods into a harmonious decor. Starting from scratch, replacing worn pieces or adding to present furniluro, the shopping is made easier be cause of the variety, adaptabil ity and beauty of new designs. Designers of upholstered lur niture often hark back to the Victorian age for inspiration this season. Loveseats, sofas and lounge chairs feature the diamond tufting and rich fabrics that were once the symbol nt "gentility." Add Modern Comfort But the stiff horsehair pieces that once graced front parlors have been modified for modern comfort. Today's cushioning is deep and buoyant. Latex foam rubber is the material frequent ly used, often with a fluffy layer of down or polyester fiberfill on top to create the soft, high crowned profile. Fabrics include rich-hucd vel vets, antique satins, damasks, crewel designs and silk-like blends. Many are pre-treated for soil and spot resistance. The lush expanded vinyls are very much in evidence and are par ticularly easy to keep clean. Colors range from burnished golds to tortoise shell shades such as black pearl and java brown. Reds are much in. evi dencesometimes in combina tion with green and mustard. Oak, that sturdy old-fashioned wood, is in the forefront this season. Birch, ash and teak are also used extensively, while wal nut is less frequently seen than in former years. Attractive Back Much more attention is being Priced $39.98 to $69.98 Italian Knits Black and Colors Sizes 1 0 to 1 8 Priced from . $39.98 4o $98.98 ' Use your approved credit or our lay--way Special Values 3-Day THURSDAY, FRIDAY and SATURDAY! $4 488 ONE GROUP POPULAR CASUAL DRESSES Broken Sites. Reg. & Vi Sim. 2J.98 VALUES 141 ONE GROUP ORLON 3-PC. KNIT SUITS Broken Siiet. 19.98 Vilun i 488 14 ONE GROUP IMPORTED YEAR 'ROUND GOATS $0(188 LI 49.95 to 69 95. 1 DAYS ONLY.. "Quality Is Not Expensive" The Fashionette LADIES' READY-TO-WEAR 22 South Central Across From Cnttrlin paid to the backs and sides of furniture, which is no longer made to be ranged against tne walls. Sofas with exposed wood frames can often be used as room dividers because of their attractive look from any angle. Chairs, too, are handsome in profile with curving arms, carv ed legs and soaring backs. Most of the loungechairs have hidden swivels. Many are set on pedes tal bases of polished metal. And a great number are accompa nied by handsome ottomans. . Not all the fall lines are pe riod pieces, of course. Content porary styling is much in evi dence, but it has more latitude than in previous seasons. Many of the modern pieces are Vic torian in shape but with re cessed bases to lighten the weight of the furniture and make it easier to fit into small er-scaled rooms. news, too, by muffling up for day and baring beautifully for evening. Daytime dresses display tur tle necks, stovepipe collars, scarf or ascot-filled V-necks, detachable cuffed or rolled col lars, and bowed "Oliver-look" necklines. Dropped shoulder jumpers are worn over soft choirboy or Byron collared long sleeve blouses, or turtle neck sweaters. For evening, dresses feature King-Sized Beds on Fall Fashion Focus Healthful sleep equals luxu rious comfort, as home fashion for fall focuses on king-size beds and king-size bedding. September is "Measure Your Mattress Month," sponsored by the National Association of Bedding Manufacturers. "A mattress that fits you and your budget" and "custom-fitted luxury" are two of the "Meas ure Your Mattress" themes, pointing up the fact that mat tresses, like people, now come in a variety of sizes. Recommendation is that the five-six or over man (or wom an) needs a king-size bed for proper restful sleep, but such is the human preference for comfort, and particularly for comfort combined with shop ping values, that the king-size bed will by no means be the exclusive prerogative of the tallest. Increased interest in king-size mattresses and box springs, accompanied by steel frames and headboards in an extensive selection of materials, not only reflects the desire for health ful, comfortable sleep but also the current trend in home decor. King-size headboards offer scope to designers who are bor rowing from early New World styles, from Spanish-Mediterranean, Italian, French, tradition al and even Victorian moods to create a more opulent look for living. Best news for homemakers is that bed linens, blankets, bed' spreads in the desired king sizes are now available in an ever greater range of colors and pat' terns, for an important assist in making attractive home deco' rating easier. front or back decolletage, and are often accompanied by jackets. bkirts for falls skimmer, sheath and shift dresses are soft and slim shaped into easy A-lines, center pleats, panel fronts or bias cuts. They re main the same flattering length for daytime, but drop to-the-floor for the most femiryne and romantic evening dresses seen in years. Fashion s "long look " is at its most luxurious in dresses for elegant evenings out or at-home. Floor-length crepes are every where, as casually styled as shirtwaists, or real "femme fa tales" ready to slink into eve ning with side or back slits, "naked necklines" and opulent cover-ups. Costumes Important The costume is important for both day and dress wear. Sim ple one or two piece daytime dresses are worn under match ing or co-ordinated jackets or coats. Evening accompaniments are luxurious capes, jackets and floor-length coats. Fall's waist is lifted for high rise effects; slightly raised in front and dropped in back; slung low for a flattering stretched-out torso; or unmark ed. Dressier styles have a high, fitted front and a fall-away back. Many of fall's dresses have "carved" bodices, shaped with welt seaming, while others fea ture blouson bodices, often end ing in a low hip-belt. Reflecting Fashion The two faces of fall fashion are reflected in dress fabrics for autumn. In daytime dresses, fabrics have a casual, countri fied air. The emphasis is on herringbones, pinstripes and "mannish" tweeds, along with "dressier" mohairs, worsteds and wool crepes. Coat dresses come in real coating weight iweeas and woolens. Night time's the right time for opu lent crepes, velvets, silks, bro cades, chiffons and matelasses, often richly adorned with jet, braid or beading. It promises to be a colorful fall in dresses with plenty of cranberry, teal and other blues, vintage tones, winter navy, gold, topaz, brown. DOLLAR DAYS PAINT SPECIALS! sTloo off PER GALLON! On All Colorama and Glidden Thun.-Fri. PAINTS It Sit. Onlyl COLORAMA Paint Center 315 East Main Phone 772-4564 ii'.TiF. -1 WEATHER READY Ready for any weather is this double breasted coat with raglan sleeve in a lightweight, yet warm, all-wool water-repellent fabric. Men's Suits Move Into Light Colors It's out of the dark and into the light for men this fall and winter as men's fashions trend toward the "light and bright" look. Men's tailored clothes will move away from the dominating blacks and dark tones into an era of silvery grays, rich irides cents, silvered browns and blues. The two-button suit in count less interpretations becomes the fashion front runner, backed by the classic three-button models and the high-style one-button ideas. Sportswear waves a red flag for fall and winter, presenting shades from the brightest fire men's red to deep, deep bur gundy. These colors will domi nate most segments of the sportswear field. The classic look will be an im portant factor in the styling pic ture throughout. Jumpers Popular With Young Junior Group Young juniors get the jump on fall fashion in skimmy or shift-shaped Jumpers, worn with long-sleeves blouses or turtle neck sweaters. Many jumpers, along with vests and jerkins, i display dropped shoulders. The wandering waistline is on-the-move in young junior ' dresses and jumpers. Fall fash , ion offers i variety of high-rise j looks, low-belted styles, un marked waistlines and new I stretched-out torsos. , ! It all adds up to fashion ma ! tupty in the youthful mood. - DOWNTOWN ' If your Credit is Good... It's Good at Pick's OVER 150 Blouses ALL BRAND NEW FOR FALL 4.98 VALUES DOLLAR 5)00 DAYS DOLLAR DAYS are here again ! So cheer again and save again ! Shop the eye popping Dollar Days Spe cials! Values you won't want to miss ! CORDUROY CULOTTES Sizes 8 to 16 5.98 VALUES DOLLAR DAYS JUST $oo HAND KNIT MOHAIR Sweaters Cardigans and V-Neck Pull -Overs VALUES TO 13.98 DOLLAR $H DAYS ORLON Double Knit Suits Sizes 8 to 18 16.98 VALUES SSS $111100 ONLY I? '"1 and I big DAYS p THURS., FR1. AND SAT. JUST NYLON-TRICOT Quilted Robes All Sizes-S-M-L Good Colors 8.98 VALUES DOLLAR DAYS $00 . . , convtnitnt p r k I n f mki ft n tair to liir Pick', Robinton Bret., and othtr downtown Mtdford Itorot nd thopt. U S I THEM . . . th.r'ro FP.EI whin you ihop DOWN TOWN IN MEDFORD! DON'T MISS THESE DAYS mm' I Capri Pants Cotton and Corduroy in Proportioned Lengths Sizes 8 to 20 5.98 VALUES DOLLAR DAYS 4oo
