SIX
THE DAILY CAPITAL JOl RNal, oALEM. OREGON, SATURDAY, JAN. 27, 1917.
:
MAXWELL
MOTOR CARS
Are designed and constructed primarily for service under the average and
usual conditions. They were never intended for stunts, racing speeds or any
other extraordinary purposes.
It has simply been our aim to build a light, economical, durable car and to
build it exceedingly well.
It is interesting to note, therefore, certain instances which proveHhat Max
well Cars are not only performing their specific function but that they
possess, in reserve, a surplus merit which enables them to achieve marked
distinction in events OUT of their field and class.
The facts and figures presented throw some light on why the Maxwell
is generally recognized as The World's Greatest Motor Car Value.
30 000,000 Worth of
Material Fortifies Overland
Against Auto Shortage
XX
tx
' ' t
' ' T
4
Touring Car $725, f. o. b. Salem.
Sedan $1,075
Halvorsen & Burns
Ferry and High Streets Salem, Oregon
Thou? big companis which fornw
the possible ihortagc of materials due
I tn the astonishing demand for motor
i ears, and fortified themselves against
that shortage are congratulating them
elve today on the fact that they were
I ,.,i..,l,. ...... II.- ...... ..1
I'limij II II i ! I" ( 11 1 "'I u COH.
with present market conditions.
The Willevs Irverlaml Company, the
second largest automobile manufactur
ing organization in the world and the
greatest producer of n ilium and high-'
I priced cars, was perhaps one of the
least affected of all by this upheaval!
t? I in the material market. While it is
I true that all quautitv producers of
motor cars felt the sudden change, the
I Toledo concern had taken the preeau
j tion to protect itself in a measure
I against just sueh'an emergency.
Long before prices started to shoot
' skyward, The Willys Overland ('om-
pnuy hal tucked away in its store-1
I rooms anil sub-cellars huge quantities!
of raw materials. Today it has morcj
ithan $30,000,000 worth of parts on
I hand, fully fifty per cent of which was!
: bought at before war-prices.
This preparednoss policy on the parti
i of the Toledo concern is responsible,!
I it is said, to a large degree for the
Ugh standard of quality which the!
factory has been able to maintain in'
its 1917 production, without any ex-j
: traordinary advance in its selling
I prices.
i And, although material such as steel
j is hard to get at any price these days,
every carload that arrives at the Over
land plant is as rigidly inspected as it
j was when conditions were, normal. In
order to protect itself and Overland
and Willys-Knight owners, the com
pany employs a staff of expert chem
ists and metallurgists to test enrefullv
each batch of raw material delivered
for use at the factory.
These chemists know that a certain
proportion of carbon, together with
certain quantities of other elements,
when united with pure iron produces
u sleel that will stand certain
strains. They also know that if the
proportion of nickel, manganese,
chromium or other elements vary even
so much as a fraction of one per cent,
tho steel will be either too weak or too
brittle.
If the samples undergoing inspection
come up to the required specifications
and pass successfully the tests of the
metallurgical and chemical laborator
ies, the cars from which the samples j
were alien are accepted By the cnn
pany. If the samples come through
without an O. K. the car ore cars are
rejected on the spot.
Some of the scales used in the Over
land laboratories measure accurately
to one tan-thousandth of a grown.
The slighest defect in physical struc
ture of a sample of steel can be de
tected by microscopes that magnify
tnanv thousands of diameters.
XX
XX
It U1
pleasure that make
mil more helpful
I Future of Automobile Business
1 1 saner
Sn much has been written relative to
the development of the motor cur indus
try and so many prophesies have been
ventured without proper consideration
of vital and controlling factors, that a
clear and simple analysis of the subject !
may serve to dissipate much of the'
unipunded conjecture,
The automobile marke) is divided in
in iwo Droaa tieiiis. rust t in- rural
class, which includes all persons engag
ed in fanning ami othera iii various
businesses who live in towns of less
than five hundred population. Second,
the urban class, which comprises all
people in any but fanning pursuits, who
live in towns of five hundred or more
population.
In the rural or tanning market, there
arc 6,500,000 families, One million of
these now own motor cars and one and
one half millions are poor, illiterate, or
negroes, who lur the purpose of tins of" Ant obll
ftudy may be excluded from the pros-1 trade authority
pectivo buying class. There remain,
then, 4,000,000 farm families who are
possible automobile buyers.
In the urban class, covered by 11.
000 towns and cities of mot than five
I died population, there are about
6,000,000 home owoors of which num
ber only 2,000,000 now own ears. Ac
cordingly, there remain 3.00O. i ,,,.
In
nit
ibli
i pi
excess market of 6,000,000 buyers at
I he beginning of 101 S,
These figures are decidedly' conserv
ative because they take no considcra;
tion of (I) any Upon outlet, (2) the
people who have or will have two or
more machines, (8) increased popula
tion, (I) increased prosperity, ("O a
million or more town and city fninilies
who do not own the homes in wrhch
they live, but are Well able to buv and
maintain a innior uir, (6) th
houses, retail and wholesale
who use thousands
salesmen, and many thousands more of
delivery cars (regular automobile chns-
sis with coininerciiil body. (7) tnxicnbs
! ami other cars lor public hire.
An Important Fact
An Important and noteworthy fact is
vouched for bv t he editorial department
Topics, ' ' a welt I; now n
which has been making
St vision,
and
A nn
s hope
logical
comparative
a careful analysis of ih
online of automobile service. Thov statt
that of the 3,000,000 motor cars of all
kinds in service in the I'nited States
today, they can conservatively say
ii.iin then investigation that over one
li version
a more sympathetic social life,
tion without its sane pleasures i.-
less. Therefore, it is far fro
to consider the so called pie
of today as an added luxury.
If production increases at the aver
age rate maintained for the past five
years which is unlikely, due to great
or manufacturing problems and to in
ability of the selling and distributive
I branches lo keep pace with greatly
I augmented manufacturing volume the
I point of saturation will not be reached
for five, six or even seven years. And
1 some of the lenders in the Industry
! predict that it will be a matter of ten
businessi AI1 . ' '.', . ., , V.,.
lie merchants! vH( ,,,,, ,,. s(.Veral veins to come -ministers
toil,,.... ' . , ; ',! ,,,1, ... ....
.. : IUI JUBJ llllll l'"g 'I IS llll III Llll III S,l .
but as in many other new fields, limi
tations and Curtailment of expansion,
arbitrarily predicted, are merely evi
dence of a shortened vision of
inilinritv with all ot the tacts.
It is tine thai materials and labor
are nunc expensive and increasingly
hard to secure, The condition is not
serious, nor likely to be. The makers
of medium and high priced cars over
come tho difficulty by an advance in
thblV selling prices. The manufacturers
of low priced cars build in much great
er Quantities, are protected bv contracts
'.until the end of the automobile vein.
.1
peciive iiuyen. in tins class, or a tola1 uudidc ruiniini in this cininin i.i.lnv
actual unsold market, ,n both rural and! one half oi 1,800,000 arc used for busi
urban classes, ol 7,0'iO.OiMI possible auto I nes unions.- This leu vc nnlv mi I
'a halt million in use for pleasure or
life of an auto .social tiaiiMioriaiion mimeses.
liall of the mileage ot the il.OOO.OOO cars I lv. 1017. and are able to absorb ad
i- used for business purposes. Literal Mil i'mml ..vneiise bv snreadina it out
mis means niai ot inc o.iiiio.ooo auto
mobile buyers.
The accepted avi
Mobile is about tiv
of the origin!
"who once owns a en
tor he vv it hunt one, v
iv order market whi
over a great number ot units and bv
increasing their niaiiTifactiiriug efft-
November 11th, a stock Maxwell tour
ing car drew up before the Free l'res
htiililing. It was announced that Mes
srs. Oodreau and Malcolm would alter
nate at the wheel of the .Maxwell.
Promptly at three o'clock, Mayor
Watigh of Winnipeg, shown at the wheel
in the photograph, pressed the starter
and the car flew forth mi its seven-day
grind.
Day and night the Maxwell kept at
its task, turning up its quota of 500
miles. In accordance with tin' traffic
ordinances of Winnipeg, the average
speed was held al twenty miles an hour.
As zero weather was encountered, the
strain on the drives was tremendous.
Often they were taxed almost beyond
human endurance by exhaustion and the
cold. But nioi-hnniral endurance is ob
durate, insensible. Ami the engine never
faltered,
Sal unlay came, and with it the end
of the run. The stock motor cur drew
up before the Free I'rees building and
s topped,
A week of continuous run had
elapsed. The car had stopped occasion
ally for gasoline but the engine had no
respite. Mr. Emmett. secretin v of the
ovi-; Manitoba Motor league stepped for-tinf.i-1
ward and removed the switch key. He
glanced al the speedometer and announ
ced that 3,828 miles had been traversed
by the Canadian non-stop champion.
Tho crowd broke into cheers and dis
persing scattered the news through
Winnipeg. A season's milage had been
attained in seven days) Primarily, of
course, the test was one of endurance.
But a very neat economy record was
also established. An average of 20
miles per gallon of gasoline was main
tained throughout the run, and four gal
lons was the total oil consumption for
the 3,089 miles. M.vhnnically the car
has been in no way impaired by its
even day grind.
Dodge Brothers
MOTORCAR
Consult the impression uppermost in your mind and you
will find that you think of this car as very carefully
and very conscientiously made.
This very general and instinctive feeling is of course a
reflection of the actual facts.
People think of the car in this light because of their high
opinion of Dodge Brothers as manufacturers.
That good opinion is justified by the performance of the
car, by its economy and efficiency, and by the fact that
even the first two year's very large production did not
develop a single fault.
It will pay you to visit us and examine this car.
The gasoline consum ption is unusually low.
The tire mileage is unusually high.
Touring Car or Roadster, if 785; Winter Touring Oar or Roadster, $!50; Sedan,
1,1H5. (All prices f. o- b. Detroit.)
DWIGHT MISNER
LOCAL AGENT
Phone 97
Opposite Marion Hotel
years m the hands
on ucr; and as the man t
a car will not thereat
must Include the'
in tin- calendar
vein of 1017 will be about 000,000, this
Being twenty per cent of the 3,000,000
a. ivv in use.
For the year 1017, therefore, the an
toinobile business will tae a market
of about 7,000,000 possible buVCrl Not
more than 1,000,000 cars w ill be built uctuul
in considering the 1,500,000 automo
biles, in use today, which may legiti
ii.alelv be classed as pleasure cars,''
an important tact should be bourne in
mind, namely! the so-called pleasure
car of today has a distinct economic
use, it being only reasonable to deduce
that the time und money spent in mo
toring for pleasure or social intercourse
almost invariable takes the place of
some other form of expenditure of less
economic value. Motoriu
MOTOR WEAVE
I GUARANTEED AUTOMOBILE
ROBE
X Quality, Texture and Durability
guarantee and at the sensation-
T it i jc
t any low price ot
$6.75
The most popular Auto Robe on
the market
F. E. SHAFER.
Harness Gloves
170 Commercial Street
South of Ladd & Bush Bank
M--M"f 44 44444 44444
is II
5
Canada Brings Forth
a Non-Stop Champion
Our Canadian neighbors have follow -1
ed with interest the many Maxwell ex j
ploits in the United .States. Bui it was
glamour at a distance, and for thai rea-1
sou il did not wholly satisfy. Our Win-'
i nipeg otlice eauglil tne sentiment tor
j localizing Maxwell supreniuney. and met
it squarely. Accordingly, economy ano;
endurance runs were staged in ipiick j
succession.
Maxwell economy was demonstrated
in a trial run Thursday, November Oth
lu the presence of a representative of
the Winnipeg Free Press, a touring car
was taken from stock, the lank drained
and the speedometer set at zero. A gal
lon of gasoline was poured from stand
aid measure, five passengers aook seats
land Hie car swung out on the road.
It had been taken for granted that
November Oth was an unhappy date to
.house for such a run. High winds and
snow are not conducive to economy. In
mentioning adverse weather conditions,
though, we are not preparing you for
ii disappointment ; rather the reverse.
Thirty and one tenth miles were clicked
off before the allotted gallon was ex
hausted. This record served to whet the Cana
dinn appetite. Maxwell economy had
lieeu proven, and motor enthusiasts
turned to the announcement of a seven
day non-stop run to start November 19.
Canadian newspapers featured this an
nouncement, calling to the attention of
their readers that never before had a
non-stop run been conducted in Canada.
When Woodrow Wilson was a little
boy his little Second lieader doubtless
had in it " If at first you don't succeed,
try, try again." The well known chan
celleries of Europe will do well to get
hep.
TWO THOUSAND PEOPLE AT
(Continued uom page one.)
time, requiring six to eight minutes.
From the time the big mixer is start
ed with its three barrels of flour, un
til the loaves are taken out of the oven
eight hours are required, and one hour
later the loaves are wrapped ready for
delivery.
Regular Social Affair
The plant represents an Investment
of $39,000 and now employs seven men I
and three girls, Iwo autos distribute
the bread and other products of the
bakery which are on sale at everv gro
cery store in the city. Another unto '
w ill be added to the service in the I
spring. j
On account of the rush, many who I
attended the reception were not given
a chance to see all of the equipment in I
operation. As soon as a regular sched-I
ule of baking is established, the bak
ery will announce the hours and the
public will be welcome at any time to;
inspect the plant.
At the reception yesterday which I
was from 2 o'clock in the afternoon uu-1
til 10 at night, the women were pre
sented with bread knives, the men with
pencils and thg children with a ruler
and puzzle.
I
Salem High Defeats
Silverton High Team
The Price of Tires Has
Advanced
To get the most miles
for your money keep
your tires in good re
pair. We can repair your
tires satisfactorily.
The Salem Vulcanizing
Works
474 Ferry St, Salem, Or
Hi
THE UNIVERSAL CAR
Pleasing in appearance, with interior ap
pointments up-to-date, the Ford Sedan
brings all the delights of the enclosed car
with the assured Ford economy in. opera
tion and faintenance. An all-round car for
all the year around. The price of the Sedan
is $705.70, Runabout $400.70, Touring Car
$415.70, Coupelet $560.70, Town Car $650.00
all f. o. b. Salem. Order now.
VICK BROS.
260 N. High St., Salem, Ore.
By the score of 21 to 20, the Salem
high school basket ball quintet yester
dav evening met and defeated the Sil
verton high school basketball five in
Silverton. The game was a hard fought j
one from the sound ot the Inst whistle
until the game ended with Salem one
point in the lead.
Vor the Salem boys, Ackerman at for
ward was the brightest star He gath
ered in 11 points. Fry also at forward
plaved a stellar game, netting four
points. Latham at center got two
i.t,ily iiml Hniti ut oiinr.l out four I
points. QUI, guard, played a good de-it,ne,, l,"wn f? an'' lost 4 1 - e,B at I was met and the prices recovered par
fensive game. W 12; ru,-v opened down 1 1-S, sub- tiaily.
For Silverton, the honors go to Dure, j sequently declining another 'i points,, May oats opened down half and later
who made 18 out of the teams 20 closing at 1.47 1-2. September open-; 'ost c,0,,n8 at 55 " .Inly opened
points, nc ouiy goi i.i uas&vis nun flown 3-
- ' nun i.k i , . .-. nnnk , .
i i.i., i..;,,. i i ..w;.w. i . . auuiuvi quarter ana
frri;,i! : m , tintW ; TLt7it 3.r anoth" quart"
ing to support the truth of the cable; prov;i)ion .-JiJ .i;t,,,
" "got nun not much demand.
hauces. Tittinan. forward, mad
other two points for Silvorteii.
The line-up for Salem was: For
wards, Ackerman and Fry; center. La
tham; guards. Ross and Hill.
For Silverton, the line up was: For
wards, Duro, Tittman, Adams; center.
Bristol and McCleary; guards, Buell,
Wray ami Brains.
Robert Radcliffe of Willamette uni
versity, was the referee.
Light receipts in hoes and a fl
sell was responsible.
Wheat Takes Tumble
and Hits Low Mark
Chicago. Jan. 27 Wheat, demoralized
from the start, broke sharply, dropping
to the lowest point it has been since
Uermany 's peace note in Dei-ember.
A message from New York, quoting a
London cable giving terms upon which
Germany would make peace, started the
liquidating movement. May wheat op-
was practically ignored bv the pit. T
ward the close there was very small re
covery. ;
Corn also started lower. Selling devel
oped on peace talk and the sharp break
in wheat. May corn opened down half. :;; :; ;;; ;;; .;.
laier losing closing at ifi.ou - . ;
.lulv corn opened down 3-S and lost 1-2,1
closing at 90 1-8- I
Oats were shaaply lower in sympathy '
with other grains. Buying was limited $
on the way down, but when the ex- i
treme point was reached, short covering KJ
SALEM
For a quiet game of Pocket
Billiards, a good cigar ir the
latest Sporting News, call at
The Up to Date Billiard Parlor
437 State.
THURSDAY-FB(UA.Y
FEBRUARY 1 and 2
Dr. Earl V. Morrow
with his uncensored Pictures
and Lectures of the
BELGIAN FRONT
!
i
In the great European War, by
special royal permission of
KING ALBERT
BLIGH THEATRE