" irFTDFORT) MATL TRTBTTXE, MEDFORD, OREGON. SUNDAY, MAY fi, 1928.
PAGE THRE39
Our Second Annual
i i ' ' - ......
v .... " t . . ... .- "
t t - "
,The Fast Get-Away
the Quick Stop
'" of Modern Motors
Demand Modern Tires'
What OTHER tire has kept pace with
the rapid development in motor cars,
particularly in the past two years '
their higher speed, extra power,
quicker get-away, sudden stopping
punishment that tears down the ordi
nary carcass and grinds off the tread
of any tire not built to meet the new
driving conditions.
Puilt bigger and .better through and
through. Not merely thicker in tread
not merely more rubber on the sur
face. Even some of the cheaper tires,
can copy the thickness of the tread, -hut
it isn't only the amount of rubber
.that counts with General it's the
kind. Not simply more rubber but
more pure rubber, more per tire and
not only more in the tread but more
inside.
Bigger, thicker tires and more quality
in the rubber that is the sort of
tire foundation the modern motor car
must have. It is the reason for car
owners everywhere turning tor top
quality : ' '
General's
Dual Tread
Proper Size
Line
The SEVEN
orsCadil'.ac, Packard, Lincoln,
Rolls Royce, Pierce Arrow
others. ' ,
The BIG SIX
for Bulck, Nash, Reo, Hudson,
Studebaker, Hupmobile, Gra
ham -Paie. Chrysler, Packard
Six, La Salle and others.
The JUMBO
for Ford, Dodge. Chevrolet, Star,
Pontiac, Whippet, Essex.
Protection That
pannot Be Duplicated
By Any Other Tire
i
It's not only the second 10,000 miles
that makes the big hit, but the unin
terrupted service that carries through
to the last mile the protection that
can be given only when it is built into
the lire
Not the protection that dodges the
question of natural wear and insures
against accidents by promising free
repairs
Not the sort of protection that you
collect on only by having trouble
But the "top quality" protection that
means avoidance of delay, of dirt, of
soiled and sometimes spoiled cloth
ing, of ruined tubes through going
flat.
These are the real protections that
car owners want today, particularly
since reclaimed rubber in tires has
proved s u c h a troublesome experi
ment for millions of users by causing
tires to go put prematurely.
O
o
re
Always Foremost In Value-Giving
This Year Bigger Than Ever
i Sale Starts Tomorrow 8 A.M.
Low rubber prices and the added benef it of our special
full-value allowance for your old tires enable us to offer
an unparalleled opportunity in this year's event sav
ings in first cost equalled only by the final economy of
General's extra mileage.
Roll away on Generals at the lowest figure ever kno wn
Cash in your worn tires at their highest worth.
Everyone can take advantage of this Trade-in Sale,
no matter how much or little the tires are worn.
;
Every Make, Every Size, Old or New,
Will Be Taken In
iWe'll buy your old tires and pay liberally for the miles left in
the blowouts and road troubles in the pld tires, too. Get rid
your doubtful tires before they go out. They're worth" more
you off your wheels than on. .You trade in the old tires for
more than they're actually worth ito you today and get. in
exchange new. Dual Tread, "Proper Size" Generals that will
run through several seasons in comfort, safety and style at
the lowest cost you ever paid.
Never Before Has Top Quality Cost So
Little Never So Easy To Pay For
When the Trade-in Sale opens tomorrow morning, car owners who have
thought Generals too high for the; average pocketbook are going to be sur
prised. We know that once they jride on GENERALS there will never be a question of
the cost again, even if tire prices should go to the highest peak.
We want every car owner in the city and vicinity to know what it means to
run-on Generals how little it costs to enjoy top quality mileage ANYTIME
and particularly now. with the special opportunity this Trade-in Sale offers
for getting started. , .y,
Come Early Bring Your Car
: " MEDFORD'$ LEADING- TIRE STORE , ' "
Lewis Super Service Station
Front and Eighth St. Phone 1306
"WE NEVER CLOSE"
During This Sale the
Friends We Make
Are More Important ,
Than Profits 'm
No other occasions in the rubber ia
dustry have bo stirred the wholesale
response of tlie car owning public as
have these annual spring trade, via
events. ...
Created originally by General in 192,
it has been widely imitated, but after
all,- General's top quality is the one '
possible basis for success, for giving
to the public the genuine value of
the Trade-in Plan. ,
Without that feature of quality leaeV
ership which only General can giro,
the Trade-in Sale would not pay us.
We can afford it only because of the
assurance that customers taking ad
vantage of this sale will "roll with na"
for years to come. q
Our one big object is new customer
by the hundreds. We count upon the
long term patronage that top quality
wins.
QEMEKAl,
goes a long way to make friends
Open Evenings During This Sale Sunday Mornings, Too.
v.
Extra; Clerks and Service Facilities Fpr All.
The Used Tires
Go On Sale - "
. As Fast As Taken in J
You'll find rare bargains in almoitT
every make every siise many only
slightly worn others we will recon
dition and many brand new lira
will be turned in, too all go on aria
select yours early.