WEDNESDAY, JANUARY 6, 1915.
LA GRANDE EVENING 0t3E3VEIl
in ami :
HEEDS SHOW
FARM CROPS ' APPEAR
THRIVE DESPITE IT.
TO
Social Affair . Occupy Much Time in
Holiday Period. .
Ladd Canyon, Jan. 4. (Special)
We have had no snow excepting
high up in the canyon. The stock of
this section is doing splendidly and
farmers have been able to accomplish
much, but are getting anxious for
real winter, less the-grain and hay
crops may suffer the consequences,
Lee, the little son of Mr. and Mrs.
Alec : Furgeson, has been quite sick
sine . Christmas, from an unknown 1
Mrs, Marie Lara, who fell and dis
located her hip, is 'still confined to
her bed but doesnt suffer much pain
now only at times.
The school bouae was packed full,
there scarcely being standing room,
with people eager to hear the" pro.
gram and receive their share from
the trees on Christmas Eve. The two
trees and the stage and walls were
beautu9y decorated for hje eca
aton and every one was generously
remembered both with goodies and
presents. ,
The last literary society was held
New . Year's night with a packed
house as usual The question which
debated was: resolved 'That gold has
done more towards developing a coun
try than any other thing, the affirma
tive side winning. The literary paper
known as the "Sledge Hammer."
which has been affording much
amusement was written and read by
G
Professional Directotty
FRATERNAL ORDERS.
PHYSICIANS AND SURGEONS.
A. F. & A. M. La Grande Lodge No.
41, A. F. & A. M. holds regular
. meetingsflrst and third , Saturday
at 7:30 p. m. Cordial welcome to
sill Masons.
C. W. NOYES, W. M.
A. C. WILLIAMS, Sec.
C. P. O. E. La" Grande Lodge No. 433
Meets each Thursday evening at 8
o'clock in "Elk's club, corner of De
' pot street and Washington avenue.
Visiting brothers cordially invited
to attend. s
M. B. DONOHUE, E. R.
ADNA B. R0GE3S, Sec.
WOODMEN OF THE WORLD La
. Grande Camp No. 169 meets every
first and third Friday at K. of P.
' Hall. . All visiting neighbors wel
. corned. -.
JOHN A. READ, C. C.
J. H. KEENEY, Clerk.
MODERN WOODMEN OF AMER
ICA La Grande Camp . No 7703
' meets on the first and third Thurs
. day evenings of each month in the
OK. of P. hall. Visiting neighbors
welcome. ' -
H. C. BALL, V. C.
,W. F. LANDRUM, Clerk.
ROYAL NEIGHBORS Iris 'Camp
.... j j .
meets every secona una lourui rn
dav afternoons, every month in K
of P; Hen. All visiting members
cordially invited.
NELLIE CHARBONEAU,
"V Oracle,
j. . LILY C. KIMMELL,
i ,T "" . - Recorder,
REBEKAHS Crystal Lodge No. 50
meets every Tuesday evening in the
I. 0. O. F. hall. All visiting mem
bers are invited to attend.
: , LOUISE DOUGLAS, N. G.
ZOE GOLDEN, Sec.
A L. RICHARDSON. M. D. Physi
cian and Surgeon: over Hill's drug
store. Phones: Office, Black 4362;
residence, Main 65.
DR. R. E. L. HOLT. Physician and
surgeon; successor to Dr. N. Moli
.tor; corner Adams avenue and De
pot street: Phones Office Main 68;
Residence, Main 730.
DR. M. K. HALL Physician andrsur
geon. Office West-Jacobson Bldg
Phone Main 63. Rooms 11-12-18.
C. H. UPTON, Ph. G. M. D. Physi
. cian and Surgeon. Special atten
tion to Eye, Ear, Nose and Throat
Office in La Grande National Bank
Building. Phones: Office Main 2;
Residence Maui 32.
DR. H. L. UNDERWOOD Physician
.and surgeon., Diseases of the ey
' a specialty.
DR. DORA J. UNDERWOOD Die
eases of women and children. Of
ficesAdams avenue, over Red
Cross Drug Store.-
EYE, EAR. NOSE, THROAT SPE
CIALIST.
DR. ft. M. BOUVY Practice limited
. exclusively to diseases and surgery
of Eye, Ear, Nose and Throat. Also
- the Fitting of -Glasses) Office West
Jacobsoe Bldg. Office Phone Red
3431. Residence Red 2021.
DENTIJ5T.
IE. P. MOSSMAN Dentist: iooms 6
and 7 new West Building. Phone
Black 1521; Office Hours 8 to 12 a
m., and 1 to 6 p. m. .
UNITED ARTISANS tfl Rr&ndn Ah.
sembly No. 80, meet regularly every
ffirst and tlurd Tuesday of each
: month in the K. of P. hall. All
visiting members are invited to at-
tend.
F. R. SUYDAM, M. A.
' NORA M. SHORT, Sec.
IO. O. M. La Grande Lodee No.
850, Loyal Order of Moose holds
- regular meeting every Tuesday
night at 7:8U" m Moose Home on
Adams ave, - Visitors ad ways wel
. ome. ' -v
ANGUS STEWART, Die.
' S F. A. EPLING, Sec
KNIGHTS OF PYTHIAS Red Cross
Lodge No. 27 meets every Monday
' night in CasUe hall (K. of P. hall).
A Pythian welcome to all visiting
unignts.
H. E. DIXON, C. C. --
' HAL REES, K. of R. & S
K. OF L. OF SECURITY Mt Em
ily Council No, 2646. Meets sec
. ond and fourth Wednesday even.
ings at 8 o'clock in the Fifth floor
. of the new Foley building. Visit
ing members are welcome.
ANGUS STEWART, Pres.
CLARENCE E. GRAVES.
Fin. Sec.
ROY E. GREEN, Red. Sec.
O E. S. Hope Chapter No. 13, O. E.
. a., holds stated communications the
second and fourth Wednesdays of
each month. Visiting members cor
dially invited i
MRS. A. C. WILLIAMS.
W. M.
; MARY A. WARN1CK, Sec.
F. O. E. La Grande Aerie No. 269
on each and every Friday evening at
8 o'clock in top floor of New Foley
building. Visiting members cordial
ly welcomed.
W. C. HANSEN. W. P.
L. F. BELLINGER, Sec.
WOMEN OF WOODCRAFT CIRCLE
No. 47 Meet . second and fourth
Tuesday nights of each month at
Eagle's hall in Foley Building. All
visiting neighbors welcome.
LOUISE HILARY, G. N.
LILLIE ALLOT OTT, Clerk.
AUCTIONEERS.
TOM JOHNSON Auctioneer, makes
a specialty of farmers' stock and
' machinery amies. ."The man that
gets you the money." Leave or-
aera at Observer office.
OSTEOPATHS.
DR. C. H. DAY Osteopath Phv.
siclan. Over Lilly's Hardware Store
Phone Main 63. Residence phone
Black 761. Successor to Dr. Zim
: merman. ;. .
CHIROPRACTOR.
MYERS & KELLY Graduates of
Universal .Chiropractic College of
Davenport, Iowa. Offices in New
Foley Building. Phone Black 1871.
VETERNIARY.
DR. H. W. RILEY Graduate Vet
erinarian Hospital, 1409 Madison
Ave. State , Stallion Inspector,
Stock Inspected for shipment. Home
Independent Phone. Black 41.
Farmers Co-Operative Phone, Main
17.
Mrs. Charles Grandy the first two
meetings, by Mrs.' Dick Feebler, the
last time, and Mrs. D. W. Miller was
appointed to edit the next paper. The
program waa as follows:
Duet "I Will Love You When the
Silver Threads are Shining Anoftg
the Gold." Misses Lulu and Kate
CounaolL
Recitation Willie Banton. -.Reading
"Her First Foot Ball
Game." Mrs.WiUard Couch.
Recitation Mildred Conaway.
Recitation Miss Martha Miller.
Current Events S. Moon.
Vocal' Duet "Down on the Farm,"
Mr. and Mrs. Chas. Grandy. '
Ex-temperaneous Speech Roy
Couch.
Play "Hobson's Choice" by 14
characters.
Reading of "Sledge Hammer, by
Mrs, E. T. Peebler.
Metceif, Weatherby, Mo. If you would
know the value of this remedy,' ask
any one who has used it.-Obtainable
everywhere.-Adv. ,
' Notice to gteckkoldera.
The annual meeting of the stock
holders of the United State National
bank of La Grande will be hld at
their banking rooms in the city of
La Grande on Tuesday, January 12th,
1A1K. a.t thji knur nf A n M , r ,lu
purpose of electing a board of direct.
on xor wie msueing year ana to crane
act any other business that may come
before said meeting.
T. J. SCROGGINS, Cashier.
Adv. 12-10-M1
The Gist of IV
"Last December I had a very severe
cold and was nearly down sick in bed.
I bought two bottles of Chamber
loin's Cough Remedy and it was only
a very few days until. I was comple
tely restored to health," writes O. J.
Try This for Neuralgia
Thousands of people keen on suf
fering 'with Neuralgia because thev do
not know what to do for it Neuralgia
is a pain in the nerves. What you
want to do is to sootho the nerve
itself. Apply Sloan's Liniment to the
surface over the painful part do not
rub it in. Sloan's Liniment pene
trates very quickly to Khe sore, irri
tated nerve and allays the inflnmation.
Get a bottle of Sloan's Liniment for
25 cents of any druggist and have H
in the house against Colds, Sore and
Swollen Joints, Lumbago, Sciatica and
like ailments. Your money back if
not satisfied, but It does give almost
Instant relief.
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' The nouss of Ccrrfcrt
Special Feat ore
THE OLD FLUTE PLAYER
With the Favorite EdHa Storey
RAMONA
Featuring Mary Pkkfetd
SOPHIE AND THE MAN OF HER CHOICE
A SUppery SUm Comedy
VAUDEVILLE ,
- O'dell and WhlUng Singing aad Comedy
AND THE PRJCE IS 1 CENTS
1
D. R. FONG MEDICINE CO.
CHINESE ROOT AND HERD REKEBIE3 , j
furc Bodily Diseases With Root and Herb Treatment j
Phone 762 Free Consultation Le Gruide !
.5JL-.5in!-Av-e-- mmmm. JKr-.:.j
ATTORNEYS AT LAW.
COCHRAN & EBERHARD Geo. T.
Cochran and Colon R. Eberhard
Attorneys, La Grande National
Bank Bldg., La Grande. Oregon.
T. H. CRAWFORD; ROBT. S. EAKIN
UKAWr UKD & KAK1N Attor
neys at law. Practice in all the
courts of the state and United
States. Office West-Jacobson build
ing, La Grande, Ore., rooms 9-10. .
R J. GREEN Attorney at Law
Rooms 9-10, Sommer Bldg., La
Grande, Ore. Practices in all tate
and Federal courts. .
UNDERTAKERS.
W. H. HOHNENKAMP CO., Un
dertaking and Embalming. Strictly
modern. Day phone, Black 241.
Night phone Red 3971 or Red 8412.
J. C. HENRY Undertaker and Em-
balmer; 20 years in business. Day
phone, Main 62; night phones, Red
3131, Red 662, Black 3811.
Stage or Car Fare Paid.
To students enrolling for the mid
winter term, paying' four months tui
tion in advance . Write for particu
lars. '
BAKER BUSINESS COLLEGE.
W. P. KINOM. Pron.
'. . (From the Saturday Evening Post's Advertising Section.) - : .
A Story of Public Service
s
OME people believe that advertising' merely takes
k business away from one man and hands it to his
competitor. ' They think that if everybody stopped
:; advertising, business would go on just the same, and
- things would be cheaper. ,
N !''. It sounds plausible. But it is not true.
Advertising is, of course, much used as a competi
tive weapon, and a very powerful one. Any method of
sejling advertising, show windows, clerks, travelin?'
men gets business that without the selliing effort would ;
. have gone to some other firm. Most of us believe that
competition is a good thing. It keeps down prices. It
keeps up quality. It makes business men more eager
to give the public good service. Any economical method
of competition ought therefore to be regarded as of ben
efit to the public. " And the economy of advertising
purely as a competitive method has been so clearly dem
onstrated in many industries over a period of years that
it need not be discussed here. '
The main question, however, is: What does advertis
ing do besides stimulate competition? . (
As a matter of.fact, its chief use lies entirely beyond.
' It creates new warkets, new demnnds. new desires.' It
makes possible new products, new ways of doing things,'
a better national life. ( ' -
The Sidfj
In one of our large cities a few years ago, fifty-one
per cent of the stock of the local gas and electric com
pany was acquired by a national public-service organ
ization. The way the new management went about
V its job sent thrills of apprehension through the minority
stockohlders.1 who were local citizens. The dividends
paid the year before had amounted to $14,000. Immedi
ately the new board cut the price of both gas and elee- -tricity.
Figures showed that, with the same consump
tion as the year before, the total dividends at the new
rates would be only $4,000.
But there lay the difference:; The consumption
was not going to be the same. The company began a"
; strong campaign of advertising. To the local stockhold
ers this seemed ruinous folly. They reasoned, "Have
we not a complete monopoly? We control exclusive
franchises on both gas and electricity. Why in the
world should we spend money to advertise when we
have 'em both coming and going?"
No Competitors
If ever a case existed where advertising solely for
competitive purposes would have been absolutely futile,
this was it. The company certainly had the city both
coming and going. But the answer was, "We are not
going to spend money in advertising. We are going to '
invest money in advertising."
Half pages began to appear in the newspapers. In
the course of a year the gas and electric company used
more space than any of the department stores, which,
of course, had been up to that time the heaviest ad
vertisers in the city.
. Cooking schools to show women the merits of the
gas range were installed and advertised. Men who
had never thought of the saving of labor and expense
possible- by, using small electric motors In their shops ;
found outthrough advertising. Local merchants were .
shown the increased trade that they could get by having
their stores better lighted. Electno signs were popular
lzed.
What Happened?
: The first yearhe advertising sold seven carloads of
gas stoves. It sold gas heaters, irons, fixtures and novel-
ties. It put up electric signs andornamental lighting ;. ;
effects. f y t
In these ways, as well as through the stimulation
of ordinary consumption, it very greatly increased the
use of gas and electric current. ;
At the end of the year the total dividends, which
estimates had said were going down to : $4000, were ;
$44,000, - At the end of the second year of the same
W policy he aggregate dividends- were $76,000. - jAnd1iii8 -with
all bills for advertising paid. And, with the public
buying its gas and electricity far cheaper than it ever ,
had before. , ,
But, apart from better dividends and lower , price ,
to the consumer, what did the advertising do for that '
city?
What Was the Effects?
f It gave the city better-lighted stores anad streets,
it put labor-saving devices into hundreds of homes. It
cut the cost of operation for scores of small, struggling
manufacturers. It showed people how to get and use
tilings that made their lives cleaner and easier. It made
n sliort, a more comfortable, more alert and prosperous
community, .
What' local advertising did in that city, national ;
advertising is doing all the time for the nation. We
pick up a number of The Saturday Evening Post and,
seeing the advertising of 17 makers of men's clothing,
we think, "Here are all these manufacturers just adver-
tising against one another." We forget that advertis
ing of ready-made clothing has made this a better-dressed
nation, that it has showed hundreds of thousands of men
the way to cheaper and better-fitting clothes, that it is
always effectively preaching the gospel of the import
ance of looking well.
Creating Humon Activity
Advertising is like the railroad, the trolley, the tele
phone, the newspaper, the school a creator of human, .
. activity. Like, all of these, it is a force for the wider
and quicker dissemination of information. It brings
within our ken things that we never knew exited, or
never thought we wanted. It teaches us to want things
a little beyond our grasp andto work a little harder in
order to get them. It is like the rifle that the modern
Tom Sawyer saw in the window. He had intended to
loaf all summer, but he wanted that rifle. In order to
get it he had to have money. To get money he went
out and painted fences and ran errands and mowed
lawns. The knowledge that there was a rifle he could
have if he worked for it made him a producer instad of
a dependent.
True Public Service
If we believe in a constantly advancing civilization, if we believe that people ought to keep on trying to live a little
better and have a little more comfort, a little more conven ience and a little more ambition if our philosophy includes
these tenets, then we must believe that whatever shows people the way and rouses Uieir ambition to possess and
to produce in order to possess is a public service. It is upon that basis that we declare advertising to be, not
primarily a weapon of competition, but primarily a means oi constructive public service. : , v
i
Adv. 12 26 e o d tf.