TUESDAY, JANUARY 8, 1915.
- LA GRANDE EVENING CrSZSVERi
V.
U HI
111 RU
TWO STUNNED FROM . FALL
FROM BUGGY
Prompt Medical Attention Restores
' the Injured Ones Quickly. : V
' Cove, Ore., Jan. 4. (Special)
After spending few hours with the
'Borkgren family in Cove, Mrs. Goo.
Chadhrick, her daughter, Mrs. Georgia
Gaseet, and grandson Howard Gasset
were returning to their borne north
of" Cove . a few days ao . when the
horse they were driving ran away-,
throwing them out of the buggy on
the frozen ground just in. front of the
Odd Fellows hall. They wore picked
up unconscious excepting little Howr
ard who only sustained a few bruises
on his face. The r ladies were taken
Mrs. George WW.
Dr. MflfMant jtmtlA i mL
" wmm. ,mia HN MJV
natlanta avambiail -ul u rw.
was found to ham.
nor ngnt arm and ntangJ
uwcs vu ncr , race. - mrc uasset
sustained a broken rib and a bad)
cut on the nose. H seems as though
they were thrown on their faces as
I The horse was a gentle one that any
manner w iwmiiy nad driven for
VMra a rut ajfkaf .k .-.IJ 4
" ... MI.IUU MIV MHmiV
I was unknown. The buggy was badly
' fi win uie ruianray animal was
caught when she reached the main
pan in wmn, i
Notice to Stockholders.
The annual meeting of the stock
holders' of the United State' National
bank of La Grande will he hld at
their banking rooms in the city of
i uranae on Tuesday, January 12th,
19X5. at the hour of 3 n. m. for the
purpose-of electing a board of direct
ors for the insueing year and to trans
act any other business that may come
before said meeting. ."" t'."v
.T. J. SCROGGINS, Cashier.
i , Adv. 12-10-1-11
Professional Dfoectony
DffllSULffl
FRATERNAL ORDERS.
A. F. & A. M La Grande Lodge" No.
.41, A. F. A A. M. holds regular
meetingsfirst and third Saturday
at 7:30 p. m. Cordial welcome to
i M Masons. ; t.',
I ,C. W. NOYES, W. M. ; a
A. C. WILLIAMS, Sec.
B. P. O. E. La Grande Lodge No. 433
, Meets each Thursday evening at 8
o'clock in Elk's club, corner of De-
. pot street and Washington avenue.
. Visiting brothers cordially invited
. to attend.
M. B. DONOHUE, E. R. '
ADNA B. R0GE3S, Sec; : I
WOODMEN OF THE WORLD La
Grande Camp No. 169 meets every
first and third Friday at K. of P.
Hall. All visiting neighbors wel
corned. JOHN A. READ, C. C.
J. H. KEENEY. Clerk
MODERN WOODMEN OF- AMER
. ICA La Grande Camp Nc 7708
meets on the first and third Thurs
day evenings of each month in the
K. of P. hall. Visiting neighbors
. '. welcome.
H. C. BALL, V. C. .
V W. F. LANDRUM, Clerk. .
ROYAL NEIGHBORS Iris Camp
meets every second and fourth Fri
day afternoons, every month in K.
f P. Hall. I AIL -visiting members
-corttially invited. -
NELLIE CHARBONEAU,
' Oracle.
LILY C. KIMMELL,
r . Recorder.
JtEBEKAHS Crystal Lodge No. 50
meets every Tuesday evening in the
10. 0. F. hell. All visiting mem
berg are invited to attend.
V LOUISE DOUGLAS, N. G.
' ZOE GOLDEN, Sec. - " -
PHYSICIANS AND SURGEONS.
A L.' RICHARnSOM 1M ' n Ph.i
dan and Surgeon: over Hill's drug
store. Phones: Office, Black 1302;
resiaence, Main 55. -
DR. R. E. L. HOLT. Physician and
: surgeon; successor to Dr. N. Moll
tor; corner Adams avenue and De
pot street Phones Off ice Main 68;
Residence, Main- 730. .-i
DR. M. K. HALL Physician and sur
geon. Office West-Jacobson Bldg.
rnone Main oo. Kooms 11-12-13.
C. H. UPTON, Ph. G. M. D. Physi
cian and Sureeon. Sneclal atten
- tion to Eye. Ear. Nose and Throat
Office in La Grande National Bank
Building: Phones: Office Main 2;
iiesiaence Main aa.
DR. H. U UNDERWOOD Physician
and surgeon. - Diseases of the eye
" a specialty.' .
DR. DORA J. UNDERWOOD Dis-
, eases of women and children. ' Of
fices AdamB avenue, over Red
Cross Drug Store.
EYE, EAR, NOSE, THROAT SPE
CIALIST.
DR. H. M. BOUVY Practice limited
exclusively to diseases anr surgery
of Eye, Ear, Nose and Throat Also
?the Fitting of Glasses. Office West
Jacobsoc Bldg. Office Phone Red
. . 8431. Residence Red 2021.
DENT18T.
E. P. MOSSMAN Dentist: rooms 6
and 7 new West Building. Phone
Black 1521; Office Hours 8 to 12 a.
m., and l to 6 p. m.
UNITED ARTISANS La Grande As
sembly No. SO, meet regularly every
first and third Tuesday of each
month in the K. of P. hall. All
" visiting members are invited to at
tend.- . , ' :. -" 1 .
. F. R. SUYDAM, M. A.
NORA M. SHORT, Sec.
L O. O. M. La Grande Lodire No.
650, Loyal Order of Moose holds
regular , meeting every Tuesday
v night at 7:30 in Moose Home on
. Adams ave. Visitors adways wel
come.
ANGUS STEWART, Die.
' ' F. A. EPLING. Sec.
KNIGHTS OF PYTHIAS Red Cross
Lodge No.- 27 meets every Monday
night in Castle hall (K. of P. hall).
.. A Pythian- welcome to all visiting
unignis. ' ,
i H. E. DIXON. C. C.
HAL REES, K. of R. 4 S.
K. OF L. OF SECURITY Mt Em-
, ilv Council No. 2646. Meets sec
ond and fourth Wednesday even
ings at o'clock in the'tlth floor
of the new Foley building. Visit
ing members are welcome.
ANGUS STEWART, Pres.
CLARENCE E. GRAVES.
Fin. Sec
ROY E. GREEN, Red. Sec.
O E. S. Hope Chapter No. 13, 0. E.
S., holds stated communications the
Beeond and fourth Wednesdays of
each month. Visiting members cor
dially invited.
- MRS. A. C. WILLIAMS.
'W. M.
MARY A. WARWICK, Sec.
F. 0. E. La Grande Aerie No. 259
on each and every Friday evening at
8 o'clock in top floor of New Fole?
building. Visiting members cordial
ly welcomed.
- W. C. HANSEN, W. P.
v L. F. BELLINGER, Sec.
WOMEN OF WOODCRAFT CIRCLE
No. 47 Meet second and fourth
Tuesday nights of each month at
Eagle's hall in Foley Buildiner. All
visiting neighbors welcome.
LOUISE HILARY, G. N.
LILLIE ALLSTOTT, Clerk.
AUCTIONEERS.
TOM JOHNSON Auctioneer, makes
a specialty of farmers' stock and
machinery sales. "The man that
gets you the money." Leave or
ders at Observer office.
OSTEOPATHS.
DR. a H. DAY Osteopath Phv
sician. Over Lilly's Hardware Store
Phone Main 63. Residence phone
slack 761. Successor to Ur. Zim
CHIROPRACTOR.
MYERS & KELLY Graduates ' of
Universal - Chiropractic College of
Davenport, Iowa. Offices in New
Foley Building. . Phone Black 1871.
VETERNIARY.
DR. H. W. RILEY Graduate Vet
erinarian : Hospital, 1409 Madison
Ave. State ' Stallion ' Inspector,
Stock Inspector for shipment Home
Independent Phone. Black 41.
Farmers Co-Operative Phone, Main
17.
ATTORMEYS AT LAW. -
COCHRAN & -EBERHARD Geo. T.
Cochran and Colon R. . Eberhard
Attorneys. La Grande National
Bank Bldg., La Grande. Oregon.
T. H. CRAWFORD; ROBT. S. EAKIN
CKAWrvKD & EAK.1N Attor
neys at law. Practice in all the
courts - of the state ami ; United
States. Office West-Jacobson build
ing, La Grande, Ore., rooms 9-10.
R J. GREEN Attorney at Law
Rooms 9-10, . Sommer Bldg., La
Grande, Ore. Practices in all tate
and Federal courts.
ENGINEERS.
INTERIOR ENGINEERING- COM.
PANY, Inc. All branches of En
gineering and Surveying. Investi
gations, Estimates, Reports. L. D
Howland, local representative, La
Grande National Bank Building.
UNDERTAKERS.
W. H. OHNENKAMP CO., Un
dertaking and Embalming. Strictly
modern, Day phone, Black 241.
Night phone Red 3971 or Red 3412
J. C. HENRY Undertaker and Em-
balmer; 20 years in business. Day
phone, Main 62; night phones, Red
8131, Red 662, Black 3811.
Gill IIIS
CONSECRATION TO TAKE PLACE
, TOMORROW.
New Episcopal of Oregon, Given
.Splendid Farewell by Chicago, ,
v Tomorrow. . Januarv 6th the Verv
Reverend Dean Sumner will be con
secrated in Cathedral of St Peter and
Paul at Chicago, as the successor to
the late Bishon Scaddins. A larire
attendance of bishops and clergy is
expected to be present and as. Dean
sumner was so prominent in civic
and social matters as well as eccleai-
atical, the cathedral will probably he
unaDie 10 accommodate all. who wmli
to attend. Three clergymen ,; from
Portland have gone to represent 'die
diocese of which the new bishop will
be head. He has been the recipi : ,
of a multitude of farewell receptions
and the like. The editor of the Chi
cago Commerce has this to . say .:.
him: . .. . -..a .
who is related to nearly fifty differ
ent Chicago activities, , and Is paa-
&iv in nniiA. Khim thAir. Min ut um.I1
! pleasure. . Iarewells pile up in
zareweus, from znends unorganised
And tve&mrAiMA . an1 tt ...h i.muih l.
an outgo of a large heart and fertile
mind. In fU-Ms religious, civic, and
sociological, j Dean Sumner's service
nas been constant as fruitful, and
from all these, Oregon summarily
withdraws - . mm TMMAn&lltv Avm.
cious, peneiraung, cauiouc, genuine,
joyous; a man to be loved early and
lurarw-nnu uear.
- Upton H. Gibbs rector of St Peter's
chui-ch esteems the divine highly.
-mere is no nouDi out mat ttlaaop
Sumner will be forrm tnr imnA iuJ
only in his diocese, but throughout
the state generally, in all that makes
a
."M II'-
votj Ljcx)" VW , I
, Oct a eaa today fro; fr.tvfeiffllfli S I '.
' year hardware or aro. II
for . rlghteousneMi whether civic or
personaL"
: ' i Notice of DiaaolMtioa.
Notke i hereby given that the firm
known as Pierce it Johnson, carpen
ters and repair shop, at 1408 Adams,
has been dissolved and Mr. Pierce will
continue the business, Mr. Johnson re
tiring. . Mr. rtee r"l e " .1 1 I
and -pay all in - .
By P. M. IV
Blfk Graaa Jk Prtoerj voetl i
more than the other kiad Cbear? i
if
i
ii
II
Sherry Theatre-Today
i , The House of Comfort ' .
Special Feature
j THE PRICE OF SILENCE
Featuring Beautiful Alice Joyce
HEARST 8EUG WEEKLY
. , The World'a Newa '
BUNNY BACKSLIDES
Comedy John Bunny Reduced his Weight
, , VAUDEVILLE
THE MUSICAL DOUGHTYS
' The True-Tone Duo
' And the Price la 10 Cents
s
I
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:
:
J
: - From the Saturday Evening Post's Advertising Section.)
A Story of Public Service
SOME people believe that advertising merely takes
business away from one man and hands it to his
competitor. They think that it everybody stopped '
advertising, business would go on just the . same, and !
things would be cheaper.
. It sounds plausible. But it is not true.
Advertising is, of course, much used as a competi
:: tive weapon, and a" very powerful one. Any, method of .
selling advertising, show windows. cltrksj . traveling
men gets business that without the selliing effort would :
have gone to some other firm. Most of us believe that
r! competition is a good thing,; It keeps down prices. :.. It
keeps up quality. ' It makes business men more eager
to give the public good service. , Any economical method '
of competition ought therefore to be regarded as of ben
efit to the public. : -And the economy of advertising
purely as a competitive method has been so clearly dem
onstrated in many industries over a period of years that
it need not be discussed here."-' " '
" The main question, however, is: What does advertis-
ing do besides stimulate competition? - ,
As a matter of fact, its chief use lies entirely beyond. ,
It creates new warkets, new demfliids. new desires. It
makes possible new products, new ways of doing things,;
a better national life.
The Story
In one of our large cities, a few years ago, fifty-one
er cent of the stock of the local gas and electric com-
pany was acquired, by a national public-service organ- '
ization.' The way the new management went about
its job sent thrills of apprehension through the minority
stockohlders. who" were local citizens. The dividends
paid the year before had amounted to $14,000. Immedi
ately the new boaftl cut the price of both gas and electricity-Figures
showed that, with the same consump-'
tion as the year before, the total dividends at the new
rates would be only $4,000.
But there lay - the difference: The consumption
was not going to be the same. The company began a
'strong campaign of -advertising. To the local stockhold
ers this seemed ruinous folly. ' They reasoned, "Have
' we, not a complete monopoly? We control exclusive
franchises on both gas and electricity. -Why in the
world should we spend money , to advertise when we
have 'em both coming and going?"
No Competitors
If ever a case existed where' advertising solely for
competitive purposes would have been absolutely futile,
this was it. The company certainly had the city both
coming and going. But the answer was, "We are not
. going to spend money in advertising. We are going to
invest money in advertising." ,
Half pages began to appear in the newspapers. In
the course of a year the gas and electric company used
more; space than any of the department stores, which,
of course, had been up to that time the heaviest ad
vertisers in the city.
. Cooking schools to show women the merits of the
gas range were installed and advertised. Men who
had never thought of the saving of labor and expense
possible by using small electric motors In their shops ,,
found out through advertising. Local merchants were ,
shown the increased trade that they could get by having ,
their stores better lighted. ; Electric -signs were popular
ized. ,
What Happened?
h The first year the advertising sold seven carloads of
: gas stoves. It sold gas heaters, irons, fixtures and novel- '
, ties. It put up electric signs and ornamental lighting -.
effects. i
' ; In these ways, as well as through the stimulation :
of ordinary, consumption, : it very greatly increased the ;
1 use of gas and electric current. ' ' v
At the end of the year the1 total dividends which :
v estimates had said were ' going down to $4000, were r
$44,000. At the end of the second year of the same ;
, policy the aggregate dividends were $76,000. And this v
' with all bills for advertising paid. ? And w4th the pubhc
; buying its gas and electricity far cheaper than it ever ;
had before. 1 , , r
r , But, apart from better, dividends and lower price s
to the consumer, what did the advertising do for that..
city? . . . . , ' V i
What Was the Effects?
It gave the city better-lighted stores anad streets.
It put labor-saving devices into hundreds of homes. It '
. cut the cost of operation for scores of small, struggling:.
manufacturers, v It showed people how to get(and use ;
t things that made their lives cleaner and easier. It made :
in short, a more-comfortable, more alert and prosperous ?
community. , ' . . - '
r v : What local advertising did in that city, national ; ;
v advertising is doing all the time for the nation. We
pick up a number of The Saturday Evening Post and, , ,
seeing the. advertising of 17 makers of men's clothing,
. we think, "Here are all these manufacturers just adver tising
against one, another." We forget that advertis
i ing of ready-made clothing has made this a better-dressed
, I; nation, that it has showed hundreds of thousands of men
; the way to cheaper and better-fitting clothes, that it is
always effectively preaching the gospel of the import
ance of looking well, , - ';
Creating Humon Activity
Advertising is like the railroad, the trolley, the tele- -.
phone, the newspaper, the school a creator of human
; activity. Like all of these, it is a force for the wider
and quicker dissemination of information, : It brings
within our ken things that we never knew, exited,; or
never thought we wanted. It teaches us to want things '
" a little beyond our grasp and tc work a little harder in
order to get them. It is like the rifle that the modern
Tom Sawyer saw in the window. . He had intended to
loaf all summer, but he wanted that rifle. In order to
i get it he had to have money. To get money he went'
. out and painted fences ; and . ran errands and mowed .
lawns. The knowledge that there was a rifle he could
have if he worked for it made hinv a producer instad of '
a dependent.
True Public Service
If we believe in a constantly advancing civilization, if we believe that people ought to keep on trying to live a little
better and have a little more comfort, a little more convenience and a little more ambition if our philosophy includes
these tenets, then we must believe that whatever shows people the way and rouses their ambition to possess and
to produce in order to possess is a public service. It is upon that basis that we declare advertising to be, not
primarily a weapon of competition, but primarily a means oi constructive public service.