Medford mail tribune. (Medford, Or.) 1909-1989, March 20, 1963, Image 44

Historic Oregon Newspapers

Medford mail tribune., March 20, 1963, Image 44

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Newspaper Page TextMEDFORD MAIL TRIBUNE. MEDFORD, OREGON WEDNESDAY. MARCH 20, 1963 LEOPARD JACKET-Fashion sees spots for spring in African leopard jackets, such as this one with a wide seal collar. It's Foulke-dycd Black Alaska Fur Seal. Knits for Sportswear Favored In Suits, Separates, Casuals There've been times-in the past, of course-when a mere man, looking at a new fash ion for women, might say, either jestingly or seriously, "What is it?" - . This spring is the time when women, referring to a most important kind of fashion, might echo that same question-in a happy tone, more approving than curious. What is it? It's sportswear, an idea that has evolved from its original definition as one kind of fashion-clothing for active or spectator sports-in-lo many kinds of fashion, all of them adding up to the sym bol and substance of the well dressed American look. Sportswear still means fash ions for sports, as the grow ing popularity of new styles for boating and bowling at test. But it means much more. Sportswear means knits, an ever-expanding fashion that includes separates, casual dresses and suits in every kind of texture and material imaginable-wool knits, cotton knits, knits of man-made miracle fibers and blends. Newest and most exciting meaning of sportswear centers on fashions for patio, loung ing, at-home entertaining. The long look comes to the fore. as tops of all sorts pair up with the long, long skirt. Col ors, fabrics, prints mix r.nd mingle with imaginative aban-don-a plaid wool top with a long, floating solid-color chif fon skirt, to cite just one ex ample. Copy Muu-muu Shorter dresses copy the muu-muu and an array of easy, natural shapes. Pants are in the picture, at-home and elsewhere. Slim trim and tapered is classic now. For spring and especial ly for patio dazzle, there's news in the widening influ ence of dashing bell-bottoms and in modified harem styles. Sportswear means coordi nates, for all hours and occa sions. Mixtures of colors and fabrics continue to be the fashion trend. Skirts show new variations of casc-casy-slim, pleated, "ya-ya" influ enced with hemline flares and flounces. Tops lake the brief approach to the casual life, to sunshine and fun. Midriffs are bared by fitted, flared and free-swinging versions of these little toppings. Ruffles Seen In a more dress-up mood are blouses and shirts appear- Nautical Look Major Trend in Sportswear With an estimated 2D or more million boating enthusi-asts-of whom eight and one half million are registered boat owners - expected to crowd the nation's coastlines and waterways this season, it is not surprising that the nau tical iook has become a major trend in summer sporstwear. Even landlubbers will be seen this year hooded, bibbed and white-ducked, sporting signal flags and drawstrings . . com plete with real "salty" beil bottomcd trousers. ing as sleeveless shells, middy looks and other relaxed pull overs, pretty looks highlight ing ruffles and lace. The cas ual tuckin with roll-up sleeves maintains a strong position. Sportswear means sweaters, and so does spring, especially since cardigans are such popu lar pairings with sleeveless dresses not only now but well into summer, as travel com panions and air conditioning protectors. And sportswear means in teresting fabrics, rugged but rcfined-a country look come to town. Leading off are work denims and denim copies, lin ens and linen looks, madras. r 11 sinifbs in-btnpes are "in for spring" in sport shirtsl This bold lodcn striped num ber is in Celanese Arnel tri acetate and cotton. Furniture Appears In International Design for Spring More variety to choose from and more value for the money appear to be the twin themes of the spring '63 selection of furniture and furnishings. Designs show a distinct in ternational flavor. Traditional Influences inspire styles ex ecuted in modern materials and contemporary colors. Strongly represented are Am erican Colonial and Federal; formal European 17th, 18th and early 19th century; Hal- Rattan Finds Use In Many Types of Modern Furniture Rattan furniture is making itself at home in every room of the house this spring, offer ing the triple advantages of comfort, attractive design and budget-price. The comfort is mainly due lo the addition of buoyant foam rubber cushioning lo both imporls and contempo rary styles turned out here at home. High fashion touch is carried out by the rich mate rials used for upholstery -textured silks in vivd shades, gay Gauguin prints and blended fabrics combining cotton with synthetic yarns in interesting new weaves. For New Home Designers are using rattan for good basic pieces that can serve as the attractive nucleus of a ncwlywed couple's first home, then be relegated to the family room or patio when the household expands. They are also turning out "fun" pieces - lighlhcarled Polynesian designs, romantic butlerfy-backed loungs chairs, "gazebo" beds with woven rattan forming a canopy with a peak like the old summer house. Rockers, loo One of the nation's top con temporary designers turns out sleek occasional rockers and chairs composed of a woven rattan basket sling placed in an exposed walnut frame. One of his most outstanding items is a gently curved pair of rat tan sofas that can be used sep arately or together to define a conversation area. These are upholstered in foam rubber cushioning and, depending upon the choice of fabric, can fit into the most sophisticated of decors. Rattan used in combination with cane provides another new look of furniture for spring, in designs that are ready lo enhance outdoor liv ing, then move indoors later for many uses. ian classic and provincial; and softened, enriched contempo rary and transitional. Personal Interests Spanish, Greek and Medi terranean themes in general provide new decorative treat ments, new ideas in room ac cessories. Perhaps the newest trend in the treatment of home space is away from the catch-all family room toward personal interest rooms - dens, music rooms, libraries, for instance. Both decorators and furniture manufacturers have come up with inspirations to make this trend possible. Since space is at a premium in most homes, more "single purpose" rooms mean that something has to give, else where, and fresh ideas are of fered for more double-duty rooms. Some suggested com binations, for which the fur nishings are spring-available, arc living-dining, bed-sitting, work-play. Trend Is Soft Walnut and fruitwoods are widely used in spring's furni ture offerings, as are mahog any and maple. Newest tone for wood finishes is medium brown, either a little darker or a little lighter than usual. Expensive - looking hardware, with a hand-crafted air, car ries out the value theme. Brilliant colorings share in terest with the softer tones in upholstery for chairs and so fas. Contrasts, effective and decorative, are created by the use of splashy florals side by side with muled stripes and solids. Scaling emphasizes cush iony comfort and graceful con tours. Soft fceling-literally-is extended to a softer look in design, with curving lines, airy-effect carving on the ex posed woods, tufting and quilling of fabrics. Carpets offer variety to suit every home - colors, designs and textures keyed to every thing from modern lo Medi terranean. Surface interest and color excitement go to the floor, in carved raised-and-lowcrcd looks, and in a vari ety of rich hues. Tunic Dress Revived In Maternity Clothes Revived interest in the tunic dress or suit . . . it's the big fashion look in maternity styles this spring. The higher waist is also coming in, and it's especially smart when it is used in a tunic. The ovcrblouse is seen In creasingly this season, and with good reason. It lends it self beautifully to full skirts, is often part of a two-piece dress and Is the perfect com plement lo a suit. : . f i iff J -f'ij-iijfi ' i I ; 1 'j 1 "r I i U I I .-U SOLVES PROBLEMS-Kitchcn cabinetry that solves storage problems neatly, is long on looks and short on upkeep is the theme of this attractive kitchen. Cabinets are of solid West ern pin region lumber, with handsom? hardware to add lo the ornamental look, and pegboard for extra convenience. mm i ca i fit'; 1 OPEN MONDAY AND FRIDAY EVENINGS 'TIL 9 P.M. PICK YOUR SALE PRICE! Save 20 to 33 on MURAL PANEL DRAPERIES 1 B f mi iXYBORATOIIY VA PI-ROVED - ma'- r 1 i BUY NOW! SALE PRICED 7 DAYS ONLY "FLYING GEESE" Floor Length PANELS Rc9ular$10 Panel JjjJ CTD SALE PRICED TH VLL PANEL "FLYING GEESE" or"SUMMER FLOWERS" In Miniature . . . Regular $6 Panel ... Now $4.00 "SUMMER FLOWERS" OR "ECLIPSE" FLOOR LENGTH PANELS Now $8.00 Screen Printed luxury Panels on heavy brocaded effect fabric. Full panoramic effect on short windows obtained by using especially designed miniatures. See them on display in our Drapery Dept. Mr, Ralph Kingman will show these fabrics In the privacy of your home. Complete estimates. No Charge or Obligation, p s'V 3 DAY SA Mattresses SAVE 6-312-Coil Hotel-Built Mattresses or Springs 88 Each Full or Twin Unit Firm, long-wearing and packed with comfort extras! Thick insulation, non-sag borders, air vents, durable woven cover. 216-coil twine. 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Shop at home, Sec the actual samples in your home. . 1 1 X Con-V can PHONE 773-6661 mm Seart Carpet Kiltant, will on you ... no ob ligation, of course. LOWEST PRICE EVER ALL WOOL WILTON COLORS: Beige, Sandalwood, Gold, Blue REGULAR 10.45 SQ.YD. crp SQ. YD. INSTALLED Save up to 170.00 on 40 sq. yd home with this smart, economical long-wearing nylon In tweeds end plains. '''- .. - "IV VE- a.- n Wks?- SI WW Your Choice! ALL WOOL OR "501" "N" NYLON PILE CARPET 10 Patterns, icrolli, textures, Iweedt. REGULAR 12.50 SQ. YD. No Money Down Up To 5Yr$. To Pay On Scars moderni zation credit plan Oh49 OJ SQ. YD. INSTALLED Save uo to ill 2 en average 40 sq. yd. home. Naw 1963 patterns at tha season's lowest prices. iff ( Shop at Sears and Save Satisfaction Guaranteed or Your Money Back SEARS 501 E. JACKSON ST. PHONE 773-6661 FREE PARKING STORE HOURS Tue., Wed., Thurt., Sat. Monday, Friday 9:30 A.M. 5:30 P.M. ' 9:30 A.M.-9 P.M. I.