Image provided by: University of Oregon Libraries; Eugene, OR
About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (Oct. 29, 1961)
HERALD AND NEWS, Klamath Falls, Ore r 'ml " : '' IPf - ' - .Jpi'VlHW tl N .... . 1 . , v, '..',". 1 . ' -' l ' i , ' ' ' ' ' " I 1 J What you see above is known as "white space." It's what newspaper advertisers buy. It's what they bought to the tune of $3,650,000,000 in 1960. They bought it for one purpose -to sell more goods and services. Must be a good investment, because advertisers put more money into newspaper white space last year than ever before, more than in television, radio, maga zines and outdoor combined. , An all-time high of almost 59,000,000 newspapers are published on an average day and 9 out of 10 families get a daily newspaper qrt an average, day. It follows that practically every sale of every product or service is made to a newspaper reader. Television $1,595,000,000 Magazines 938,000,000 Radio .' . 672,000,000 Outdoor 203.000.000 'Total, 4 Media $3,a408,000,000 Newspapers $3,650,000,000 Source: PrinteiV Ink Preliminary Ejtimilet 1961oBureau of Advrtiin of th American Newspaper Publishers Association, Inc. Printed In the Interest of more effective advertising by i
