La Grande evening observer. (La Grande, Or.) 1904-1959, January 06, 1915, Image 3

Historic Oregon Newspapers

La Grande evening observer., January 06, 1915, Image 3

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About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (Jan. 6, 1915)

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Newspaper Page TextWEDNESDAY, JANUARY 6, 1915. LA GRANDE EVENING 0t3E3VEIl in ami : HEEDS SHOW FARM CROPS ' APPEAR THRIVE DESPITE IT. TO Social Affair . Occupy Much Time in Holiday Period. . Ladd Canyon, Jan. 4. (Special) We have had no snow excepting high up in the canyon. The stock of this section is doing splendidly and farmers have been able to accomplish much, but are getting anxious for real winter, less the-grain and hay crops may suffer the consequences, Lee, the little son of Mr. and Mrs. Alec : Furgeson, has been quite sick sine . Christmas, from an unknown 1 Mrs, Marie Lara, who fell and dis located her hip, is 'still confined to her bed but doesnt suffer much pain now only at times. The school bouae was packed full, there scarcely being standing room, with people eager to hear the" pro. gram and receive their share from the trees on Christmas Eve. The two trees and the stage and walls were beautu9y decorated for hje eca aton and every one was generously remembered both with goodies and presents. , The last literary society was held New . Year's night with a packed house as usual The question which debated was: resolved 'That gold has done more towards developing a coun try than any other thing, the affirma tive side winning. The literary paper known as the "Sledge Hammer." which has been affording much amusement was written and read by G Professional Directotty FRATERNAL ORDERS. PHYSICIANS AND SURGEONS. A. F. & A. M. La Grande Lodge No. 41, A. F. & A. M. holds regular . meetingsflrst and third , Saturday at 7:30 p. m. Cordial welcome to sill Masons. C. W. NOYES, W. M. A. C. WILLIAMS, Sec. C. P. O. E. La" Grande Lodge No. 433 Meets each Thursday evening at 8 o'clock in "Elk's club, corner of De ' pot street and Washington avenue. Visiting brothers cordially invited to attend. s M. B. DONOHUE, E. R. ADNA B. R0GE3S, Sec. WOODMEN OF THE WORLD La . Grande Camp No. 169 meets every first and third Friday at K. of P. ' Hall. . All visiting neighbors wel . corned. -. JOHN A. READ, C. C. J. H. KEENEY, Clerk. MODERN WOODMEN OF AMER ICA La Grande Camp . No 7703 ' meets on the first and third Thurs . day evenings of each month in the OK. of P. hall. Visiting neighbors welcome. ' - H. C. BALL, V. C. ,W. F. LANDRUM, Clerk. ROYAL NEIGHBORS Iris 'Camp .... j j . meets every secona una lourui rn dav afternoons, every month in K of P; Hen. All visiting members cordially invited. NELLIE CHARBONEAU, "V Oracle, j. . LILY C. KIMMELL, i ,T "" . - Recorder, REBEKAHS Crystal Lodge No. 50 meets every Tuesday evening in the I. 0. O. F. hall. All visiting mem bers are invited to attend. : , LOUISE DOUGLAS, N. G. ZOE GOLDEN, Sec. A L. RICHARDSON. M. D. Physi cian and Surgeon: over Hill's drug store. Phones: Office, Black 4362; residence, Main 65. DR. R. E. L. HOLT. Physician and surgeon; successor to Dr. N. Moli .tor; corner Adams avenue and De pot street: Phones Office Main 68; Residence, Main 730. DR. M. K. HALL Physician andrsur geon. Office West-Jacobson Bldg Phone Main 63. Rooms 11-12-18. C. H. UPTON, Ph. G. M. D. Physi . cian and Surgeon. Special atten tion to Eye, Ear, Nose and Throat Office in La Grande National Bank Building. Phones: Office Main 2; Residence Maui 32. DR. H. L. UNDERWOOD Physician .and surgeon., Diseases of the ey ' a specialty. DR. DORA J. UNDERWOOD Die eases of women and children. Of ficesAdams avenue, over Red Cross Drug Store.- EYE, EAR. NOSE, THROAT SPE CIALIST. DR. ft. M. BOUVY Practice limited . exclusively to diseases and surgery of Eye, Ear, Nose and Throat. Also - the Fitting of -Glasses) Office West Jacobsoe Bldg. Office Phone Red 3431. Residence Red 2021. DENTIJ5T. IE. P. MOSSMAN Dentist: iooms 6 and 7 new West Building. Phone Black 1521; Office Hours 8 to 12 a m., and 1 to 6 p. m. . UNITED ARTISANS tfl Rr&ndn Ah. sembly No. 80, meet regularly every ffirst and tlurd Tuesday of each : month in the K. of P. hall. All visiting members are invited to at- tend. F. R. SUYDAM, M. A. ' NORA M. SHORT, Sec. IO. O. M. La Grande Lodee No. 850, Loyal Order of Moose holds - regular meeting every Tuesday night at 7:8U" m Moose Home on Adams ave, - Visitors ad ways wel . ome. ' -v ANGUS STEWART, Die. ' S F. A. EPLING, Sec KNIGHTS OF PYTHIAS Red Cross Lodge No. 27 meets every Monday ' night in CasUe hall (K. of P. hall). A Pythian welcome to all visiting unignts. H. E. DIXON, C. C. -- ' HAL REES, K. of R. & S K. OF L. OF SECURITY Mt Em ily Council No, 2646. Meets sec . ond and fourth Wednesday even. ings at 8 o'clock in the Fifth floor . of the new Foley building. Visit ing members are welcome. ANGUS STEWART, Pres. CLARENCE E. GRAVES. Fin. Sec. ROY E. GREEN, Red. Sec. O E. S. Hope Chapter No. 13, O. E. . a., holds stated communications the second and fourth Wednesdays of each month. Visiting members cor dially invited i MRS. A. C. WILLIAMS. W. M. ; MARY A. WARN1CK, Sec. F. O. E. La Grande Aerie No. 269 on each and every Friday evening at 8 o'clock in top floor of New Foley building. Visiting members cordial ly welcomed. W. C. HANSEN. W. P. L. F. BELLINGER, Sec. WOMEN OF WOODCRAFT CIRCLE No. 47 Meet . second and fourth Tuesday nights of each month at Eagle's hall in Foley Building. All visiting neighbors welcome. LOUISE HILARY, G. N. LILLIE ALLOT OTT, Clerk. AUCTIONEERS. TOM JOHNSON Auctioneer, makes a specialty of farmers' stock and ' machinery amies. ."The man that gets you the money." Leave or- aera at Observer office. OSTEOPATHS. DR. C. H. DAY Osteopath Phv. siclan. Over Lilly's Hardware Store Phone Main 63. Residence phone Black 761. Successor to Dr. Zim : merman. ;. . CHIROPRACTOR. MYERS & KELLY Graduates of Universal .Chiropractic College of Davenport, Iowa. Offices in New Foley Building. Phone Black 1871. VETERNIARY. DR. H. W. RILEY Graduate Vet erinarian Hospital, 1409 Madison Ave. State , Stallion Inspector, Stock Inspected for shipment. Home Independent Phone. Black 41. Farmers Co-Operative Phone, Main 17. Mrs. Charles Grandy the first two meetings, by Mrs.' Dick Feebler, the last time, and Mrs. D. W. Miller was appointed to edit the next paper. The program waa as follows: Duet "I Will Love You When the Silver Threads are Shining Anoftg the Gold." Misses Lulu and Kate CounaolL Recitation Willie Banton. -.Reading "Her First Foot Ball Game." Mrs.WiUard Couch. Recitation Mildred Conaway. Recitation Miss Martha Miller. Current Events S. Moon. Vocal' Duet "Down on the Farm," Mr. and Mrs. Chas. Grandy. ' Ex-temperaneous Speech Roy Couch. Play "Hobson's Choice" by 14 characters. Reading of "Sledge Hammer, by Mrs, E. T. Peebler. Metceif, Weatherby, Mo. If you would know the value of this remedy,' ask any one who has used it.-Obtainable everywhere.-Adv. , ' Notice to gteckkoldera. The annual meeting of the stock holders of the United State National bank of La Grande will be hld at their banking rooms in the city of La Grande on Tuesday, January 12th, 1A1K. a.t thji knur nf A n M , r ,lu purpose of electing a board of direct. on xor wie msueing year ana to crane act any other business that may come before said meeting. T. J. SCROGGINS, Cashier. Adv. 12-10-M1 The Gist of IV "Last December I had a very severe cold and was nearly down sick in bed. I bought two bottles of Chamber loin's Cough Remedy and it was only a very few days until. I was comple tely restored to health," writes O. J. Try This for Neuralgia Thousands of people keen on suf fering 'with Neuralgia because thev do not know what to do for it Neuralgia is a pain in the nerves. What you want to do is to sootho the nerve itself. Apply Sloan's Liniment to the surface over the painful part do not rub it in. Sloan's Liniment pene trates very quickly to Khe sore, irri tated nerve and allays the inflnmation. Get a bottle of Sloan's Liniment for 25 cents of any druggist and have H in the house against Colds, Sore and Swollen Joints, Lumbago, Sciatica and like ailments. Your money back if not satisfied, but It does give almost Instant relief. t ... I 1 1 II II 1 1 I 31 1 1 i i 1 1 i i 1 1 it i ii !! n 1 1 , ii ii !! ii: ' The nouss of Ccrrfcrt Special Feat ore THE OLD FLUTE PLAYER With the Favorite EdHa Storey RAMONA Featuring Mary Pkkfetd SOPHIE AND THE MAN OF HER CHOICE A SUppery SUm Comedy VAUDEVILLE , - O'dell and WhlUng Singing aad Comedy AND THE PRJCE IS 1 CENTS 1 D. R. FONG MEDICINE CO. CHINESE ROOT AND HERD REKEBIE3 , j furc Bodily Diseases With Root and Herb Treatment j Phone 762 Free Consultation Le Gruide ! .5JL-.5in!-Av-e-- mmmm. JKr-.:.j ATTORNEYS AT LAW. COCHRAN & EBERHARD Geo. T. Cochran and Colon R. Eberhard Attorneys, La Grande National Bank Bldg., La Grande. Oregon. T. H. CRAWFORD; ROBT. S. EAKIN UKAWr UKD & KAK1N Attor neys at law. Practice in all the courts of the state and United States. Office West-Jacobson build ing, La Grande, Ore., rooms 9-10. . R J. GREEN Attorney at Law Rooms 9-10, Sommer Bldg., La Grande, Ore. Practices in all tate and Federal courts. . UNDERTAKERS. W. H. HOHNENKAMP CO., Un dertaking and Embalming. Strictly modern. Day phone, Black 241. Night phone Red 3971 or Red 8412. J. C. HENRY Undertaker and Em- balmer; 20 years in business. Day phone, Main 62; night phones, Red 3131, Red 662, Black 3811. Stage or Car Fare Paid. To students enrolling for the mid winter term, paying' four months tui tion in advance . Write for particu lars. ' BAKER BUSINESS COLLEGE. W. P. KINOM. Pron. '. . (From the Saturday Evening Post's Advertising Section.) - : . A Story of Public Service s OME people believe that advertising' merely takes k business away from one man and hands it to his competitor. ' They think that if everybody stopped :; advertising, business would go on just the same, and - things would be cheaper. , N !''. It sounds plausible. But it is not true. Advertising is, of course, much used as a competi tive weapon, and a very powerful one. Any method of sejling advertising, show windows, clerks, travelin?' men gets business that without the selliing effort would ; . have gone to some other firm. Most of us believe that competition is a good thing. It keeps down prices. It keeps up quality. It makes business men more eager to give the public good service. Any economical method of competition ought therefore to be regarded as of ben efit to the public. " And the economy of advertising purely as a competitive method has been so clearly dem onstrated in many industries over a period of years that it need not be discussed here. ' The main question, however, is: What does advertis ing do besides stimulate competition? . ( As a matter of.fact, its chief use lies entirely beyond. ' It creates new warkets, new demnnds. new desires.' It makes possible new products, new ways of doing things,' a better national life. ( ' - The Sidfj In one of our large cities a few years ago, fifty-one per cent of the stock of the local gas and electric com pany was acquired by a national public-service organ ization. The way the new management went about V its job sent thrills of apprehension through the minority stockohlders.1 who were local citizens. The dividends paid the year before had amounted to $14,000. Immedi ately the new board cut the price of both gas and elee- -tricity. Figures showed that, with the same consump tion as the year before, the total dividends at the new rates would be only $4,000. But there lay the difference:; The consumption was not going to be the same. The company began a" ; strong campaign of advertising. To the local stockhold ers this seemed ruinous folly. They reasoned, "Have we not a complete monopoly? We control exclusive franchises on both gas and electricity. Why in the world should we spend money to advertise when we have 'em both coming and going?" No Competitors If ever a case existed where advertising solely for competitive purposes would have been absolutely futile, this was it. The company certainly had the city both coming and going. But the answer was, "We are not going to spend money in advertising. We are going to ' invest money in advertising." Half pages began to appear in the newspapers. In the course of a year the gas and electric company used more space than any of the department stores, which, of course, had been up to that time the heaviest ad vertisers in the city. . Cooking schools to show women the merits of the gas range were installed and advertised. Men who had never thought of the saving of labor and expense possible- by, using small electric motors In their shops ; found outthrough advertising. Local merchants were . shown the increased trade that they could get by having their stores better lighted. Electno signs were popular lzed. What Happened? : The first yearhe advertising sold seven carloads of gas stoves. It sold gas heaters, irons, fixtures and novel- ties. It put up electric signs andornamental lighting ;. ; effects. f y t In these ways, as well as through the stimulation of ordinary consumption, it very greatly increased the use of gas and electric current. ; At the end of the year the total dividends, which estimates had said were going down to : $4000, were ; $44,000, - At the end of the second year of the same W policy he aggregate dividends- were $76,000. - jAnd1iii8 -with all bills for advertising paid. And, with the public buying its gas and electricity far cheaper than it ever , had before. , , But, apart from better dividends and lower , price , to the consumer, what did the advertising do for that ' city? What Was the Effects? f It gave the city better-lighted stores anad streets, it put labor-saving devices into hundreds of homes. It cut the cost of operation for scores of small, struggling manufacturers. It showed people how to get and use tilings that made their lives cleaner and easier. It made n sliort, a more comfortable, more alert and prosperous community, . What' local advertising did in that city, national ; advertising is doing all the time for the nation. We pick up a number of The Saturday Evening Post and, seeing the advertising of 17 makers of men's clothing, we think, "Here are all these manufacturers just adver- tising against one another." We forget that advertis ing of ready-made clothing has made this a better-dressed nation, that it has showed hundreds of thousands of men the way to cheaper and better-fitting clothes, that it is always effectively preaching the gospel of the import ance of looking well. Creating Humon Activity Advertising is like the railroad, the trolley, the tele phone, the newspaper, the school a creator of human, . . activity. Like, all of these, it is a force for the wider and quicker dissemination of information. It brings within our ken things that we never knew exited, or never thought we wanted. It teaches us to want things a little beyond our grasp andto work a little harder in order to get them. It is like the rifle that the modern Tom Sawyer saw in the window. He had intended to loaf all summer, but he wanted that rifle. In order to get it he had to have money. To get money he went out and painted fences and ran errands and mowed lawns. The knowledge that there was a rifle he could have if he worked for it made him a producer instad of a dependent. True Public Service If we believe in a constantly advancing civilization, if we believe that people ought to keep on trying to live a little better and have a little more comfort, a little more conven ience and a little more ambition if our philosophy includes these tenets, then we must believe that whatever shows people the way and rouses Uieir ambition to possess and to produce in order to possess is a public service. It is upon that basis that we declare advertising to be, not primarily a weapon of competition, but primarily a means oi constructive public service. : , v i Adv. 12 26 e o d tf.