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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 25, 1957)
:ven SIX MEDFORD (OREGON) MAIL TRIBUNE Silhouette Calls For Longer Length Hair Styles in '57 A major trend for Spring '57, is the "look of romance" . . . basically a frankly pretty look in coifs that are soft, glamorous and very feminine whether worn short or semi, puffed or slinky, feathered or waved. To be sure, fashion-conscious females will want to be up-to the-minute on length, waves, curls, and sweeps of hercrown ing glory. The "bouffant" silhouette seems to be the vogue of favor for 1957. And this style, of course, demands a longer length to the hair than has been seen in the past three seasons. Soft fluffy waves and curls with the "forward look" are be ing strongly emphasized to give that ultra-feminine softness to the face. Graceful Contour Gone is the cropped boyish look in its place is the grace ful, fascinating contour . . dis tinguished by a lovely blend of puffed waves and feathered edges. This does not mean that the hair has reached the shoulder length, but 1957 will see the de cline of the "crew cuts, the Ital ian cuts and the duck tails." Top-lock billows up, waves and feathered ends mark the left side, a winging line the right. Crown hair is sleek, nape ends are puffed out in soft feather curls. Feathered edges are coming back, completely new, softly pretty and romantic ... in spired by the "fair lady" trends . . . the "thirties" influences of "Auntie Mame" and other star struck themes. Spring headlines spotlight the "little head look," bell shaped bouffants, and many graceful variations of waves and curls to frame the face picture. Subfeen Fashions Follow Adult Styles Fashions for subteens this spring feature slim lines, a well coordinated look and the influ ence of such adult styles as capes and blousons. There is an almost endless variety of ensembles. One new looking combination is that of a sheath jumper teamed with a matching cotton blouse and blending checked jacket. Many , costumes consist of a duster coat with several coordinating dresses. Coats are slim, but not too straight. Neutral tweeds and worsted flannels that can be worn straight through early fall are favored. Many have detach able capes. Bulky knitted coats, especially in red, are also pop ular. Newsworthy in subteen suits is a poncho cape suit. ACCESSORIES TO STYLE Spring accessories for men, generally smaller and neater, include mOny reproductions of link, clips and tie bars that were the classics of Grandpa's day. Designs will be more in tricate end keyed to specific themes. IIAR BLOSSOM 9 3" i4 '- . P "CLOSE-OUTS" INFANTS' UNDERWEAR To matt room for a ntw nationally known lino of children's under wear we are closing out all styles in Vanra and Minneapolis Knit ... stock up now! INFANTS 3Mos. S'flOO SHIRTS to 3 Yrs.Jk U SACS 2 for M. 00 KIM ON AS 1.19 GOWNS 1.49 ALL HATS 51.99 Coats $8.99 to $16.99 Dusters $5.99 up Blouses $1.49 - $1.79 Skirts $2.49 T-Shirts 99c Boys' Suits .$7.99 pnn'r TOTS-TO TEENS EaCUH J 105 EAST MAIN Foundation Garments Designed to Make All Slim Styles Wearable with the basically narrow, eased silhouette in fashion prominence, new foundation garments are designed to make all the many variations of slen der styles wearable and becom ing to the majority of figures. Long brassieres, high girdles and one-piece garments are the leading contenders for under fashion honors. The long brassieres.'tnore oft en than not, fasten in front. Thus they're easy to put on, and afford the smooth back line re quired by many slim dresses and skirts. , ' Ptgged Skirt The pegged skirt, seen in the Flemish or Dutch Boy styles, observes this back slimness and eases softly in front. Since it starts from a flat midriff and tapers narrowly over the thighs, midriff and thigh control may be indicated. Some girdles take special note of thigh control with panels of rigid fabric or doubled elastic from the fullest curve of the hip to the base of the garment. The corselet, a new - found favorite of the slender women and the old standby of the ma ture figure, is seen more often in all-elastic versions. Starting with sheer cup sec tions to lift the bosom, it molds midriff, waist, hips and thighs with one unbroken sheath of light yet persuasive stretch fab ric. Backs are low and straps are detachable, to suit the dress neckline as well as the dress line. A low backline marks many of the newest foundations, for both sheath and bouffant outer fashions now frequently have low-cut backs. These low back foundations are available with or without straps, in white, black or a pastel, and in the form of bandeaus, long line brassieres, bra-lettes and cor selets. Brassieres and corselets with rounded cups lift the bosom and shape it gently, for a definitive line under cocoon caps and oth er fashions that fit close to the figure. Lace, satin and embroi dered fabrics make new bras sieres pretty and feminine as well as functional. Color also figures in founda tions, with pastels favored. Knit Suits Popular With Swimmers Now The sun will shine brightly on dozens of smartly-styled swim suits in more conventional cot tons, lastex, and faillies. But the high fashion note for those who really want to "be in the swim" is the emphasis on knits in wool, orlon or cotton. Knit suits are distinguished by slim silhouettes, many with camisole tops; others have little or long sleeves; still others havei low-cut backs or halter neck lines. PRETTY PINNINGS Bar pins with pendants and floral-bouquet pins, set with pearls and pastel stones, look pretty for spring. TERRIFIC BUYS! LIGHT BAGS 99 Thursday, April 25. 1957 CUED TO FASHION Low-back foundation garment cued to fash ion has criss-cross back con struction, zipper front, can be worn with or without straps. By Diana. Sheath Silhouette Favored in Dresses Gently does it for dresses this spring. The slim sheath silhou ette is still a favorite, but now it is softer and rounder with a new look of ease in the waist-through-midriff area. One of the biggest influences on this look is the "Dutch Boy" or peg-top skirt. Most often achieved by darts or tucks at the waist, it is sometimes car ried through to full scale pleats. Draping offers another highly favored way to ease the slim skirt. Skirts are draped to side or back, eased with harem hem lines or panels, draped with swags or modified versions of the hobble hemline treatment. For more tailored dresses, pleats are preferred to drapery. There are many variations in cluding pegged pleats straight-up-and-down pleats, released pleats in sections and wrap arounds. There are also many pretty fuller-skirted styles, such as dresses with darts, pleating and back fullness. Many - empire - mood dresses have self-bands or pleated cum merbunds that circle the waist and lower part of the midriff. Aften, a high waistline is sug gested by tabs or bows. Bloused-top dresses, with belts at the normal waistline, and shirtwaist styles both con tribute to the increasing import ance of belts in spring fashion. Daytime Fashions Are Inch or Two Longer Whither hemlines? Are skirts drastically longer this spring? What about lengths for day and late day? Evolution, not revolution, is the answer. Fashion isn't shout ing, "Down with hemlines!" but there's more than a whisper of change in the spring air. Many daytime fashions are an i inch or two longer than last sea son, while cocktail-hour and in formal evening gar' often reach es to ankle-bone length, a la Dior. "How low" to lower the hem line is still a matter of individ ual taste and becoming appear ance. Height enters into it. The tall woman can wear 13-inches-from-the-floor lengths gracefully, while the smaller woman can wear somewhat shorter skirts and still achieve a lowered hem line look. Sports Look Shows Rainwear Influence The sports look shows its in fluence in the new rainwear, in spiring fresh ideas for the use of such fabrics as wool jersey and bright-toned felt. Rainwear has now become an all-weather fashion, fitting into any climate at any time of the year . . all giving a sunny-day brightness to fashions for those damp and rainy days. At OK MARKET SILVER DOLLAR STAMPS! at: MEDFORD MUFFLER and -J DOODY'S RICHFIELD SERVICE STATION x Ingenious Fashions Available in Suede Leather lor Spring Softer and lighter, artfully draped, tucked and pleated, leather appears prominently on the spring fashion scene. Full length coats, short jack ets and car coats are crafted in a variety of ingenious fashions from both suede and grain leath ers. Brand new this spring are smart leather capes, as well as a cape-like appearance for coats, achieved by gentle fullness fall ing in gathers from a yoke, slant pockets and scarf-like ties. Velvety Suede' Soft, velvety suede and smooth capeskin and cabretta share pop ularity as well as versatility. Suede is no longer exclusively a country leather, nor are smooth leathers ' confined to the city. Both are designed for either city or country wear. New leather shades in the beige to brown range are in the lead, and make effective tone-on-tone combinations with knit, silk and linen. There's interest, too, in bright colors such as hyacinth, peacock, bayberry and jasmine, in suave black and snowy white and in black leather with white leather piping. Black, While Conirasis Black and white contrasts, however, are usually achieved in large areas rather thar by trim. For instance, a white cabretta jacket is lined with black tweed and has matching tweed skirt. The "half-and-half" idea ap pears in leather coats, with" front of smooth leather and back of suede in the same or another color. Leather jackets fill more func tions than ever. One new model, copied from the Italian motor cycle jacket, is teamed with Ja maica shorts. Others, for after five wear, are trimmed with mink, fox or rhinestones. Two Looks Seen In Jewelry Display Jewelry displays two distinct spring looks, one light and deli cate, the other bulky and ele gant in the Edwardian manner. Pastel colors are an important part of the delicate look. Mauve tints are popular, along with such flower shades as soft blue, pink, yellow and green. Spring flowers inspire many new jewelry designs as well as colors, even to the use of more green foliage effects. Also contributing to the deli cate look are the increased use of crystals, frosty shimmering beads in iridescent tones, jet iris and aurora stones. White and gold combinations continue in popularity. Rope necklaces are enjoying a revival and look especially new in crystals of varying sizes and combinations of clear and pas tels. . Among the leading bulky and elegant styles are enamel brace lets shaped like wide cuffs, gold Edwardian-type chain bracelets and neckwear with pendant balls of flowers, chunky stones set in burnished gold and bead necklaces with center pendants and gold filigree. Fragile Appearance Easy To Care For The fragile appearance of so many of this spring's fashions is delightfully deceptive because, more often than not, they are as easy to care for as they are good to look at. This is mainly due to the de velopment of many new blends of natural fibers with synthetics and to new processing for na tural fibers such as cotton. Notable are cottons processed for easy washing and minimum ironing and blends of Dacron-and-cotton. Novelty sheers, such as nylon chiffon, look as airy as spun sugar but can be washed easily, thanks to the use of syn thetic yarns. Blends of silk and synthetic give the high-fashion look of silk plus easy care. GONE SOFT Sleeves have "gone soft" this springn keeping with the gen erally 'softer dress silhouette of the season. One favored treat ment is the bloused or balloon effect, achieved through lantern shapes with fullness starting directly at the shoulder line. at: ROXY ANN - :'. -f """4' MARKET and CRATERIAN BEAUTY SALON 4f'Y v:'"'( '' i i I v 1 mu I r 4 1 PERSIAN LAMB Newly light weight, black-dyed Southwest African Persian lamb makes a cocoon-stole to- wear over suits, dresses. From Zimmerman Scher Inc. Junior Formals Have Variety in Length Formals for juniors display variety in length as well as style this spring. There's . new em phasis on floor lengths and in between lengths. Juniors like the new look of slim-skirted formals ending about eight inches from the floor. There's interest, too, in irregular hemlines, high waist lines marked with bands, roses and floating panels, and the back-moving overskirt treat ment for slender formals. Soft, lady-like styling in such light, airy fabrics as chiffon, silk organza, lace and eyelet are favored. Many full-length junior for mals are teamed with coordin ating full-length capes. PEAR BLOSSOM 2 USE OUR LAY A WAY PLAN Buy now at these low prices and pay laterl A small deposit will hold your purchase until you're ready to pick it up. Ask any of our clerks about itl STORE HOURS: Daily - 9:30 to 5:30 p.m. 39 NORTH CENTRAL 'Little Furs' Are In Greater Variety There's nothing small about the selection of "little furs" available this spring. They ap pear in a greater - than - ever variety, in many styles and shades. The cape, important every where this spring, is equally so in fur. There are elegant fur capes with slim lines that taper from rounding shoulders, straight - hanging capes and countless other versions. Cropped jackets, another fash ion signature of spring '57 also appear in many young and ver satile variations, with white mink, the most luxurious look ing. Some are waist-length with decorative button accents, oth ers are hip-length and bowed with a touch of satin or velvet. Little fur briefs and boleros, in both casual' and dressy styles, are highly favored for wear over the new softened skirts. Coming into renewed promi nence is the fur stole, some times reflecting a Spanish shawl influence, or displaying the same tapered cocoon shape that capes make much of. The color story is an exciting one, with a wide range of new shades, including such delicate spring pastels as pale pink and green, as well as the more tra ditional hues. "Flat, not fluffy," continues as the theme for fur surfaces, and the emphasis is on light weight. Persian lamb, for exam ple, is processed to be lighter, softer, more lustrous and drap able. SOAP AND SUITCASE A sure way to keep your clothes from developing a musty smell when you are traveling is to place an unwrapped bar of soap in your suitcase. JOB LOT V LQUJ U U yiMJ) f his Is a manufacturers close-out or bet f ter value fancy buttons. Values Up To $2.00 SALE IQt PRICE CARD Lm LADIES' Brassieres Special Close-Out of cotton Bra's. Sizes 32 to 38 in A and B cups. 'Regular $1.00 SALE PRICE J1.15 PILLOW TUBING Hemstitched and stamped for embroidery. Five patterns to choose from. Regular $1.58 SALE A A PRICE Pair liUU Curtains Clearance of discontinued num bers. Panels, Cafe curtains, Tier curtains. Values to $2.98 SALE $ PRICE 1.67 Lf W ft TOO AVENUE Stone-Set Jewelry Has Bulky Look in '57 Much of the stone-set and gold jewelry has a modern bulky look. Other designs, by way of contrast and variety, have a qaint, old-f a s h i o n ed flavor, sometimes making use of enam els, cameo motifs and mother-of-pearl. There is a "new gold look" this year, one which artfully Pear Blossom Festival FRIDAY AND SATURDAY ONLY! BROADCLOTH BRAS Circle Stitched Excellent Fit 1.50 VALUE Use Your Charge Account! - II PARKER WOODS' MEN'S STRAW CAPS mmm 6-piece boy's outfit with glass float, sinkers and hook. A BIG VALUE COMPLETE t Regular anc id jumbo size zippers. REGULAR $1.59 SALE PRICE i 14"xl4" TOSS PILLOWS Chintz, corduroy or Gold lurex Fabrics. Each S1.59 or 3 ., s4.59 MEN'S SALE En PRICE LISTEN TO THE WOOLWORTH HOUR Every Sunday 12 to 1 P.M. - STATION KYJC WtM If 00 (( U ul it-t gold colored metal ill a sin; - H niece of iewelrv a nebbled sili- B face with a shiny one, for in stance, or a beaded texture team ed with a satiny finish. SHAG RUGS Washed & Dyed BIG Y LAUNDROMAT PHONE 3-3273 BRIEFS Nylon and Rayon Whites and Colors 69c VALUE 21 N. CENTRAL Men's Toyo Straw Caps. A large assortment of colorful patterns. Light weight and cool. For work or play.. A BIG VALUE 29 EACH outfit rod, click reel, 50 ft. nylon line. 1.98 plastic bags with easy sliding 98' ARQYLE SOCKS Mercerized cotton ankle socks with nylon reinforced heel and toe. Sizes 10 to 13 in a wide assortment of colors Regular 39c 3 for 85 MEDFORD, OREGON v
