o
MEDFOHD MAIL TRIBUNE, MEDFORD. ORE.
DAY, DECEMBER t, 1960 O
'-' 1 ill ...i. , , m.
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THURS
Toy Business
Running Ahead
Of 1959 Season
Br RALPH VILLERS
United Prut International
New York (UPD Play is
big business - something like
$1.63 billion a year - and the
Christmas season is when it
rings the cash registers loud
est. '
The toy business is up this
year. The 450 members of the
Toy Manufacturers ot the
U.S.A., Inc., a trade organiza
tion, report shipments for the
first nine months of 1960
were running 7.7 per cent
ahead of the same period in
1959. "
At the same time, imports
of toys have been cutting into
the domestic market. Imports
rose by 85 per cent from 1955
to 1959.
But, the population increase
has broadened the market,
and there's no lack of custom
ers. Along with the population
explosion goes the general
rise in the standard of living
- a very important factor
which makes more costly toys
more readily acceptable.
Not many years back prac
tically the only costly items
were in the realm of electric
train sets, bicycles and the
other locomotion toys.
Today, there are numerous
toys in the $20 to $30 and
higher categories-and they're
selling.
Some of the larger dolls
carry a $25 or $30 price tag.
There's a Yukon Dog Sled this
year big enough for a child to
sit in, and equipped with a
harness for dog locomotion.
The price is $29.95.
Emenee is offering the first
electric chord organ on the
toy market at $29.95. The
American Flyer Stock Car
Race, in which two tiny cars
race around a metal track
under electric power, sells for
$34.95. And the Automat, a
series of kits with precision
gears and other equipment for
constructing automation mod
els, retails anywhere from
$44.95 to $200.
And, for the person who
wants to spend a little more,
Steiff, a German maker of,
stuffed toys, has a life-size
moose at $750. But, like the
other producers of higher
price toys, it also offers low
cost items, say a lady bird for
35 cents. '
The Toy Manufacturers
credit the rise in the standard
of living for opening the mar
ket for higher priced items.
But, here is an Interesting
fact. Charles S. Raizen, presi
dent of the manufacturers'
group, notes that with the ris
ing tide of sales, profits of
member firms averaged under
2 cents per dollar of sales in
1959. That compares with an
average of 4.8 cents per dol
lar of sales earned by all U.S.
manufacturing corporations
In 1959.
Another thing toy manu
facturers have to contend
with is price cutting.' They
suggest retail prices, but
stores out after the business
trim the prices - sometimes to
even less than the wholesale
cost.
For example, one $12 me
chanical toy was going for
$5.55 in a New York store. A
$6 game was selling for under
$4 at another metropolitan de
partment store.
Price shouldn't be the con
sidered factor in buying toys,
according to the Toy Guidance
Council, an independent or
ganization which has a group
of educators pass on the toys
and age-grade them for suit
ability. "Poor quality toys can be
wasteful from not only the
money standpoint, but also
can be dangerous and frus
trating to a child," a spokes
man pointed out.
"The key to toy buying,"
he said, "should be age suit
ability, along with a knowl
edge of the child. If it's too
complicated, or too simple,
it's no good. It has to stimu
late the imagination and chal
lenge the child."
An example of whs', he
meant was the virtual failure
of the Space Age toy trend
some five or six years ago,
The toys of that time were of
the space fantasy or Buck
Rogers type, the spokesman
said, but since Sputnik and
the satellites there's been a
resurgence of toys in the
space fact category, and the
sales are growing.
A vice president of the
council noted that he had nev
er seen such a collection of
professicnal-type science toys.
Such is one of the reasons
that U.S. toy manufacturers
are claiming ability to get an
increasing share of .the con
sumer's dollar.
WE'VE LOWERED OUR PRICES TO "ROCK BOTTOM"!
WE REFUSE TO BE BEAT. YOU CAN SHOP HERE WITH
CONFIDENCE KNOWING YOU PAY THE LOWEST
PRICES IN TOWN FOR QUALITY GOODS!
I WE REFUSE TO BE BEAT. YOU CAN SHOP HERE WITH w
1" . . lB,ed-Gr.in-Fed'pork.r I CONFIDENCE KNOWING YOU PAY THE LOWEST EXTRA I
1-0.5.00.100 - tfC PRICES IN TOWN FOR QUALITY GOODS! Jl I
Porii Roas&33
J fftlfhr I (?linfF iRl ID) TOCf GREEN STAMPS I
II II IIJI Ifilllulta U Avef,9e U W I LARGE AA I "PET RITZ" FROZEN I 1 I 1
I Kiilfc Pies
I I Country Style-Seasoned Just Right f p I Form
Pork Sausages ao r on xin 29c
II I "WARRANTY" LIGHT MEAT MAPLE FLAVOR I I I
locker beef Tuna Syrup
11 HALF 47V FR0MTW43V HIN8 5)(8C
COTTAGE I I TREASURE I I Bmm
BISKIT
MIX
"FISHER'S"
40-Oz. Pkg.
Hix 'Em or Natch 'Em:
Itoeirteiiil
Cream Flake"
3-LB. TIN
59
Bleach
Vx, Gal Ion
29c
TOMATO
JUICE
mn
PAPER NAPKINS
Reg., 80 Count Pkg.
!3
STILL BEST FRIEND
Menard, 111. -flirt- MenSd
State Prison's top bloodhound
"Zip," trapped two escaped
convicts in a woodpile Wed
nesday, then tried to prove
to them he was sun man
best friend. Soon as he had
cornered them, Zip affection
ately licked one of the fugl
tes on the face.
GATES HEAVY DUTY
MUD MATS
$198
Reg. 2.89
18x28
ONLY
Aluminum PANS
WITH PLASTIC LIDS
ONLY
98
DAN RIVER
SHEETS
$198
Double Bed Size
81x108
PILLOW CASES
2 98
Telephone INDEX
With 7Qi
Calender
Fruit Cake TINS
49.59
DRINKING GLASSES
Colored Metalic
6$100
ANCHOR GLASS
CUPS AND SAUCERS
5- 59c ..-
BOOK
MATCHES
Box of 50
SALAD
DRESSING
OREGON FOOD
Quart Jar
Medford's Finest Produce
GANGES
Calif. Extra Choice Navel
LETTUCE
ARTICOKES
ONIONS
Sweet, Juicy
California
Navels :
large Six
Largt Tender
Criip Heads
A Real Treat
Local Grown, Sweet Spanish
225
10
5
POTATOES
' U.S. No. 2 Klamath Sandland
$
50 Lb. Sack
1.49
DRY
MILK
"S HURL AC"
Makes 12 Qts.
ZEE
GIANT
TOWELS
Assorted Colors
OCEAN SPRAY
CRANBERRY SAUCE
Jellied or Whole Berries
5 . 100
Applesauce Appletlme No, 303 15
Applesauce R0yai rnde no. 303 '17
Chili Beans Market za 27
Fruit Cocktail 3V .23
Grapefruit Cottage No. 303
.24
Mandarin Oranges V ?nte .29
Peaches
Peaches
Peaches
Pears
Fruif Cocktail
Pineapple
Pineapple
Drew
No. 300
.19
.25
.33
.27
.27
.25
.29
.34
.23
.35
.29
.13
.19
r16
,19
.29
.29
r15
.19
.39
.19
.16
.23
.23
.29
r17
Tomatoes So! o03nte'0,",pi0k -25
.25
.15
.09
.17
.10
.23
.33
,10
.10
.29
Fairplay Cling
No. 303
Del Monte Cling
No. 303
Del Monte Cling '
No. 2S
Del Monte ,...
No. 303 ?- ' .., ,
Del Monte
No. 303
Summer Isles ' '
Siloed No. 1H
Typhone Sliced '
No. 2
D:.-I- nC.I Juice Drink
nnsapiiiv u rii. dim., 46-or
Kua.nla Crushed Tidbits
rineappie Del Monte No. 211
Grapefruit Juice 4B"r.,0ne
Asparagus DN73Doroop"1Ureen
Pork & Beans
DiumhLim Sure Fine 1
rUmpKin Fanoy2Wtne
Green Beans ."
Green Lima Beans noITo's
Clam Chowder N8.a,trea
Tim Warranty Light Meat
I Unci : solid Paok jS
Dm': Cottage , ;j ,
reas no. 303
n... Hunts Tender Garden
reas no. 300
Regal Fak '
'Hi ,
uum dobi nasii is-os,
Sauerkraut .".r
Spinach So! mte
Spinach 'OQu,my
Tomatoes SW
Apricots 3Monte
TAmalnae Blue sk?
1 vmaiwit No. 303
TmIai Del Monte Stewed
lomaioes no. 303
Tomatoes No. 303
Tomato Sauce ,TroTure
Tomato Sauce So. P
Tomato Sauce ,DtMonte
Catsup"8,'"
Catsup ?0elo"onle
Dog Food no'T
Dog Food T.coi
Boysenberries $pt
Multiple
81.00
71.00
41.00
51.00
51.00
41.00
61.00
51.00
3 .89
4 .89
4 .89
51.00
41.00
41.00
4 .89
41.00
41.00
91.00
6100
81.00
61.00
41.00
41.00
81.00
61.00
31.00
61.00
71.00
51.00
51.00
31.00
71.00
4 .89
4 .89
81.00
131.00
71.00
121.00
51.00
3 .89
111.00
131.00
41.00
Save
.20
.19
.08
.15
.20
.16
.14
.25
10
.19
.19
.25
.16
.56
.03
.40
.16
.17
.12
.28
.14
.16
.16
.20
.14
.17
.14
.12
,15
.15
.02
.19
.11
.11
.20
.17
.19
.20
.15
.10
.10
.30
.16
Mtdford Store Open Until 10
S.vtn Day. A Wi.k
WE RESERVE THE RIGHT TO LIMIT QUANTITIES
ir ASHLAND
MEDFORD
13th and Central
ASHLAND
1475 Siskiyou Blvd.