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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (April 21, 1953)
iun:i Al'llll, '21. lji- ' . -utirA (W ."JLf'if. A . T '"4tTi.Y'.tB 'i. M- til V f. t '7 ' a f i FIT I P. IIKItAI.K AND NKWS. KI.AMATM KAIJ-S. OJtKCON PACK FIVE Newspapers' Rising Cost Alami Mi NEW YOKK iTl Ail ex"Cll'lve l I I 'In'! nr.l i bit moie n iH iiblr-in V'-nruc C lilKK'T of Hie. All il lii fltncrii n i nrwnin,ipr i-i.u. m me in: -inn n new p;,pT i ui.im i join ami coi'.'.tllution. i-nen -mortal ion aii:il i ur 'liny h-"iiiii'-iiiiiiii irnin leievr.ion. I Caddie Clique Plagued By Persistent Hubcap Thefts A Mmiloim fiitl now populnr wlllij thfl city' thuK'Ty ( Itriun 1 provi Inir imlv to i)ir Ct-rilllnr tcrntry. j Tho pllfprlti ftlaytinvtj imMiv ol ! Ihfm, no doubt, jn"ro "miM.ilcvous rhililrrn"! ntrnply cnn't re;.. ft ntfi Virr- jrc .il'-nl of tl AN PA, iW finn : oi the opening Mion thr lANPAfi fi7;h anau.il corivrntlun: "1 am not fi(i o thovc who vv. with Hlurm th(T fulum of , Jiew-papi-r bee am I televKlon. j .fewi.Mprrx year ago too radio I ill Ihlir rlnlft fifirl t lii in L. iVif... ti-ilt ttU'f Of tbPjn,, Iht! Mirn uifh Iz-li-t. 1- tr.n " "I do believe," ho Mitd in his pre- pjirccJ adflrchft, thai with the ad- of communi- CiUtOn, iKWjjajtcix v.iJ have to nrwp..p-r tht flos.i not nppfjnl (o the in. . . "A morn f.TioiH problem than lrvis;on as I hCP It ronfronU us tothiy In the artu.il co t of produc ing our rcwi.p.iper.H. Lnbnr coa have r ?rri r.nrl continue to risr. The co-1 of rn-i'-riinl contuiurs to r.p:rji! uiv.ard ., "ThTc ficrniH to no n,1 flnd in thf; fare ol this newspaper find ; ihrm'irlvps with product t h a price of which cannot be increased 'to meet there constant increasen in cott beraue they Are faced, las a major it-, of manufacturers and ellrrs of ot;er pndurU are not, wi.h the law of diminishing re- oriDi lowlnr; in the df-ur oir.fM car.ts j-oinethniH of 1 a ((ill pe!l ovf-r tho thieves H.-vrr;.l Cadillac owneia hav.;vrnl of im form n rut sum poilre rccrntlv. Two rr Cons Testifr I:: in IUDY TO GO (iround the end of hi month will bo (ho b!q M mobile denial unit introduced by Dr. Boyd Spfftquo and hit inociatfi, Dr. Jame Hofner, Dr. Loiter Brookihiro and Dr. Harold Catmull. The unit, tayt Sprague, will be lenr any wkri in the area, including Northern California, whero there ;tnid for it and where no regular dental lorvice it provided. k top picture hero ihowi tha trailer unit and the truck ittif to haul it and which containi the generator unit. Dr. Hi'iir and Jerry Khoadi are in int aoorway. inv iowdi mui rtif tk fully equipped dental chair in the trailer unit. Photo by Guderian DURE ORANCI FLAVOR Mai nuum navoai iMKiKlutltd T T-n ol 11 jHiitir f 1 1 r f k tnvohrcl In thr futn ?h(MtinK o( C. 1), Miliuovilf two I nmittln hfo, apiH-ar'-d bflorr a ijiamt (urv lu-rr Mmirt.n I Huif:vn uu-i killnl 1-rb I In i thiMiliiiii ufliay Hi which prtlU'f lini)icd hmir than 1 .wo bullri. into hi-, i ului uriir Kiddle '1 hry i.iid If h.l iil'-l''(l aiir-.t. Atlnilirv tirlirittl Itnlrrt Y. 'rU'ttntniv in rnrtuctinif thr Invc.tl .U'nii h'-fttti thr Jut y whtrh l m.ulr tip o( fur iih n mul thr co W.Mlli'll Hilliporntu for nbmit iO prTMHW lwtr lf-ii f U'-il, mam- I thnn 1 to tcuirii'.H it) thr mra. (i:iv. 1':tul Putirrrt.n itlirrtrd llmtnton tti imikr nil invp-.llKWtmn ol thr nhnoi-.hu nltrr n uroup knour tiir Douicl.tn (.'ouiuy Coiiimturr lor J mure had piolr.trd the ln-int- thr fntiimtt'.rr rontnuird tha hr hMlllH .i-.li t iirrev-aiy -that ifr Kin t'mld havr brrn un lo kI ItuiKityiir oul ol hi cabin. 50 DltOWN MAN1I A I FiliTit prrsnn dtowii'd Mf:iluv In to bot mi?-Imp-., tlir Philippine News Srrvlc' irtmi'trtl lif.Mlay, ""CURB SERVICE Or Al Th Counter Tjoy 'HOTCAKES' lfllf.. I'.tn, I..., Iiri.vilv.fl.rrit..r-1 , iu.rU v.f,;, tr.f..l tn f'.ft ll ! " 11 " h lr P'turr. (Xtsllno hu r.K.. frrliinii Ihr or-! vi-i. kH.v, 'llirv umr from hrrrt ! ' "J ,""vc " liF,r-nail- bun irlirf Ciicllllnc com c.I ll.'llliioiinrr. uri Krrmunl mid " lvt",," ""P""" 1!'c'f product. .. .:. wim.-ins.m, law E: ,7ullv7 hvttt " 'rom i nadr, ' 'heir rcjUnrs juti whnt It i, about Portland Ice Arcnc h v-i hapum to be our t uK "e i'p" "it pta! to n I J ll inlucky i'i Cndillnc victims, F'u,,:'n mia-what tn lar n:ore Im- KUICd Unsafe ..uimi'ii you u urclul i.bout,'"runt )u,t h!1' ' "bout t. I wiiorr ycy purcliAhe rrplaccmi'iit PURTI.AND H'r-A doiiblr slutl ; hub : buv ilirui (,nly Irom of liiruirn and n rxlrn rn-jlnr irroxn 'Ml drnlrr. Your harrl:trr ciinuianv aloMl bv M-indny nlicht I will tell vnu that buvmii Ullcll it ih, Porl'and Ice Arena whrrr 1 property bargains tan be ery, tile I'urtland Homo Kbow aa In veiy expenhlve, prowl Ch.i, i '. the building wan declarer) lincale j AI'I'OINTKD uy rorlland CoininlaMoiier Blanley tSiwi.lcr. lnr . hai been nptiointrd Karle because ol what he "aid a ai a local dealer lor the Lincoln defective electric wiring. ! tJit-ti ic Company of Cleveland. The building .as ordered cloned ol. n. el.'e',;Ve luc-day until r-oair arc Tlte I n:. I firm will M il m l dis mule Tlie Home Hliov., which i Ir.bme i.iikv.'h'.i Imc o: arc Vt Id opened Saturday, was Mheduled to lnz cqiiipincnl. electrode and o;h iuii elBht more day. An ellort waKer wrldini; .-iipplles lor acrlcullur. beliu: made lo replare the wlilnu'al u:er.( and aervice hop in thif by Turaday nluhl. area. CHAIR'S Memorial Chapel FUNERAL SERVICES FOR ALL INCOMES NON-DENOMINATIONAL SERVING ALL RELIGIONS Pnon. 343 Xlamarh Falls JOE'S SPORTING GOODS 418 Main OPEN 9 A. M. till 9 P. M. Brace Yourself -lor a Ptenf Shock- tmtm CilKriih (i Hair, 3M. lnr Inlor- rti rn li"' to .'".n tho Cancer ufi' ' rn:!ee i haul." ilt.JOIIo"! Sfrr.J Af All Houn Open 8 o.m. 1 1 2241 So. 6th TIK-TOK ff Hie new American car !lh tho I lonjf, lim, Kurtionn look ! i ' i-"i i ...MM.. V k I. an. klu aaanlfc J . .kl .l-i oi..U ! .! Only Studebaker has this NEW styling You saw Studebaker's first postwar car copied everywhere ! Now Studebaker again steps years ahead in smart design ! u.nii tiirpir III V I""" I')"' ft I'lstr v irM.,, nulrr i,t,nlt rffiintl ayin Jor hi viiihilily ""''"WtStMhluA "inimdtuntt The fortunate owners of new 195. Studcbakcrs are certain to be the most envied motorists in all the world this year. He one of the first to enjoy the distinction of driving America's smartest car. Order n new Studebaker sedan, coupe or bard-top riftht away. They're all down to earth in price -dramatically styled new Champions and new Commander Y-8s. ' iW arr Slmlrhikrr ,ulmmie Dril l or Ovniltht-and (Imr-mhiilH linlril j.ijj-nl Mlr nil Komoih & 8th Mcculloch motors $50.00 $50.00 SAVE TAPPAN RANGE G7 FORMATION ON FOfcGERS DEAL UHLIG'S 1026 Main Ph. 5512 1 ! Wrnase i L mi Now the flavor and aroma of freshly ground coffe . . . INSTANTLY r 99c TACKLE BOX CASTING ROD 9 FT. MONTAGUE Fly Rods 4'5 MARTIN AUTOMATIC REELS 545 7 Days a Week FRESH WORMS JOE'S Sporting Goods 9 till 9 RAY fcf. 1 13 V) It happens to every bouy. lou. lou walk down the street, see a crowd, join it, and watch some strange i Roings-on. Then you tap somebody on the shoulder! and ask what's up even though you can see what's up with your own eyes. rmtiff. are that he doesn't know trlwl's going on any more than you do. Chances are he'll have to get a newspaper to find out just as you tn'. Then, for the first time, you'll discover that the firemen on the ladder were trying to reach a young man who had escaped from the police and climbed a pole. I It's great to be on the spot at a football game . . . or political gathering ... or hear and see any .burst of excitement. It stimulates your appetite for the it hole story. But being on the spot is not much better than seeing one or two photographs of the action, or seeing a headline about it. All of these can whet your appetite for news, but they c:nnot satisfy your hunTer for the i''' oe story'. This goes for advertising, too. The brief message i that hangs in the air ... or brief headlines here or ' there . . . may indeed have a momentary interest. But the newspaper ad carries the brass-tacks quality, the urgency of the newspaper itself. Like a news item, the ad can be examined and re examined. Can be read any time. Anywhere. Can be, clipped and carried in a pocketbook. And just as the newspaper speaks the special language of the town it mirrors, the ads themselves have the same important local quality. A'o other medium can match this quality. Add to all this the fact that the newspaper reaches just about everybody in town, not just fractions of audiences, and you know why the newspaper is the nation's most effective advertising medium. No wonder advertisers-both retail and national invest more money in newspapers than in any other form of advertising. 77- narspapcr is always "first with the most' Phone 4149 TUi BMMMt prepared hy BIIRF. AU OF ADVERTISING, America Newpaff FaMhhen Aimclittoa, and published In the inlrrrrts of fuller imil-r'tp " - ef ntwMir-rr ' y Jfty 4 $
