Herald and news., March 13, 1954, Page 4, Image 4

SATURDAY, MARCH 13,
PAGE FOUR
HERALD AND NEWS, KLAMATH FALLS, OREGON
They'll Do It Every Timej". , . , ; By Jimmy Hatlo
Sam Dawson
1954
PRANK JINKINS BILL JENKINS
i' . : Editor Meowing Editor
Entered as second clua matter at th post office of Klamath Falls, Or.,
. . on August 20, 1W under act of Congress March S, an
MEMBER OF THE ASSOCIATED FBES8
Th Associated Pres Is entitled exclusively to the use for publication
of all tie local new printed in this newspaper as well as all AP new.
SUBSCRIPTION BATES
MAIL BT CARRIER
1 month
' month
1 year
t 1.35
t e.eo
111.00
BILLBOARD
By BILL JENKINS
I guess we've finally settled the
"truckload of fish" question once
and for all, Hal Ogle called up yes.
terday to inform me that O. D.
Matthews, one of the gentlemen
pictured, naa given nun u nope
Here It is:
Left to right: Dr. Fred Wester.
Held, Bill Stewart, and uniaenu
fled man, Hub Wakefield, O. D.
Matthews, another chap 0. D
didn't know and then a fellow
.whose last name was Blackman.
, The picture was taken near Spen
cer Creek in u and we car was
studebaker. The occasion, lout;
since forgotten by most, was with
the Idea of sending the picture to
a, sporting magazine, but the mage
sine declined the photo because
there were too many fish in it.
Probably one of those effete east
ern outfits that didn't know any
thing about the West.
Anyway, coming straight from
the man who was there it should
end all doubt as to the occasion.
Mow all we need are the names
. of the two he couldn't remember.
It has been Interesting to note
CAUGHT IN
By DEB ADDISON
The daily newspaper is the only
constant medium that will bring
daily traffic and sales to a store
end It's foolish for a retailer to
dissipate his advertising budget
.and diffuse his selling message by
' spending appreciable sums in other
,"frail and feeble" media. '
This counsel Is offered to retail
ers of all kinds by Bernlce Fits
Olbbon, one of the best known
women In sll advertising, now head
of her own consulting firm after a
career of over 30 years as adver
tising director or copy chief of
three of the nation's top retail
stores Oimbel's, Macy's, and
Wanamaker's, all of New York
City.
"Many stores, right now, seem to
be dipping a tentative toe Into tele
vision," Miss Flts-Olbbon observes.
"Others are actually sneaking a
few eggs into the baskets of radio,
magazines, direct mail, billboards,
car cards, house-to-house throwa
ways, sky writing, telephone solici
tations, sandwich men, Bound
trucks that tour the town, and
What have you.
"I believe that all advertising
toes snd eggs should go Into the
newspaper basket," Miss Flts-Oib-ban
declares in a new 34-page book
let Issued this week by the Bureau
of Advertising, American Newspa
per' Publishers Association, to Its
approximately 1,000 member news
papers, and now available to re
tailers from their local newspapers.
Entitled "Wad Ye Deny
P-r-r-rlnt?", the iwo-oolor illustrat
ed booklet reprints for retailers
the now famous address delivered
by Miss Pitx-QIbbon at the Janu
ary convention of the Sales Promo
tion Division of the National Retail
Dry Ooods Association In New
York City at a session arranged
by a joint committee of NRDGA
end the Newspaper Advertising
Executives Association.
"Any newspaper, good or bad, Is
still the store's best bet," she states
in the booklet, "And one reason
that any paper is the store's best
bet Is that the reader has paid
good money for his paper and his
number two reason for spending
that money is to read the ads
the commercials.
"Newspapers are bought first for
news, second for advertising," she
continues. "Interest in advertising
comes ahead of Interest in amuse
ments, art notes, auctions, books,
the bridge column, comics, editor
ials, fashions, food, lost and found,
obituaries, cross word pusile, ra
TELLING THE EDITOR
TAX BLAST
Since a surprising per cent of
the population live oft the public
tax barrel, it is not surprising that
getting more tax money has be
come a universal game reaching
right down to the grass roots level,
end It amuses me as well as
exasperates. They sing a beautiful
end innocent tune when they come
In with a new tax measure. Thev
come in little and go out big, leav
ing the people gasping, or grasp
ing? We should have a lax payers
leapriie with hired watchdogs
trained to smell out tax measures
and tax spending at every level
irom Washington, to Klamath
Falls, to Bononsta, where Uie lat
est tax scheme sprung up, spon
sored by well meaning people who
don't realize that taxes gel on the
books by the mill, and that our
real duty is to resist tnx increases
and not spend beyond our ability
to pay.
Voters are entitled to a voice
on certain responsibilities and any
thing beyond that Is a violation
of private rights.
Burying the dead Is a private
responsibilities which we should
face. We have buried our dead
KOREA TIME
SEOUL wi South Korea and
Japan are in the same time lone,
but effective March 31 Koreans will
51.""" cloclul ,he"1 J0 minutes.
Th decision to create special
lime tone for South Korea was
made today by President Syng
man Rhee and his Cabinet.
month i.
6 month c
1 year
t .1
. $11.20
the Intense Interest shown by read
ers over this picture and the other
fish picture published on March
8th. Don't know whether they were
just good pictures or It was the
fact .that fishing season Is only a
couple of months away.
Driving around the country we
'see an occasional team still being
used in feeding cattle. Seems that
the old horse and hayrack still do
a better job than the modern day
tractor.
And it's heartening to see the
horse holding at least a hoof In
the doorway of time.
Something else you can add to
HftH- fnnrf nf toirintn useflhle knowl
edge. Today is the 50th annivers
ary of ine aeoicauou 01 uie wuia,
of the Andes," the monument to
thn TTenallntA Pass near Las Cue-
vas on ine Argeniuia-i;niie ouiuci.
In his address at the dedication
iha phtiMti ninhnn of San Carlos
de Ancud said: "Sooner shall these
mountains crumble into dust than
Argentines and Chileans break the
peace sworn at the feet of Christ
the Redeemer."
THE ROUNDS
dio, Teal estate, society, sports,
television, and everything else.
"How very different ollmate
this is from the one hi which the
ads or commercials on television
find themselves," Miss Fits-Gibbon
comments. "There the commer
cials are an Intrusion, an outrage
ous interruption In the entertain
ment which is the primary business
of TV." -
Observing that many point to the
newspaper as short-lived, she said,
"Nobody wants to read yesterday's
paper. That's true. Today's master
piece wraps tomorrow's fish. And
Is that bad? That's good, The
paper's being so Very dead when
it's dead is a reasonable result
of its intense vitality and liveli
ness wnen u s alive, only some.
thing very new can get so very
old so quickly, Other media, that
theoretically die more slowly, nev
er have that hot-off-the-press alive,
ness.
"And when you run an ad In a
paper, you don't have to call In the
figure boys to make a penetration
study and reader analysis to find
out if your stuff sold," she con
tinues. "You Jolly well know by
looking at your cash register."
Another feature of the new boob
lot is Miss Fitz-Olbbon's advice to
retailers on how to prepare the
ad Itself. Devoting herself to a dis
cussion of the effectiveness of
"hard sell" as compared to "soft
sell," she declares:
"Noisy braggadocio is hard sell.
Bullying, exaggerated claims
clothed in huge hysterical type
aimed at hitting the reader between
the eyes Iff hard sell. The only trou
ble with this hard sell is that It
doesn't sell hard. Buckshot attention-getters
seldom get attention.
You have to woo the reader.
Cliches, exaggerated stock expres
sions, and stereotypes are a block
to communication. Great areas of
black Ink tend to repel rather than
to attract."
The author of many articles and
speeches on advertising. Miss Fits
Olbbon has been advertising direc
tor of uimbei's. New York, from
1040 until April, 1954. Previously,
she began her reputation for fresh
unconventional ideas and incisive,
witty copy at Macy's and John
Wanamnkcr's of New York and
Marshall Field & Company of Chi
cago, She is the originator of the
famous slogans, "Nobody But
Nobody Undersells Olmbels"
and "It's smart to be thrifty"
(Macy's).
successfully in the past, and can
still do so without reaching out to
non-resident neighbors, scattered
from heck to breakfast, I don't
demand of my neighbors to pay
for my grave. The Bonanza cem
etery Is an Imposition on Uircc
fourths of the people.
Look up your assessed valuation
and you'll see thai a mill or two
will cost from $10 to $50 per year
exlra, for a lot of the families.
HARVEY MARTIN
OLD TIMERS
Who can beat Dalrv for old toil
ers? Philip Oden since 1887. Phll-
1D and Cnl'ft OHpn h,i-a lunn
lied S3 years last December 1953,
rmsca six cniiciren grown, five of
them live in Klamath Falls, one
In Eu?en inH hMlnarf fairs ,v
other children, have paid ail bills
esuepv ma last doctor bills. But
still have land enough to sell to
pay all bills.
Herbert Aran! mn n
over 61 years. Charlie Flackus and
wife married nvr si .
are fine for old folks. Thanks lol
our line doctor and nurses, thevi
onnot be beat for us. I
Philip Oden lived here over 68 i
years.
Philip and Cora Oden'
People DO Road
SPOT ADS
-you ore!
Clawce.the
DAPREK DETECTIVE,
BjCWSKTOTWE
A NEW, NARROW
ER! MMED LID
AND THE OTHER
GUYS RAZZ
HIM MO END:
Ome WEEK' ' Jfr
LATER"YEAmj
guessed ru'
TlumOKOATlPOP
TMC MJkTtOMAT-IO
MURPM?
ST. LOUSSj
ALONG NATURE'S TRAIL
by KEN McLEOD
In my last column I discussed
the problem of reclamation in our
western area gnd told of the dim
view of outdoor writers took of var
ious grandiose schemes and engi
neering plans to do great works
that masquerade under the cloak
of the hallowed name of reclama
tion. Even at the cost of untold
billions of dollars of public funds,
tremendous diversions of water
like running the Klamath River
ander the mountain rangea of Cali
fornia s coast to the Sacramento
Valley Diversion of the Colunv
bia Into the arid lands of the South
west and so on for all the
dreams that young engineers can
conjure only 16,000,000 acres of
land are available.
Perhaps the day may come when
these things must be done, that day
Is not in the Immediate future,
The problem with agriculture lies
in the wise use of lands already in
cultivation whose production can be
doubled and agricultural science is
even saying today, "quadrupled."
Therein lies the future promise
to meet the urgent needs of an
expanding population. Far more
eflor't must go Into preventing the
deterioration of lands now cum.
vated, rehabilitation of those that
have lost their productive capacity,
building up productivity by return
ing to the soil the necessary in
gredients to maintain Increased
fertility and in further developing
more highly productive varieties of
crop plants that have been a maior
factor in producing tne supiuses we
have at this time.
The outdoor writers have felt that
there has been a great deal of mis
direction In our efforts and, ol
course, considerable criticism has
been directed at federal agencies:
Although there Is evidence of bu
reaucratic ambitions behind all
these great engineering schemes on
the part of both major federal
agencies dealing with water and
their alliances with the "associa
tions" that are the media for tub-
thumping for projects in promotion
al stages the outdoor writers
point out that their criticism is not
directed wholly at either the Army
engineers or the Bureau of Recla
mation for headlong efforts to seek
out, plan and propose projects
in their words: "No small part of
what these agencies do rests di
rectly in the hands of Congress. It
is Congress' responsibility to auth
orize and appropriate as well as
to restrict and define and activi
ties of the bureaus. The final re
sponsibility for the lopsided feder
al program that now throws over
emphasis on constructional rather
than other approaches to water
conservation, can only be that of
Congress."
There are all too many indica
tions that the Army engineers and
THE DOCTOR SAYS
By EDWIN P. JORDAN, M.D.
Tliis writer, like the author of to
day's first letter, also has a dog
which became ill with hepatitis,
and perhaps there are many oth
ers who may be worried about the
same problem which she raises.
Q I have' been much concerned
about our cocker spaniel puppy
which we loved very much.. She
was sick about a week wllh fever
and vomiting, and although treated
by the veterinarian she died from
what he said was hepatitis. The
children handled her a good deal
and I am worried sick about wheth
er they might get this from the
puppy. Mrs. W. W.
A mere is a disease of numan
beings commonly called infectious
hepatitis or epidemic Jaundice
which Is caused by a virus which
attacks principally the liver. The
disease In dogs Is probably also
caused by a virus, but probably
the two are not alike, and at any
rate, there does not seem to be
much, if any, danger from con
tracting it from dogs. I have heard
of no reports of human cases of
epidemic hepatitis directly con
tracted In this manner.
0 I am troubled with my right
hand and arm going to sleep or
becoming numb, particularly at
night. The hand swells and burns,
what can you suggest?
Mrs. F. L.
A It sounds very much as
though there was some definite In
terference with the circulation In
the arm and that during the night
In particular, perhaps because of
HOTELS
OSBURN HOLLAND
EUGENE, ORE. MED FORD
Thoroughly Modern
Mrs. J. B. Farley Joe Earley Jr.
Proprietor
um hii )i iu.7Z?r..- "f:
laaaa
the Bureau of Reclamation over
reach in trying to present their
project proposals In favorable
lights. There are cases in which it
becomes quite apparent that mis
representation, suppression of im.
portant truths and Juggling of facts
have taken place. -
Projects that have been approved
by Congress for construction at one
figure, ultimately have cost four or
more times the estimates. And
while the project may be Justifiable
in all honesty at the original, au
thorized estimate figure, It cannot,
by any wild stretch of hocus-pocus
be justified at the final cost.'.
Now, either the agency proposing
uie project designedly plays down
costs, under-estimating deliberately
to present a Detter picture as au
thoriatzion is requested, or, there
is downright lack of qualifications
and abilities in the staff of the
agency to warrant putting costly
projects in us hands.
Example: The Colorado-Big
rnompson project, Colorado, Bu
reau of Reclamation was authorized
at $44,000,000. It is now admitted
publicly It will cost $160,000,000;. a
quadrupling. But the Reclame.
tlon Bureau so over-designed and
built the project It has been short
80,000 acre feet of water annually
to operate the lay-out! And, so of
now, surveys are being made, (but
not publicized whatever), to install
more dams on other streams, build
canals and the like, to gather
enough water aoove tne key dam,
to make up for that gross error (If
error It was) In underestimating
runoff in the basin above the dam
Example: The Boysen Unit of the
Pic-Slowan plan, Missouri River,
originally estimated at $8,303,000
rose to $33,439,100.
Example: The Frylngpan-Arkan-
sas project, I mentioned In an ear
lier column in illustrating the prob
lem of diversion from natural ba
sins this plan illustrates the half
truths usually presented In the pre
liminary plan and estimate stage,
with certain expectations not made
public, that the project will be ex
panded, enlarged, run into com
pounding, pyramiding figures. The
plan, if built, would divert 60,000
acre feet of water out of the Colo
rado drainage to the Arkansas
Channel. This Is the "Initial
Phase" plan of the Bureau of Rec
lamation. The actual final scheme,
according to the President's Water
Resources Policy Commission re
port, contemplates trans-mountain
diversion of 800,000 acre feet. The
cost of the "Initial Phase" is rep
resented at $150,000,000 to divert
60.000 acre feet. What will the
"final" phase cost In money out of
the treasury? Those who foot the
bill have a right to know, within
some close limits, what the ulti
mate cost of the scheme may be.
the position of this limb, the blood
flow Is partlolly cut off. There are
several possible causes around Uie
shoulder or neck, and it would
probably be necessary to make
X-rays and other tests for cervical
rib or for some other cause for
this distressing condition.
Q My son and I lived for about
a year breathing small but con
stant amounts of natural gas fumes
from stove and hot water heat in
out apartment. Is this likely to
eause us any harm? ' R. T.
A If this was not harmful at the
time It occurred it seems unlikely
thai here would be any chronic
bad effects since In all probability
the gases breathed in would hive
been eliminated fairly promptly. It
Is dangerous, however, to be in a
room filled with gas fumes, and
every effort should be made at all
times to make sure that cooking
or heating equipment is in proper
shape so that It does not allow
fumes to escape into the air you
breathe.
Q What la the successful treat
ment for bleeding piles? M.C.D.
A Surgery.
NAME CHANGE
MARYVILLE. Mo. mA street
named Truman road is no more.
The City Council, at the rrqueat
of W. H. Burr, changed the name
to North College road.
Trf
Coinaitta use
mutlfil
InunifMali
krl aseite
eteae
rout Baldwin Stale
lew auia
Hal Boyle
. Aboard the Maurelania at Sea
im My idea of a pleasure cruise
is pretty, much like that of most
married men u s the Journey be.
tweea the dinner table . and the
nearest, couch. -And
you make It on foot.
Wives have a different Idea ol
pleasure cruise. They think you
have to dress up and leave the
nouse. They think a ship is in.
volved. ' .
Fon U years I satisfied my
wife's yearning for an ocean cruise
by taking her on an annual vaca
tlon voyage on the Staten Island
ferry, a round trip cost us a dime
apiece. .
"Smell that bracing sea air I"
I d explain, coughing -In the har
bor smoke. "See the Statue of
Liberty? Look at that Manhattan
skyline I You can't beat travel, can
you? But It' sure' does make you
appreciate home. Let's go home."
Whenever Frances murmured
that she would like a longer voy.
age, I told her that there was
nothing beyond Staten Island but
mountainous waves, dangerous sea
monsters, hidden reefs and peri
lous Miami winter hotel prices.
rtold her Europe was a myth,
Asia a leeend. When sh innulrnri
about Africa I said there was no
point in sailing there as Tanan
had moved on to Hollywood, leav.
ing uie place absolutely deserted
except for a few literary lions who
cnased zebras by day and read the
collected works of Ernest Heming
way by moonlight.
As Frances, like most wives.
never knows when to believe her
busband, I got along pretty well
"-or thought I did. But this year,
when I remarked it was about
time to change a quarter and make
ine long voyage to Staten Island,
i ran into rebellion.
"Don't be silly, Rover," said
Frances'. "We are going to take
an 18-day sunshine cruise to the
west indies and South America.';
Well, at first I tried to tell her
the West Indies had been overrun
oy a nerd of man-eating walruses,
then I told her the natives still
shrunk tourists' heads in South
America. No go.
"Don't give me that tired old
guff, Rover," she replied. "If a
native wants to shrink vour big
head, all I ask is that 'ha start
with your Jaw."
"But we can't afford a ernio "
I groaned.
'Oh. ves. w can." sli M
"They have a nice new man at
the bank who aaya he is willing
to lend money on character rather
than on suspiolon. I showed him
your picture, and he said, well, if
you didn't have character you cer
tainly didn't have anything. Any
way, he lent us the money."
"I'm not getting mixed up in
any deals between you and a near
sighted banker. We're not going.
Sorry. I have to put my foot down."
"Well, sorry right back. We are
too going. I have to put my foot,
down. What de. you say to that?"
"Ouchl" I said. "Oet off my
foot!" .
"Why don't you really want to
go. Rover?"
"It's that I get seasick," I con
fessed, finally. "Terribly, terribly
seasick. Even In a bathtub. That's
why I've taken showers all these
years."
Then Frances pulled her clinch
er a magic new seasick remedy.
She held up a bottle. Positively
guaranteed. One pill to cure a
dizzy blonde. Two pills and a man
can't see the waves' In a wire
haired terrier. Three pills and
even a seasick elephant will
swagger to the rail and spit In
the ocean.
"Okay," I said, "when do we
sail."
"Surprise," said Frances. "To
morrow, start parkingI've had
the tickets for days."
So it was that my wife, our I-month-old
daughter, Tracy, and I
moved seaward aboard thla liner,
carrying 18 pieces of luggage, of
which only 14 were full of diapers.
"Are we going to visit the West
Indies, or settle them?" I asked.
"Why did you leave the sofa be
hind?" "Oh, quiet down. Rover," Fran
ces called from the porthole.
HAVE YOU EVER SEEN
Timber Mountain Inn?
On Alturai Hiihway
Ona of th Urgtit and bait ellttienl ef old
tim coin eperatad music bxi and hanging
lamps in th west.
NEW YORK ) Signs of A
spring quickening in business are
scanned today oy loose noping
that the slump may be nearlng
an end.
Some are negative, to 'be sure
like the alowdowu in the drop in
employment and a less than sea
sonal drop in retail tales.
Other are positive Ilk the
pickup in auto sales and a spurt
in demand for metals which is
causing a contra-seasonal rise in
their prices' that may be the first
herald of the end of Inventory
trimming.
For the consumer there's both
good and bad news. Wholesale
food prices in general have turned
a little higher, mainly under the
Influence, of coffee and cocoa. But
pork price are lower thla week.
And a good ahopper can feed the
family with a variety of things
on wmca prices are a uttie lower
or at least no higher.
Commodity prices in general
are holding remarkably (table
if you. look only at the official
reports and the . various Indexes.
But these reflect only the list or
reported prices. And. in the com
modity field, as at the retail
store, purchasing agents can, and
do, pick up bargains.
Food nrices are a eood example
of how the reported indexes and
tne snopper's own experiences
may differ.
One widely followed guide, the
Dun ts Bradstreet index of whole
sale food prices, this week has
reached the highest figure in the
last three years. But the index re
presents the sum of a pound each
of 31 foods.'
Look at the ones that advanced
this week and figure how many of
them bought a pound for the
family:
Corn, wheat, barley, lard, sugar,
cottonseed oil, tea, cocoa, prunes,
steers and lambs.
Advancing prices in these items.
if continuing, ' might . show up in
time at your grocery store but
most housewives agree tht the
food . prices, high as they are.
don't pinch quite as badly a a
year ago.
Telling The Editor
'. i
McCarthy issue
Through the actions of McCarthy
the question of how organizations
should deal with individuals who
abuse freedom of speech by slen
der is raised. This it a problem
that every organization that con
cerns itself with vital affairs of the
temporal world has at times.
That was one of the problems
that gave local 6-1 IWA-OIO of
Klamath Falls much trouble in Its
early years. Out of - their exper
lence the membership of that lo
cal union thought they might great
ly improve the locals constitution
in 1940. A committee to draft a pro
posed revised ' constitution was
elected. Out of this there finally
resulted a greatlv changed local
constitution adopted by referendum
oaliot of th membership, March
1, 141. '
on of the clauses, among those
listing duties of the local's execu
tive noara is this one:
"(d) To make and nersist in
charges for which proof is not fur
nished is malicious slander. That
kind of action is opposed to th
goal, procedure and methods of de
mocracy. All members and offi
cials of this local and others work
ing In the Jurisdiction of this local
shall rtfrsln from such-action and
shall be subject to proper discipli
nary action upon trial and convic
tion." , ,
The members of that local are
equipped with the mechanics in or
ganization to deal with the prob
lem. It is however a problem that
organizations, that do not have
written constitutions, which is the
ease of the two major political par
ties in this country, cannot doal
with.
McCarthy Is not' the Issue. He
is merely one of the . people that
cause organizational shortcoming
in our present parties and other
organizations to be raised as the
Issue. Professional politicians, rid
ing high in all these organizations.
do not like to see this and try
to raise emotions around personal
ities to prevent this. McCarthy . nas
a personality very suitable to their
purpose. v
It Is up to us, as a people, to
go deeper In what we demand and
do than all ths politicians would
nave us.
O.O, Woasack
Excited Dogcotchtr
Forgets Truck
BERKELEY. Calif. I Pound-
master Leo S. Virgo got so excited
"chasing this female dog" that he
lost track of things yesterday.
so police issued a bulletin: "City
truck stolen while poundmaster
chasing hot dog."
Then patrolman K. O, Pin found
the truck right where Vlngo parked
it and then helped the poundmaster
eapture the lady dog, a very tired
white and tan cooker spaniel.
'Com to the window. I want to
show you something."
I looked out and said til I could
ae was the statu of Liberty.
"That's what I meant," said
Frances. "Bon voyage, Staten Is
land. Bon voyag."
"You know," I said, looking out
tt the 'Statu of Liberty again,
"the way the sun hit the old girl
right now it looks as if the wer
laughing."
"I wonder why," said France,
millng.
"A MAN HAS TO BE a mariner at well at a builder on this
job!"' is Ruuell Wilion'i (right) sentiments it he answers.
cll to "Bail out!" by fellow worker, Norman Gale. The men
ran into difficulty at th lit of th new Klamath County
Library and Museum building, when, following excavation,
water began leeping in to a .depth of five feet in the
levator pit. To drain the water, men knocked a hole, in the
sewer line just on of the unexpsctedt that come up from
time to time, and are brought under control. Could this be an
assurance, though, that books in the .county library won't bo
dry??? .
JAMES MARLOW
WASHINGTON Ifl The Elsen
hower administration may have
decided to put a damper on Sen.
McCarthy but obliquely and with
out the party-shattering ffect
which might come from a head-on,
public break.
One of the most highly placed
Republicans, with the understand
ing his name would not be used.
has Indicated administration stra
tegy is "to get McCarthy out of
the headlines and get our story
across."
This may take some doing
since the Wisconsin Republican
has a sharp sense of news and
news timing. For instance: if any
one oracks at him, he usually re
plies at once so the attack and
the reply appear at the same
time.
But one thing is clear: last week
he was riding high; this week he
has run into a stone wall. Was
this, in view of what the highly
placed Republican s,d, the result
of accident or method?
Last week President' Elsenhow
er rebuked McCarthy for his tac
tics wllh witnesses, although with
out naming, him. And 'McCarthy
within ..one hour an examp'l" of
his fast timing told Elsenhower
iu effect he'd handle witnesses as
he saw fit.
Elsenhower has bedn criticized,
particularly by Adlai Stevenson,
for not taking a stronger stand
on McCarthy. A stronger stand
might have deflated McCarthy but
it also might have angered him
and split the party Into factions.
By week's end McCarthy's en-
ergy, poise and power seemed un
disturbed and undiminished. Then
Saturday night in a Miami speech
Stevenson criticized Elsenhower,
his administration, and McCarthy.
Anyone could have guessed Mc
Carthy would demand the net
works give him equal radio-television
time to reply. He did. But
tne Republican National Commit
tee also demanded time for a renlv
to Stevenson.
The . networks, which last fall
gave McCarthy equal time to reply
Red Hostility
Said The Same
OMAHA Wl Gen. Alfred M.
Oruenther, . supreme Allied com
mander In Europe, says yester
day's attack on two U. S. planes
by a Soviet-typo aircraft near the
German border gives new evi
dence of Russian hostility to the
tree worm.
Oruenther, a native Nebraskan.
spoke last night In connection with
Omaha's centennial observance.
A Soviet propaganda campaign
"to show there is no danger." he
said, was belled by the attack.
"There Is no new look bv Molo
tov." Oruenther said, adding it
would be a "tragic error" for
Western Allies to relax their vlg-
uneasy truce." ,
The NATO commander cited
long range strategic air power as
a very strong deterrent to aggres
sion. -
' He spoke of the "growing num
ber" of B47 all-Jet medium bomb
ers In the United Kingdom and in
Africa. These craft, Oruenther
said, fly so high and so fast "there
Is Lo defense by the Russians
against them at this time." '
EAGLE'S
DANCE
SATURDAY - MAR. 13th
DANCING 10-2
For Members & Their Guests
Muiie By Th. "SMOOTHIES"
EAGLE'S HALL
,A.Jr)T':fc''- "! t" .
to former President Truman, said
"No" to McCarthy and "Yes" to
the Republican committee.
High administration sources say
Eisenhower himself called Leon
ard Hall, Republican National
Committee chairman, and suggest
ed the committee ask for the air
time. Hall did. .':'..'
The President may not inten
tionally have been trying to fore
stall McCarthy but that was the
result. McCarthy acknowledged
the committee's right to time on
the air but insisted he was due
time, also, because Stevenson
criticized him.
He said the networks would give
him the time or they'd learn what
the law is. The law says candi
dates for public office be given
"equal opportunities" on the air.
Bui McCarthy is not now a can
didate. McCarthy said the rules of the
Federal Communications Commis
sion, the federal, ngency control
ling the airwaves, "provide I must
be given time to answer these
charges."
The networks didn't budge. And
yesterday;. In New York, McCarthy
refused to let NBC and CBS cam
eramen take pictures of him at a
news conference.
FCC member Robert E. Lee said
ho thought it a square deal for
the networks to give the Repub
lican party time, instead of Mc
Carthy, to reply to Stevenson.
"McCarthy's my friend," Lee
said, "but In this case it seems I
would have to say: 'Look, pal, it
seems like a sou am J Hen! (n
me . . ." ' . :
"If that's the rule,1',. McCarthy
said, "the rule has got to be
changed.; He said he wouM hire
lawyers to check whether he has
a right to demand time' from the
nelworks. . . . .'
But that wasn't' all that hop
pened. Yesterday Sen. , Flanders '
(R-Vt) tore into McCarthy on the
Senate floor. He charged McCar
thy is "doing his best to shatter"
the Republican party and by his
actions is diverting . the nation
from ."far., more dangerous prob
lems" than internal oommunism.
Meanwhile, Vice President Nixon
was picked reportedly by Elsen
howerto make the Republican
party's reply to Stevenson Satur
doy night.
Spring is near but for McCorthy
this week - brought the chilliest
weather he has had to endure
since the Eisenhower administra- .
Hon took over In January 1963.
QUICKIES By Ken Reynolds
"Say! . , . these aalaries do look
much larger when you read the
Herald and News Want Ads this
way!"
lifB