Thursday, January 14, 1B60
PAGE. 10 A
Book Review
Slated By AAUW
Mis. Robert Thompson will re
view the clrver book entitled "Mrs
'Arris Goes to Paris" by Paul
Gnllico at the January in meeting
of (ho Klaiunth Falls Branch of
the American Association of Uni
versity Women. The Saturday
meeting will he held at the Klam
i.l h Lutheran Church at 12 ao p. in
All AAL'W members are urged
to attend and to bring guests. Kor
reservations call Mrs. Charles Dib
ble at TU J-403S.
HERALD AND NEWS, Klamath Falls, Ore.
pi- a. ? n t - fr
il l T.li li.tK'11'm I MMIM I III M fc tn' "4 il MlilflMMWMlilMWWM
A REUNION of the class of '40 of Mount Shasta High School was held on Decem
ber 27 at the Mount Shasta Methodist Church, Eight members were present honoring Rob
ert H. Hartley of Phoenix, who was visiting his old home for the first Christmas in 17 years.
Seated left to right are, Mrs. Mario Pignani, Mrs. Robert Stanley of Ounsmuir, Demi
Spelzini, and Robert Hartley. Standing, same order, Mrs. Harley McArron of McCloud,
Mrs. Demi Speliini, Mrs. Dearl Barnett and Gino Marconi. Photo by J. O. McKinney
Color Proves Effective
For Sales Promotion
By GAY PAl'LET
UPI Women's Editor
NEW YORK (UPI) - Roses are
red, violets are blue; new ways
with color, are selling you.
Today's variation of this dog
gerel tells in one way how the
experts are using colors to in
crease consumer buying of every
thing from automobiles to ap
pliances.
One color authority is Howard
Ketcham, a New Yorker, who
since the early 1930s has served
as consultant to business and
industry.
Consider some ways color af
fects our buying, as related by
Ketcham:
Cotton bags dyed a brilliant
tangerine Increased sales of cit
rus fruits in bags from 1.250 mil
lion to 10 million in one season;
Shoppers favor apples that
are half-red instead of those on
the green side, but sales decline
when the apples displayed are all
red. Color contrast whets our
appetite;
The Pennsylvania Railroad
served steaks cooked with radar,
but patrons sent them back be
cause they looked gray. The rail
road modified the cooking ap
paratus, so It would scar the out
side of the meat an appetizing
brown, and increase sales.
American Telephone and Tel
egraph, within three years after
Introduction of colored telephones
(styled by Ketcham), sold 10
million at an added profit of $10
each over the traditional black
models.
"Ninety per cent of all buying
decisions are emotional," said
Ketcham, in an interview at his
office (one deep blue wall, three
walls neutral, one door tan
gerine). "Since color appeals di
rectly to the emotions, it is one
of the most potent selling tools."
"Yet a reaction to color is per
sonal; it is difficult to generalize
on how one shade affects all
individuals.
"We do know that certain
shades of yellow may connote
cheapness, irritate us, distress
us. on the positive side, yellow
can cheer, stimulate, invigorate,
imply luxury."
Where will the color engineers
lake us next?
To making our towns into a
veritable rainbow, said Ketcham.
Ketcham foresees the day when
cities will be filled with many
colored skyscrapers because of
laboratory development of new
paints which adhere to metal.
I asked Ketcham whether this
thing of color could be overdone
as the auto industry did with
mauve and shocking pink cars.
"Certainly," he said, "there is
the hazard of hodge podge. So
each city will need a color ar
biter. In the case of the car in
dustry, there were just too many
people making decisions. But I
see no reason why a city, just
like a well - dressed woman,
shouldn't have a color scheme.
4-H NEWS
TULELAKE Modoc County's
411 enrollment for 1960 has
reached an all-time high of 362
members and 109 leaders. This
is a 43 per cent member in
crease and 44 per cent leader in
crease since 1955, according t o
Robert E. Savage, Modoc Coun
ty farm adviser, director of the
program.
Two separate leaders councils
the Modoc County 4-H council and
the Tulelake Basin 4-H council,
conduct the 4-H programs.
Seventy leaders make up the Mo
doc County council which has a
membership of 215 boys and girls
in the nine clubs. The Highgrade
4-H Club in Lake County is the
newest. Organized last year it in
cludes those families living in New
Pine Creek and Willow Ranch
The 4-H program in Modoc
County is in its 34th year. Since
1926, thousands of boys and girls
have belonged to one or another
of the clubs in the county.
MIDLAND DAIRY CLUB
Midland Dairy 4-H Club elect
ed officers during a meeting Janu
ary 8 at the home of Mrs. Ida
Scala, club leader.
Victor Milani was elected presi
dent, Charles Milani, vice presi
dent, Roy McNary, secretary, and
Dixie Agcr, treasurer. John Bair
was chosen as news reporter.
Refreshments were served. The
next meeting will be conducted at
Ihe home of Mrs. Joe Bair at 8
p.m. January 26. The club has
12 members.
Width At Silhouette Top
Theme For 1 960 Clothes
By DOROTHY ROE
NEW YORK (AP) - Widlh at
the top of the silhouette is the
theme of Edward Abbott's fashion
collection for spring. It might be
the title of the whole range of I960
clothes now being previewed by
End Of Holidays
Brings Leisure
By ALICIA HART
NKA Beauty Editor
For many women, the days right
after the holidays arc a letdown.
The gorgeous festival, with its
parties and dinners and renewed
friendships, is over. The tree comes
down and the last bit of tinsel is
cleared out and the ornaments are
tucked away until next year.
But there's another side of the
coin. If the glowing hospitality ha:
ended, so has the fatigue which is
an accompaniment. Now's the time
to go on a simple diet of plain
food in order to shed thoso pounds
that have piled up from holiday
teasling.
It's the time, too, for quiet re
flculion and a leisurely evening
with that book that was a Christ
mas gift. Curled up in your Christ
mas robe, you can feel yourself
relax. Try out some of your new
perfumes. Ilnve a leisurely bath
with all of those powders, oils and
bath salts you found under the
tree on Christmas morning. Play
your new records.
In short, make sensible and
cheerful use of the pleasant me
mentos of Christmas.
CLEANSE WITH CREAM
Make-up should be remov ed with
cream, whether or not your skin
Is oily. Soap and water should
follow, of course, but by them
selves they won't do Ihe job
inoroiighly enough.
more than 200 visiting fashion ed
itors.
The new fashions blossom with
frills and furbelows above the
waist, taper to stemlike slimncss
below. There are floating tiered
cape collars, pouffed, puffed or
shirred sleeves every possible de
vice for achieving width at the
top.
Wilson Folmar, designer for Al-
botl, believes women should look
alluring at any hour of the day,
and proceeds to show them how
in his collection of romantic, fem
inine dresses, highlighting a lull
range of cobwebby sheer fabrics
used most dramatically in black
and white.
He achieves a strictly siren look
in the use of black organza and
chiffon in deceptively demure,
covcrcd-up cocktail and dinner
dresses, sometimes with high col
lars that manage to look more
daring than the most revealing
bare top styles.
The team of Harvey Berin and
Karen Stark show Ihe "coquette"
silhouette a flaring overskirt
over a slim sheath in a variety
of delicate fabrics, such as lace
chiffon and taffeta, designed (or
festive wear. There is a crisp,
frothy look to the Berin dresses,
winch make the wearer look and
feel like a Dresden china figur-in".
Branell shows the indispensable
lit tic black dress in many versions,
usually slender, svelte and lady
like. Sleeves are wide and short
shoulders arc subtly extended and
th total effect is new, fminin
and appealing.
Th accent of the new spring fa
shions is ease, wearability and a
woman-of-thc-world look. These
are clothes that will he worn by
Americans in every country of the
world this year, looking as correct
in Cairo, Egypt, as in Cairo, .111
BEAUTY TIP
If your eyes are small, you can
make them look larger by using
mascara on both the upper and
lower lashes. If your eyes are
large, apply mascara only to the
upper lashes or your eyes will
look too made-up.
Home Extension
I.ANGELL VALLEY UNIT
I.A.NGEI.L VALLEY - The Lan
gcll Valley Home Extension Unit
met at the home of Mrs. Opal
Harris at 10 o'clock January 6,
villi vice chairman Lois Monroe
in charge of the short business
meeting.
The project for the day was
"soup making" led by Mrs. Mary
Lynch and Mrs. Beverley Yancey
Sheryl Keady and Maxine Brown
also helped with the luncheon
w hich consisted of the soups made
including a fruit soup for dessert
The next meeting will be on
"pattern fitting," time and place
to be announced later.
-Others attending the meeting
were Evelyn Seater, Charlotte
Crohs, Beverley Nelson, Joan Hit-
son, Joyce Willis, Alicia Flagor,
Beverley Roberts, Irene Orion, Car
olyn Dearborn, Esther Keysor, Col
len Nichols and Dorothy Smith.
MAL1N UNIT
MALIN The Malin Home Ex
tension Unit met Tuesday evening
Jrnuary 5, at the community hall
with chairman Mrs. George Brady
presiding.
The project of the evening was
on soups and was led by Mrs
Bill Rajnus. Mrs. Charles Dobry
and Mrs. Robert Croft were in
charge of serving refreshments
following the meeting.
The next meeting on Tuesday,
upholstery cleaning and will be led
by members from the Merrill
Home Extension Unit. There will
also be plans made for the basic
pattern workshop.
SCOUT NEWS
OFFICERS ELECTED
Chapman Stranahan of E x
plorer Post 27, Redmond, was
elected chief of the Modoc Boy
Scout Council Order of the Arrow
for the coming year during an an
nual meeting and banquet of t h c
elite scouting group in the Chuck
Wagon Cafe, Klamath Falls, Sun
day evening.
Other officers elected include
Mickey Holland of Troop 16, Klam
ath Falls, lodge vice chief; Don
Christy of Klamath Falls Troop
75, secretary, and Bob Anderson,
Klamath Falls Post 143, lodge editor.
Featured speaker was Phil
Robins, former national secretary
of the order and now a member
of the Portland Area Council staff.
He emphasized importance of set-
.. FAIRIIAVEN UNIT
The Fairhaven Unit of Home
Extension met Friday, January 8,
at the home of Mrs. Jennie Fiegi.
Mrs. Mildred Martin was in charge
of the project, homemade soups.
A short talk on "Gracious Liv
ing was given by Ruth Dyer.
Mrs. Dyer, a recent bride, was
then presented with a wedding
gift. At the same meeting Mrs.
Lena Bell Brown was the recipient
of baby shower gifts. For both oc
casions Mrs. Joe Harris had baked
cakes, a bride's cake and a baby
cake in the shape of a cradle. '
Present were Callie Hammond,
Susie Yaden, Pat Blakesley and
daughter, Mildred Martin, Vi Rob
erts, Mrs. Joe Harris, Mary Polan-
ik, Bea Anderson, Lena Bell Brown
and Susie, Leila Griffin, Daisy
Stanton, Jennie Fiegi, Ruth Dyer
and Lois Harper.
EYE CARE
If your eyes smart and burn
relief can often be gained by gent
ly washing lids and lashes with
warm soap and water, followed by
a clear cool rinse.
FREE
DEMONSTRATION
Friday, Jan. 15th - 9 a. m .to 9 p.m.
You are invited
to attend the 1960
JLLfi SHOW
For the professional photographer and the serious
amateur, this is an unprecedented opportunity to see
the world's finest LARGE NEGATIVE photographic
equipment. It's the most exciting NEW line in Linhof
history! Don't miss it!!
Demonstration by factory representative.
rrr New 4x5 Aero Technika with
OLL interchangeable lenses
SEE New 4x5 Linh0' c,lor view cmer
err New Linhof Slide Projector tor the
OLL "Ideal Format" 2'4K2y
SEE New Super Rollex VnlV
err New Complete line ot linhof Precision
OLL Tripods and Panheads
Sylvia Myers Is Now Co-Owner
With Norma Smith of the . . .
Lady Klamath Beauty Salon
A Cordial Invitation Is Extended To All Our Cus
tomers To Patronizt Us In Our New Business.
125 N. Seventh St. Phone TU 4-6677
A GRANDFATHER, and doubly proud, too, Jack Meri
deth of this city received these pictures recently of the
two sets of twins of his son and daughter-in-law, Mr. and
Mrs. Richard Merideth. Four months old Rachel and Roberta
were born in Maine where their father, a '52 graduate
of Klamath Union High School, is stationed with the Air
Force at St. Loring. Ralph and Richard were born two years
ago in California.
ting goals and maintaining faith
and fortitude enough to attain
them.
The 38 members of the order
present approved a budget of $800
for the coming year. About $300
will be spent to build a fire
place in the new dining hall at
Scout Camp Makualla at Crescent
Lake.
The remainder of the budget
will be spent for supplies for new
members and for activities during
the year.
The order Is an honor organiza
tion of campers. Only 10 per cent
of members from each Scout unit
who are qualified campers may
be elected annually by each unit
to the order.
COUNCIL ACTIVITIES
The Explorer cabinet of Modoc
Boy Scout Council outlined three
council-wide activities to be con
ducted for Explorer Scouts during
the coming year, at a meeting in
the Boy Scout Service Center in
Klamath Falls Saturday.
Activities include a local "Citi
zens Now" conference April 2 and
3, a week exclusively for Explor
ers at Camp Makualla at Crescent
Lake July 17 through 24, and a
formal ball October 30.
During the April conference spe
cial speakers will be invited to dis
cuss the citizen's role in the home,
community and nation. Explorers
will be divided into discussion
groups.
The week at camo will include
a water carnival and field day.
Patrick Olds of Alturas Post 32
was elected council cabinet chair
man during the meeting. Vice
chairman is Keflh Smith of Klam
ath Falls Post 108 and Secretary
is Paul McCormick of Post 176.
Lakeview.
Dennis Hansen of Redmond Post
27, was named chairman of the
Formal Ball Committee, Paul Mc
Cormick of the Citizens Now Com
mittee and Ed Stastny Jr., of Ma
lin Post 133 and Keith Smith, co
chairmen of the camp Week Committee.
BUY THE BEST
If you want to build a really
sound wardrobe, never compro
mise with quality. Buy the very
best you can afford and then give
it tender care.
SELLING OUT
Foam Rubber - Save $75.
SWIVEL ROCKER . . . $125.00
Rocking Chain - From $45.20
HAGAN & SONS FURNITURE
1037 Main TU 4-9496
,vAw.-.vivii.;.:.i-o:-Xi
; n , M I D W I NTER
CDU(BaLrffiLTD(CB
Terrific Values Throughout The Store!
( FR-1 ( isth L' )
J V J pmJ
FREE ADMISSION
LEAD'S
CAMERA SHOP
II
836 Main
Phone
' TU 2-3331
CAR
COATS
and Weather Coats
All famous brands. Short
and long styles. Save as
never before!
V4 Off
ROBES &
DUSTERS
Values to 19.95
$5-7-?10
PLAYTEX
BRAS
Discontinued Styles. Reg
ular 2.50 each.
2 or 3.99
PLAYTEX
GIRDLES
Discontinued Styles. Reg.
8.95 to 11.95.
5.00
DRESSY
BLOUSES
Fancy fobrics. Reg. 4.98
to 12.98.
3 Off
T-SHIRTS
Short and Long Sleeves.
Reg. 3.98 to 7.98.
13 Off
HAND
BAGS
Special Group
Regular 2.98
Final Closeout!
FAMOUS BRAND
seen
WEAR
50 Off
Reg. 12.95 to 27.95
Jackets 6 50 to 13
Reg. 13.95 to 39.95
Ski Pants 6 95 to 19 95
It! Sl.
Wools, cottons, fancy fabrics. Dressy
and casual styles. All sizes. Taken from
ular stock!!
Reg. 10.95
to 14.95 - Now
12.95
to 16.95 Now
Reg. 14.95
(o 19.95 -Now
Reg. 19.95
fo 24.95 - Now
$JOO
$000
do
u u
1500
1.99
Use Your
Charge Account
Cfilarl rMin Ifntl hxArrAO Orlons & Wools
JCIWI VII VUp llllll 1IC03C3
Reg. 24.95 to 45.00
Off