frrET)FOKD MATL TRTBTJXE, ftfEDFOTtD, QREGOy. SUND'AT, MAT T, 1938
Smokes Peace Pipe to Close Car Deal
PRINCE BUYS CONVERTIBLE COUPE
1-MINUTE SAFETY TALKS
i open be soio m
i
By Don Herold
Ml
You were bowb
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Too tast and,
PXGE SIX
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Smartly styled, 1038 model Dofioto
and Plymouth cars are now on dls
I play at the display room of Med-
ford's newest automobile concern, the
t BrlgRs-Humphrey Motor company, at
t 133 South Riverside In this city. This
t new firm, recently appointed DeBoto
and Plymouth dealers for Mrdford
and surrounding area, haa on display
a complete line of both popular lines,
including a smart, new DeSoto ous
tora sedan which li attracting wide
spread interest on the part of motor
ists here.
Prank A. BrJggs. formerly of Eu
gene and Prank W. Humphrey of
Klamath Palls axe the owners and
managers of the new Medford con
cern. Both men with their families
have established residence In this
city.
The feature of the introductory dis
play of DeSoto and Plymouth cars U
the beautiful new DeSoto custom se
dan. A limited number will be built
for those fine oar enthusiasts who
want an extra "something" In an
automobile, but object to paying a
high premium for the extra style
and luxury, according to Prank
Humphrey.
For these cars, a maker of fine
woolens, has put through a special
run of broadcloth In threoe solid col
ors, a soft toned green, a blue and
a tan. Those fabrics aro each used In
combination with a separate group
of exterior car colors so that there are
eight different custom combinations.
So wfde a range gives those who se
lect one of these cars all the dlatlnc
tlon of a tailored to order vehicle.
The detailing of these cars Is closely
Keyeo: to the color of the upholstering.
A massive new frame that gives
greater strength and Improved cush
ioned riding qualities heads a list
of Important Improvements In safety,
luxury and performance In the new
De Soto.
The car looks bigger Is on a three
Inch longer wheelbnse. Prom wheel
center to wheel center, the new De
Soto will measure a full 119 Inches
as compared with 110, and the over
all will be 100 Inches.
De Soto Is available In seven body
typos Including four-door touring se
dan with trunk, four-door sedan with
luggage compartment, a two-door
touring brougham with trunk, a coupe
with rear luggage deck, a convertible
coupe with rumble seat, a convertible
sedan and a seven passenger sedan.
It Is available In any one of eight
colors Black, Winchester gun metal,
Chinese gold, Chinchilla gray, Oem
green. Surf blue. Everglades red or
Cinnabar.
The front end follows the distinct
ive De Soto "horizontal" pattern of
former years, but new styling gives It
a more olean-out, brilliant appear
ance. Wide, high-crowned fenders, with
a suggestion of a "crease" in the cen
ter, help give the car an appearance
of grace and motion. Headlights are
cleverly nested In the fenders, get
ting away from the "hung-on" ap
pearance and, set farther apart than
before, also provide better road light
ing. All the "Safety Interior" features,
introduced by De Soto a year ego.
have been retained. The Instrument
panel U smooth with no knobs or
controls projecting to catch or tear:
the panel Is above knee-height; door
handles, Inside and out, curve In-
) n 1 i ''irk L ctk"'""1
Before Ralph W. Dlxey, full-blooded Shoshone Indian, above, would
complete the deal on hit 1938 De 8oto eaupe, he Insisted on tmoklng a
pipe of peace with Clarence Cox, the De Soto dealer who told him the
ear. The costumo Dlxey la wearing In the picture la valued at more than
2,000. It la made of youno deer hide and contains some two million
beada, each hand-sewn Into decorative deslens. The head dress contains
feathers from ten eaglea and Is almost six feet In length.
1938 Plymouth Convertible Coupe
.sv ns
Open roaditer or snug coupe you take your choice with this new Plym
outh convertible model for 1938. Special "double-frame" construction
gives It exceptional strength and resistance to twisting force. The leather
upholstery Is available In colors to harmonize with the body finish, and
the top oomes In tan or black. With the top and windows up, It's water
proof, draft-proof and tightly sealed against cold, heat or noise.
ward end are flat toned; a large pad
ded roll on the baclc of the front
seat protects back seat passengers and
the robe rail la of a silken cord
Hydraulic brakes, used on every De
Soto ever built, are 10 per cent larger
tnie year, and are not only extremely
offcctlve from a braking standpoint,
but allow drivers to get full effects
with a "soft" pedal.
A now Plymouth of bolder design
with easier steering, safer vlalon and
a score of now luxury fcAturos for the
lowest price field Is presented as the
1838 model marking Plymouth's tenth
anniversary "Jubilee."
Hailed aa the outstanding model In
the company's ten-year career, the
new Plymouth challenges comparison
with cars costing three times aa much.
In exceptional riding performance and
in style nppolntmcnts for greater com
fort and luxury.
Even further advances In sound
proofing, over last yoar's model, noted
for Its "hushed" ride, set new levels
of quietness and smoothness to mark
Plymouth's first decade of building
great cars.
siBT.- FALLS PLANS
ET
Through the cooperation of Its
citizens. Butte Palla will havo a spe
cial cachet for the cancellation of
airmail during National Airmail Week.
May lfl to 21, It was announced yes-
lernr.y.
The cachet will show Mt. McLough
lln towering above the Cascade tlm
berland. It will carry the legend.
"Dime Palls. Heart of ths Cascade
Tlmberland."
The Butte Palls high school and
seventh and eighth grades have been
cooperatlong with Mrs. Leola Stod
dard, pnatml.itrcss. In making Na
tional Airmail Week a success for the
community. It la expected that many
airmail letters will originate In Butte
Palls during the week In order to
bring attention to the city and Its
tlmberland.
LET US PUT YOUR CAR IN SHAPE
Ml
This iimmrr jon rmn it
full driving pleasure and
aalWy out of your ear. Ko
need to struggle slang with
nmafe tlreR . . , brnue
now tnu ran bay
Goodrich Safety
Silvertowns
with the "Mop-on-a-dlme'
Lirr-Saver Tread and make
your own eatr terms! J tut
tell ns what you need how
ynu ran par and we'll In
stall your purrhae st one.
No Money
Down
No Red Tape-No Delay
IGNITION and
RADIATOR
SPECIAL
liesn nnd adjust park plug,
clean and srljust points, test
mil nater battery, clean and
Inspect hnttrry rahles. Inspect
nd tlKhtrn radiator hose,
flmh rflilliitoT, Inspect and ad
just fan hett.
AH for 3c
TUNE UP
SPECIAL
adjust spark
(Iran and
pines.
Tct rnmprrsslon.
rest ami water hattrnr.
( lean and Inspect butter)
en hies.
Clean and adjust points,
(heck timing with sjnrro-
srope.
djiist Curb u ret or,
( heck Vacuum with rom-
mentnter.
Inspect and tighten rnrilstnr
hose,
clean air filter.
Flush radlntor.
Inspect and adjust fan belt.
ALL FOR ONLY
$H25
LUBRICATION SPECIAL
Pack and Balance Front Wheels
ALL FOR
Lubricate rar
t'hane oil ,1 quart, looaj. Pennsvhania Oil
( link nil niter
Flii.h Tran.mNMon ami lllffrrentl.il ami put
In corrrit nummer tuhrtrant
I'lean Spark IMin
$2I65
!
LEWIS SUPER SERVICE STATION
F0RDS0N Snlcs and Servico
8th and Front. We Never Clone. phone 1300
ticket
Ltsz- y r
to
ad
be
Take and Like Your Medicine'
I burn when I see somebody driving
a car down our street latter than he
should.
Yet, I'd burn if I were doing the
"same thing and a cop caught me and
gavemeaticket.
But I oughtn't to.
I ought to remember that my little
Hildegarde crosses that street several
times a day and plays on the other
side, and that traffic regulation and
enforcement are for her protection.
I ought for her sake, to be so loyal
to traffic regulations that I would feel
good about getting a ticket.
( There is always injustice in any
ticket 4 WE get for a traffic violation.
Let's just have icnse enough or sense
of humor enough to remember that
our own ticket is invariably going to
seem unjust. . . .and let's have sports
manship enough to take our medicine
in the name of a good cause. , '
At the present rate, according to
estimates made by The Travelers
Insurance Company, one out of every
three children faces the PROBABIL
ITY of death or maiming from motor
accidents in the course of a lifetime
So what we need Is more tickets,
not fewer 'tickets. And no "FIX
ING".
I like the spirit of that wife of a
New York magistrate who some time
ago appeared in traffic court and paid
a fine.
I think some types of patriotism
and public spirit are apt to be the
bunk, but I believe we should all lean
over backwards to take what's com
ing to us for traffic rule violations.
4
4 -IbtW u-v
Sportsmanlike Driving Don't Be a "Road Hog" j
HIS ROYAL HIGHNESS, Prince
Bernbard, of the Netherlands,
Is one of the moBt consistent Ford
V-8 drivers among European roy
alty. In the photo above Is shown
a convertible coupe, which he re
cently bought. Jonkheer W. G. Roell,
adjutant to the prince (left), went
to Amsterdam to take delivery of
the car, accompanied by W. J. van
Dam, Ford dealer at Amersfoort
When the .prince first went to the
Hague to visit Princess Juliana, his
bride-to-be, and Queen Wilhelmlna,
he traveled In a Ford V-8 convert
ble coupe. Following the royal we
ding in January, last year. Princess
Juliana and her consort traveled In s
1937 Ford V-8 convertible coupe dur
ing their honeymoon. Now the prince
has a 1933 Ford of the same type),
FOR EXTENDED VISIT
IN EAST AND SWEDEN
The groundhog may or may not affect the weather. But the
road hog" the driver who doesn't stay in his lane certainly
contributes to unsafe conditions on the highways. He blocks traffic
and confuses other motorists. The "road nog" is a real traffic evil.
Be a Sportsmanlike Driver instead.
A.A.A. SAFETY FEATURES
Latin America has more miles of
regular airlines In operation than
the United States or Europe.
Fishing Supplies and Licenses at
Huson'a Confectionery. Open evenings
and Sundays.
CENTRAL POINT, April 30. (Fpl.,
Mr. and Mrs. John Anderson are
leaving this, Sunday, morning for
Sweden. They will Journey to New
York by rail, stopping en route to
visit friends In South Dakota. Min
nesota. Chicago and other points.
They wilt sail May 38 'and have
booked return passage on the same
ship for July 13.
They will make the return Journey
by way of Washington, D, C, New
Orleans, Texas and Los Angeles.
Mr, and Mrs. Anderson have not
seen their native country since leav
ing there In 1893. Upon arrival In
the United States they first lived
in south Dakota, coming to the
Rogue River valley In 1906.
Mr. Anderson was employed In the
Weaterlund orchard for 10 years.
serving as manager for eight years.
He has had a prominent part in
various activities In the valley. In- i
eluding four years as a director of
the Jackson County Chamber of
Commerce and three years aa master
of Central Point Orange.
Mr. and Mrs. Anderson have dis
posed of their household goods,
farming equipment and stock and
rented their farm, thus making their
vacation trip entirely carefree. They
have left all plans for future activity
here until their return.
ton Hussong, registrar-treasurer.
Interested descendents of revolu
tionary ancestry are Invited to cor
respond with any of these officers.
4 ,
Don'trmlss the
MEDFORD JUNIOR SYMPHONY
CONCERT
High School Auditorium
Tuesday, May 3rd
An enthusiastic group represent
ing the more than 120 Sons of the
American Revolution, direct descend
ents of patriotic sires who fought In
the Revolutionary war of 1776. met
In the parlor of the Presbyterian
church Friday evening and voted to
organize a southern Oregon chapter
of the state society on the anni
versary of the battle of Bunker hill,
Friday, June 17.
The chapter win include sons from
Klamath Falls, Grants Pass, Ashland.
Rogue River and Medford. Dr. Sher
man Landon Divine was appointed
organizing president: Asa C. Hough
of Grants Pass, vice president; Fred
Dupray. secretary and Edward Mars-
Synthetic Enamel Duco
Slmonlzlng Plating;
17 II Daily's Auto Painting
I I I 32 South Bartlett
For Dependable
Motor Rewinding, Call
Gage Motor Service
20 Ji. Grape. Phone 908
Rewiring Repairing
Electrical Contracting
OLSON ELECTRIC
Phone lis. 3 N. Bartlett
SSBUSt
WE ARE NOW
DEALERS FOR
D
THESE GREAT CARS ARE NOW ON DISPLAY-SEE AND DRIVE THEM TODAY!
We Looked over the Field
Chose Them for Better Value!
Our selection of DeSoto and Plymouth
is the result of a most careful examina
tion of values. We believe that DeSoto and
Plymouth... products of Chrysler Corpora
tion ... give you more for your car dollar !
See these great cars in our showroom:::
drive them and discover new standards of
beauty ... performance ... com fort . i . safety I
Drive in today for an appraisal of your
present car. We'll arrange easy payments on
your new De Soto or Plymouth.
(above)...g!res you FINE-CAR features at
SMALL- CAR cost. It ianowpriced just above
the Wnt...and thisBIGcar actually cost
no more to run than most SMALLcarst
THE NEW PLYMOUTH
ing great car. And it's the greatest Plymouth ever built ...with
new comfort and luxury.. .brilliant new styling! See it. Discover
why millions are turning to Plymouth. ..why it's known the na
tion over aa"the car that Hands up best!"
BRIGGS-HUMPHREY MOTOR CO.
M0H3
mm
gill
132 8 0. RIVERSIDE
PHONE 1109 i