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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Oct. 20, 1933)
Fluhrer's Bakery Opening Section Twenty-eighth Year Medford Mail Tribune Second Section 6 Pages MEDFORQ OREGON, FRIDAY, OCTOBER 20, 1933 Fluhrer's Modern New Bakery Celebrates Opening Here Saturday F IN THIS SECTION COVERS 11 YEARS Father And Son Start In July 1922, And Expansion Has Been Continuous. Ne Fluhrer Bakery, which will hold Its grand opening event Satur day, 1 the result of 11 year of ateady and continuous growth, & re view of Its history ehowa. The bakery was established In July 1923, when Jonn A. Fluhrer and Wil liam H. Fluhrer, father and son, pur chased what was then known as tho Pullman Baking company, located on North Central at Beatty, and operated by Rudolph Scholz. After a year's operation in the North Central plant, the Webb building at 222 East Main was purchased and remodeled into a bakery with attached retail etore, The business continued to grow and In 1925 a full basement was dug un der the building to add to the ca pacity of the plant. By 1930 the busi ness had again outgrown Its quar ters and the cake department of the bakery waa moved Into the Boyd en building across the alley from the Main street plant, which has since been devoted to bread baking. In February of this year the north ern California business of the con cern had grown .to such proportions that a branch bakery waa establish ed at Treks, where five people are employed. This bakery serves as the head quarters for the two routes which Include the town of Yreka, Mon tague, Gazelle, Weed, Shasta City and Dunsmulr. Shipments are also made to all point In the Scott and Klam ath River valleys, which are located In the Yreka trade area. Saturday marka the completion of the latest expansion of the Fluhrer firm and gives to Medford the dla tlnctlon of having one of the finest bakeries of Its size on the coast. Equipment, arrangement and manu- (Contlnued on Page Two) William H. Fluhrer WM. H. FLUHRER. ecri-trr unrf Bencrai manner. In charge of oper ations of the MFdfnrd and Yreka planes of Fluhrer Bakeries, Inc. IS NEW BAKERY T Howard Persons, a graduate of both the American Institute of Bak ing and the Slbel Baklnir school, la the superintendent 1 n personal charge of the baking operations of the new Pluhrer Baker; at Sixth and Holly. Mr. Persons, who has been a mum. ber of the Fluhrer organization alnce 1028, has a remarkable background (Continued on Page Two) Free Cookies and Penny Scramble for the Kiddies Two features of tihe grand opening of Fluhrer's bakery Saturday will In terest the kiddles. All children under 12 who attend the opening will be given rree cook ies aa long as the supply lasts. Of course, a good natured effort will be made to keep the youngsters from doubling up at the expense of the more timid ones, Wm. A. Fluhrer. manager, has announced. At 3:30 and 4:30 p. m., there will be two old-fashioned penny scram bles for the youngsters In front of the bakery. Hundreda of pennlea will be flung Into the crowd of youngsters and finders will be keep ers. There will be plenty of ex citement but city policemen will be on hand to prevent any unnecessary roufthness. Because the kiddles will also be Interested In inspecting the bakery, employes will be on hand to explain the workings of the various pieces of equipment to tnem T FLUHRER BAKERY All Equipment Operated By Copco 'Juice'- and Regu lates Temperatures From Dough to Loaf. . When you visit the openliur of the new Fluhrer Bakery on Holly street you have In atore for you one of the uiuoi mieresung ana instructive hours over spent. The first sight of the bulldlnS. esDCClallv aflr rf.rlr Impress you with the olasslo beauty of its architecture, and the exception al size and number nf it. mnUm WlndOWS..thrOt19)l vhfih Mia lt.-l.rh.ti. Illuminated Interior la plainly vlalble num omn street, me Beautiful front of the building, with It tall columns snd ultra modern, verv Uw n!t glass windows, complete a building exterior that adda much to the beau tv and dltmltv nf th h,fnu h..i- of Medford and that Medford cltl- zena can well be proud of. But as Impressive as the exterior of this mA(lm hilr.ra ! M nl..l.. Is even more so. Beautiful, gleaming, glistening, white enamel celling and vna, iwu on Dy me pouaneo. naro- WOOd floor. With workman at. t.halr tasks In starched, white uniforms, at- Modern Structure Upon Holly Street Will House Fluhrer s Greater Bakery Public Is Incited to Inspect Glistening White Bakery Four Continuous Ovens Provide Double Capacity (Continued on Page Two) i AUTOMATIC CONTROL OF TEMPERATURE INSURES Marking th completion of an ex tensive expansion program, Fluhrer Baksrtea, Inc., will formally open its new bakery on Holly street, between Sixth and Main, Saturday. Tlie new plant, whloh has been un. der construction alnce June 14, la said to be one of the finest and most modernly equipped bakeries of Ha sire on the Pacific coast. Those who visit the bakery Satur day at Its opening will be shown the automatic temperature control aya tem, air conditioning, traveling elec tric ovena, full automatic make-up machinery and many other Innova tions. "All baking In the new plant will be done by electricity," Henry W. Fluh rer. manager, has announced. Tills Is one of the largest bakery Instsllatlons, and the four continuous bake ovena give the firm a capacity double that of their old plant, lo cated on Bast Main atreet. The building which houses the bsk ery Is an attractive result of modern architectural planning, and was de signed by Frank Clark of Medford. The color scheme used In the structure, on Khe exterior, la white, trimmed In black. The Inside hsa silver added to emphasize the other colora. R. I. Stu art and Sons had charge of building operations. The tile floor In the front of the building Is In shades of tan. From that section of the building, a stair way leada to the second floor where the offices are to be located. Mr. Fluhrer's private office la also on the second floor, and a view of the work' anop may be gained from It. A retail store Is a loo established in the new building, but Mr. Fluhrer has announced that the retail store on Bast Mam street will also be main talned for their patrons In that sec tion of the city. At the opening Saturday, visitors will be tsken through the plant, and be given an opportunity to view the new equipment, and the special ar rangement of the store. A special invitation Is being extend ed the boys snd girls of Medford. who will be given free cookies and a pen ny scramble. Employes of the bskery will also show the children through the structure. In the back room, the glistening white wslls. with the expansive win dows make an attractive work shop for the many people employed there. Special temperature controls, and au- (Contlnued on Page Three) Fermentation Room on Second Floor itv la ona of th mittiv foMtiiT-A. nf th new Pluhrer baker which will of flctally open to the public this woek end. For th nam raim that a...- grandmother covered .her batch of bread dough with a cloth and set It away in the warmest spot In the house, mod urn hulmrlM on A pains to eliminate drafts and rapid changes of temperature In various parts of the baking processes. In the dough fermentation roomt of the new Fluhrer bakery the air la washed, circulated and the tempera ture controlled bv fitiiv aiitnm.H, air conditioning system which main iwim u-ie exact cunaiuona Dest suited to the proper fermentation of brean doughs. This svstem waa lnt.aii.rt ant Justed by William Aitken, local heat, ing engineer, and la one of the most complete bakery air conditioning units In the state and the only one located In a bakrrv nf t.. city oi rorxiana V I. ....... - Fermentation and mixing room of the Huhnr Imkery at Sixth and .w...,, .... .i ne openeo 10 me public Saturday In its grand celehra- ..., ..Ki.awi.K me completion or mo new structure. In attractive quarters, made excep tionally ypht by the hlghplate glass windows, Mr. and Mrs. Dean Dow will open their new establishment to be known as Dow's Cafe, In the Fluhrer building Saturday. Immaculately white walla with the counters, stools, booths and tables In brown, form an attractive place for lunches, meals, and short orders, to be prepared by the Dows. The cafe, which is to feature steaks, will be open from 8 a. m., to 11 p. m.. each day, Mr. Dow has announced. Both Mr. and Mrs. Dow are well known here, having operated the Airport cafe alnce the establishment of the Med ford Municipal airport. Fluhrer'a Bakery goods will be ear ned at the cafe. Mr. Dow atated. with the exception of pies, which will be made by the cafe. Two counters are In the place, with booths also on the ground floor. Up stairs, on an attractive balcony, the tables are to be arranged. The cafe la large enough to accom modate 37 people at one time. Among the features of the place will be the fountain service. The en tire working apparatus of the kitchen la electrically equipped. John A. Fluhrer E Remodeling Is nearlng completion at the Rod Watera service station lo cated at the corner of Sixth and Holly streets, featuring CMlmore product exclusively. Red and cream colora of the Oil more company have been used throughout the station and buildings. Mr. Waters stated yesterday that hts station la featuring Ollmore pro ducts one hundred percent, and among the special services at the sta tion Is the Ohek-Qhart lubrication The repair and battery repair services are also to be given the Meed ford pub Do at the station across the street from the post office. Besides the latest greasing equip ment, car washing facilities and a hydraulic lift have been placed In the building to the rear of tho main of fice. Assisting Mr. Watera at the station are Herbert Hartle, and Bob Lewis. Huge flood lights are to be erected about the place Just aa soon aa the equipment can be received from the factory, Mr. Waters stated yesterday. 4 End nf a Party PORTLAND. Ore.. Oct. 20. UP) Frank Mlley, 63, died today follow ing a drunken party In which he slapped a woman and was 1n turn ! knocked down by her son. Although I his skull waa fractured by the fall, j death was due to acute alcoholism, Deputy Coroner Crabtrce said. s IS JOHN A. FLUHRER, founder and president of Fluhrer Bakeries, Inc., well known on the Pacific coast as a skilled craftsman, and until hts re tirement two years ago was In per sonal charge of all baking operations of the company. 'The best flour available," la the description of the Olympic Baker, blue stem wheat flour furnished the Fluh rer Bakery by the fiperry Flour com pany, for the manufacture of the bread, which will now be made at the new bakery on Holly atreet. Besides the Olympic Baker, the "Soft aa silk" cake flour la another Sperry product which Fluhrer'a use In the Betty Crocker cakes. (Continued on Page Two) LOCAL WORKERS Fluhrer's Bakery Monument To Local Artisans All Material Possible Pur chased Of Home Dealers. Many local firms have been em ployed in the construction and equipment of the Fluhrer Bakery and building which Is an exceptional example of the excellent quality of work performed by local artisans. All materials which could be obtained locally were purchased Id Medford snd none other then Jackson coun ty residents were employed In the construction work. R. I. Stuart and Sons, held the general contract on the concrete and carpenter work, Wm. Aitken, local heating engineer. Installed the plumbing, heating and air conditioning unlta which repre- ' sent the latest In this type of equip ment. Automatic temperature and humidity control are Important Items in the manufacture of bread and both the main bakery room and the fermentation room are automatically controlled as to temperature and humidity. An Incinerator which burns all waate material Is ingeniously ' used to hest the water aupply for the entire building. Electric work was performed un der the supervision of the Palmer Electric company and the work waa In charge of R. A. Helvey, who In stalled all the electrical equipment. The complete Installation which la . one of the largest of Its kind en the coast, Is controlled from a cen tral switchboard In the basement which carries e sepsrate circuit and requires a 6-Inch conduit for the main Intake aervlce. (Continued - on Page Two) Betty Crocker Cakes to Be Feature of Fluhrer Opening A few years ago, Betty Crocker waa a mild eastern housewife busily en gaged In looking after a bustling fam ily on a limited budget. In spite of her many duties at home she had acquired somewhat of local reputation for exceptional cakes. One day a large milling con cern began to conduct a aeries of cake baking contests In large mid eastern cities. Betty'a friends per suaded her to enter one of her cakes. To her surprise, she won the grand prize and along with It a position as home economics Instructor with the milling concern. She traveled all over the country Instructing and lec turing. She became famous for her work. Hundreds of thousands of wo men have listened to her entertain ing and helpful talks over various radio networks. She has an angel food recipe which' has proved remarkably aucceasful and Fluhrer's bakery has taken this recipe and converted It from tablespoon and cupfula to ounces and pounds. They will feature It as one of their opening day special cakes. A full line of Betty Crocker cakes la manufactured by Fluhrer's which was the first bakery In southern Ore. gon to use these recipes. t REMEMBER We will continue our regular retail store on Eat Main street as heretofore. - The special items advertised below may be obtained at the Main Street store as well as at our new Retail Store. We were the first bakery- to introduce Betty Crocker Home Recipe Cakes, in Southern Oregon. We lead, others follow! FLUHRER BAKERIES, Inc. V 1 Every Member of the family will like this item which we have The finest cake cookie we know of and a sure repeater. Large 8ize chewy filled with nuts and dates. A Real Bargain at 17c Dozen This is the introductory price only V V Three Types of Cake Made From Home Recipes We recognize the fact that the housewife in her own kitchen is our only real competitor and that is why we have adopted her own recipes and methods. We want just one chance to prove to you that our cakes are not just ordinary bakery cakes. Hence the give away prices listed below. Remember these are introductory prices only. Regular prices will prevail after Saturday. Betty Crocker Angel Food 33c Th ttrce sire ceke at the lowest prl w have evr qnotod. Sunset Apple Sauce Cake 19c each Medium Size Pineapple Cream 23c each Medium Size These cakes will sell regularly from 30 to 60 cents each. Boston Crullers . Each day we find new friends for this delicate fried pastry. People keep coming back for more. Iced with a delicious glaze icing. 19c Dozen Lb, J
