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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 25, 1957)
Preferences of Ivy Thursday, April 25, 1957 MEDFORD (OREGON) MAIL TRIBUNE SEVEN League Exerting Styling Influence The clothing preferences of Ivy League collegians are exert ing a strong influence on the styling of male sportswear for spring. In slacks, sport shirts and jackets, ideas that grow up on Ivy campuses emerge as even more important style factors than in past seasons. But even with the obvious dominance of Ivy styling, notes the American Institute of Men's and Boys' Wear, sportswear this spring of fers something for just about everybody and the comfort and color of new sportswear will make going back out into the sun even more fun than usual. Spring Slacks Spring slacks show a definite Ivy influence, with a trend to ward a slim line more obvious. Ivy models are expected to ac count for a much greater pro portion of the slacks sold this spring. In walk shorts, too, Ivy is im portant, running a close second to the more popular Bermuda length. White and striped white slacks and shorts are another Ivy idea that has been incorporated in spring styling. Solids should re main most popular, but patterns particularly plaids and checks will be in greater demand. Fabrics will be very diversi fied, with interest extending through polished cottons, plaids of wool and the man-made fib ers, flannels, gabardines, trop ical worsteds and some silks and silk blends. Wash-and-wear fabrics will also come in for more attention. In sports coats, tnere will also be a larger selection of fabrics. Silk and silk-cotton blends, all cotton, lightweight wools, linens and linen types, and many other blends will all help to make for a comfortable and fashionable spring. As to the 'styling of spring sports coats, the three-button type is definitely coming into its own at the expense of the two-button model. Bold patterns, especially plaids, will be shown more frequently. Dark shirts will be few in num ber as medium and light tones take over. COTTON MADRAS For good sports to mix and match are spring separates of cotton madras. Solid color sleeveless blouse and slim skirt can be worn together, are shown here teamed with full skirt and scoop-necked blouse in a multicolor stripe another good twosome. By Queen Casuals in Reeves fabric. Tsm7Z$mm r- s :Vj, 5&-S fci fMrfiMfrilriflm Tfc-. .;.,.Mff't r ,r,5 Costumes With Capes Are Newest, Most Important The costume has really come into its own as a top fashion this spring, and costumes with capes are the newest and most import ant of all. Short jackets of all types and full-length coats, often with short sleeves or sleeveless, COOLIE COAT Unfitted coolie coat tops a pencil-slim skirt, adds ' up to spring suit fashion. Fabric nub-weave, easy care cotton. By Tina Leser in "Everglaze." Cosmetics Choice Important in Dress "But I can't wear purple!-' may well be the regretful wail of many a woman surveying this season s fashions in entic ing purple hues. "Yes, you can!" is the answer from make-up experts. Hard-to-wear colors are becoming colors with the help of the right cosmetics. Both purple and black, for instance, have a reputation for draining the complexion. This "pallid look" can be over come by careful choice of cos metics and a complete and con scientious make-up job Powder base and powder should be chosen in a sister shade to the skin, but a half tone lighter. Eye cosmetics, discreetly ap plied, do wonders to perk up the complexion. Suggestion here is to choose mascara in a shade to blend with the color of the eyes, and eye shadow in the same shade or a costume-coordinated color such as lavender, or chid, blue-green or blue to wear with purple-hued outfits. Complexion - flattering lip stick and rouge colors are im portant. Pure reds are usually a safe and becoming choice to wear with black and other neutrals, while pink and blue red hues are harmonious with the purple family and many pastels. Flower fragrances to go with flower hues give a well-groomed feeling that helps make any costume color easy to wear. offer other popular variations of the ensemble look. Capes for costumes range I from the very brief to seven eighths, three-quarter and full lengths. Of special interest are the cocoon shapes, narrower at the bottom than the top. One of the most popular cos tumes is that of the semi-fitted jacket that just hits the top of the hipbone over a pegged-skirt dress. Another is the Eton or bolero jacket over a dress with printed bodice and cummerbund. The "complete look" through co ordination of fabrics is highly fa vored. Short Jackets In general, semi-fitted, short jackets over softened sheath dresses are the rule. Blouson jackets of all types are big fa- vorites. Popular back treatments include cape backs and mock bo leros. An interesting variation is the "capelero," a cross be tween the cape and the bolero. Other boxy jackets come down to the waistline or flare out above it. Many of the companion dress es feature empire bodices of silk or chiffon in colors or prints to match the linings of capes or jackets worn over them. This idea also extends to woolen coats lined in chiffon to match com panion chiffon dresses. Another favorite combination is pastel chiffon shirtwaist dresses under coats of matching pastel tweed. The influence of capes is seen in 'ensembles with jackets that look like capes, little capelets or cape-back jackets and cocoon like wrap coats. Capes add a cos tume look to suits and compan ion skirts and blouses, as well as dresses. Bloused-back boleros and seven-eighth tunics are fur ther interesting new versions of the costume. BELTS ARE BACK Belts return to the fashion spotlight. Besides leather and fabric belts, spring features a variety of cummerbunds and sashes. Annual f mi fj HOUS COFFEE and DONUTS Saturday, April 27, from 10 a.m. to 4 p.m. GIFTS for all adults who visit our store! No strings - just come in and browse around. 0Vt f LOWEST PRICES FOR 6Uf 7lUtt& 4 HIGHEST QUALITY IN SPECIALISTS Free Parking HOMEWARES ! Free Delivery . Pear B PARADE SPECIALS Jumbo Hickory Smoked HOT DOG 19 Giant Bag Popcorn 10 losso sturdy slat seat, folding WOOD STOOL SPECIAL PURCHASE Pelargoniums (Martha Washington Geraniums) Reg. 49c ea. SPECIAL $11 for Healthy growing: plants in full bloom. 3 in. pots Nail Runners Cotton Low Loop $2.98 Value Special $1167 With rubber coated backs, skid resistant, moth free, pre-shrunk and washable. In colors of green, beige and cocoa. In size 24 x 63. Kitchen Curtains Values to $3.98 In nylon, dacron and rayon. A variety of colors and styles. Excellent Buy! 80 Square UNBLEACHED MUSLIN Reg. 29c yd 39 In. width yd. UPHOLSTERY MATERIAL CLEARANCE Values to $6.98 Yd. 54 inch width in 1 to 6 yard lengths. Various patterns and colors. NOW ONLY Smart, modern design . . quality constructed ... promises years of satisfac tory use. In top grade nat ural wood with a natural varnish finish to blend with any color scheme. Use for Fishing, picnicking and TV. SATURDAY ONLY MUSLIN SHEETS Double Bed Size $137 82x108. Reg. $1.98 Twin Bed Size $127 72x108. Reg. 51.79 .. SATURDAY ONLY Spring Clearance Girls' Dresses ALL SPRING DRESSES REDUCED AS FOLLOWS- Were ?2.98 . . . NOW ''1.88 Were '3.98 . . . NOW '2.88 Were '4.98 . . . NOW '2.88 Black and white and assorted spring colors. Sizes 1 to 14. Many lovely styles in broadcloth and polished cottons with nylon and lace trims. 5i pi? JET-FLO Garden IHIose 50 ft. Reg, $2.98 . Sp. $1.88 25 ft. Reg. $1.98 . Sp. $1.29 Made of 100 vinyl plastic. In green color. Guaranteed for 5 years. After Easter Clearance Misses' Mats Regular $1.49 and $1.98 Your Choice IT An assortment of broken sizes and styles SATURDAY PEAR BLOSSOM SPECIAL HEALTHY YOUNG PARAKEET 2.49 EASY-TO-CARE-FOR PLASTIC BIRD CAGE 2.98 Regular Value ... . 2.47 BOTH FOR . 2.98 You Save 2.49 the price of the parakeet m peciais mmM mtmxmmmii m rrmw m -I u m ' piw ' m matwit mp - j. s.t ' 4. 'A ' Adjustable Ironing Board Full size. Adjusts for sitting or standing. Sa99 All metal. Reg. $8.95. SPECIAL Tuf flex Ironing Board Pad and Coyer Set Full 54" elastic bound cover Speeds ironing retains heat Won't lump or bunch Odorless Sanitary No slipping fits reg. Ironing bd. COMPLETE SET $"000 SET SPRING CLOTHES PINS Imported Danish hard wood, rustproof spring. Reg. 79c value 72 PINS 47 NELSON'S BEL-AIR Cooker and Deep Fryer A $14.98 V.lu. FREE RECIPE BOOKLET Special $(o)88 (Q) Automatically controlled heat. Large size. Five and qt. capacity. Versatile beautiful. Guaranteed. This cocker will fry, stew, braise, roast, cook, steam. Warm and serve. Complete with U.L. Approved Cord. Here's Real Comfort ALL ALUMINUM Chaise Lounge Four-position beauty with Sturdy aluminum tubing frame, vat-dyed sailcloth 3 inch tufted cushion. Fine spring action. Red, blue or yellow, 200 Use Our Layaway Plan Also Opens Flat For Use As An Extra Bed DRASTIC REDUCTIONS Ladies House Dresses Values to '3.98 977 Special U ea. An assortment of drip and dry cottons and color fast per cales in broken sizes from 12 to 52. BAKE 'N' TAKE COVERED CAKE PAN Pur Aluminum 8"xll" Cook or bake in it Take to church suppers, picnics, buf fets, also ideal for refrigera tor storage. S1.19 each FIRST QUALITY CANNON WASH CLOTHS 10 for S1.00 ' All Celors Also Stripes and Checks 9 sK (32t SIXTH AND CENTRAL MEDFORD'S BARGAIN CORNER v.,.......V
