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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (Jan. 14, 1960)
Thursday, January 14, 1B60 PAGE. 10 A Book Review Slated By AAUW Mis. Robert Thompson will re view the clrver book entitled "Mrs 'Arris Goes to Paris" by Paul Gnllico at the January in meeting of (ho Klaiunth Falls Branch of the American Association of Uni versity Women. The Saturday meeting will he held at the Klam i.l h Lutheran Church at 12 ao p. in All AAL'W members are urged to attend and to bring guests. Kor reservations call Mrs. Charles Dib ble at TU J-403S. HERALD AND NEWS, Klamath Falls, Ore. pi- a. ? n t - fr il l T.li li.tK'11'm I MMIM I III M fc tn' "4 il MlilflMMWMlilMWWM A REUNION of the class of '40 of Mount Shasta High School was held on Decem ber 27 at the Mount Shasta Methodist Church, Eight members were present honoring Rob ert H. Hartley of Phoenix, who was visiting his old home for the first Christmas in 17 years. Seated left to right are, Mrs. Mario Pignani, Mrs. Robert Stanley of Ounsmuir, Demi Spelzini, and Robert Hartley. Standing, same order, Mrs. Harley McArron of McCloud, Mrs. Demi Speliini, Mrs. Dearl Barnett and Gino Marconi. Photo by J. O. McKinney Color Proves Effective For Sales Promotion By GAY PAl'LET UPI Women's Editor NEW YORK (UPI) - Roses are red, violets are blue; new ways with color, are selling you. Today's variation of this dog gerel tells in one way how the experts are using colors to in crease consumer buying of every thing from automobiles to ap pliances. One color authority is Howard Ketcham, a New Yorker, who since the early 1930s has served as consultant to business and industry. Consider some ways color af fects our buying, as related by Ketcham: Cotton bags dyed a brilliant tangerine Increased sales of cit rus fruits in bags from 1.250 mil lion to 10 million in one season; Shoppers favor apples that are half-red instead of those on the green side, but sales decline when the apples displayed are all red. Color contrast whets our appetite; The Pennsylvania Railroad served steaks cooked with radar, but patrons sent them back be cause they looked gray. The rail road modified the cooking ap paratus, so It would scar the out side of the meat an appetizing brown, and increase sales. American Telephone and Tel egraph, within three years after Introduction of colored telephones (styled by Ketcham), sold 10 million at an added profit of $10 each over the traditional black models. "Ninety per cent of all buying decisions are emotional," said Ketcham, in an interview at his office (one deep blue wall, three walls neutral, one door tan gerine). "Since color appeals di rectly to the emotions, it is one of the most potent selling tools." "Yet a reaction to color is per sonal; it is difficult to generalize on how one shade affects all individuals. "We do know that certain shades of yellow may connote cheapness, irritate us, distress us. on the positive side, yellow can cheer, stimulate, invigorate, imply luxury." Where will the color engineers lake us next? To making our towns into a veritable rainbow, said Ketcham. Ketcham foresees the day when cities will be filled with many colored skyscrapers because of laboratory development of new paints which adhere to metal. I asked Ketcham whether this thing of color could be overdone as the auto industry did with mauve and shocking pink cars. "Certainly," he said, "there is the hazard of hodge podge. So each city will need a color ar biter. In the case of the car in dustry, there were just too many people making decisions. But I see no reason why a city, just like a well - dressed woman, shouldn't have a color scheme. 4-H NEWS TULELAKE Modoc County's 411 enrollment for 1960 has reached an all-time high of 362 members and 109 leaders. This is a 43 per cent member in crease and 44 per cent leader in crease since 1955, according t o Robert E. Savage, Modoc Coun ty farm adviser, director of the program. Two separate leaders councils the Modoc County 4-H council and the Tulelake Basin 4-H council, conduct the 4-H programs. Seventy leaders make up the Mo doc County council which has a membership of 215 boys and girls in the nine clubs. The Highgrade 4-H Club in Lake County is the newest. Organized last year it in cludes those families living in New Pine Creek and Willow Ranch The 4-H program in Modoc County is in its 34th year. Since 1926, thousands of boys and girls have belonged to one or another of the clubs in the county. MIDLAND DAIRY CLUB Midland Dairy 4-H Club elect ed officers during a meeting Janu ary 8 at the home of Mrs. Ida Scala, club leader. Victor Milani was elected presi dent, Charles Milani, vice presi dent, Roy McNary, secretary, and Dixie Agcr, treasurer. John Bair was chosen as news reporter. Refreshments were served. The next meeting will be conducted at Ihe home of Mrs. Joe Bair at 8 p.m. January 26. The club has 12 members. Width At Silhouette Top Theme For 1 960 Clothes By DOROTHY ROE NEW YORK (AP) - Widlh at the top of the silhouette is the theme of Edward Abbott's fashion collection for spring. It might be the title of the whole range of I960 clothes now being previewed by End Of Holidays Brings Leisure By ALICIA HART NKA Beauty Editor For many women, the days right after the holidays arc a letdown. The gorgeous festival, with its parties and dinners and renewed friendships, is over. The tree comes down and the last bit of tinsel is cleared out and the ornaments are tucked away until next year. But there's another side of the coin. If the glowing hospitality ha: ended, so has the fatigue which is an accompaniment. Now's the time to go on a simple diet of plain food in order to shed thoso pounds that have piled up from holiday teasling. It's the time, too, for quiet re flculion and a leisurely evening with that book that was a Christ mas gift. Curled up in your Christ mas robe, you can feel yourself relax. Try out some of your new perfumes. Ilnve a leisurely bath with all of those powders, oils and bath salts you found under the tree on Christmas morning. Play your new records. In short, make sensible and cheerful use of the pleasant me mentos of Christmas. CLEANSE WITH CREAM Make-up should be remov ed with cream, whether or not your skin Is oily. Soap and water should follow, of course, but by them selves they won't do Ihe job inoroiighly enough. more than 200 visiting fashion ed itors. The new fashions blossom with frills and furbelows above the waist, taper to stemlike slimncss below. There are floating tiered cape collars, pouffed, puffed or shirred sleeves every possible de vice for achieving width at the top. Wilson Folmar, designer for Al- botl, believes women should look alluring at any hour of the day, and proceeds to show them how in his collection of romantic, fem inine dresses, highlighting a lull range of cobwebby sheer fabrics used most dramatically in black and white. He achieves a strictly siren look in the use of black organza and chiffon in deceptively demure, covcrcd-up cocktail and dinner dresses, sometimes with high col lars that manage to look more daring than the most revealing bare top styles. The team of Harvey Berin and Karen Stark show Ihe "coquette" silhouette a flaring overskirt over a slim sheath in a variety of delicate fabrics, such as lace chiffon and taffeta, designed (or festive wear. There is a crisp, frothy look to the Berin dresses, winch make the wearer look and feel like a Dresden china figur-in". Branell shows the indispensable lit tic black dress in many versions, usually slender, svelte and lady like. Sleeves are wide and short shoulders arc subtly extended and th total effect is new, fminin and appealing. Th accent of the new spring fa shions is ease, wearability and a woman-of-thc-world look. These are clothes that will he worn by Americans in every country of the world this year, looking as correct in Cairo, Egypt, as in Cairo, .111 BEAUTY TIP If your eyes are small, you can make them look larger by using mascara on both the upper and lower lashes. If your eyes are large, apply mascara only to the upper lashes or your eyes will look too made-up. Home Extension I.ANGELL VALLEY UNIT I.A.NGEI.L VALLEY - The Lan gcll Valley Home Extension Unit met at the home of Mrs. Opal Harris at 10 o'clock January 6, villi vice chairman Lois Monroe in charge of the short business meeting. The project for the day was "soup making" led by Mrs. Mary Lynch and Mrs. Beverley Yancey Sheryl Keady and Maxine Brown also helped with the luncheon w hich consisted of the soups made including a fruit soup for dessert The next meeting will be on "pattern fitting," time and place to be announced later. -Others attending the meeting were Evelyn Seater, Charlotte Crohs, Beverley Nelson, Joan Hit- son, Joyce Willis, Alicia Flagor, Beverley Roberts, Irene Orion, Car olyn Dearborn, Esther Keysor, Col len Nichols and Dorothy Smith. MAL1N UNIT MALIN The Malin Home Ex tension Unit met Tuesday evening Jrnuary 5, at the community hall with chairman Mrs. George Brady presiding. The project of the evening was on soups and was led by Mrs Bill Rajnus. Mrs. Charles Dobry and Mrs. Robert Croft were in charge of serving refreshments following the meeting. The next meeting on Tuesday, upholstery cleaning and will be led by members from the Merrill Home Extension Unit. There will also be plans made for the basic pattern workshop. SCOUT NEWS OFFICERS ELECTED Chapman Stranahan of E x plorer Post 27, Redmond, was elected chief of the Modoc Boy Scout Council Order of the Arrow for the coming year during an an nual meeting and banquet of t h c elite scouting group in the Chuck Wagon Cafe, Klamath Falls, Sun day evening. Other officers elected include Mickey Holland of Troop 16, Klam ath Falls, lodge vice chief; Don Christy of Klamath Falls Troop 75, secretary, and Bob Anderson, Klamath Falls Post 143, lodge editor. Featured speaker was Phil Robins, former national secretary of the order and now a member of the Portland Area Council staff. He emphasized importance of set- .. FAIRIIAVEN UNIT The Fairhaven Unit of Home Extension met Friday, January 8, at the home of Mrs. Jennie Fiegi. Mrs. Mildred Martin was in charge of the project, homemade soups. A short talk on "Gracious Liv ing was given by Ruth Dyer. Mrs. Dyer, a recent bride, was then presented with a wedding gift. At the same meeting Mrs. Lena Bell Brown was the recipient of baby shower gifts. For both oc casions Mrs. Joe Harris had baked cakes, a bride's cake and a baby cake in the shape of a cradle. ' Present were Callie Hammond, Susie Yaden, Pat Blakesley and daughter, Mildred Martin, Vi Rob erts, Mrs. Joe Harris, Mary Polan- ik, Bea Anderson, Lena Bell Brown and Susie, Leila Griffin, Daisy Stanton, Jennie Fiegi, Ruth Dyer and Lois Harper. EYE CARE If your eyes smart and burn relief can often be gained by gent ly washing lids and lashes with warm soap and water, followed by a clear cool rinse. FREE DEMONSTRATION Friday, Jan. 15th - 9 a. m .to 9 p.m. You are invited to attend the 1960 JLLfi SHOW For the professional photographer and the serious amateur, this is an unprecedented opportunity to see the world's finest LARGE NEGATIVE photographic equipment. It's the most exciting NEW line in Linhof history! Don't miss it!! Demonstration by factory representative. rrr New 4x5 Aero Technika with OLL interchangeable lenses SEE New 4x5 Linh0' c,lor view cmer err New Linhof Slide Projector tor the OLL "Ideal Format" 2'4K2y SEE New Super Rollex VnlV err New Complete line ot linhof Precision OLL Tripods and Panheads Sylvia Myers Is Now Co-Owner With Norma Smith of the . . . Lady Klamath Beauty Salon A Cordial Invitation Is Extended To All Our Cus tomers To Patronizt Us In Our New Business. 125 N. Seventh St. Phone TU 4-6677 A GRANDFATHER, and doubly proud, too, Jack Meri deth of this city received these pictures recently of the two sets of twins of his son and daughter-in-law, Mr. and Mrs. Richard Merideth. Four months old Rachel and Roberta were born in Maine where their father, a '52 graduate of Klamath Union High School, is stationed with the Air Force at St. Loring. Ralph and Richard were born two years ago in California. ting goals and maintaining faith and fortitude enough to attain them. The 38 members of the order present approved a budget of $800 for the coming year. About $300 will be spent to build a fire place in the new dining hall at Scout Camp Makualla at Crescent Lake. The remainder of the budget will be spent for supplies for new members and for activities during the year. The order Is an honor organiza tion of campers. Only 10 per cent of members from each Scout unit who are qualified campers may be elected annually by each unit to the order. COUNCIL ACTIVITIES The Explorer cabinet of Modoc Boy Scout Council outlined three council-wide activities to be con ducted for Explorer Scouts during the coming year, at a meeting in the Boy Scout Service Center in Klamath Falls Saturday. Activities include a local "Citi zens Now" conference April 2 and 3, a week exclusively for Explor ers at Camp Makualla at Crescent Lake July 17 through 24, and a formal ball October 30. During the April conference spe cial speakers will be invited to dis cuss the citizen's role in the home, community and nation. Explorers will be divided into discussion groups. The week at camo will include a water carnival and field day. Patrick Olds of Alturas Post 32 was elected council cabinet chair man during the meeting. Vice chairman is Keflh Smith of Klam ath Falls Post 108 and Secretary is Paul McCormick of Post 176. Lakeview. Dennis Hansen of Redmond Post 27, was named chairman of the Formal Ball Committee, Paul Mc Cormick of the Citizens Now Com mittee and Ed Stastny Jr., of Ma lin Post 133 and Keith Smith, co chairmen of the camp Week Committee. BUY THE BEST If you want to build a really sound wardrobe, never compro mise with quality. Buy the very best you can afford and then give it tender care. SELLING OUT Foam Rubber - Save $75. 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