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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (May 1, 1938)
frrET)FOKD MATL TRTBTJXE, ftfEDFOTtD, QREGOy. SUND'AT, MAT T, 1938 Smokes Peace Pipe to Close Car Deal PRINCE BUYS CONVERTIBLE COUPE 1-MINUTE SAFETY TALKS i open be soio m i By Don Herold Ml You were bowb , P -I ,0 0 T Yom rijlrt .A - 4 Too tast and, PXGE SIX Ifl ir-vViI F l-liwJ-a tranimra A1BE 11111 Hw InO UWWM -rt OiJ" TLB I Smartly styled, 1038 model Dofioto and Plymouth cars are now on dls I play at the display room of Med- ford's newest automobile concern, the t BrlgRs-Humphrey Motor company, at t 133 South Riverside In this city. This t new firm, recently appointed DeBoto and Plymouth dealers for Mrdford and surrounding area, haa on display a complete line of both popular lines, including a smart, new DeSoto ous tora sedan which li attracting wide spread interest on the part of motor ists here. Prank A. BrJggs. formerly of Eu gene and Prank W. Humphrey of Klamath Palls axe the owners and managers of the new Medford con cern. Both men with their families have established residence In this city. The feature of the introductory dis play of DeSoto and Plymouth cars U the beautiful new DeSoto custom se dan. A limited number will be built for those fine oar enthusiasts who want an extra "something" In an automobile, but object to paying a high premium for the extra style and luxury, according to Prank Humphrey. For these cars, a maker of fine woolens, has put through a special run of broadcloth In threoe solid col ors, a soft toned green, a blue and a tan. Those fabrics aro each used In combination with a separate group of exterior car colors so that there are eight different custom combinations. So wfde a range gives those who se lect one of these cars all the dlatlnc tlon of a tailored to order vehicle. The detailing of these cars Is closely Keyeo: to the color of the upholstering. A massive new frame that gives greater strength and Improved cush ioned riding qualities heads a list of Important Improvements In safety, luxury and performance In the new De Soto. The car looks bigger Is on a three Inch longer wheelbnse. Prom wheel center to wheel center, the new De Soto will measure a full 119 Inches as compared with 110, and the over all will be 100 Inches. De Soto Is available In seven body typos Including four-door touring se dan with trunk, four-door sedan with luggage compartment, a two-door touring brougham with trunk, a coupe with rear luggage deck, a convertible coupe with rumble seat, a convertible sedan and a seven passenger sedan. It Is available In any one of eight colors Black, Winchester gun metal, Chinese gold, Chinchilla gray, Oem green. Surf blue. Everglades red or Cinnabar. The front end follows the distinct ive De Soto "horizontal" pattern of former years, but new styling gives It a more olean-out, brilliant appear ance. Wide, high-crowned fenders, with a suggestion of a "crease" in the cen ter, help give the car an appearance of grace and motion. Headlights are cleverly nested In the fenders, get ting away from the "hung-on" ap pearance and, set farther apart than before, also provide better road light ing. All the "Safety Interior" features, introduced by De Soto a year ego. have been retained. The Instrument panel U smooth with no knobs or controls projecting to catch or tear: the panel Is above knee-height; door handles, Inside and out, curve In- ) n 1 i ''irk L ctk"'""1 Before Ralph W. Dlxey, full-blooded Shoshone Indian, above, would complete the deal on hit 1938 De 8oto eaupe, he Insisted on tmoklng a pipe of peace with Clarence Cox, the De Soto dealer who told him the ear. The costumo Dlxey la wearing In the picture la valued at more than 2,000. It la made of youno deer hide and contains some two million beada, each hand-sewn Into decorative deslens. The head dress contains feathers from ten eaglea and Is almost six feet In length. 1938 Plymouth Convertible Coupe .sv ns Open roaditer or snug coupe you take your choice with this new Plym outh convertible model for 1938. Special "double-frame" construction gives It exceptional strength and resistance to twisting force. The leather upholstery Is available In colors to harmonize with the body finish, and the top oomes In tan or black. With the top and windows up, It's water proof, draft-proof and tightly sealed against cold, heat or noise. ward end are flat toned; a large pad ded roll on the baclc of the front seat protects back seat passengers and the robe rail la of a silken cord Hydraulic brakes, used on every De Soto ever built, are 10 per cent larger tnie year, and are not only extremely offcctlve from a braking standpoint, but allow drivers to get full effects with a "soft" pedal. A now Plymouth of bolder design with easier steering, safer vlalon and a score of now luxury fcAturos for the lowest price field Is presented as the 1838 model marking Plymouth's tenth anniversary "Jubilee." Hailed aa the outstanding model In the company's ten-year career, the new Plymouth challenges comparison with cars costing three times aa much. In exceptional riding performance and in style nppolntmcnts for greater com fort and luxury. Even further advances In sound proofing, over last yoar's model, noted for Its "hushed" ride, set new levels of quietness and smoothness to mark Plymouth's first decade of building great cars. siBT.- FALLS PLANS ET Through the cooperation of Its citizens. Butte Palla will havo a spe cial cachet for the cancellation of airmail during National Airmail Week. May lfl to 21, It was announced yes- lernr.y. The cachet will show Mt. McLough lln towering above the Cascade tlm berland. It will carry the legend. "Dime Palls. Heart of ths Cascade Tlmberland." The Butte Palls high school and seventh and eighth grades have been cooperatlong with Mrs. Leola Stod dard, pnatml.itrcss. In making Na tional Airmail Week a success for the community. It la expected that many airmail letters will originate In Butte Palls during the week In order to bring attention to the city and Its tlmberland. LET US PUT YOUR CAR IN SHAPE Ml This iimmrr jon rmn it full driving pleasure and aalWy out of your ear. Ko need to struggle slang with nmafe tlreR . . , brnue now tnu ran bay Goodrich Safety Silvertowns with the "Mop-on-a-dlme' Lirr-Saver Tread and make your own eatr terms! J tut tell ns what you need how ynu ran par and we'll In stall your purrhae st one. No Money Down No Red Tape-No Delay IGNITION and RADIATOR SPECIAL liesn nnd adjust park plug, clean and srljust points, test mil nater battery, clean and Inspect hnttrry rahles. Inspect nd tlKhtrn radiator hose, flmh rflilliitoT, Inspect and ad just fan hett. AH for 3c TUNE UP SPECIAL adjust spark (Iran and pines. Tct rnmprrsslon. rest ami water hattrnr. ( lean and Inspect butter) en hies. Clean and adjust points, (heck timing with sjnrro- srope. djiist Curb u ret or, ( heck Vacuum with rom- mentnter. Inspect and tighten rnrilstnr hose, clean air filter. Flush radlntor. Inspect and adjust fan belt. ALL FOR ONLY $H25 LUBRICATION SPECIAL Pack and Balance Front Wheels ALL FOR Lubricate rar t'hane oil ,1 quart, looaj. Pennsvhania Oil ( link nil niter Flii.h Tran.mNMon ami lllffrrentl.il ami put In corrrit nummer tuhrtrant I'lean Spark IMin $2I65 ! LEWIS SUPER SERVICE STATION F0RDS0N Snlcs and Servico 8th and Front. We Never Clone. phone 1300 ticket Ltsz- y r to ad be Take and Like Your Medicine' I burn when I see somebody driving a car down our street latter than he should. Yet, I'd burn if I were doing the "same thing and a cop caught me and gavemeaticket. But I oughtn't to. I ought to remember that my little Hildegarde crosses that street several times a day and plays on the other side, and that traffic regulation and enforcement are for her protection. I ought for her sake, to be so loyal to traffic regulations that I would feel good about getting a ticket. ( There is always injustice in any ticket 4 WE get for a traffic violation. Let's just have icnse enough or sense of humor enough to remember that our own ticket is invariably going to seem unjust. . . .and let's have sports manship enough to take our medicine in the name of a good cause. , ' At the present rate, according to estimates made by The Travelers Insurance Company, one out of every three children faces the PROBABIL ITY of death or maiming from motor accidents in the course of a lifetime So what we need Is more tickets, not fewer 'tickets. And no "FIX ING". I like the spirit of that wife of a New York magistrate who some time ago appeared in traffic court and paid a fine. I think some types of patriotism and public spirit are apt to be the bunk, but I believe we should all lean over backwards to take what's com ing to us for traffic rule violations. 4 4 -IbtW u-v Sportsmanlike Driving Don't Be a "Road Hog" j HIS ROYAL HIGHNESS, Prince Bernbard, of the Netherlands, Is one of the moBt consistent Ford V-8 drivers among European roy alty. In the photo above Is shown a convertible coupe, which he re cently bought. Jonkheer W. G. Roell, adjutant to the prince (left), went to Amsterdam to take delivery of the car, accompanied by W. J. van Dam, Ford dealer at Amersfoort When the .prince first went to the Hague to visit Princess Juliana, his bride-to-be, and Queen Wilhelmlna, he traveled In a Ford V-8 convert ble coupe. Following the royal we ding in January, last year. Princess Juliana and her consort traveled In s 1937 Ford V-8 convertible coupe dur ing their honeymoon. Now the prince has a 1933 Ford of the same type), FOR EXTENDED VISIT IN EAST AND SWEDEN The groundhog may or may not affect the weather. But the road hog" the driver who doesn't stay in his lane certainly contributes to unsafe conditions on the highways. He blocks traffic and confuses other motorists. The "road nog" is a real traffic evil. Be a Sportsmanlike Driver instead. A.A.A. SAFETY FEATURES Latin America has more miles of regular airlines In operation than the United States or Europe. Fishing Supplies and Licenses at Huson'a Confectionery. Open evenings and Sundays. CENTRAL POINT, April 30. (Fpl., Mr. and Mrs. John Anderson are leaving this, Sunday, morning for Sweden. They will Journey to New York by rail, stopping en route to visit friends In South Dakota. Min nesota. Chicago and other points. They wilt sail May 38 'and have booked return passage on the same ship for July 13. They will make the return Journey by way of Washington, D, C, New Orleans, Texas and Los Angeles. Mr, and Mrs. Anderson have not seen their native country since leav ing there In 1893. Upon arrival In the United States they first lived in south Dakota, coming to the Rogue River valley In 1906. Mr. Anderson was employed In the Weaterlund orchard for 10 years. serving as manager for eight years. He has had a prominent part in various activities In the valley. In- i eluding four years as a director of the Jackson County Chamber of Commerce and three years aa master of Central Point Orange. Mr. and Mrs. Anderson have dis posed of their household goods, farming equipment and stock and rented their farm, thus making their vacation trip entirely carefree. They have left all plans for future activity here until their return. ton Hussong, registrar-treasurer. Interested descendents of revolu tionary ancestry are Invited to cor respond with any of these officers. 4 , Don'trmlss the MEDFORD JUNIOR SYMPHONY CONCERT High School Auditorium Tuesday, May 3rd An enthusiastic group represent ing the more than 120 Sons of the American Revolution, direct descend ents of patriotic sires who fought In the Revolutionary war of 1776. met In the parlor of the Presbyterian church Friday evening and voted to organize a southern Oregon chapter of the state society on the anni versary of the battle of Bunker hill, Friday, June 17. The chapter win include sons from Klamath Falls, Grants Pass, Ashland. Rogue River and Medford. Dr. Sher man Landon Divine was appointed organizing president: Asa C. Hough of Grants Pass, vice president; Fred Dupray. secretary and Edward Mars- Synthetic Enamel Duco Slmonlzlng Plating; 17 II Daily's Auto Painting I I I 32 South Bartlett For Dependable Motor Rewinding, Call Gage Motor Service 20 Ji. Grape. Phone 908 Rewiring Repairing Electrical Contracting OLSON ELECTRIC Phone lis. 3 N. Bartlett SSBUSt WE ARE NOW DEALERS FOR D THESE GREAT CARS ARE NOW ON DISPLAY-SEE AND DRIVE THEM TODAY! We Looked over the Field Chose Them for Better Value! Our selection of DeSoto and Plymouth is the result of a most careful examina tion of values. We believe that DeSoto and Plymouth... products of Chrysler Corpora tion ... give you more for your car dollar ! See these great cars in our showroom::: drive them and discover new standards of beauty ... performance ... com fort . i . safety I Drive in today for an appraisal of your present car. We'll arrange easy payments on your new De Soto or Plymouth. (above)...g!res you FINE-CAR features at SMALL- CAR cost. It ianowpriced just above the Wnt...and thisBIGcar actually cost no more to run than most SMALLcarst THE NEW PLYMOUTH ing great car. And it's the greatest Plymouth ever built ...with new comfort and luxury.. .brilliant new styling! See it. Discover why millions are turning to Plymouth. ..why it's known the na tion over aa"the car that Hands up best!" BRIGGS-HUMPHREY MOTOR CO. M0H3 mm gill 132 8 0. RIVERSIDE PHONE 1109 i
