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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 25, 1957)
TWO MEDFOHD (OREGON) MAIL TRIBUNE Thursday, April 23, 1957 Fashion IFeoftyires Slim Sftyuomig Pretly Styles Meel Fashion Approval In Girls Clothing Pretty styles, aided and abet ted by easy care fabrics, meet with fashion approval in this season's clothing for girls. "Easy to wash, little or no ironing cottons, blends and syn thetics play a major role in everything from party to play wear, and give practicality to such spring-favored style notes as sheer puffed sleeves, sheer or Jacy overskirts, rows of ruffles for sissy shirtwaists and a wealth of appliques, pleats and tucks. Full skirts enhance the dain ty, pretty look of both party best and school dresses. Slim styles are a minority in girls' fashions, and appear mostly in dress-up ensembles or suits. Takes to Capes Like her older sister, the grade-schooler takes to capes for spring. Appealing young ver sions of this trend include the cape coat with cape collar, the cape-Jacket suit and the coat with removable capelet around the shoulders. One ensemble features a two piece look dress with striped skirt, topped by a reversible capelet one solid color, the oth er striped to match the skirt. In addition to the cape influ ence, girls' coats frequently dis play high-placed back details pleats, gathers, buttons, bows or back Mousing. Since most girls' dresses are bouffant, most coats are appropriately full. Bath pyramid and princess styles are liked. Favored among coat fabrics are tweeds, flannels and wor steds, with navy, gray and pas tels among the outstanding col ors. Dressy ensembles frequently include duster coats In cottons sr blends. Set Own Trends While sharing the general In terest in capes, back, interest, shirtwaists and ensembles, fash ions for grade school girls set some trends of their own. For instance, nautical styles eare noteworthy in day dresses aid play wear. Middy collars, sfiilor ties, stripes and red-white-rtid-blue colorings all carry out the nautical theme. Distinctively young, too, are Tyrolean or peasant styles, such m the suspender skirt or the jumper-effect dress. A Tyrolean influence shows up in provincial prints for separates and shirt waist dresses. ' Pleasantly surprising is the abundance of plaids appearing in girls' spring wearables. There are miniature and madras types, with special emphasis on spring like pastel plaids. Generally, lavender hues lead in popularity. Pear Blossom Parade Special ALL DAY SATURDAY Men's and Women's I Washes Shock Proof Water Proof Lifetime Guarantee WE GIVE S&H Green Stamps J 15 No. Central Your Favorite MA 4m NEW TRENDS Typical of the new spring trends is this worsted wool suit that's light in color and light in weight, a modified natural-look style in pebble de sign, combining light and dark grays. By Kupperheimer. Wool Bureau photo. Trimmed-lo-Match Outfits Popular Trimmed-to-match outfits, so successful in the winter of '56, are receiving even stronger en dorsement for spring and sum mer in new follow-up designs. These dyed-to-match skirt and sweater sets are predicted to be a "hot" item on the market and therefore manufacturers are making an attempt to give the ladies just what they want in this new style-setter. Typical of this is the dyed-to-match short sleeved cardigan with the border and collar in the same fabric as the slim skirt. Also effective is a set consist ing of the short-sleeved slipon that has narrow bands of skirt fabric plaited through hand cro cheted detail on V-plunge collar. A real classic this spring, is the raglan-sleeved shorty cardi gan with the wing collar and the straight skirt to match. Colors in these outfits include palomino, mint green, suntan (gold) pink and azure blue. Lay Away for Graduation on ANDY'S EASY CREDIT TERMS Phone 2-2970 Credit Jeweler MCE 11 Interest Returns For Fabrics With Pattern for Men Trim styling, heightened by a "silky" look, and a return of interest in patterned fabrics, will bring American men out into the Spring sun this year looking smarter than ever, ac cording to the American Insti tute of Men's and Boys' Wear. The continued slimming down of suit models casts an influence over all other parts of the male Spring wardrobe, showing up in still- narrower brims in new hats and Continental styling of shoes. Spreading from coast to coast and from border to border, the trim look is even having an effect on California styling, which shows signs of adopting a somewhat more natural sil houette while still featuring comparatively broad shoulders. Major color preferences in Spring suits will be medium shades of gray and blue. Navy blue is due for a big comeback. Brown and tan hues may be ex pected to take a back seat for a while. Spring will find three-button single-breasted models coming into their own to rival the popu larity of the two-button single- breasted suit. Ivy League Styling Wider acceptance of Ivy League styling and three-but ton models has activated the interest of true Ivy fans in such features as seven-kich jacket side vents and welted or slightly raised seams, in their search for individuality. This search for something slightly different will find four- button single-breasted models and a six-button treatment three on each side of the double breased su't. The majority of double breasted models which will amount to only a minor factor in the Spring picture will have slimmer lines, a smaller overlap and a higher gorge. Sports clothes will follow the general characteristics of suit styling this Spring, but some jackets will feature such novelty effects as side vents, collar tabs, sleeve cuff and ticket pockets. Ivy League slacks slimmed trouser legs, without pleats and with buckled strap backs find even greater popularity. Even pleated slacks will be cut along narrower lines. Fabrics for Spring The fabric picture this Spring finds silk and silk blends in a position of great importance. Some fabrics, though containing not a silken thread, have been given the appearance of silk. But all-silk and blends of silk and other fibers will be shown in effects ranging from brilliant, satin-like finishes to coarse, dull and tweedy types. Comfort and economy will give wash-and-wear clothing more importance for late Spring and Summer. In light, medium and dark shades, wash-and-wear suits will be available in cords, seersuckers and imitations of regular tropical worsted. Plaids, stripes and checks are WIEEIKS & Southern Oregon's Oldest and Largest . ' Pear V SOFA PILLOWS! . -Bi i,,i,:Hp - I 3 Big CAPE. COAT It's a cape; it's a coat it's a delightful combi nation of both. This version of spring's cape story, in lovely lilac Scottish tweeds, is adapted from the original Lord Inver ness style of the 19th century. Under the full cape, the coat follows a slim line to the side-slit hemline. By Vera Maxwell. Boys Clothing Takes After Ivy League Little boy fashions this spring are junior chips off the Ivy League block. For jackets, slim stripes in such rich color combinations as red and gray, brown and black and yellow and brown dominate the little boy scene. Close sec onds are glen and madras plaids and manly houndstooth checks. Whatever the pattern, jackets are Ivy-League styled. Teamed with the jackets are solid-color coordinated pants in short or long lengths, and often with back straps and buckles. Bermuda shorts are popular, while striped knickers provide a new note. A three-piece set, consisting of sports coat, gabardine slacks and a bulky pullover with con tinental collar trimmed to match the slacks, makes a particularly good-looking outfit. Tweed is a favored fabric for little boys. Besides lightweight wools, many of the tweeds are cotton, silk or synthetic blends. Gray pin-striped flannel and rayon flannel are two other handsome spring suitings. Highlighting many garments is the silky look. Silk or rayon threads are woven through wool en, blended and cotton fabrics, giving a smooth, decorative ap pearance to little boys' spring clothes. back in the male fashion spot light, although more subdued in the new tropic-weight Spring shirts, the increase in plaids, stripes and checks will foster more restrained ties. Friday and Saturday Beautiful Foam Rubber Pillows, Comfortable and Decorative in Assorted Colors. Buy Several at This Low, Low Price! $195 Value Floors of Furniture to Browse Hoossoinni M Jaunty Cap Revived For Spring Fashion "Topping off" the spring style story, is the revival of the jaunty cap. This new cap craze seems to be spreading like wildfire and will be. further advanced with the new trim models now being shown , for warmer weather wear. It seems the cap is now being worn by everybody, from the collegian on campus to the bust nessman, and unlike the old- fashioned cap, the new collection displays neatness in every di mension. No more overhang in the back. no drapes on the sides, the new caps, are strapped and buckled in the rear and the short visor has the top tacked down in a smart, stylish one-piece accessory. In other words, Babe Ruth or Bobby Jones "never wore it 10 good." Newest Spring Styles Start in Cradle Imagine seeing your smartest newest spring dress no bigger than a doll's dress and it s so because high fashion now starts in the cradle! Hand-mades and imports are still favored for baby, but rom pers, shirts and little jackets are designed to go - together like sisters. Yes, and there are capeg for one-year-olds, and blousons not much bigger than a quick wmkl For an "extra" hat,' teens' sDrine favorite is a hat of print ed silk, pique or organy with a matching fabric scarf. CDmm Furniture Store 14 n Only Through! Cape Significant in New Feminine Trend Fashion relaxes and glorifies the slim line for spring '57. At tractive shaping and softened slenderness characterize the newest styles, pointing up the importance of a look that's sometimes called "pretty," some times "lady-like" and then again, "feminine." By any name, the look is flattering, and this sea son it's the height of fashion. Many significant trends i emerge as ways of expressing this look. Outstanding and charming is the cape, ."which has just about taken over the fashion world. Dresses, cos tumes, separates, suits, coats and toppers display the cape influ ence in many forms. There are cape-Ii'ie flounces at the shoulder line flirtatious as the flutter of a fan cape col lars, detachable capelets, cape jackets, and of course, three quarter and full-length capes. Cocoon shapes look newsiest. Pretty Evidence Pretty evidence of the trend to gently feminine fashions is seen in the spring liking for shirtwaist dresses. News here is the softening of classic styles through the use of lantern shaped sleeves, for example. Appearing as another major trend is the softened skirt. Us ually somewhat longer this spring, skirts move away from severe sheath lines to the peg ged, pleated, draped or paneled silhouette. " 1 11 IxXVv I ji " MN AND AfTTLETT fsT ' T mEDroRO J Your. Charge Account Invited! FAMOUS NAME HOSIERY First Quality VALUES TO $1.95 PR The Strongest Lightweight Luggage Yet! FAMOUS NAME Labels You'll Recognize!! Pumps Hi Heels Slings Mid Heels Halters ' Wedges D'drsavs Broad Tails PRICES REGULAR TO $11.95 . . . . REGULAR TO $15.95 . . . . REGULAR TO $22.95 .... REGULAR TO $29.95 Main and Bartlett Streets In the "Dutch Boy" or Flem ish skirt for- suits and dresses, pleats or gathers provide easy roundness just below the waist line and taper in at the hem. Empire Line Lowered Other attractive ways of de veloping skirt interest are tunics, harem hemlines, back or front fullness and attached, curving panels. New interpretations of the basically-slim lin-e provide a variety of bodice treatments. Rounding the top of the silhou ette, for symmetry with easier skirts, is frequently achieved by the use of dolman sleeves. The blouson, or bloused top, looks refreshing in combination with b 1 . used sleeves, and bloused or pleated backs con tinue important. The high empire line is now lowered, placing the "artificial" waist at a point two or three inches above the natural waist line. Sometimes both the modi fied-empire and the normal waist are defined. Waistlines are marked by belts, cummerbunds or draping Necklin'es Softened Necklines, too, get soft treat ment. Scoops and bateaus are gentled by gathers, draping or bows. The high-in-fiont, low-in- back neckline often has a bow or streamer as a finishing touch. Spring s varied styles are in terpreted in a wealth of fabrics and colors. Significantly for the 77: ifaRV Luxury Luggage REGULAR VALUES Wardrobe REGULAR $27.50 VALUES EFFECTIVE TILL APRIL 30TH! BURELSON'S SHOE SALON COAT. DRESS Washable den im goes elegant in a coat, dress costume. Striped sheath, coat are color-coordinated. In Lowenstein's Leisurewear fabric. femininity of fashion, silk exer cises a great influence, appear ing in many textures and many blends. mm by STRAT-O-WAY Train Case Week Ender Overnight Case $18.00 ClAflA P'" $!2oo Zm tax Pullma $1900 plus tax SHOES Values You'll Love!! Patents - Blacks Alligators Bjues Leathers Reds Flats Flax NOW $ 7.90 NOW $ 9.90 NOW $13.90 NOW $19.90 Phone 2-6428.