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About Daily capital journal. (Salem, Or.) 1903-1919 | View Entire Issue (Jan. 27, 1917)
SIX THE DAILY CAPITAL JOl RNal, oALEM. OREGON, SATURDAY, JAN. 27, 1917. : MAXWELL MOTOR CARS Are designed and constructed primarily for service under the average and usual conditions. They were never intended for stunts, racing speeds or any other extraordinary purposes. It has simply been our aim to build a light, economical, durable car and to build it exceedingly well. It is interesting to note, therefore, certain instances which proveHhat Max well Cars are not only performing their specific function but that they possess, in reserve, a surplus merit which enables them to achieve marked distinction in events OUT of their field and class. The facts and figures presented throw some light on why the Maxwell is generally recognized as The World's Greatest Motor Car Value. 30 000,000 Worth of Material Fortifies Overland Against Auto Shortage XX tx ' ' t ' ' T 4 Touring Car $725, f. o. b. Salem. Sedan $1,075 Halvorsen & Burns Ferry and High Streets Salem, Oregon Thou? big companis which fornw the possible ihortagc of materials due I tn the astonishing demand for motor i ears, and fortified themselves against that shortage are congratulating them elve today on the fact that they were I ,.,i..,l,. ...... II.- ...... ..1 I'limij II II i ! I" ( 11 1 "'I u COH. with present market conditions. The Willevs Irverlaml Company, the second largest automobile manufactur ing organization in the world and the greatest producer of n ilium and high-' I priced cars, was perhaps one of the least affected of all by this upheaval! t? I in the material market. While it is I true that all quautitv producers of motor cars felt the sudden change, the I Toledo concern had taken the preeau j tion to protect itself in a measure I against just sueh'an emergency. Long before prices started to shoot ' skyward, The Willys Overland ('om- pnuy hal tucked away in its store-1 I rooms anil sub-cellars huge quantities! of raw materials. Today it has morcj ithan $30,000,000 worth of parts on I hand, fully fifty per cent of which was! : bought at before war-prices. This preparednoss policy on the parti i of the Toledo concern is responsible,! I it is said, to a large degree for the Ugh standard of quality which the! factory has been able to maintain in' its 1917 production, without any ex-j : traordinary advance in its selling I prices. i And, although material such as steel j is hard to get at any price these days, every carload that arrives at the Over land plant is as rigidly inspected as it j was when conditions were, normal. In order to protect itself and Overland and Willys-Knight owners, the com pany employs a staff of expert chem ists and metallurgists to test enrefullv each batch of raw material delivered for use at the factory. These chemists know that a certain proportion of carbon, together with certain quantities of other elements, when united with pure iron produces u sleel that will stand certain strains. They also know that if the proportion of nickel, manganese, chromium or other elements vary even so much as a fraction of one per cent, tho steel will be either too weak or too brittle. If the samples undergoing inspection come up to the required specifications and pass successfully the tests of the metallurgical and chemical laborator ies, the cars from which the samples j were alien are accepted By the cnn pany. If the samples come through without an O. K. the car ore cars are rejected on the spot. Some of the scales used in the Over land laboratories measure accurately to one tan-thousandth of a grown. The slighest defect in physical struc ture of a sample of steel can be de tected by microscopes that magnify tnanv thousands of diameters. XX XX It U1 pleasure that make mil more helpful I Future of Automobile Business 1 1 saner Sn much has been written relative to the development of the motor cur indus try and so many prophesies have been ventured without proper consideration of vital and controlling factors, that a clear and simple analysis of the subject ! may serve to dissipate much of the' unipunded conjecture, The automobile marke) is divided in in iwo Droaa tieiiis. rust t in- rural class, which includes all persons engag ed in fanning ami othera iii various businesses who live in towns of less than five hundred population. Second, the urban class, which comprises all people in any but fanning pursuits, who live in towns of five hundred or more population. In the rural or tanning market, there arc 6,500,000 families, One million of these now own motor cars and one and one half millions are poor, illiterate, or negroes, who lur the purpose of tins of" Ant obll ftudy may be excluded from the pros-1 trade authority pectivo buying class. There remain, then, 4,000,000 farm families who are possible automobile buyers. In the urban class, covered by 11. 000 towns and cities of mot than five I died population, there are about 6,000,000 home owoors of which num ber only 2,000,000 now own ears. Ac cordingly, there remain 3.00O. i ,,,. In nit ibli i pi excess market of 6,000,000 buyers at I he beginning of 101 S, These figures are decidedly' conserv ative because they take no considcra; tion of (I) any Upon outlet, (2) the people who have or will have two or more machines, (8) increased popula tion, (I) increased prosperity, ("O a million or more town and city fninilies who do not own the homes in wrhch they live, but are Well able to buv and maintain a innior uir, (6) th houses, retail and wholesale who use thousands salesmen, and many thousands more of delivery cars (regular automobile chns- sis with coininerciiil body. (7) tnxicnbs ! ami other cars lor public hire. An Important Fact An Important and noteworthy fact is vouched for bv t he editorial department Topics, ' ' a welt I; now n which has been making St vision, and A nn s hope logical comparative a careful analysis of ih online of automobile service. Thov statt that of the 3,000,000 motor cars of all kinds in service in the I'nited States today, they can conservatively say ii.iin then investigation that over one li version a more sympathetic social life, tion without its sane pleasures i.- less. Therefore, it is far fro to consider the so called pie of today as an added luxury. If production increases at the aver age rate maintained for the past five years which is unlikely, due to great or manufacturing problems and to in ability of the selling and distributive I branches lo keep pace with greatly I augmented manufacturing volume the I point of saturation will not be reached for five, six or even seven years. And 1 some of the lenders in the Industry ! predict that it will be a matter of ten businessi AI1 . ' '.', . ., , V.,. lie merchants! vH( ,,,,, ,,. s(.Veral veins to come -ministers toil,,.... ' . , ; ',! ,,,1, ... .... .. : IUI JUBJ llllll l'"g 'I IS llll III Llll III S,l . but as in many other new fields, limi tations and Curtailment of expansion, arbitrarily predicted, are merely evi dence of a shortened vision of inilinritv with all ot the tacts. It is tine thai materials and labor are nunc expensive and increasingly hard to secure, The condition is not serious, nor likely to be. The makers of medium and high priced cars over come tho difficulty by an advance in thblV selling prices. The manufacturers of low priced cars build in much great er Quantities, are protected bv contracts '.until the end of the automobile vein. .1 peciive iiuyen. in tins class, or a tola1 uudidc ruiniini in this cininin i.i.lnv actual unsold market, ,n both rural and! one half oi 1,800,000 arc used for busi urban classes, ol 7,0'iO.OiMI possible auto I nes unions.- This leu vc nnlv mi I 'a halt million in use for pleasure or life of an auto .social tiaiiMioriaiion mimeses. liall of the mileage ot the il.OOO.OOO cars I lv. 1017. and are able to absorb ad i- used for business purposes. Literal Mil i'mml ..vneiise bv snreadina it out mis means niai ot inc o.iiiio.ooo auto mobile buyers. The accepted avi Mobile is about tiv of the origin! "who once owns a en tor he vv it hunt one, v iv order market whi over a great number ot units and bv increasing their niaiiTifactiiriug efft- November 11th, a stock Maxwell tour ing car drew up before the Free l'res htiililing. It was announced that Mes srs. Oodreau and Malcolm would alter nate at the wheel of the .Maxwell. Promptly at three o'clock, Mayor Watigh of Winnipeg, shown at the wheel in the photograph, pressed the starter and the car flew forth mi its seven-day grind. Day and night the Maxwell kept at its task, turning up its quota of 500 miles. In accordance with tin' traffic ordinances of Winnipeg, the average speed was held al twenty miles an hour. As zero weather was encountered, the strain on the drives was tremendous. Often they were taxed almost beyond human endurance by exhaustion and the cold. But nioi-hnniral endurance is ob durate, insensible. Ami the engine never faltered, Sal unlay came, and with it the end of the run. The stock motor cur drew up before the Free I'rees building and s topped, A week of continuous run had elapsed. The car had stopped occasion ally for gasoline but the engine had no respite. Mr. Emmett. secretin v of the ovi-; Manitoba Motor league stepped for-tinf.i-1 ward and removed the switch key. He glanced al the speedometer and announ ced that 3,828 miles had been traversed by the Canadian non-stop champion. Tho crowd broke into cheers and dis persing scattered the news through Winnipeg. A season's milage had been attained in seven days) Primarily, of course, the test was one of endurance. But a very neat economy record was also established. An average of 20 miles per gallon of gasoline was main tained throughout the run, and four gal lons was the total oil consumption for the 3,089 miles. M.vhnnically the car has been in no way impaired by its even day grind. Dodge Brothers MOTORCAR Consult the impression uppermost in your mind and you will find that you think of this car as very carefully and very conscientiously made. This very general and instinctive feeling is of course a reflection of the actual facts. People think of the car in this light because of their high opinion of Dodge Brothers as manufacturers. That good opinion is justified by the performance of the car, by its economy and efficiency, and by the fact that even the first two year's very large production did not develop a single fault. It will pay you to visit us and examine this car. The gasoline consum ption is unusually low. The tire mileage is unusually high. Touring Car or Roadster, if 785; Winter Touring Oar or Roadster, $!50; Sedan, 1,1H5. (All prices f. o- b. Detroit.) DWIGHT MISNER LOCAL AGENT Phone 97 Opposite Marion Hotel years m the hands on ucr; and as the man t a car will not thereat must Include the' in tin- calendar vein of 1017 will be about 000,000, this Being twenty per cent of the 3,000,000 a. ivv in use. For the year 1017, therefore, the an toinobile business will tae a market of about 7,000,000 possible buVCrl Not more than 1,000,000 cars w ill be built uctuul in considering the 1,500,000 automo biles, in use today, which may legiti ii.alelv be classed as pleasure cars,'' an important tact should be bourne in mind, namely! the so-called pleasure car of today has a distinct economic use, it being only reasonable to deduce that the time und money spent in mo toring for pleasure or social intercourse almost invariable takes the place of some other form of expenditure of less economic value. Motoriu MOTOR WEAVE I GUARANTEED AUTOMOBILE ROBE X Quality, Texture and Durability guarantee and at the sensation- T it i jc t any low price ot $6.75 The most popular Auto Robe on the market F. E. SHAFER. Harness Gloves 170 Commercial Street South of Ladd & Bush Bank M--M"f 44 44444 44444 is II 5 Canada Brings Forth a Non-Stop Champion Our Canadian neighbors have follow -1 ed with interest the many Maxwell ex j ploits in the United .States. Bui it was glamour at a distance, and for thai rea-1 sou il did not wholly satisfy. Our Win-' i nipeg otlice eauglil tne sentiment tor j localizing Maxwell supreniuney. and met it squarely. Accordingly, economy ano; endurance runs were staged in ipiick j succession. Maxwell economy was demonstrated in a trial run Thursday, November Oth lu the presence of a representative of the Winnipeg Free Press, a touring car was taken from stock, the lank drained and the speedometer set at zero. A gal lon of gasoline was poured from stand aid measure, five passengers aook seats land Hie car swung out on the road. It had been taken for granted that November Oth was an unhappy date to .house for such a run. High winds and snow are not conducive to economy. In mentioning adverse weather conditions, though, we are not preparing you for ii disappointment ; rather the reverse. Thirty and one tenth miles were clicked off before the allotted gallon was ex hausted. This record served to whet the Cana dinn appetite. Maxwell economy had lieeu proven, and motor enthusiasts turned to the announcement of a seven day non-stop run to start November 19. Canadian newspapers featured this an nouncement, calling to the attention of their readers that never before had a non-stop run been conducted in Canada. When Woodrow Wilson was a little boy his little Second lieader doubtless had in it " If at first you don't succeed, try, try again." The well known chan celleries of Europe will do well to get hep. TWO THOUSAND PEOPLE AT (Continued uom page one.) time, requiring six to eight minutes. From the time the big mixer is start ed with its three barrels of flour, un til the loaves are taken out of the oven eight hours are required, and one hour later the loaves are wrapped ready for delivery. Regular Social Affair The plant represents an Investment of $39,000 and now employs seven men I and three girls, Iwo autos distribute the bread and other products of the bakery which are on sale at everv gro cery store in the city. Another unto ' w ill be added to the service in the I spring. j On account of the rush, many who I attended the reception were not given a chance to see all of the equipment in I operation. As soon as a regular sched-I ule of baking is established, the bak ery will announce the hours and the public will be welcome at any time to; inspect the plant. At the reception yesterday which I was from 2 o'clock in the afternoon uu-1 til 10 at night, the women were pre sented with bread knives, the men with pencils and thg children with a ruler and puzzle. I Salem High Defeats Silverton High Team The Price of Tires Has Advanced To get the most miles for your money keep your tires in good re pair. We can repair your tires satisfactorily. The Salem Vulcanizing Works 474 Ferry St, Salem, Or Hi THE UNIVERSAL CAR Pleasing in appearance, with interior ap pointments up-to-date, the Ford Sedan brings all the delights of the enclosed car with the assured Ford economy in. opera tion and faintenance. An all-round car for all the year around. The price of the Sedan is $705.70, Runabout $400.70, Touring Car $415.70, Coupelet $560.70, Town Car $650.00 all f. o. b. Salem. Order now. VICK BROS. 260 N. High St., Salem, Ore. By the score of 21 to 20, the Salem high school basket ball quintet yester dav evening met and defeated the Sil verton high school basketball five in Silverton. The game was a hard fought j one from the sound ot the Inst whistle until the game ended with Salem one point in the lead. Vor the Salem boys, Ackerman at for ward was the brightest star He gath ered in 11 points. Fry also at forward plaved a stellar game, netting four points. Latham at center got two i.t,ily iiml Hniti ut oiinr.l out four I points. QUI, guard, played a good de-it,ne,, l,"wn f? an'' lost 4 1 - e,B at I was met and the prices recovered par fensive game. W 12; ru,-v opened down 1 1-S, sub- tiaily. For Silverton, the honors go to Dure, j sequently declining another 'i points,, May oats opened down half and later who made 18 out of the teams 20 closing at 1.47 1-2. September open-; 'ost c,0,,n8 at 55 " .Inly opened points, nc ouiy goi i.i uas&vis nun flown 3- - ' nun i.k i , . .-. nnnk , . i i.i., i..;,,. i i ..w;.w. i . . auuiuvi quarter ana frri;,i! : m , tintW ; TLt7it 3.r anoth" quart" ing to support the truth of the cable; prov;i)ion .-JiJ .i;t,,, " "got nun not much demand. hauces. Tittinan. forward, mad other two points for Silvorteii. The line-up for Salem was: For wards, Ackerman and Fry; center. La tham; guards. Ross and Hill. For Silverton, the line up was: For wards, Duro, Tittman, Adams; center. Bristol and McCleary; guards, Buell, Wray ami Brains. Robert Radcliffe of Willamette uni versity, was the referee. Light receipts in hoes and a fl sell was responsible. Wheat Takes Tumble and Hits Low Mark Chicago. Jan. 27 Wheat, demoralized from the start, broke sharply, dropping to the lowest point it has been since Uermany 's peace note in Dei-ember. A message from New York, quoting a London cable giving terms upon which Germany would make peace, started the liquidating movement. May wheat op- was practically ignored bv the pit. T ward the close there was very small re covery. ; Corn also started lower. Selling devel oped on peace talk and the sharp break in wheat. May corn opened down half. :;; :; ;;; ;;; .;. laier losing closing at ifi.ou - . ; .lulv corn opened down 3-S and lost 1-2,1 closing at 90 1-8- I Oats were shaaply lower in sympathy ' with other grains. Buying was limited $ on the way down, but when the ex- i treme point was reached, short covering KJ SALEM For a quiet game of Pocket Billiards, a good cigar ir the latest Sporting News, call at The Up to Date Billiard Parlor 437 State. THURSDAY-FB(UA.Y FEBRUARY 1 and 2 Dr. Earl V. Morrow with his uncensored Pictures and Lectures of the BELGIAN FRONT ! i In the great European War, by special royal permission of KING ALBERT BLIGH THEATRE