Medford mail tribune. (Medford, Or.) 1909-1989, October 30, 1960, Image 27

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Medford mail tribune., October 30, 1960, Image 27

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Newspaper Page TextSUNDAY, OCTOBER 30. 1960 MEDFORD MAIL TRIBUNE. MEDFORD. ORE. D 3 They'll Do It Every Time By Jimmy Hatlo HF.RAi!CE E insurance ivimn uei HIS rhrtJSrcCTlVE CLIENT ALONE AND IN A SIGNING-UP MOOD I5 WELL. AT LAST A WE CAN RELAX 3?VE BEEN WANTtW TO SHOW WU THIS NEW Pol lrv.n- RTS YOUR NEEDS TO AT I DO NT CADP Urvjj mivu INiiDAurc vni flUREAW CARRY- iHEN SOME PEST ALWAYS BUSTS IN OUT OF NOWHERE AND BREAKS UPV. Pfc. I " - rr i n , i ( - . . - , x l Ml kqll I I SH TVE BEEN WANTING JXTt ot- BOY.'! HOW , rf SAL,E 'HEY. tVI TO SHOW YOU THIS SE 1 Tt Vtt BEEN? HEY U veaMSURE I W NEW POLICY IT I Tj-f J I TO IGOTABO)C. IthTn' PARDON 3 i TOATIDONT J I & AVI N. TO THE BALL A DASH J I - Data Processing, Brands Push Success Formula of Food Chain By HENRY J. BECHTOLD. UPI Financial Editor ; New York - (UPD - V o n ' s Grocery Co. of Los Angeles has found the formula for k m -' super market ?"w5 business-data iff ""-A processing L land national brands pro- motion. Through the use of this formula the company has been able to Henry Bechtold attain a, $3.5 million yearly sales average ' per store, the highest among all major chains in the coun try. Von's also enjoys the best net profit ratio after taxes of any major chain - 2.29 per cent, according to a study made by Super Marketing Merchandising. This preview of grocery marketing in the 60s took six months to com plete, and was made on the basis of warehouse m o v e -ments of 3,431 items to Von's 27 stores. It involved the analysis of more than 3.6 mil lion cases of merchandise sold by the chain in a 48-week period. ; ' ' ' Important Concept Richard G. Zimmer man, publisher of the magazine, said one of the most impor tant marketing concepts which emerged from the study is merchandise engineering -the use of sophisticated data processing systems which transforms Von's merchandis ing from an art into almost a precise science. ' Von's has discovered that at a time when increasing competitive pressures really can punish a bad merchandis ing decision, the transistor, punched car and magnetic ' tape are heralding a new era "1 of profitable selling through scientific marketing. Because computers make it possible to readily obtain con tinuous data on gross profit and average inventory invest ment for each product in the warehouse, the magazine ex plained, buyers can scrutinize these figures closely with an eye to getting the best return on every investment dollar. Cordial Reception This, it added, means that the manufacturer who can provide ways of reducing the retailer's investment in his merchandise will meet with a cordial reception. The study also showed that the industry can no longer hope to operate on a hunch basis, at least not while food chain profits remain fairly stable in the face of steadily rising operating expenses and resultant lower gross profit margins. , The study said this may in dicate that in the future pri vate brands will be subject Dr. Kreisman Asked To Organize Course Ashland-Dr. Arthur Kreis man, director of general stud ies and chairman of the hu manities division at Southern Oregon college,' has received a request to write a course in Contempo rary Literature from Dr. Charles Dean, head of the Portland office of cor respondence study of the statewide, general extension division. Dr. Kreisman brings to the task an impressive back ground of experience in the subject field, having served as editor of the Oregon Centen nial Anthology 1859-1959; as a pioneering educational tele vision instructor on KBES TV, Medford; as an author whose work has appeared in numerous professional jour nals: and as a well-known Ore gon lecturer and scholar. Besides holding active mem berships in professional socie ties and honorary organiza tions, he has been a partici pant in a number of civic projects in Ashland including the city council and Ashland Hospital board, for which he is presently serving as chairman. RECOVER TENTH BODY Windsor, Ont. - (UPD - The body of the 10th victim of an explosion in a downtown de partment . store Tuesday was recovered Thursday and iden tified as that of the store's lunch counter. manager, Jo seph Bohdal. . ' to much closer scrutiny . . . and this could hasten a down swing in the super market's attraction to private labels. ' True Profit Story Unknown A Von's spokesman said there are very few people using private labels that ac tually know what the true profit story is on them, But he added that Von's merchan dise engineering concept en ables it to know where it stands, right down to the penny, with respect to its merchandise. "This is one of the reasons we haven't much confidence in private labels," he stated. The study also reported that the rush of new products to the shelves has resulted in a product explosion that has transformed food retailing into a fashion business. In 1959, 31 per cent of Von's grocery warehouse inventory was involved in' change, in cluding , the addition of 490 new items. , , 1 , - This product explosion, it said, has increased the re sponsibility of the buying committees, and their needs for facts to guide them in making decisions. Local People Attend Advisory Institute The third annual confer ence of the Oregon Juvenile Advisory Council Institute was held in Salem Friday and Saturday with several persons from this area par ticipating in the program. The conference was design ed for lay citizens interested in the problems of juvenile de linquency, its prevention and control and the work of the juvenile courts in dealing with these problems. The featured speaker at Fri day night's session was Wil liam B. McKesson, district at torney for Los Angeles coun ty who discussed crime and delinquency from the district attorney's point of view. : Attending the session from this area and taking part in some of the workshops were Kay Crbwell, county juvenile director; Shelby M. Tuttle, James V. McGoodwin, Robert M. Swan and Judge Edward C. Kelly. . Feeding the Family By ZOLA VINCENT Food Editor ,... i.. ,ui .i ii.n uT ,mw.M .. ,.... ..win,.., -i.-.i.., ,. . x.,,..m 'jp' " ' V VSV -J.' i I ml Hill ifTTijlTlMffl1llnfrHmWaBtBMlfrril1lgfr- i--.xv.-rtrt- if rvnMBaMMoMMMMtfafe -tfrflflr r-rr-faafftfemfeeffrfrfr-r fffflf .Wfr Barbecued Hamburger Uses Plentiful Beef SuDDlies of beef are abun dant in western markets and much of it is going into con venient, versatile, budget priced hamburger. U.S. De partment of Agriculture has designated ground beef as a plentiful - food-to-feature on your table. For flavor and nu trition, all cuts of beef are about the same. Here we have a recipe for Creole Barbecued Hamburger for four servings; a filler-upper for teen-agers and their hard working fathers. You'll probably double this. 1 pound hamburger Vi cup chopped onion Vt cup chopped green pepper V teaspoon chill powder Vi teaspoon salt Vi teaspoon pepper 1 can (8-ounce) tomato sauce 4 hamburger buns, split and buttered Shape the hamburger into four patties. Fan - fry in heavy skillet until brown on one side, about four minutes. Turn patties. Add onion and pepper and cook- three min utes more. Combine remain ing ingredients; pour over patties and simmer gently about 10 minutes. Spread each buttered bun half with some of the sauce; toast. Serve ham burger patty and sauce be tween each bun. Oriental Cabbage Plentiful cabbage is good in so many ways: for eating raw, plain or in slaw with bacon and dairy sour cream; in salad combinations. It is good boil ed, roasted, baked, scalloped and creamed. Then there's "withi corned beef." Here we fix it Oriental style. 1 2-pound head cabbage 3 tablespoons butter, melted teaspoon salt V4 cup boiling beef broth or Vi bouillon cube dissolved in V4 cup boiling water V4 teaspoon sugar Vi teaspoon ground black pepper -Remove outer leaves of cab bage for use in soup or salads. Cut remainder into slices one-quarter-inch thick. Cook gent ly five minutes in melted but ter in a covered skillet. Add salt and beef broth. Cover and cook only until , crisp tender about five minutes. Season and toss lightly. Six servings, Cheese Stars In Desserts, Snacks Cheese displays In local markets offer a glorious, al most bewildering array of cheeses as we pay special at tention to them during Oc tober Cheese Month. Cheese cut out in trim squares,' ob longs, triangles; in packages and jars. Little rolls, fat chunks, balls, sausage - like links. Cheese decked in ' red and orange, threaded with blue; golden hues and creamy whites. Cheeses sharp and tangy - mild and creamy. Cheese and Fruit. These team up for snacks, desserts, cheese trays. Cheese with Bartlett pears, , apple slices, grapes, honey dew fingers, orange sections, pineapple spears. Dip cut fruit in lemon juice to prevent darkening. Nuts, dates, figs add interest. ' Cheese Spreads. Cheese spreads whether purchased ready for spreading or made at home most often appear on crackers and toasted bread. Apply them the last minute or offer as "spread-your-owns". Try these: Blend cream cheese with a bit of cream, minced onion, dash of Worcestershire sauce, minced shrimp or an chovy and minced pimiento. Or mix shredded American cheese and dash of curry powder with softened butter. Cheese Dunks. Soft dunks may be scooped up with cau liflowerets, crackers, potato or corn chips, pretzels. Try cottage cheese and mashed blue cheese, minced parsley and onion, blended to your taste. Consider a dash of Ta basco. Spicy Green Beam For dressing up a pound of fresh green beans, a can of green beans or a package of fresh-frozen green beans: melt one-quarter cup butter; add two tablespoons prepared mustard and season with salt TONIGHT ON TV IN COLOR 1 PRESENTED BY... j GENERAL MOTORS CHANNEL 5 KBES-TV 8:00 P.M. it it it it it and pepper. Pour sauce over well drained hot beans. Quick Pudding Crumble fig newtons into individual serving dishes; cover with milk and let stand until much of the milk is ab sorbed. Serve with additional half and half, with blobs of whipped cream or soft ice cream. Harvest Bounty Lends Drama To Table Decor Fall fruits and vegetables with their vast variety of shapes and colors have been used as dramatic table center pieces and buffet decorations (as well as interior" decor ation) for centuries. The sea sonal horn of plenty, how ever contrived (woven basket, fruit basket, tray, overturned bowl, hollowed-out squash) is a fine conversation piece but really comes into its own when the tasty fruit contents are nibbled on at the close of the meal. Match them or mix them; fruits, , vegetables or combination; with autumn leaves andor flowers tucked in, perhaps. Fall fruits for ultimate dis play demolishment and cer tain enjoyment include Jti- bier, Tokay and Muscat grapes, Delicious and Jona than apples, avocados, fresh prunes, persimmons, p o m e- granates, oranges; and then some lemons for looks. A cheese assortment is perfect accompaniment for dessert fruits. Make garland or swag of loose fresh cranberries. Fall vegetables that lend themselves to table decor and ultimate cooking - eating in clude any of the squashes, small pumpkins, green Bell peppers, red onions, turnips Halloween Handouts Be prepared or you'll be sorry! For young hold-ups skittering here and there, consider apples, oranges, marshmallows, popcorn, jelly beans, the little 'boxes of raisins, the assorted candies available in . every grocery store, donuts, cookies, nuts and other appropriate edibles as well as paper supplies, aluminum foil, sandwich bags transparent wrap. Appro priate paper napkins and paper cups are certain to come in handy. Trick and treaters get thirsty too, so have handy a pitcher of cider and paper cups. Family Fun For the family and for company coming and going over the entire week end, you'll want shopping list to include a gallon of cider, as sorted donuts, special cookies andor cakes; maybe a pump kin pie or individual pumpkin pies; extra apples and oranges. Best Buys. Newsaper ads reveal good buys in all meats, poultry, fish; emphasis on hamburger and frankfurters along with scores of other specials. Three Appear in Circuit Court Raymond Leslie McVay, Jacksonville, Wednesday was sentenced by Circuit Judge James M. Main to 2V4 years in the Oregon Correctional Institution for contributing to the delinquency of a minor. McVay. had pleaded guilty to the charge, which involved a 16-year-old girl last August. Francis Earl M a t h e n y, transient, was arraigned be fore Judge Main. He waived right to a grand jury hearing on charges of grand larceny, and Grey Hornicker was ap pointed his attorney. He is charged with taking an adding machine from a local store, earlier this month. . Imnnsition of sentence was suspended five years on Wil- lard St., Arnold, 349 West Pine St.. Central Point, for sodomv. - Suspension was granted providing St. Arnold commit himself to the Rosoburcf Vet erans hospital, and that on his release he would be under jurisdiction of a parole officer. St. Arnold had pleaded guilty to the charges July 15. Small Worlds Around Us By Lynn M. Watkins The Short, Happy Lite Of A Forgetful Frog Unnoticed in the warm water of the pond the tadpole completed its transformation. No longer did he rest on the bottom; he had become a frog; he sought the surface, where pond lillies grew, and the noise of his new world drummed on his ears. Only a blunt stub remained of his tail; that too would soon be gone. He kicked violently with his strong rear legs; with his short front arms he pulled himself up onto a lily pad. He blinked his eyes in the bright sun. During the warm sum mer nights he added his voice to the swelling chorus and enjoyed the croaks and peeps of others of his kind. Bright Light One night while he rested on his lily pad, he was sud denly blinded by a bright light: he dove for the bottom just as a frog-spear shredded the lily pad. When at last he came, to the surface, the men and the boat had gone, and the frog chorus was in full cry. The frogs all have short memories; they all had com pletely forgotten the episode of the men with the spears. He forgot it, too. Another close call came one evening when he swam be tween two stick-like objects that were standing in the wat er, the long, sharp bill of the heron missed the frog only by inches. He Struggles One day he was rudely awakened from a snooze on a log. He felt a crushing pres sure on his back. He strug gled to be free, but the jaws of the snake held. With his weak forefeet he pushed against the snake's mouth, its wide open mouth completely engulfing the frog s posterior, The pressure of the jawB never lessened. Occasionally the jaws sought another grip, a little ' farther up on the body of the frog. Inch by inch the green body slipped into the clasping jaws. Slowly the sun sank, while the swallowing con tinued. As darkness came, the frog chorus tuned up for the night, their vices twanging in a steady, discordant clamor. No fear registered on the frogs face; it remained calm and placid. The eyes blinked; the skin of the frog's throat pulsed with labored breath ing. The green body was en gulfed now, only the head re mained outside. rne two front feet were pressed against the smooth body. Then the snake's jaws opened, and closed complete ly; the frog had disappeared Around the frog, a tight constriction; it pressed in from all sides. Total, absolute darkness; very dimly the frog could hear the chorus of frog- voices; his brothers and sis ters; they seemed very far away and indistinct they were in another world, but he had entered the world of silence. (Released by The Register and Tribune Syndicate. 1960) ni -NQrmilVii"' NO SPARKS! NO SMOKE. NO FLOOR DRAFTS! LOWERS FUEL BILLS! Uniform heat from floor to ceiling. Burn wood, presto-logs or briquets. You control fire. Your home and family will be safer. Send fireplace width and height, receive Colorful Booklet free or phone SP 2-7166. EASY TERMS Land Withdrawal Proposed by BLN Portland - An application for the withdrawal of 60 acres of land adjacent to Galice creek and the north fork of Galice creek for the protec tion of a timber access road has been filed by the bureau of land management, Russell E. Getty, state supervisor, an nounced Friday. The land in the Medford BLM district, would be re moved from all forms of ap propriation, including general mining laws, if the application is approved. The Galice creek access road was built by the bureau of public roads with Federal funds. While the proposed with drawal, would prevent placer mining on the slopes of the right-of-way, it would not ap preciably affect the operation of public land laws relative to O and C land, and it would in no way interfere with th fish and wildlife, water, scenic, wilderness or recre ational resources or of other values. A hearing on the withdraw al proposal will be held if circumstances warrant it, Get ty said. Anyone opposing the proposal may present objec tions in writing to the bureau of land management, depart ment of the interior, 809 NE Sixth ave., Portland 12, for 30 days following publication of the withdrawal notice. The determination by tha secretary will be published in the "Federal Register." Spec ial notices will be sent to in terested parties. The letter "V" and the let ter "U" were identical until separated into separate sounds in the 16th century. E!ect The EXPERIENCED MAN SCAN NELL for DISTRICT ATTORNEY Scannel for Dist. Atry. Comm., Margaret Mullen, Sec, Campbell Rd., Medford, Ore. J391.000.00 EVALUATION fpAiiiijllTe-iyi BRIDAL VEIL LUMBER llllfflniliV & BOX CO., INC. F PORTLAND I UJs!A!9ULk!IKJ bridal veil; ore. jNErDTATE, WED,, NOVEMBER 2 SKSt HIGHLIGHTS OF THE EQUIPMENT PLANING MILL: AmirlcBtl 77 A 19" 4-sfda Planar; Mattfson 229 5 -Head Moulder (NEW 1954); Mattison 274 4x4 B.B. Mouldar; Woods 133 6x12 Moulder; Paulson AMJ 4x2" Moulder.. (2) Greenlee 545 D.E. Tenoners, (one NEW '55); Mershon 36 & Turner 42" Twin Band Resaws; Yates 44" Band Ressw; Mershon 36" Tilt Band Resaw and (2) Circular Gang Resaws. (34) Assorted Saws; (9) Irvlngton 23x 37" Cut-Off Saws; Yates and Mershon Band Rtp Saws; Equalizer Saw up to 48"; (2) Calif. Gang 8" Circular Electric Saws; Radial Cut-Off Saw and others. Solem 42 2 -Drum Sander; Fryer Sid I Load Dry Kiln; Bandsford 4-Knlfa Split-1 tar Saw; Porter 612 Routar; 40 It I Burner; 80 h.p. Tubt Boiler. , I GRINDING ROOMr Saw Sharpentrt, Grinders and Filers; Covel Stretcher Roll, Band and Circular Saws, etc. . MISCELLANEOUS; Ralhum Knot -Hole Plugger; Box Brand Squeezer; Chain Mortisers; Wire Binding Machine; Mor- ' dsn Nailer (NEW '57; Shapers and . Clamps, etc. . DOZENS OF STEEL & BELT CONVEY ORS, Transfer Tables, Blower Fans, etc. HYSTER 3,000 & 4.000 & Towmotor ' 4,000 Forkllfts (NEW in '55 and '58); (2) Hyster Straddle Trucks; (2) Electric Transporters; Chevrolet Pickup, etc. PLANER -MOULDERS RESAWS -TENONERS SAWS -SANDERS CONVEYORS - BURNER DRY KILN - BLOWERS BOILERS -SPLITTERS - MACHINE SHOP FORKS -CARRIERS SHOP EQUIPMENT SEND FOMfFCHCUU !!! !! j I THIS UNITED NATIONS WEEK The UN is YOUR business The UN Agencies work unceasingly to eliminate the ignorance, disease and hunger that breed hatred and war. It is our business to support these endeavors " whose objective is the strengthening of Democracy , ' .' ;. and the maintenance of world peace. YOU Believe in the UNITED NATIONS ... NOW You Can Do Something About It! Join the MEDFORD CHAPTER of the Oregon United Nations Association Call Mary Davenport, Membership Chairman. Room 21Leverette Bujjding Phone SP 2-8451 Smith-Dynge Lmbr. Co. it MEDFORD MAIL TRIBUNE Corner ef 8th and Fir Phone SP 2-7166