Medford mail tribune. (Medford, Or.) 1909-1989, April 25, 1957, Image 21

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    Preferences of
Ivy
Thursday, April 25, 1957
MEDFORD (OREGON) MAIL TRIBUNE SEVEN
League Exerting
Styling Influence
The clothing preferences of
Ivy League collegians are exert
ing a strong influence on the
styling of male sportswear for
spring.
In slacks, sport shirts and
jackets, ideas that grow up on
Ivy campuses emerge as even
more important style factors
than in past seasons. But even
with the obvious dominance of
Ivy styling, notes the American
Institute of Men's and Boys'
Wear, sportswear this spring of
fers something for just about
everybody and the comfort
and color of new sportswear will
make going back out into the
sun even more fun than usual.
Spring Slacks
Spring slacks show a definite
Ivy influence, with a trend to
ward a slim line more obvious.
Ivy models are expected to ac
count for a much greater pro
portion of the slacks sold this
spring.
In walk shorts, too, Ivy is im
portant, running a close second
to the more popular Bermuda
length.
White and striped white slacks
and shorts are another Ivy idea
that has been incorporated in
spring styling. Solids should re
main most popular, but patterns
particularly plaids and checks
will be in greater demand.
Fabrics will be very diversi
fied, with interest extending
through polished cottons, plaids
of wool and the man-made fib
ers, flannels, gabardines, trop
ical worsteds and some silks
and silk blends. Wash-and-wear
fabrics will also come in for
more attention.
In sports coats, tnere will also
be a larger selection of fabrics.
Silk and silk-cotton blends, all
cotton, lightweight wools, linens
and linen types, and many other
blends will all help to make for
a comfortable and fashionable
spring.
As to the 'styling of spring
sports coats, the three-button
type is definitely coming into
its own at the expense of the
two-button model.
Bold patterns, especially plaids,
will be shown more frequently.
Dark shirts will be few in num
ber as medium and light tones
take over.
COTTON MADRAS For good sports to mix and match are
spring separates of cotton madras. Solid color sleeveless
blouse and slim skirt can be worn together, are shown here
teamed with full skirt and scoop-necked blouse in a multicolor
stripe another good twosome. By Queen Casuals in Reeves
fabric.
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Costumes With Capes Are
Newest, Most Important
The costume has really come
into its own as a top fashion this
spring, and costumes with capes
are the newest and most import
ant of all. Short jackets of all
types and full-length coats, often
with short sleeves or sleeveless,
COOLIE COAT Unfitted coolie
coat tops a pencil-slim skirt, adds
' up to spring suit fashion. Fabric
nub-weave, easy care cotton. By
Tina Leser in "Everglaze."
Cosmetics Choice
Important in Dress
"But I can't wear purple!-'
may well be the regretful wail
of many a woman surveying
this season s fashions in entic
ing purple hues.
"Yes, you can!" is the answer
from make-up experts. Hard-to-wear
colors are becoming
colors with the help of the
right cosmetics.
Both purple and black, for
instance, have a reputation
for draining the complexion.
This "pallid look" can be over
come by careful choice of cos
metics and a complete and con
scientious make-up job
Powder base and powder
should be chosen in a sister
shade to the skin, but a half
tone lighter.
Eye cosmetics, discreetly ap
plied, do wonders to perk up the
complexion. Suggestion here is
to choose mascara in a shade to
blend with the color of the eyes,
and eye shadow in the same
shade or a costume-coordinated
color such as lavender, or
chid, blue-green or blue to wear
with purple-hued outfits.
Complexion - flattering lip
stick and rouge colors are im
portant. Pure reds are usually
a safe and becoming choice to
wear with black and other
neutrals, while pink and blue
red hues are harmonious with
the purple family and many
pastels.
Flower fragrances to go with
flower hues give a well-groomed
feeling that helps make any
costume color easy to wear.
offer other popular variations of
the ensemble look.
Capes for costumes range I
from the very brief to seven
eighths, three-quarter and full
lengths. Of special interest are
the cocoon shapes, narrower at
the bottom than the top.
One of the most popular cos
tumes is that of the semi-fitted
jacket that just hits the top of
the hipbone over a pegged-skirt
dress. Another is the Eton or
bolero jacket over a dress with
printed bodice and cummerbund.
The "complete look" through co
ordination of fabrics is highly fa
vored. Short Jackets
In general, semi-fitted, short
jackets over softened sheath
dresses are the rule. Blouson
jackets of all types are big fa-
vorites. Popular back treatments
include cape backs and mock bo
leros. An interesting variation
is the "capelero," a cross be
tween the cape and the bolero.
Other boxy jackets come down
to the waistline or flare out
above it.
Many of the companion dress
es feature empire bodices of silk
or chiffon in colors or prints to
match the linings of capes or
jackets worn over them. This
idea also extends to woolen coats
lined in chiffon to match com
panion chiffon dresses. Another
favorite combination is pastel
chiffon shirtwaist dresses under
coats of matching pastel tweed.
The influence of capes is seen
in 'ensembles with jackets that
look like capes, little capelets
or cape-back jackets and cocoon
like wrap coats. Capes add a cos
tume look to suits and compan
ion skirts and blouses, as well as
dresses. Bloused-back boleros
and seven-eighth tunics are fur
ther interesting new versions of
the costume.
BELTS ARE BACK
Belts return to the fashion
spotlight. Besides leather and
fabric belts, spring features a
variety of cummerbunds and
sashes.
Annual
f
mi
fj HOUS
COFFEE and DONUTS Saturday, April
27, from 10 a.m. to 4 p.m.
GIFTS for all adults who visit our store!
No strings - just come in and browse
around. 0Vt f LOWEST PRICES FOR
6Uf 7lUtt& 4 HIGHEST QUALITY
IN
SPECIALISTS
Free Parking
HOMEWARES !
Free Delivery
. Pear B
PARADE SPECIALS
Jumbo Hickory Smoked
HOT DOG 19
Giant Bag Popcorn 10
losso
sturdy slat seat, folding
WOOD STOOL
SPECIAL
PURCHASE
Pelargoniums
(Martha Washington
Geraniums)
Reg. 49c ea.
SPECIAL
$11
for
Healthy growing: plants in
full bloom. 3 in. pots
Nail
Runners
Cotton Low Loop
$2.98 Value
Special
$1167
With rubber coated backs, skid
resistant, moth free, pre-shrunk
and washable. In colors of
green, beige and cocoa. In size
24 x 63.
Kitchen
Curtains
Values to $3.98
In nylon, dacron and rayon.
A variety of colors and
styles.
Excellent Buy!
80 Square
UNBLEACHED
MUSLIN
Reg. 29c yd 39 In. width
yd.
UPHOLSTERY
MATERIAL
CLEARANCE
Values to $6.98 Yd.
54 inch width in 1 to 6 yard lengths.
Various patterns and colors.
NOW ONLY
Smart, modern design . .
quality constructed ...
promises years of satisfac
tory use. In top grade nat
ural wood with a natural
varnish finish to blend with
any color scheme. Use for
Fishing, picnicking and TV.
SATURDAY ONLY
MUSLIN SHEETS
Double Bed Size $137
82x108. Reg. $1.98
Twin Bed Size $127
72x108. Reg. 51.79 ..
SATURDAY ONLY
Spring Clearance
Girls' Dresses
ALL SPRING DRESSES REDUCED AS FOLLOWS-
Were ?2.98 . . . NOW ''1.88
Were '3.98 . . . NOW '2.88
Were '4.98 . . . NOW '2.88
Black and white and assorted spring colors. Sizes 1 to
14. Many lovely styles in broadcloth and polished
cottons with nylon and lace trims.
5i pi?
JET-FLO
Garden IHIose
50 ft. Reg, $2.98 . Sp. $1.88
25 ft. Reg. $1.98 . Sp. $1.29
Made of 100 vinyl plastic. In green color.
Guaranteed for 5 years.
After Easter Clearance
Misses' Mats
Regular $1.49 and $1.98
Your
Choice
IT
An assortment of broken
sizes and styles
SATURDAY PEAR BLOSSOM SPECIAL
HEALTHY YOUNG PARAKEET 2.49
EASY-TO-CARE-FOR PLASTIC BIRD CAGE 2.98
Regular Value ... . 2.47
BOTH FOR . 2.98
You Save 2.49
the price of the parakeet
m
peciais
mmM mtmxmmmii m rrmw m -I u m ' piw ' m matwit mp - j. s.t '
4. 'A '
Adjustable Ironing Board
Full size. Adjusts for sitting or standing. Sa99
All metal. Reg. $8.95. SPECIAL
Tuf flex Ironing Board Pad
and Coyer Set
Full 54" elastic bound cover
Speeds ironing retains heat
Won't lump or bunch
Odorless Sanitary
No slipping fits reg. Ironing bd.
COMPLETE SET
$"000
SET
SPRING CLOTHES PINS
Imported Danish hard wood, rustproof
spring. Reg. 79c value 72 PINS
47
NELSON'S BEL-AIR
Cooker and Deep Fryer
A $14.98 V.lu.
FREE RECIPE
BOOKLET
Special
$(o)88
(Q)
Automatically controlled heat. Large size. Five and qt.
capacity. Versatile beautiful. Guaranteed. This cocker
will fry, stew, braise, roast, cook, steam. Warm and
serve. Complete with U.L. Approved Cord.
Here's Real Comfort
ALL ALUMINUM
Chaise Lounge
Four-position beauty with
Sturdy aluminum tubing
frame, vat-dyed sailcloth 3
inch tufted cushion. Fine
spring action. Red, blue or
yellow,
200
Use Our Layaway Plan
Also Opens Flat For Use As An Extra Bed
DRASTIC REDUCTIONS
Ladies House Dresses
Values to '3.98
977
Special U ea.
An assortment of drip and dry cottons and color fast per
cales in broken sizes from 12 to 52.
BAKE 'N' TAKE
COVERED CAKE PAN
Pur Aluminum 8"xll"
Cook or bake in it Take to
church suppers, picnics, buf
fets, also ideal for refrigera
tor storage.
S1.19
each
FIRST QUALITY
CANNON
WASH CLOTHS
10
for
S1.00
' All Celors
Also Stripes and Checks
9
sK
(32t
SIXTH AND CENTRAL
MEDFORD'S BARGAIN CORNER
v.,.......V