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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Dec. 8, 1960)
o MEDFOHD MAIL TRIBUNE, MEDFORD. ORE. DAY, DECEMBER t, 1960 O '-' 1 ill ...i. , , m. -mm n mm i mm. mm mmmw mm - THURS Toy Business Running Ahead Of 1959 Season Br RALPH VILLERS United Prut International New York (UPD Play is big business - something like $1.63 billion a year - and the Christmas season is when it rings the cash registers loud est. ' The toy business is up this year. The 450 members of the Toy Manufacturers ot the U.S.A., Inc., a trade organiza tion, report shipments for the first nine months of 1960 were running 7.7 per cent ahead of the same period in 1959. " At the same time, imports of toys have been cutting into the domestic market. Imports rose by 85 per cent from 1955 to 1959. But, the population increase has broadened the market, and there's no lack of custom ers. Along with the population explosion goes the general rise in the standard of living - a very important factor which makes more costly toys more readily acceptable. Not many years back prac tically the only costly items were in the realm of electric train sets, bicycles and the other locomotion toys. Today, there are numerous toys in the $20 to $30 and higher categories-and they're selling. Some of the larger dolls carry a $25 or $30 price tag. There's a Yukon Dog Sled this year big enough for a child to sit in, and equipped with a harness for dog locomotion. The price is $29.95. Emenee is offering the first electric chord organ on the toy market at $29.95. The American Flyer Stock Car Race, in which two tiny cars race around a metal track under electric power, sells for $34.95. And the Automat, a series of kits with precision gears and other equipment for constructing automation mod els, retails anywhere from $44.95 to $200. And, for the person who wants to spend a little more, Steiff, a German maker of, stuffed toys, has a life-size moose at $750. But, like the other producers of higher price toys, it also offers low cost items, say a lady bird for 35 cents. ' The Toy Manufacturers credit the rise in the standard of living for opening the mar ket for higher priced items. But, here is an Interesting fact. Charles S. Raizen, presi dent of the manufacturers' group, notes that with the ris ing tide of sales, profits of member firms averaged under 2 cents per dollar of sales in 1959. That compares with an average of 4.8 cents per dol lar of sales earned by all U.S. manufacturing corporations In 1959. Another thing toy manu facturers have to contend with is price cutting.' They suggest retail prices, but stores out after the business trim the prices - sometimes to even less than the wholesale cost. For example, one $12 me chanical toy was going for $5.55 in a New York store. A $6 game was selling for under $4 at another metropolitan de partment store. Price shouldn't be the con sidered factor in buying toys, according to the Toy Guidance Council, an independent or ganization which has a group of educators pass on the toys and age-grade them for suit ability. "Poor quality toys can be wasteful from not only the money standpoint, but also can be dangerous and frus trating to a child," a spokes man pointed out. "The key to toy buying," he said, "should be age suit ability, along with a knowl edge of the child. If it's too complicated, or too simple, it's no good. It has to stimu late the imagination and chal lenge the child." An example of whs', he meant was the virtual failure of the Space Age toy trend some five or six years ago, The toys of that time were of the space fantasy or Buck Rogers type, the spokesman said, but since Sputnik and the satellites there's been a resurgence of toys in the space fact category, and the sales are growing. A vice president of the council noted that he had nev er seen such a collection of professicnal-type science toys. Such is one of the reasons that U.S. toy manufacturers are claiming ability to get an increasing share of .the con sumer's dollar. WE'VE LOWERED OUR PRICES TO "ROCK BOTTOM"! WE REFUSE TO BE BEAT. YOU CAN SHOP HERE WITH CONFIDENCE KNOWING YOU PAY THE LOWEST PRICES IN TOWN FOR QUALITY GOODS! I WE REFUSE TO BE BEAT. YOU CAN SHOP HERE WITH w 1" . . lB,ed-Gr.in-Fed'pork.r I CONFIDENCE KNOWING YOU PAY THE LOWEST EXTRA I 1-0.5.00.100 - tfC PRICES IN TOWN FOR QUALITY GOODS! Jl I Porii Roas&33 J fftlfhr I (?linfF iRl ID) TOCf GREEN STAMPS I II II IIJI Ifilllulta U Avef,9e U W I LARGE AA I "PET RITZ" FROZEN I 1 I 1 I Kiilfc Pies I I Country Style-Seasoned Just Right f p I Form Pork Sausages ao r on xin 29c II I "WARRANTY" LIGHT MEAT MAPLE FLAVOR I I I locker beef Tuna Syrup 11 HALF 47V FR0MTW43V HIN8 5)(8C COTTAGE I I TREASURE I I Bmm BISKIT MIX "FISHER'S" 40-Oz. Pkg. Hix 'Em or Natch 'Em: Itoeirteiiil Cream Flake" 3-LB. TIN 59 Bleach Vx, Gal Ion 29c TOMATO JUICE mn PAPER NAPKINS Reg., 80 Count Pkg. !3 STILL BEST FRIEND Menard, 111. -flirt- MenSd State Prison's top bloodhound "Zip," trapped two escaped convicts in a woodpile Wed nesday, then tried to prove to them he was sun man best friend. Soon as he had cornered them, Zip affection ately licked one of the fugl tes on the face. GATES HEAVY DUTY MUD MATS $198 Reg. 2.89 18x28 ONLY Aluminum PANS WITH PLASTIC LIDS ONLY 98 DAN RIVER SHEETS $198 Double Bed Size 81x108 PILLOW CASES 2 98 Telephone INDEX With 7Qi Calender Fruit Cake TINS 49.59 DRINKING GLASSES Colored Metalic 6$100 ANCHOR GLASS CUPS AND SAUCERS 5- 59c ..- BOOK MATCHES Box of 50 SALAD DRESSING OREGON FOOD Quart Jar Medford's Finest Produce GANGES Calif. Extra Choice Navel LETTUCE ARTICOKES ONIONS Sweet, Juicy California Navels : large Six Largt Tender Criip Heads A Real Treat Local Grown, Sweet Spanish 225 10 5 POTATOES ' U.S. No. 2 Klamath Sandland $ 50 Lb. Sack 1.49 DRY MILK "S HURL AC" Makes 12 Qts. ZEE GIANT TOWELS Assorted Colors OCEAN SPRAY CRANBERRY SAUCE Jellied or Whole Berries 5 . 100 Applesauce Appletlme No, 303 15 Applesauce R0yai rnde no. 303 '17 Chili Beans Market za 27 Fruit Cocktail 3V .23 Grapefruit Cottage No. 303 .24 Mandarin Oranges V ?nte .29 Peaches Peaches Peaches Pears Fruif Cocktail Pineapple Pineapple Drew No. 300 .19 .25 .33 .27 .27 .25 .29 .34 .23 .35 .29 .13 .19 r16 ,19 .29 .29 r15 .19 .39 .19 .16 .23 .23 .29 r17 Tomatoes So! o03nte'0,",pi0k -25 .25 .15 .09 .17 .10 .23 .33 ,10 .10 .29 Fairplay Cling No. 303 Del Monte Cling No. 303 Del Monte Cling ' No. 2S Del Monte ,... No. 303 ?- ' .., , Del Monte No. 303 Summer Isles ' ' Siloed No. 1H Typhone Sliced ' No. 2 D:.-I- nC.I Juice Drink nnsapiiiv u rii. dim., 46-or Kua.nla Crushed Tidbits rineappie Del Monte No. 211 Grapefruit Juice 4B"r.,0ne Asparagus DN73Doroop"1Ureen Pork & Beans DiumhLim Sure Fine 1 rUmpKin Fanoy2Wtne Green Beans ." Green Lima Beans noITo's Clam Chowder N8.a,trea Tim Warranty Light Meat I Unci : solid Paok jS Dm': Cottage , ;j , reas no. 303 n... Hunts Tender Garden reas no. 300 Regal Fak ' 'Hi , uum dobi nasii is-os, Sauerkraut .".r Spinach So! mte Spinach 'OQu,my Tomatoes SW Apricots 3Monte TAmalnae Blue sk? 1 vmaiwit No. 303 TmIai Del Monte Stewed lomaioes no. 303 Tomatoes No. 303 Tomato Sauce ,TroTure Tomato Sauce So. P Tomato Sauce ,DtMonte Catsup"8,'" Catsup ?0elo"onle Dog Food no'T Dog Food T.coi Boysenberries $pt Multiple 81.00 71.00 41.00 51.00 51.00 41.00 61.00 51.00 3 .89 4 .89 4 .89 51.00 41.00 41.00 4 .89 41.00 41.00 91.00 6100 81.00 61.00 41.00 41.00 81.00 61.00 31.00 61.00 71.00 51.00 51.00 31.00 71.00 4 .89 4 .89 81.00 131.00 71.00 121.00 51.00 3 .89 111.00 131.00 41.00 Save .20 .19 .08 .15 .20 .16 .14 .25 10 .19 .19 .25 .16 .56 .03 .40 .16 .17 .12 .28 .14 .16 .16 .20 .14 .17 .14 .12 ,15 .15 .02 .19 .11 .11 .20 .17 .19 .20 .15 .10 .10 .30 .16 Mtdford Store Open Until 10 S.vtn Day. A Wi.k WE RESERVE THE RIGHT TO LIMIT QUANTITIES ir ASHLAND MEDFORD 13th and Central ASHLAND 1475 Siskiyou Blvd.
