PXGE TTYOV
"MEDrORD U'KTIj TRIBUNE, rEDFOTlD, OUEGD, FRIDXT, OCTOBER 20, 3933
LOCAL WORKERS
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New Home of Fluhrer Bakeries, Inc., Opening Saturday
Western Milling Co.
10 EFFICIENCY OF
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Manufacturers of
HIGH GRADE
TOontlntMd tram pg om)
tending til mammoth iMtrlo oven,
wr&pping machine, conveyora, mix
ers, shatters, molders, ami bread truck
that till tb floor ol the larga build
ing in ordarlj array. If you ar for
tunate enough to have the opportun
ity It will be well worth your time to
follow, one operation after another,
the making of a loaf of the bread of
which Mr. Fluhrer la ao proud and for
whose perfect production he hue built
this beautiful bakery.
Large iiefrlierator
In the flrat plaoe you will be aur
prleed at the size of the electric re
frigerator In which : kept yeaet, milk,
shortening and other ingredients used
" In the bread. The flour, about two
and 114 ton a day, Is placed on the
olectrle elevator at the back of the
building and taken to the large con
crete basement for storage. Each day's
flour la taken from this store and car
ried up stairs to the miking room.
Tlw flour I first placed In the blend
er; from the blender which 1 elec
trically driven, an electric hoist carries
It to the sifter where the flour Is elec
trloally sifted Into the automatlo mix
er. An electrloally operated scales au
tomatically welgha the flour as It goes
Into the mixer and when exactly the
correct amount has been sifted In
ehuts It off. Electricity sgaln playa an
Important part In operating the water
Injector whioh Introducea exactly the
correct amount of water Into the mix
er. The mlxor la electrloally operated,
of course, and after the mixer has
completed Its work of mixing the
flour, milk, yeast, shortening, salt,
eto., thoroughly the dough la removed
and allowed to go through the fer
mentation period in the mixing room
at a temperature of 84 degrees.
Regulated niimlrlor
After fermentation the dough goes
to the divider, then the rounder which
shapes the loaf, then an electrlo con
veyor lifts It up to the overhead
prooter where the doufrti goes through
a. short period of fermentation again.
Prom the proofer It goes to the mold
er where the loaf Is molded for the
pans. The loaves In the pans are
placed in the proof box for 30 min
utes. An electrlo humidifier keeps ex
actly the correct amount of moisture
In tine proof box during this period
and the temperature la automatically
kept exactly right electrloally. From
the proof box the dough goes directly
to the mammoth automatlo electrlo
ovena. The baking bread revolves con
stantly within the oven o that every
part of the loaf Is baked exactly even.
It is certainly an exceptional Bight to
see the hundreds of loaves come out
of those ovens, all exactly the same,
even, rich, golden brown color and
unless you are different from 8 out
of every 1O0 people, the delicious odor
of those hundreds of freshly baked
loaves Just from the oven, will eeem a
most delightful perfume.
From the ovens ths breed goes Into
the cooling tunnels so that the cool
ing process will be regulated exactly
right to preserve the finest loaf It Is
possible for human Ingenuity to make.
This cooling process Is also controlled
electrically, of course, to eohlev the
necessary accuracy. After the bread
has been properly cooled It la ready
for the slicing and wrapping machines.
It is no longor sufficient to wrap the
bread but It Is also necessary to slice
It as 8 sliced loaves are sold to ovory
one unsllced loaf. The slicing and
wrapping machine Is oapeble of a00
loaves sliced and wrapped per hour.
The slices are perfeotly even and the
wrappers are ell atralght. Much
straights In fact than could be done
by hand.
100 Electrlo
Every tingle machine operation In
this modern plant for the efficient
baking of perfect bread Is electric.
More than 300 kilowatts of electrical
equipment Is connected which means
that If everything In the plant was
operating at one time 200 kilowatts of
electricity would be used every hour.
The epotless cleanliness whioh Mr.
Tluhrer demands In every cubic Inch
of ahU plant la greatly almpllfled
through thl 100 per cent rise of elec
tricity. Electricity eliminates the ne
oeeelty for wood or ooal, does away
with emoke and soot in the building,
and permits no dust or dirt from ash
es to enter the plant. The new Fluh
rer bakery la Indeed aomethlng every
Individual In Medford can be proud
of and Mr. Fluhrer appears to have
actually reached hla ambition to make
every operation In the handling and
baking of Fluhrer1! Bread aa "Clean
as sunshine."
1
EDMONTON, Alberta. (UP) Tens
of thousands of ducks In Alberta
this summer never will come within
rang of hunters' guns due to
mysterious disease sweeping through
the flocks.
Known as "duck disease," the mal
ady has killed 1S.O0O of the birds In
the Olelchen district alone, 7 miles
outhwest of Calgary.
Provincial authorities now are con
ducting an Investigation In hope of
checking the epidemic "Duck dis
ease" flrat made Ita appearance In
Utah In 1002. Since 1013 the V. B.
biological aurvey has conducted In
vestigations looking toward cure
tor the malady.
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n. Flnlirer llukerv bullillnir hlch will be forniuily oiioneil lur iii.il'i lion tomorrow n grand ccleltrutlon. The bulldlne. mnnern in
every detail. Is structure of exceptional beauty and creditable addition to the business structures of Medford.
(Continued from pg one)
IS
El
(Continued from page one)
of varied experience In the baking
business throughout the Northwest.
In 1035 hs wss one of four men
from the Northwest who were award
ed scholarships to the American In
stitute of Baking, a technical re
search and training school maintain
ed by the National Bakers associa
tion. On completion of his work
at the school In Chicago he return
ed to Oregon and waa connected
with the University Bakery of Eu
gene and the Cherry City Bakery of
Salem.
During 1028. he came to Medford
and served two years aa assistant
superintendent under John A. Fluh
rer. In 1030, when Mr. Fluhrer re
tired from active oharga of . baking
operations, Mr. Persens wss appoint
ed superintendent.
New Lows Seen
In Dress Style
Coming Season
NEW YORK (UP) "Dresses this
fall and winter will be as low In the
back as the law will allow," accord
ing to Marjorle Howard, internation
al fashion expert, who recently wss
made Paris fashion editor for the
Woman's Home Companion.
A aummary of the fashion trend,
as compiled by Miss Howard:
women's apparel win be more
feminine. Dresses will be longer.
Hips are oomlng back. So is the
bustle, though not the sizable one
of the gay '00's Just a wee small
one that might serve as a plUoW for
a toy dog, Velveta and taffetas are
going to have thotr day. Brocade
silks, reminiscent of the days of our
grandmothers, are returning.
IN THIS SECTION
YEARS
(Continued from page one)
facturlng processes are of such csll
ber that they are only equalled In a
tew of the larger cities of the coast.
The new bakery le snother Insti
tution Which helps to establish more
solidly the fact that Medford Is ths
trading and commercial oenter of
southern Oregon and northern California.
L
MATE A SUICIDE
NOW YORK, Cot. 30. WV-Herbert
P. Lederer, broker and husband of
Isabel Lelghton, biographer of Presi
dent Roosevelt, committed suicide to
day by hsnglng himself In his Park
avenue apartment.
Lederer was 44 years old and a cus
tomer's man, employed by the brok
erage firm of Edward B. smith and
company.
Miss Lelghton recently resigned as
hesd of ths women's committee of the
NRA drive In New York city, and Is
now sctlve in politics.
Lederer's body was found by a msld
when she went to prepare breakfast
for Lederer end his wife. The body
was hanging from the kitchen tran
som by an electrlo Iron cord.
Miss Lelghtln recently was appoint
ed vice-chairman of the Independent
citizens' committee for John V. Mc
Kee, Independent Democratic candi
date for mayor. She was absent from
McKee headquarters, where It was
said she was at home. Ill with a cold.
m
wteonaaajf
Paper Hanging
Painting
FRANK LASH
Fret Hand Decorative Creations
Had Charge of the
Painting and Decorating
of
FLUHRER'S BAKERY
I Phone 640 22 8. Grape St X
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8KATTLE. (UP) Like grandpa'a
Itche In his knee, residents of Belle
vtis neer here are able to forecast
the weather by "whispering well."
E. N. Beers, deputy county clerk
owns the weU. He says It "exhales"
with the sound of a long sigh when
storm it brewing and whisper
news of good weather with a low
"whee-eesh" aa It sucks In air. The
well Is 138 feet deep and tlw lower
levels an gulcluand.
A Credit To
Medford
The ntw, modem Bakery just completed
and ready to be formally opened Satur
day Is a credit not only to its owner but
to the business district of Sled ford aa
tvoII.
We congratulate you, Mr. Flulirer, and
"ish yon great success. '
Hotel Medford
P. 0. DE.VSON, Manager
Science Gives Data
On How To Handle
Your Mother-in-Law
CHICAOO, Oct. 20. (AP) Ror
Hie bride who wishes to get along
with her mother-in-law and be
happy, sclencs hss come forth
with a few suggestions. Here they
ire:
Dont criticize her "old-fashioned"
ldsss.
Don't try to reform her meth
ods of household management.
Don't (out loud) resent dealings
the has with her son.
Don't begrudge watting on her.
Don't belittle her real or fanc
ied ailments.
Don't criticize her personal
habits.
Don't forget to practice toler
ance, always.
If the bride will Just do these
things all will be well with her
relations with hsr mother-in-law,
ssld Dr. E. W. Burgess, professor
of sociology at the University of
Ohloago. He arrived at hie solu
tion by sifting snd studying the
answers to e.000 questionnaires
sent to msrrled couples to find
out how persons csn be happy
snd married.
A Baritone Weds
RIVERSIDE, Calif, Oct. 20 (AP
Richard Bonelll, famous metropoli
tan opera baritone, and his bride,
the former Miss Mona Chapman
Wood of Los Angeles, were enroute
today to San Francisco on their hon
eymoon.
Nearly 13,000,00(1 young fish were
distributed from state hatcheries in
Montana this year.
INVITES DELAYS
A dazzling white Interior finish
greet the visitor, as he enter the
bakery, all walls and the cellliur hav.
Ing been given many coat of high
gloss enamel. A color scheme of
black and sUver was used In con
nection with the white enamel and
the result Is an exceptionally pleas
ing color combination. , All painting
work waa performed by Frank Lash
and a erew of local painters.
The mlllwork for the buUding and
the Interior hardwood finish of the
stores and offices was furnished by
Trowbridge Csblnet Works. A large
automatically controlled refrigeration
unit was also built by this firm.
The front design of the building
represent a radical departure from
the ordinary type of construction In
that no transom bars were used
sbove the show windows. The piste
glass windows thus formed are four
teen feet In height and are among
the largest windows of this type In
the City. All Piste Class. cnnftUflncr
of 28 separate windows and doors.
wM purenscea from the Medford
Plsnlng Mill of this city. The steel
sush glass was also Installed by the
All showcases n5 i. ......
were manufactured by Henry Padgham
and are a distinctive type of fixture
wmiai nave oeen made to conform
With the color achema of hliob nH
white used throughout the building.
BEST INGREDIENTS
FOR ALL PRODCCIS
PHOENIX, Ariz., Oct. 80. (iT) Un
der the present system of collections
the taxpayer Is "Invited to fall into
the slough of delinquency," the na
tional tax association convention -res
told today by Prof. Fred R. Falrohlld
of Yale university.
A more drastic system by which
the budget would be set up, valua
tions made, taxes colleoted and prop
erty sold for down payment of taxes
In rapid auccesslon was proof. Fair
ohtld's reoommeendetton for Improv
ing the eltuatlon. He urged the ap
pointment rather than the election of
tax collecting officers, advocated they
receive aalarlea Instead of fees, and
suggested that banks be the official
receivers of taxes.
"Rather than trlng a hard-boiled
attitude toward the taxpayer," he said,
"this system Is designed to pull hire
out of his precarious position.
Undervaluation, he said. Is the
cause of many tax problems.
"The only real cure for the na
tion's tax problems Is the return of
good times," J. A. Bolce, tax agent
and attorney for the New Yarn lines,
told the convention.
A marker honoring William E.
Livingston for his psrt In develop
ing pure blood livestock breeding
has been erected by the Michigan
Swine Breeders' association at Par
ma. Mich.
CONGRATULATIONS
DOW'S CAFE
We know your patrons will be
satisfied with meats from the
CITY MEAT MARKET
5
0TTT0T'TT'H-
(Continued from page one)
Sperry Flour oomnanv her main
tains warehouses In Medford making
it possible to be of servloe to the bsk
ery at any time. Another feature ap
preciated by the bakery, Is the bak
ery servloe department of the flour
company, which offers aid to them at
any time It becomes necessary In their
snop.
The local Sperry office Is In charge
of A. H. Endiis. manager. The plant
is located at the corner of Fourth and
Fir streets.
DIAMOND X
BAKERY FLOUR
MILLS AT
PENDLETOTf. OREGON
SALT tRE CITY, CTAH
I MILL WORK j
In Fluhrer's New Bakery i
' furnished by
I Trowbridge Cabinet Works
"The Old Reliable"
Established in 1908
FORMAL Opening
Rod Waters Service Station
SATURDAY
We extend very cordial Invitation to the people of Medford to
vlilt this station Saturday, our Forma opening day. The only
thing we will have to pass out Is the best of service, high quality
Ollmore Products and a plenssnt smile. You are always welcome.
Chek-Chari Lubrication Service
Willard Batteries and Battery Servicel
Dependable Tire Service Always
Complete Line Gilmore Products
OCTOBER
TWENTY-ONE
WELCOME
The new Fluhrer Bakery Is to be
opened Saturday. Yoa should also
attend this opening and inspect
one of the finest bakeries on the
Pacific Coast. Wo welcome Mr.
Fluhrer to our neighborhood and
congratulate him most heartily.
EOD WATERS
Rod Waters Service Station
6th and Holly
Opposite Postoffice
Phone 126
Congratulations
DOW'S CAFE
and
Fluhrer's Bakery
mth the Valley Trade I the Valley Made
Reliable Cash Grocery
W. A. Holloway
Notice the Beautiful
TILING
at
FLUHRER'S BAKERY
Laid by
Medford Art Tile Co.
R. E. Ewart
1508 S. Riverside
Phone 262
Formal Opening
DOW'S CAFE
Saturday, October, 21
We Invite the public to call and Inspect our new place of
business Saturday which is located in the new Fluhrer
Bakery building.
No expense has been spared to make this Cafe strictly
modern in every detail. Everything is brand new and up.
to-date. .
Dinners, Lunches, Short Orders
Ton will find it a pleasure to eat here. None but the very
best of foods will be served and they will be prepared the
way you like them. . .
We Congratulate Mr. Fluhrer
We are glad to add our praise to Mr. Fluhrer for his en
terprise in constructing this fine building and we are
pleased to be located in their fine structure.
We
Specialize
on
Fine
Steaks
Open
6 a. m.
DOW'S CAFE
Clcue
Midnight
D. H. Dow was formerly located at the Medford Airport
Fluhrer Building Between Main and Holly