Fluhrer's Bakery
Opening Section
Twenty-eighth Year
Medford Mail Tribune
Second Section
6 Pages
MEDFORQ OREGON, FRIDAY, OCTOBER 20, 1933
Fluhrer's Modern New Bakery Celebrates Opening Here Saturday
F
IN THIS SECTION
COVERS 11 YEARS
Father And Son Start In
July 1922, And Expansion
Has Been Continuous.
Ne Fluhrer Bakery, which will
hold Its grand opening event Satur
day, 1 the result of 11 year of
ateady and continuous growth, & re
view of Its history ehowa.
The bakery was established In July
1923, when Jonn A. Fluhrer and Wil
liam H. Fluhrer, father and son, pur
chased what was then known as tho
Pullman Baking company, located on
North Central at Beatty, and operated
by Rudolph Scholz. After a year's
operation in the North Central plant,
the Webb building at 222 East Main
was purchased and remodeled into a
bakery with attached retail etore,
The business continued to grow and
In 1925 a full basement was dug un
der the building to add to the ca
pacity of the plant. By 1930 the busi
ness had again outgrown Its quar
ters and the cake department of the
bakery waa moved Into the Boyd en
building across the alley from the
Main street plant, which has since
been devoted to bread baking.
In February of this year the north
ern California business of the con
cern had grown .to such proportions
that a branch bakery waa establish
ed at Treks, where five people are
employed.
This bakery serves as the head
quarters for the two routes which
Include the town of Yreka, Mon
tague, Gazelle, Weed, Shasta City and
Dunsmulr. Shipments are also made
to all point In the Scott and Klam
ath River valleys, which are located
In the Yreka trade area.
Saturday marka the completion of
the latest expansion of the Fluhrer
firm and gives to Medford the dla
tlnctlon of having one of the finest
bakeries of Its size on the coast.
Equipment, arrangement and manu-
(Contlnued on Page Two)
William H. Fluhrer
WM. H. FLUHRER. ecri-trr unrf
Bencrai manner. In charge of oper
ations of the MFdfnrd and Yreka
planes of Fluhrer Bakeries, Inc.
IS NEW BAKERY
T
Howard Persons, a graduate of
both the American Institute of Bak
ing and the Slbel Baklnir school, la
the superintendent 1 n personal
charge of the baking operations of
the new Pluhrer Baker; at Sixth
and Holly.
Mr. Persons, who has been a mum.
ber of the Fluhrer organization alnce
1028, has a remarkable background
(Continued on Page Two)
Free Cookies and Penny
Scramble for the Kiddies
Two features of tihe grand opening
of Fluhrer's bakery Saturday will In
terest the kiddles.
All children under 12 who attend
the opening will be given rree cook
ies aa long as the supply lasts. Of
course, a good natured effort will be
made to keep the youngsters from
doubling up at the expense of the
more timid ones, Wm. A. Fluhrer.
manager, has announced.
At 3:30 and 4:30 p. m., there will
be two old-fashioned penny scram
bles for the youngsters In front of
the bakery. Hundreda of pennlea
will be flung Into the crowd of
youngsters and finders will be keep
ers. There will be plenty of ex
citement but city policemen will be
on hand to prevent any unnecessary
roufthness.
Because the kiddles will also be
Interested In inspecting the bakery,
employes will be on hand to explain
the workings of the various pieces of
equipment to tnem
T
FLUHRER BAKERY
All Equipment Operated By
Copco 'Juice'- and Regu
lates Temperatures From
Dough to Loaf. .
When you visit the openliur of the
new Fluhrer Bakery on Holly street
you have In atore for you one of the
uiuoi mieresung ana instructive hours
over spent. The first sight of the
bulldlnS. esDCClallv aflr rf.rlr
Impress you with the olasslo beauty
of its architecture, and the exception
al size and number nf it. mnUm
WlndOWS..thrOt19)l vhfih Mia lt.-l.rh.ti.
Illuminated Interior la plainly vlalble
num omn street, me Beautiful front
of the building, with It tall columns
snd ultra modern, verv Uw n!t
glass windows, complete a building
exterior that adda much to the beau
tv and dltmltv nf th h,fnu h..i-
of Medford and that Medford cltl-
zena can well be proud of.
But as Impressive as the exterior of
this mA(lm hilr.ra ! M nl..l..
Is even more so. Beautiful, gleaming,
glistening, white enamel celling and
vna, iwu on Dy me pouaneo. naro-
WOOd floor. With workman at. t.halr
tasks In starched, white uniforms, at-
Modern Structure Upon
Holly Street Will House
Fluhrer s Greater Bakery
Public Is Incited to Inspect Glistening
White Bakery Four Continuous
Ovens Provide Double Capacity
(Continued on Page Two)
i
AUTOMATIC CONTROL OF
TEMPERATURE INSURES
Marking th completion of an ex
tensive expansion program, Fluhrer
Baksrtea, Inc., will formally open its
new bakery on Holly street, between
Sixth and Main, Saturday.
Tlie new plant, whloh has been un.
der construction alnce June 14, la
said to be one of the finest and most
modernly equipped bakeries of Ha
sire on the Pacific coast.
Those who visit the bakery Satur
day at Its opening will be shown the
automatic temperature control aya
tem, air conditioning, traveling elec
tric ovena, full automatic make-up
machinery and many other Innova
tions. "All baking In the new plant will be
done by electricity," Henry W. Fluh
rer. manager, has announced.
Tills Is one of the largest bakery
Instsllatlons, and the four continuous
bake ovena give the firm a capacity
double that of their old plant, lo
cated on Bast Main atreet.
The building which houses the bsk
ery Is an attractive result of modern
architectural planning, and was de
signed by Frank Clark of Medford. The
color scheme used In the structure, on
Khe exterior, la white, trimmed In
black. The Inside hsa silver added to
emphasize the other colora. R. I. Stu
art and Sons had charge of building
operations.
The tile floor In the front of the
building Is In shades of tan. From
that section of the building, a stair
way leada to the second floor where
the offices are to be located. Mr.
Fluhrer's private office la also on the
second floor, and a view of the work'
anop may be gained from It.
A retail store Is a loo established in
the new building, but Mr. Fluhrer has
announced that the retail store on
Bast Mam street will also be main
talned for their patrons In that sec
tion of the city.
At the opening Saturday, visitors
will be tsken through the plant, and
be given an opportunity to view the
new equipment, and the special ar
rangement of the store.
A special invitation Is being extend
ed the boys snd girls of Medford. who
will be given free cookies and a pen
ny scramble. Employes of the bskery
will also show the children through
the structure.
In the back room, the glistening
white wslls. with the expansive win
dows make an attractive work shop
for the many people employed there.
Special temperature controls, and au-
(Contlnued on Page Three)
Fermentation Room on Second Floor
itv la ona of th mittiv foMtiiT-A. nf
th new Pluhrer baker which will of
flctally open to the public this woek
end.
For th nam raim that a...-
grandmother covered .her batch of
bread dough with a cloth and set It
away in the warmest spot In the
house, mod urn hulmrlM on A
pains to eliminate drafts and rapid
changes of temperature In various
parts of the baking processes.
In the dough fermentation roomt
of the new Fluhrer bakery the air la
washed, circulated and the tempera
ture controlled bv fitiiv aiitnm.H,
air conditioning system which main
iwim u-ie exact cunaiuona Dest suited
to the proper fermentation of brean
doughs.
This svstem waa lnt.aii.rt ant
Justed by William Aitken, local heat,
ing engineer, and la one of the most
complete bakery air conditioning
units In the state and the only one
located In a bakrrv nf t..
city oi rorxiana
V I. ....... -
Fermentation and mixing room of the Huhnr Imkery at Sixth and
.w...,, .... .i ne openeo 10 me public Saturday In its grand celehra-
..., ..Ki.awi.K me completion or mo new structure.
In attractive quarters, made excep
tionally ypht by the hlghplate glass
windows, Mr. and Mrs. Dean Dow will
open their new establishment to be
known as Dow's Cafe, In the Fluhrer
building Saturday.
Immaculately white walla with the
counters, stools, booths and tables In
brown, form an attractive place for
lunches, meals, and short orders, to
be prepared by the Dows.
The cafe, which is to feature steaks,
will be open from 8 a. m., to 11 p. m..
each day, Mr. Dow has announced.
Both Mr. and Mrs. Dow are well known
here, having operated the Airport cafe
alnce the establishment of the Med
ford Municipal airport.
Fluhrer'a Bakery goods will be ear
ned at the cafe. Mr. Dow atated. with
the exception of pies, which will be
made by the cafe.
Two counters are In the place, with
booths also on the ground floor. Up
stairs, on an attractive balcony, the
tables are to be arranged.
The cafe la large enough to accom
modate 37 people at one time.
Among the features of the place
will be the fountain service. The en
tire working apparatus of the kitchen
la electrically equipped.
John A. Fluhrer
E
Remodeling Is nearlng completion
at the Rod Watera service station lo
cated at the corner of Sixth and Holly
streets, featuring CMlmore product
exclusively. Red and cream colora of
the Oil more company have been used
throughout the station and buildings.
Mr. Waters stated yesterday that
hts station la featuring Ollmore pro
ducts one hundred percent, and
among the special services at the sta
tion Is the Ohek-Qhart lubrication
The repair and battery repair services
are also to be given the Meed ford pub
Do at the station across the street
from the post office.
Besides the latest greasing equip
ment, car washing facilities and a
hydraulic lift have been placed In the
building to the rear of tho main of
fice.
Assisting Mr. Watera at the station
are Herbert Hartle, and Bob Lewis.
Huge flood lights are to be erected
about the place Just aa soon aa the
equipment can be received from the
factory, Mr. Waters stated yesterday.
4
End nf a Party
PORTLAND. Ore.. Oct. 20. UP)
Frank Mlley, 63, died today follow
ing a drunken party In which he
slapped a woman and was 1n turn !
knocked down by her son. Although I
his skull waa fractured by the fall, j
death was due to acute alcoholism,
Deputy Coroner Crabtrce said.
s IS
JOHN A. FLUHRER, founder and
president of Fluhrer Bakeries, Inc.,
well known on the Pacific coast as a
skilled craftsman, and until hts re
tirement two years ago was In per
sonal charge of all baking operations
of the company.
'The best flour available," la the
description of the Olympic Baker, blue
stem wheat flour furnished the Fluh
rer Bakery by the fiperry Flour com
pany, for the manufacture of the
bread, which will now be made at the
new bakery on Holly atreet.
Besides the Olympic Baker, the
"Soft aa silk" cake flour la another
Sperry product which Fluhrer'a use
In the Betty Crocker cakes.
(Continued on Page Two)
LOCAL WORKERS
Fluhrer's Bakery Monument
To Local Artisans All
Material Possible Pur
chased Of Home Dealers.
Many local firms have been em
ployed in the construction and
equipment of the Fluhrer Bakery
and building which Is an exceptional
example of the excellent quality of
work performed by local artisans. All
materials which could be obtained
locally were purchased Id Medford
snd none other then Jackson coun
ty residents were employed In the
construction work.
R. I. Stuart and Sons, held the
general contract on the concrete and
carpenter work,
Wm. Aitken, local heating engineer.
Installed the plumbing, heating and
air conditioning unlta which repre- '
sent the latest In this type of equip
ment. Automatic temperature and
humidity control are Important Items
in the manufacture of bread and
both the main bakery room and the
fermentation room are automatically
controlled as to temperature and
humidity. An Incinerator which burns
all waate material Is ingeniously '
used to hest the water aupply for
the entire building.
Electric work was performed un
der the supervision of the Palmer
Electric company and the work waa
In charge of R. A. Helvey, who In
stalled all the electrical equipment.
The complete Installation which la .
one of the largest of Its kind en
the coast, Is controlled from a cen
tral switchboard In the basement
which carries e sepsrate circuit
and requires a 6-Inch conduit for
the main Intake aervlce.
(Continued - on Page Two)
Betty Crocker Cakes to Be
Feature of Fluhrer Opening
A few years ago, Betty Crocker waa
a mild eastern housewife busily en
gaged In looking after a bustling fam
ily on a limited budget.
In spite of her many duties at
home she had acquired somewhat of
local reputation for exceptional
cakes. One day a large milling con
cern began to conduct a aeries of
cake baking contests In large mid
eastern cities. Betty'a friends per
suaded her to enter one of her cakes.
To her surprise, she won the grand
prize and along with It a position as
home economics Instructor with the
milling concern. She traveled all
over the country Instructing and lec
turing. She became famous for her
work. Hundreds of thousands of wo
men have listened to her entertain
ing and helpful talks over various
radio networks.
She has an angel food recipe which'
has proved remarkably aucceasful and
Fluhrer's bakery has taken this recipe
and converted It from tablespoon
and cupfula to ounces and pounds.
They will feature It as one of their
opening day special cakes.
A full line of Betty Crocker cakes
la manufactured by Fluhrer's which
was the first bakery In southern Ore.
gon to use these recipes. t
REMEMBER
We will continue our regular retail store on Eat Main
street as heretofore. -
The special items advertised below may be obtained at
the Main Street store as well as at our new Retail Store.
We were the first bakery- to introduce Betty Crocker
Home Recipe Cakes, in Southern Oregon.
We lead, others follow!
FLUHRER BAKERIES, Inc.
V
1
Every Member
of the family will like this item
which we have
The finest cake cookie we know
of and a sure repeater. Large
8ize chewy filled with nuts
and dates.
A Real Bargain at
17c Dozen
This is the introductory price only
V
V
Three Types of Cake Made From Home Recipes
We recognize the fact that the housewife in her own kitchen is our only real
competitor and that is why we have adopted her own recipes and methods.
We want just one chance to prove to you that our cakes are not just ordinary
bakery cakes. Hence the give away prices listed below. Remember these are
introductory prices only. Regular prices will prevail after Saturday.
Betty Crocker
Angel Food
33c
Th ttrce sire ceke at the lowest prl
w have evr qnotod.
Sunset
Apple Sauce Cake
19c each
Medium Size
Pineapple
Cream
23c each
Medium Size
These cakes will sell regularly from 30 to 60 cents each.
Boston
Crullers
. Each day we find new friends for
this delicate fried pastry.
People keep coming back for
more.
Iced with a delicious glaze icing.
19c Dozen
Lb,
J