La Grande evening observer. (La Grande, Or.) 1904-1959, January 05, 1915, Image 3

Historic Oregon Newspapers

La Grande evening observer., January 05, 1915, Image 3

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About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (Jan. 5, 1915)

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Newspaper Page TextTUESDAY, JANUARY 8, 1915. - LA GRANDE EVENING CrSZSVERi V. U HI 111 RU TWO STUNNED FROM . FALL FROM BUGGY Prompt Medical Attention Restores ' the Injured Ones Quickly. : V ' Cove, Ore., Jan. 4. (Special) After spending few hours with the 'Borkgren family in Cove, Mrs. Goo. Chadhrick, her daughter, Mrs. Georgia Gaseet, and grandson Howard Gasset were returning to their borne north of" Cove . a few days ao . when the horse they were driving ran away-, throwing them out of the buggy on the frozen ground just in. front of the Odd Fellows hall. They wore picked up unconscious excepting little Howr ard who only sustained a few bruises on his face. The r ladies were taken Mrs. George WW. Dr. MflfMant jtmtlA i mL " wmm. ,mia HN MJV natlanta avambiail -ul u rw. was found to ham. nor ngnt arm and ntangJ uwcs vu ncr , race. - mrc uasset sustained a broken rib and a bad) cut on the nose. H seems as though they were thrown on their faces as I The horse was a gentle one that any manner w iwmiiy nad driven for VMra a rut ajfkaf .k .-.IJ 4 " ... MI.IUU MIV MHmiV I was unknown. The buggy was badly ' fi win uie ruianray animal was caught when she reached the main pan in wmn, i Notice to Stockholders. The annual meeting of the stock holders' of the United State' National bank of La Grande will he hld at their banking rooms in the city of i uranae on Tuesday, January 12th, 19X5. at the hour of 3 n. m. for the purpose-of electing a board of direct ors for the insueing year and to trans act any other business that may come before said meeting. ."" t'."v .T. J. SCROGGINS, Cashier. i , Adv. 12-10-1-11 Professional Dfoectony DffllSULffl FRATERNAL ORDERS. A. F. & A. M La Grande Lodge" No. .41, A. F. A A. M. holds regular meetingsfirst and third Saturday at 7:30 p. m. Cordial welcome to i M Masons. ; t.', I ,C. W. NOYES, W. M. ; a A. C. WILLIAMS, Sec. B. P. O. E. La Grande Lodge No. 433 , Meets each Thursday evening at 8 o'clock in Elk's club, corner of De- . pot street and Washington avenue. . Visiting brothers cordially invited . to attend. M. B. DONOHUE, E. R. ' ADNA B. R0GE3S, Sec; : I WOODMEN OF THE WORLD La Grande Camp No. 169 meets every first and third Friday at K. of P. Hall. All visiting neighbors wel corned. JOHN A. READ, C. C. J. H. KEENEY. Clerk MODERN WOODMEN OF- AMER . ICA La Grande Camp Nc 7708 meets on the first and third Thurs day evenings of each month in the K. of P. hall. Visiting neighbors . '. welcome. H. C. BALL, V. C. . V W. F. LANDRUM, Clerk. . ROYAL NEIGHBORS Iris Camp meets every second and fourth Fri day afternoons, every month in K. f P. Hall. I AIL -visiting members -corttially invited. - NELLIE CHARBONEAU, ' Oracle. LILY C. KIMMELL, r . Recorder. JtEBEKAHS Crystal Lodge No. 50 meets every Tuesday evening in the 10. 0. F. hell. All visiting mem berg are invited to attend. V LOUISE DOUGLAS, N. G. ' ZOE GOLDEN, Sec. - " - PHYSICIANS AND SURGEONS. A L.' RICHARnSOM 1M ' n Ph.i dan and Surgeon: over Hill's drug store. Phones: Office, Black 1302; resiaence, Main 55. - DR. R. E. L. HOLT. Physician and : surgeon; successor to Dr. N. Moll tor; corner Adams avenue and De pot street Phones Off ice Main 68; Residence, Main- 730. .-i DR. M. K. HALL Physician and sur geon. Office West-Jacobson Bldg. rnone Main oo. Kooms 11-12-13. C. H. UPTON, Ph. G. M. D. Physi cian and Sureeon. Sneclal atten - tion to Eye. Ear. Nose and Throat Office in La Grande National Bank Building: Phones: Office Main 2; iiesiaence Main aa. DR. H. U UNDERWOOD Physician and surgeon. - Diseases of the eye " a specialty.' . DR. DORA J. UNDERWOOD Dis- , eases of women and children. ' Of fices AdamB avenue, over Red Cross Drug Store. EYE, EAR, NOSE, THROAT SPE CIALIST. DR. H. M. BOUVY Practice limited exclusively to diseases anr surgery of Eye, Ear, Nose and Throat Also ?the Fitting of Glasses. Office West Jacobsoc Bldg. Office Phone Red . . 8431. Residence Red 2021. DENT18T. E. P. MOSSMAN Dentist: rooms 6 and 7 new West Building. Phone Black 1521; Office Hours 8 to 12 a. m., and l to 6 p. m. UNITED ARTISANS La Grande As sembly No. SO, meet regularly every first and third Tuesday of each month in the K. of P. hall. All " visiting members are invited to at tend.- . , ' :. -" 1 . . F. R. SUYDAM, M. A. NORA M. SHORT, Sec. L O. O. M. La Grande Lodire No. 650, Loyal Order of Moose holds regular , meeting every Tuesday v night at 7:30 in Moose Home on . Adams ave. Visitors adways wel come. ANGUS STEWART, Die. ' ' F. A. EPLING. Sec. KNIGHTS OF PYTHIAS Red Cross Lodge No.- 27 meets every Monday night in Castle hall (K. of P. hall). .. A Pythian- welcome to all visiting unignis. ' , i H. E. DIXON. C. C. HAL REES, K. of R. 4 S. K. OF L. OF SECURITY Mt Em- , ilv Council No. 2646. Meets sec ond and fourth Wednesday even ings at o'clock in the'tlth floor of the new Foley building. Visit ing members are welcome. ANGUS STEWART, Pres. CLARENCE E. GRAVES. Fin. Sec ROY E. GREEN, Red. Sec. O E. S. Hope Chapter No. 13, 0. E. S., holds stated communications the Beeond and fourth Wednesdays of each month. Visiting members cor dially invited. - MRS. A. C. WILLIAMS. 'W. M. MARY A. WARWICK, Sec. F. 0. E. La Grande Aerie No. 259 on each and every Friday evening at 8 o'clock in top floor of New Fole? building. Visiting members cordial ly welcomed. - W. C. HANSEN, W. P. v L. F. BELLINGER, Sec. WOMEN OF WOODCRAFT CIRCLE No. 47 Meet second and fourth Tuesday nights of each month at Eagle's hall in Foley Buildiner. All visiting neighbors welcome. LOUISE HILARY, G. N. LILLIE ALLSTOTT, Clerk. AUCTIONEERS. TOM JOHNSON Auctioneer, makes a specialty of farmers' stock and machinery sales. "The man that gets you the money." Leave or ders at Observer office. OSTEOPATHS. DR. a H. DAY Osteopath Phv sician. Over Lilly's Hardware Store Phone Main 63. Residence phone slack 761. Successor to Ur. Zim CHIROPRACTOR. MYERS & KELLY Graduates ' of Universal - Chiropractic College of Davenport, Iowa. Offices in New Foley Building. . Phone Black 1871. VETERNIARY. DR. H. W. RILEY Graduate Vet erinarian : Hospital, 1409 Madison Ave. State ' Stallion ' Inspector, Stock Inspector for shipment Home Independent Phone. Black 41. Farmers Co-Operative Phone, Main 17. ATTORMEYS AT LAW. - COCHRAN & -EBERHARD Geo. T. Cochran and Colon R. . Eberhard Attorneys. La Grande National Bank Bldg., La Grande. Oregon. T. H. CRAWFORD; ROBT. S. EAKIN CKAWrvKD & EAK.1N Attor neys at law. Practice in all the courts - of the state ami ; United States. Office West-Jacobson build ing, La Grande, Ore., rooms 9-10. R J. GREEN Attorney at Law Rooms 9-10, . Sommer Bldg., La Grande, Ore. Practices in all tate and Federal courts. ENGINEERS. INTERIOR ENGINEERING- COM. PANY, Inc. All branches of En gineering and Surveying. Investi gations, Estimates, Reports. L. D Howland, local representative, La Grande National Bank Building. UNDERTAKERS. W. H. OHNENKAMP CO., Un dertaking and Embalming. Strictly modern, Day phone, Black 241. Night phone Red 3971 or Red 3412 J. C. HENRY Undertaker and Em- balmer; 20 years in business. Day phone, Main 62; night phones, Red 8131, Red 662, Black 3811. Gill IIIS CONSECRATION TO TAKE PLACE , TOMORROW. New Episcopal of Oregon, Given .Splendid Farewell by Chicago, , v Tomorrow. . Januarv 6th the Verv Reverend Dean Sumner will be con secrated in Cathedral of St Peter and Paul at Chicago, as the successor to the late Bishon Scaddins. A larire attendance of bishops and clergy is expected to be present and as. Dean sumner was so prominent in civic and social matters as well as eccleai- atical, the cathedral will probably he unaDie 10 accommodate all. who wmli to attend. Three clergymen ,; from Portland have gone to represent 'die diocese of which the new bishop will be head. He has been the recipi : , of a multitude of farewell receptions and the like. The editor of the Chi cago Commerce has this to . say .:. him: . .. . -..a . who is related to nearly fifty differ ent Chicago activities, , and Is paa- &iv in nniiA. Khim thAir. Min ut um.I1 ! pleasure. . Iarewells pile up in zareweus, from znends unorganised And tve&mrAiMA . an1 tt ...h i.muih l. an outgo of a large heart and fertile mind. In fU-Ms religious, civic, and sociological, j Dean Sumner's service nas been constant as fruitful, and from all these, Oregon summarily withdraws - . mm TMMAn&lltv Avm. cious, peneiraung, cauiouc, genuine, joyous; a man to be loved early and lurarw-nnu uear. - Upton H. Gibbs rector of St Peter's chui-ch esteems the divine highly. -mere is no nouDi out mat ttlaaop Sumner will be forrm tnr imnA iuJ only in his diocese, but throughout the state generally, in all that makes a ."M II'- votj Ljcx)" VW , I , Oct a eaa today fro; fr.tvfeiffllfli S I '. ' year hardware or aro. II for . rlghteousneMi whether civic or personaL" : ' i Notice of DiaaolMtioa. Notke i hereby given that the firm known as Pierce it Johnson, carpen ters and repair shop, at 1408 Adams, has been dissolved and Mr. Pierce will continue the business, Mr. Johnson re tiring. . Mr. rtee r"l e " .1 1 I and -pay all in - . By P. M. IV Blfk Graaa Jk Prtoerj voetl i more than the other kiad Cbear? i if i ii II Sherry Theatre-Today i , The House of Comfort ' . Special Feature j THE PRICE OF SILENCE Featuring Beautiful Alice Joyce HEARST 8EUG WEEKLY . , The World'a Newa ' BUNNY BACKSLIDES Comedy John Bunny Reduced his Weight , , VAUDEVILLE THE MUSICAL DOUGHTYS ' The True-Tone Duo ' And the Price la 10 Cents s I - : : J : - From the Saturday Evening Post's Advertising Section.) A Story of Public Service SOME people believe that advertising merely takes business away from one man and hands it to his competitor. They think that it everybody stopped ' advertising, business would go on just the . same, and ! things would be cheaper. . It sounds plausible. But it is not true. Advertising is, of course, much used as a competi :: tive weapon, and a" very powerful one. Any, method of . selling advertising, show windows. cltrksj . traveling men gets business that without the selliing effort would : have gone to some other firm. Most of us believe that r! competition is a good thing,; It keeps down prices. :.. It keeps up quality. ' It makes business men more eager to give the public good service. , Any economical method ' of competition ought therefore to be regarded as of ben efit to the public. : -And the economy of advertising purely as a competitive method has been so clearly dem onstrated in many industries over a period of years that it need not be discussed here."-' " ' " The main question, however, is: What does advertis- ing do besides stimulate competition? - , As a matter of fact, its chief use lies entirely beyond. , It creates new warkets, new demfliids. new desires. It makes possible new products, new ways of doing things,; a better national life. The Story In one of our large cities, a few years ago, fifty-one er cent of the stock of the local gas and electric com- pany was acquired, by a national public-service organ- ' ization.' The way the new management went about its job sent thrills of apprehension through the minority stockohlders. who" were local citizens. The dividends paid the year before had amounted to $14,000. Immedi ately the new boaftl cut the price of both gas and electricity-Figures showed that, with the same consump-' tion as the year before, the total dividends at the new rates would be only $4,000. But there lay - the difference: The consumption was not going to be the same. The company began a 'strong campaign of -advertising. To the local stockhold ers this seemed ruinous folly. ' They reasoned, "Have ' we, not a complete monopoly? We control exclusive franchises on both gas and electricity. -Why in the world should we spend money , to advertise when we have 'em both coming and going?" No Competitors If ever a case existed where' advertising solely for competitive purposes would have been absolutely futile, this was it. The company certainly had the city both coming and going. But the answer was, "We are not . going to spend money in advertising. We are going to invest money in advertising." , Half pages began to appear in the newspapers. In the course of a year the gas and electric company used more; space than any of the department stores, which, of course, had been up to that time the heaviest ad vertisers in the city. . Cooking schools to show women the merits of the gas range were installed and advertised. Men who had never thought of the saving of labor and expense possible by using small electric motors In their shops ,, found out through advertising. Local merchants were , shown the increased trade that they could get by having , their stores better lighted. ; Electric -signs were popular ized. , What Happened? h The first year the advertising sold seven carloads of : gas stoves. It sold gas heaters, irons, fixtures and novel- ' , ties. It put up electric signs and ornamental lighting -. effects. i ' ; In these ways, as well as through the stimulation : of ordinary, consumption, : it very greatly increased the ; 1 use of gas and electric current. ' ' v At the end of the year the1 total dividends which : v estimates had said were ' going down to $4000, were r $44,000. At the end of the second year of the same ; , policy the aggregate dividends were $76,000. And this v ' with all bills for advertising paid. ? And w4th the pubhc ; buying its gas and electricity far cheaper than it ever ; had before. 1 , , r r , But, apart from better, dividends and lower price s to the consumer, what did the advertising do for that.. city? . . . . , ' V i What Was the Effects? It gave the city better-lighted stores anad streets. It put labor-saving devices into hundreds of homes. It ' . cut the cost of operation for scores of small, struggling:. manufacturers, v It showed people how to get(and use ; t things that made their lives cleaner and easier. It made : in short, a more-comfortable, more alert and prosperous ? community. , ' . . - ' r v : What local advertising did in that city, national ; ; v advertising is doing all the time for the nation. We pick up a number of The Saturday Evening Post and, , , seeing the. advertising of 17 makers of men's clothing, . we think, "Here are all these manufacturers just adver tising against one, another." We forget that advertis i ing of ready-made clothing has made this a better-dressed , I; nation, that it has showed hundreds of thousands of men ; the way to cheaper and better-fitting clothes, that it is always effectively preaching the gospel of the import ance of looking well, , - '; Creating Humon Activity Advertising is like the railroad, the trolley, the tele- -. phone, the newspaper, the school a creator of human ; activity. Like all of these, it is a force for the wider and quicker dissemination of information, : It brings within our ken things that we never knew, exited,; or never thought we wanted. It teaches us to want things ' " a little beyond our grasp and tc work a little harder in order to get them. It is like the rifle that the modern Tom Sawyer saw in the window. . He had intended to loaf all summer, but he wanted that rifle. In order to i get it he had to have money. To get money he went' . out and painted fences ; and . ran errands and mowed . lawns. The knowledge that there was a rifle he could have if he worked for it made hinv a producer instad of ' a dependent. True Public Service If we believe in a constantly advancing civilization, if we believe that people ought to keep on trying to live a little better and have a little more comfort, a little more convenience and a little more ambition if our philosophy includes these tenets, then we must believe that whatever shows people the way and rouses their ambition to possess and to produce in order to possess is a public service. It is upon that basis that we declare advertising to be, not primarily a weapon of competition, but primarily a means oi constructive public service.