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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (May 6, 1928)
" irFTDFORT) MATL TRTBTTXE, MEDFORD, OREGON. SUNDAY, MAY fi, 1928. PAGE THRE39 Our Second Annual i i ' ' - ...... v .... " t . . ... .- " t t - " ,The Fast Get-Away the Quick Stop '" of Modern Motors Demand Modern Tires' What OTHER tire has kept pace with the rapid development in motor cars, particularly in the past two years ' their higher speed, extra power, quicker get-away, sudden stopping punishment that tears down the ordi nary carcass and grinds off the tread of any tire not built to meet the new driving conditions. Puilt bigger and .better through and through. Not merely thicker in tread not merely more rubber on the sur face. Even some of the cheaper tires, can copy the thickness of the tread, -hut it isn't only the amount of rubber .that counts with General it's the kind. Not simply more rubber but more pure rubber, more per tire and not only more in the tread but more inside. Bigger, thicker tires and more quality in the rubber that is the sort of tire foundation the modern motor car must have. It is the reason for car owners everywhere turning tor top quality : ' ' General's Dual Tread Proper Size Line The SEVEN orsCadil'.ac, Packard, Lincoln, Rolls Royce, Pierce Arrow others. ' , The BIG SIX for Bulck, Nash, Reo, Hudson, Studebaker, Hupmobile, Gra ham -Paie. Chrysler, Packard Six, La Salle and others. The JUMBO for Ford, Dodge. Chevrolet, Star, Pontiac, Whippet, Essex. Protection That pannot Be Duplicated By Any Other Tire i It's not only the second 10,000 miles that makes the big hit, but the unin terrupted service that carries through to the last mile the protection that can be given only when it is built into the lire Not the protection that dodges the question of natural wear and insures against accidents by promising free repairs Not the sort of protection that you collect on only by having trouble But the "top quality" protection that means avoidance of delay, of dirt, of soiled and sometimes spoiled cloth ing, of ruined tubes through going flat. These are the real protections that car owners want today, particularly since reclaimed rubber in tires has proved s u c h a troublesome experi ment for millions of users by causing tires to go put prematurely. O o re Always Foremost In Value-Giving This Year Bigger Than Ever i Sale Starts Tomorrow 8 A.M. Low rubber prices and the added benef it of our special full-value allowance for your old tires enable us to offer an unparalleled opportunity in this year's event sav ings in first cost equalled only by the final economy of General's extra mileage. Roll away on Generals at the lowest figure ever kno wn Cash in your worn tires at their highest worth. Everyone can take advantage of this Trade-in Sale, no matter how much or little the tires are worn. ; Every Make, Every Size, Old or New, Will Be Taken In iWe'll buy your old tires and pay liberally for the miles left in the blowouts and road troubles in the pld tires, too. Get rid your doubtful tires before they go out. They're worth" more you off your wheels than on. .You trade in the old tires for more than they're actually worth ito you today and get. in exchange new. Dual Tread, "Proper Size" Generals that will run through several seasons in comfort, safety and style at the lowest cost you ever paid. Never Before Has Top Quality Cost So Little Never So Easy To Pay For When the Trade-in Sale opens tomorrow morning, car owners who have thought Generals too high for the; average pocketbook are going to be sur prised. We know that once they jride on GENERALS there will never be a question of the cost again, even if tire prices should go to the highest peak. We want every car owner in the city and vicinity to know what it means to run-on Generals how little it costs to enjoy top quality mileage ANYTIME and particularly now. with the special opportunity this Trade-in Sale offers for getting started. , .y, Come Early Bring Your Car : " MEDFORD'$ LEADING- TIRE STORE , ' " Lewis Super Service Station Front and Eighth St. Phone 1306 "WE NEVER CLOSE" During This Sale the Friends We Make Are More Important , Than Profits 'm No other occasions in the rubber ia dustry have bo stirred the wholesale response of tlie car owning public as have these annual spring trade, via events. ... Created originally by General in 192, it has been widely imitated, but after all,- General's top quality is the one ' possible basis for success, for giving to the public the genuine value of the Trade-in Plan. , Without that feature of quality leaeV ership which only General can giro, the Trade-in Sale would not pay us. We can afford it only because of the assurance that customers taking ad vantage of this sale will "roll with na" for years to come. q Our one big object is new customer by the hundreds. We count upon the long term patronage that top quality wins. QEMEKAl, goes a long way to make friends Open Evenings During This Sale Sunday Mornings, Too. v. Extra; Clerks and Service Facilities Fpr All. The Used Tires Go On Sale - " . As Fast As Taken in J You'll find rare bargains in almoitT every make every siise many only slightly worn others we will recon dition and many brand new lira will be turned in, too all go on aria select yours early.
