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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Oct. 20, 1933)
PXGE TTYOV "MEDrORD U'KTIj TRIBUNE, rEDFOTlD, OUEGD, FRIDXT, OCTOBER 20, 3933 LOCAL WORKERS -fcAAatatrlrrtJlsliafcat-sl-atal at "tl -fc TttTTTTTTTTTTTTTTTT W W New Home of Fluhrer Bakeries, Inc., Opening Saturday Western Milling Co. 10 EFFICIENCY OF - T . " ''4 ') Manufacturers of HIGH GRADE TOontlntMd tram pg om) tending til mammoth iMtrlo oven, wr&pping machine, conveyora, mix ers, shatters, molders, ami bread truck that till tb floor ol the larga build ing in ordarlj array. If you ar for tunate enough to have the opportun ity It will be well worth your time to follow, one operation after another, the making of a loaf of the bread of which Mr. Fluhrer la ao proud and for whose perfect production he hue built this beautiful bakery. Large iiefrlierator In the flrat plaoe you will be aur prleed at the size of the electric re frigerator In which : kept yeaet, milk, shortening and other ingredients used " In the bread. The flour, about two and 114 ton a day, Is placed on the olectrle elevator at the back of the building and taken to the large con crete basement for storage. Each day's flour la taken from this store and car ried up stairs to the miking room. Tlw flour I first placed In the blend er; from the blender which 1 elec trically driven, an electric hoist carries It to the sifter where the flour Is elec trloally sifted Into the automatlo mix er. An electrloally operated scales au tomatically welgha the flour as It goes Into the mixer and when exactly the correct amount has been sifted In ehuts It off. Electricity sgaln playa an Important part In operating the water Injector whioh Introducea exactly the correct amount of water Into the mix er. The mlxor la electrloally operated, of course, and after the mixer has completed Its work of mixing the flour, milk, yeast, shortening, salt, eto., thoroughly the dough la removed and allowed to go through the fer mentation period in the mixing room at a temperature of 84 degrees. Regulated niimlrlor After fermentation the dough goes to the divider, then the rounder which shapes the loaf, then an electrlo con veyor lifts It up to the overhead prooter where the doufrti goes through a. short period of fermentation again. Prom the proofer It goes to the mold er where the loaf Is molded for the pans. The loaves In the pans are placed in the proof box for 30 min utes. An electrlo humidifier keeps ex actly the correct amount of moisture In tine proof box during this period and the temperature la automatically kept exactly right electrloally. From the proof box the dough goes directly to the mammoth automatlo electrlo ovena. The baking bread revolves con stantly within the oven o that every part of the loaf Is baked exactly even. It is certainly an exceptional Bight to see the hundreds of loaves come out of those ovens, all exactly the same, even, rich, golden brown color and unless you are different from 8 out of every 1O0 people, the delicious odor of those hundreds of freshly baked loaves Just from the oven, will eeem a most delightful perfume. From the ovens ths breed goes Into the cooling tunnels so that the cool ing process will be regulated exactly right to preserve the finest loaf It Is possible for human Ingenuity to make. This cooling process Is also controlled electrically, of course, to eohlev the necessary accuracy. After the bread has been properly cooled It la ready for the slicing and wrapping machines. It is no longor sufficient to wrap the bread but It Is also necessary to slice It as 8 sliced loaves are sold to ovory one unsllced loaf. The slicing and wrapping machine Is oapeble of a00 loaves sliced and wrapped per hour. The slices are perfeotly even and the wrappers are ell atralght. Much straights In fact than could be done by hand. 100 Electrlo Every tingle machine operation In this modern plant for the efficient baking of perfect bread Is electric. More than 300 kilowatts of electrical equipment Is connected which means that If everything In the plant was operating at one time 200 kilowatts of electricity would be used every hour. The epotless cleanliness whioh Mr. Tluhrer demands In every cubic Inch of ahU plant la greatly almpllfled through thl 100 per cent rise of elec tricity. Electricity eliminates the ne oeeelty for wood or ooal, does away with emoke and soot in the building, and permits no dust or dirt from ash es to enter the plant. The new Fluh rer bakery la Indeed aomethlng every Individual In Medford can be proud of and Mr. Fluhrer appears to have actually reached hla ambition to make every operation In the handling and baking of Fluhrer1! Bread aa "Clean as sunshine." 1 EDMONTON, Alberta. (UP) Tens of thousands of ducks In Alberta this summer never will come within rang of hunters' guns due to mysterious disease sweeping through the flocks. Known as "duck disease," the mal ady has killed 1S.O0O of the birds In the Olelchen district alone, 7 miles outhwest of Calgary. Provincial authorities now are con ducting an Investigation In hope of checking the epidemic "Duck dis ease" flrat made Ita appearance In Utah In 1002. Since 1013 the V. B. biological aurvey has conducted In vestigations looking toward cure tor the malady. 4 t .... ,7-1:, 1 6 ' :li lr. it ( ill ttt.ti i . a ' iiil1.L nmm. ;m 1 :' ' iiimisiiirJ w-w j I "" "Misssaiiii "-"-v - Jvb ftKJi,.V I aiiMsiisi ias ieMieniiMas.iii aaswiaawrsai ii -iirasaaiaiaMiaMlliar I eilillWiiii ii'inniiliilia i n ri ir liriilisi I IT j, r t . x . ,,11.. n. Flnlirer llukerv bullillnir hlch will be forniuily oiioneil lur iii.il'i lion tomorrow n grand ccleltrutlon. The bulldlne. mnnern in every detail. Is structure of exceptional beauty and creditable addition to the business structures of Medford. (Continued from pg one) IS El (Continued from page one) of varied experience In the baking business throughout the Northwest. In 1035 hs wss one of four men from the Northwest who were award ed scholarships to the American In stitute of Baking, a technical re search and training school maintain ed by the National Bakers associa tion. On completion of his work at the school In Chicago he return ed to Oregon and waa connected with the University Bakery of Eu gene and the Cherry City Bakery of Salem. During 1028. he came to Medford and served two years aa assistant superintendent under John A. Fluh rer. In 1030, when Mr. Fluhrer re tired from active oharga of . baking operations, Mr. Persens wss appoint ed superintendent. New Lows Seen In Dress Style Coming Season NEW YORK (UP) "Dresses this fall and winter will be as low In the back as the law will allow," accord ing to Marjorle Howard, internation al fashion expert, who recently wss made Paris fashion editor for the Woman's Home Companion. A aummary of the fashion trend, as compiled by Miss Howard: women's apparel win be more feminine. Dresses will be longer. Hips are oomlng back. So is the bustle, though not the sizable one of the gay '00's Just a wee small one that might serve as a plUoW for a toy dog, Velveta and taffetas are going to have thotr day. Brocade silks, reminiscent of the days of our grandmothers, are returning. IN THIS SECTION YEARS (Continued from page one) facturlng processes are of such csll ber that they are only equalled In a tew of the larger cities of the coast. The new bakery le snother Insti tution Which helps to establish more solidly the fact that Medford Is ths trading and commercial oenter of southern Oregon and northern California. L MATE A SUICIDE NOW YORK, Cot. 30. WV-Herbert P. Lederer, broker and husband of Isabel Lelghton, biographer of Presi dent Roosevelt, committed suicide to day by hsnglng himself In his Park avenue apartment. Lederer was 44 years old and a cus tomer's man, employed by the brok erage firm of Edward B. smith and company. Miss Lelghton recently resigned as hesd of ths women's committee of the NRA drive In New York city, and Is now sctlve in politics. Lederer's body was found by a msld when she went to prepare breakfast for Lederer end his wife. The body was hanging from the kitchen tran som by an electrlo Iron cord. Miss Lelghtln recently was appoint ed vice-chairman of the Independent citizens' committee for John V. Mc Kee, Independent Democratic candi date for mayor. She was absent from McKee headquarters, where It was said she was at home. Ill with a cold. m wteonaaajf Paper Hanging Painting FRANK LASH Fret Hand Decorative Creations Had Charge of the Painting and Decorating of FLUHRER'S BAKERY I Phone 640 22 8. Grape St X TTTTtTTHtttHHMTTTTTTTTtTTtHTTMTtTHTtT 8KATTLE. (UP) Like grandpa'a Itche In his knee, residents of Belle vtis neer here are able to forecast the weather by "whispering well." E. N. Beers, deputy county clerk owns the weU. He says It "exhales" with the sound of a long sigh when storm it brewing and whisper news of good weather with a low "whee-eesh" aa It sucks In air. The well Is 138 feet deep and tlw lower levels an gulcluand. A Credit To Medford The ntw, modem Bakery just completed and ready to be formally opened Satur day Is a credit not only to its owner but to the business district of Sled ford aa tvoII. We congratulate you, Mr. Flulirer, and "ish yon great success. ' Hotel Medford P. 0. DE.VSON, Manager Science Gives Data On How To Handle Your Mother-in-Law CHICAOO, Oct. 20. (AP) Ror Hie bride who wishes to get along with her mother-in-law and be happy, sclencs hss come forth with a few suggestions. Here they ire: Dont criticize her "old-fashioned" ldsss. Don't try to reform her meth ods of household management. Don't (out loud) resent dealings the has with her son. Don't begrudge watting on her. Don't belittle her real or fanc ied ailments. Don't criticize her personal habits. Don't forget to practice toler ance, always. If the bride will Just do these things all will be well with her relations with hsr mother-in-law, ssld Dr. E. W. Burgess, professor of sociology at the University of Ohloago. He arrived at hie solu tion by sifting snd studying the answers to e.000 questionnaires sent to msrrled couples to find out how persons csn be happy snd married. A Baritone Weds RIVERSIDE, Calif, Oct. 20 (AP Richard Bonelll, famous metropoli tan opera baritone, and his bride, the former Miss Mona Chapman Wood of Los Angeles, were enroute today to San Francisco on their hon eymoon. Nearly 13,000,00(1 young fish were distributed from state hatcheries in Montana this year. INVITES DELAYS A dazzling white Interior finish greet the visitor, as he enter the bakery, all walls and the cellliur hav. Ing been given many coat of high gloss enamel. A color scheme of black and sUver was used In con nection with the white enamel and the result Is an exceptionally pleas ing color combination. , All painting work waa performed by Frank Lash and a erew of local painters. The mlllwork for the buUding and the Interior hardwood finish of the stores and offices was furnished by Trowbridge Csblnet Works. A large automatically controlled refrigeration unit was also built by this firm. The front design of the building represent a radical departure from the ordinary type of construction In that no transom bars were used sbove the show windows. The piste glass windows thus formed are four teen feet In height and are among the largest windows of this type In the City. All Piste Class. cnnftUflncr of 28 separate windows and doors. wM purenscea from the Medford Plsnlng Mill of this city. The steel sush glass was also Installed by the All showcases n5 i. ...... were manufactured by Henry Padgham and are a distinctive type of fixture wmiai nave oeen made to conform With the color achema of hliob nH white used throughout the building. BEST INGREDIENTS FOR ALL PRODCCIS PHOENIX, Ariz., Oct. 80. (iT) Un der the present system of collections the taxpayer Is "Invited to fall into the slough of delinquency," the na tional tax association convention -res told today by Prof. Fred R. Falrohlld of Yale university. A more drastic system by which the budget would be set up, valua tions made, taxes colleoted and prop erty sold for down payment of taxes In rapid auccesslon was proof. Fair ohtld's reoommeendetton for Improv ing the eltuatlon. He urged the ap pointment rather than the election of tax collecting officers, advocated they receive aalarlea Instead of fees, and suggested that banks be the official receivers of taxes. "Rather than trlng a hard-boiled attitude toward the taxpayer," he said, "this system Is designed to pull hire out of his precarious position. Undervaluation, he said. Is the cause of many tax problems. "The only real cure for the na tion's tax problems Is the return of good times," J. A. Bolce, tax agent and attorney for the New Yarn lines, told the convention. A marker honoring William E. Livingston for his psrt In develop ing pure blood livestock breeding has been erected by the Michigan Swine Breeders' association at Par ma. Mich. CONGRATULATIONS DOW'S CAFE We know your patrons will be satisfied with meats from the CITY MEAT MARKET 5 0TTT0T'TT'H- (Continued from page one) Sperry Flour oomnanv her main tains warehouses In Medford making it possible to be of servloe to the bsk ery at any time. Another feature ap preciated by the bakery, Is the bak ery servloe department of the flour company, which offers aid to them at any time It becomes necessary In their snop. The local Sperry office Is In charge of A. H. Endiis. manager. The plant is located at the corner of Fourth and Fir streets. DIAMOND X BAKERY FLOUR MILLS AT PENDLETOTf. OREGON SALT tRE CITY, CTAH I MILL WORK j In Fluhrer's New Bakery i ' furnished by I Trowbridge Cabinet Works "The Old Reliable" Established in 1908 FORMAL Opening Rod Waters Service Station SATURDAY We extend very cordial Invitation to the people of Medford to vlilt this station Saturday, our Forma opening day. The only thing we will have to pass out Is the best of service, high quality Ollmore Products and a plenssnt smile. You are always welcome. Chek-Chari Lubrication Service Willard Batteries and Battery Servicel Dependable Tire Service Always Complete Line Gilmore Products OCTOBER TWENTY-ONE WELCOME The new Fluhrer Bakery Is to be opened Saturday. Yoa should also attend this opening and inspect one of the finest bakeries on the Pacific Coast. Wo welcome Mr. Fluhrer to our neighborhood and congratulate him most heartily. EOD WATERS Rod Waters Service Station 6th and Holly Opposite Postoffice Phone 126 Congratulations DOW'S CAFE and Fluhrer's Bakery mth the Valley Trade I the Valley Made Reliable Cash Grocery W. A. Holloway Notice the Beautiful TILING at FLUHRER'S BAKERY Laid by Medford Art Tile Co. R. E. Ewart 1508 S. Riverside Phone 262 Formal Opening DOW'S CAFE Saturday, October, 21 We Invite the public to call and Inspect our new place of business Saturday which is located in the new Fluhrer Bakery building. No expense has been spared to make this Cafe strictly modern in every detail. Everything is brand new and up. to-date. . Dinners, Lunches, Short Orders Ton will find it a pleasure to eat here. None but the very best of foods will be served and they will be prepared the way you like them. . . We Congratulate Mr. Fluhrer We are glad to add our praise to Mr. Fluhrer for his en terprise in constructing this fine building and we are pleased to be located in their fine structure. We Specialize on Fine Steaks Open 6 a. m. DOW'S CAFE Clcue Midnight D. H. Dow was formerly located at the Medford Airport Fluhrer Building Between Main and Holly
