iun:i
Al'llll, '21.
lji- '
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. T '"4tTi.Y'.tB 'i. M- til V f. t
'7 ' a f i FIT I P.
IIKItAI.K AND NKWS. KI.AMATM KAIJ-S. OJtKCON
PACK FIVE
Newspapers' Rising Cost Alami Mi
NEW YOKK iTl Ail ex"Cll'lve l I I 'In'! nr.l i bit moie n iH iiblr-in V'-nruc C lilKK'T of Hie. All
il lii fltncrii n i nrwnin,ipr i-i.u. m me in: -inn n new p;,pT i ui.im i join ami coi'.'.tllution.
i-nen -mortal ion aii:il i ur 'liny h-"iiiii'-iiiiiiii irnin leievr.ion.
I Caddie Clique Plagued By
Persistent Hubcap Thefts
A Mmiloim fiitl now populnr wlllij
thfl city' thuK'Ty ( Itriun 1 provi
Inir imlv to i)ir Ct-rilllnr tcrntry. j
Tho pllfprlti ftlaytinvtj imMiv ol !
Ihfm, no doubt, jn"ro "miM.ilcvous
rhililrrn"! ntrnply cnn't re;.. ft
ntfi
Virr-
jrc .il'-nl of tl AN PA, iW finn
: oi the opening Mion thr
lANPAfi fi7;h anau.il corivrntlun:
"1 am not fi(i o thovc who
vv. with Hlurm th(T fulum of
, Jiew-papi-r bee am I televKlon.
j .fewi.Mprrx year ago too radio
I ill Ihlir rlnlft fifirl t lii in L. iVif... ti-ilt
ttU'f Of tbPjn,, Iht! Mirn uifh Iz-li-t. 1- tr.n "
"I do believe," ho Mitd in his pre-
pjirccJ adflrchft, thai with the ad-
of communi-
CiUtOn, iKWjjajtcix v.iJ have to
nrwp..p-r tht flos.i not nppfjnl (o
the in. . .
"A morn f.TioiH problem than
lrvis;on as I hCP It ronfronU us
tothiy In the artu.il co t of produc
ing our rcwi.p.iper.H. Lnbnr coa
have r ?rri r.nrl continue to risr. The
co-1 of rn-i'-riinl contuiurs to
r.p:rji! uiv.ard .,
"ThTc ficrniH to no n,1 flnd
in thf; fare ol this newspaper find
; ihrm'irlvps with product t h a
price of which cannot be increased
'to meet there constant increasen
in cott beraue they Are faced,
las a major it-, of manufacturers and
ellrrs of ot;er pndurU are not,
wi.h the law of diminishing re-
oriDi lowlnr; in the
df-ur oir.fM car.ts j-oinethniH of
1 a ((ill pe!l ovf-r tho thieves
H.-vrr;.l Cadillac owneia hav.;vrnl of im form
n rut sum poilre rccrntlv. Two rr
Cons Testifr
I::
in
IUDY TO GO (iround the end of hi month will bo (ho b!q
M mobile denial unit introduced by Dr. Boyd Spfftquo and
hit inociatfi, Dr. Jame Hofner, Dr. Loiter Brookihiro and
Dr. Harold Catmull. The unit, tayt Sprague, will be lenr any
wkri in the area, including Northern California, whero there
;tnid for it and where no regular dental lorvice it provided.
k top picture hero ihowi tha trailer unit and the truck
ittif to haul it and which containi the generator unit. Dr.
Hi'iir and Jerry Khoadi are in int aoorway. inv iowdi mui
rtif tk fully equipped dental chair in the trailer unit.
Photo by Guderian
DURE
ORANCI
FLAVOR
Mai nuum navoai
iMKiKlutltd T T-n ol 11
jHiitir f 1 1 r f k tnvohrcl In thr futn
?h(MtinK o( C. 1), Miliuovilf two I
nmittln hfo, apiH-ar'-d bflorr a
ijiamt (urv lu-rr Mmirt.n I
Huif:vn uu-i killnl 1-rb I In i
thiMiliiiii ufliay Hi which prtlU'f
lini)icd hmir than 1 .wo bullri.
into hi-, i ului uriir Kiddle '1 hry
i.iid If h.l iil'-l''(l aiir-.t.
Atlnilirv tirlirittl Itnlrrt Y.
'rU'ttntniv in rnrtuctinif thr Invc.tl
.U'nii h'-fttti thr Jut y whtrh l
m.ulr tip o( fur iih n mul thr co
W.Mlli'll
Hilliporntu for nbmit iO prTMHW
lwtr lf-ii f U'-il, mam- I thnn 1
to tcuirii'.H it) thr mra.
(i:iv. 1':tul Putirrrt.n itlirrtrd
llmtnton tti imikr nil invp-.llKWtmn
ol thr nhnoi-.hu nltrr n uroup knour
tiir Douicl.tn (.'ouiuy Coiiimturr
lor J mure had piolr.trd the ln-int-
thr fntiimtt'.rr rontnuird tha
hr hMlllH .i-.li t iirrev-aiy -that
ifr Kin t'mld havr brrn un
lo kI ItuiKityiir oul ol hi cabin.
50 DltOWN
MAN1I A I FiliTit prrsnn
dtowii'd Mf:iluv In to bot mi?-Imp-.,
tlir Philippine News Srrvlc'
irtmi'trtl lif.Mlay,
""CURB SERVICE
Or Al Th Counter
Tjoy 'HOTCAKES'
lfllf.. I'.tn, I..., Iiri.vilv.fl.rrit..r-1 , iu.rU v.f,;, tr.f..l tn f'.ft ll ! " 11 " h lr P'turr.
(Xtsllno hu r.K.. frrliinii Ihr or-! vi-i. kH.v, 'llirv umr from hrrrt ! ' "J ,""vc " liF,r-nail-
bun irlirf Ciicllllnc com c.I ll.'llliioiinrr. uri Krrmunl mid " lvt",," ""P""" 1!'c'f product.
.. .:. wim.-ins.m, law E: ,7ullv7 hvttt " 'rom
i nadr, ' 'heir rcjUnrs juti whnt It i, about
Portland Ice Arcnc h v-i hapum to be our t uK "e i'p" "it pta! to
n I J ll inlucky i'i Cndillnc victims, F'u,,:'n mia-what tn lar n:ore Im-
KUICd Unsafe ..uimi'ii you u urclul i.bout,'"runt )u,t h!1' ' "bout t.
I wiiorr ycy purcliAhe rrplaccmi'iit
PURTI.AND H'r-A doiiblr slutl ; hub : buv ilirui (,nly Irom
of liiruirn and n rxlrn rn-jlnr irroxn 'Ml drnlrr. Your harrl:trr
ciinuianv aloMl bv M-indny nlicht I will tell vnu that buvmii Ullcll
it ih, Porl'and Ice Arena whrrr 1 property bargains tan be ery,
tile I'urtland Homo Kbow aa In veiy expenhlve,
prowl Ch.i, i '.
the building wan declarer) lincale j AI'I'OINTKD
uy rorlland CoininlaMoiier Blanley tSiwi.lcr. lnr . hai been nptiointrd
Karle because ol what he "aid a ai a local dealer lor the Lincoln
defective electric wiring. ! tJit-ti ic Company of Cleveland.
The building .as ordered cloned ol. n.
el.'e',;Ve luc-day until r-oair arc Tlte I n:. I firm will M il m l dis
mule Tlie Home Hliov., which i Ir.bme i.iikv.'h'.i Imc o: arc Vt Id
opened Saturday, was Mheduled to lnz cqiiipincnl. electrode and o;h
iuii elBht more day. An ellort waKer wrldini; .-iipplles lor acrlcullur.
beliu: made lo replare the wlilnu'al u:er.( and aervice hop in thif
by Turaday nluhl. area.
CHAIR'S
Memorial Chapel
FUNERAL SERVICES
FOR ALL INCOMES
NON-DENOMINATIONAL
SERVING ALL RELIGIONS
Pnon. 343
Xlamarh Falls
JOE'S
SPORTING GOODS
418 Main
OPEN 9 A. M. till 9 P. M.
Brace Yourself -lor a Ptenf Shock-
tmtm
CilKriih (i Hair, 3M. lnr Inlor-
rti rn li"' to .'".n tho Cancer
ufi' ' rn:!ee i haul."
ilt.JOIIo"!
Sfrr.J Af All Houn
Open 8 o.m. 1 1
2241 So. 6th
TIK-TOK
ff Hie new American car !lh tho
I lonjf, lim, Kurtionn look !
i
' i-"i i ...MM.. V k I. an. klu aaanlfc J . .kl .l-i oi..U ! .!
Only Studebaker has
this NEW styling
You saw Studebaker's first postwar car copied everywhere !
Now Studebaker again steps years ahead in smart design !
u.nii tiirpir
III V I""" I')"'
ft
I'lstr v irM.,,
nulrr i,t,nlt
rffiintl ayin
Jor hi viiihilily
""''"WtStMhluA
"inimdtuntt
The fortunate owners of new 195. Studcbakcrs
are certain to be the most envied motorists in
all the world this year. He one of the first to
enjoy the distinction of driving America's
smartest car. Order n new Studebaker sedan,
coupe or bard-top riftht away. They're all
down to earth in price -dramatically styled
new Champions and new Commander Y-8s.
' iW arr Slmlrhikrr ,ulmmie Dril l or Ovniltht-and (Imr-mhiilH linlril j.ijj-nl Mlr nil
Komoih & 8th
Mcculloch motors
$50.00
$50.00 SAVE
TAPPAN RANGE
G7 FORMATION ON FOfcGERS DEAL
UHLIG'S
1026 Main
Ph. 5512
1
! Wrnase i L
mi
Now the flavor and aroma
of freshly ground coffe . . .
INSTANTLY
r
99c
TACKLE
BOX
CASTING
ROD
9 FT. MONTAGUE
Fly Rods 4'5
MARTIN AUTOMATIC
REELS 545
7 Days a Week FRESH
WORMS
JOE'S
Sporting
Goods
9 till 9
RAY fcf.
1
13
V)
It happens to every bouy. lou. lou walk down the
street, see a crowd, join it, and watch some strange i
Roings-on. Then you tap somebody on the shoulder!
and ask what's up even though you can see what's
up with your own eyes.
rmtiff. are that he doesn't know trlwl's
going on any more than you do. Chances
are he'll have to get a newspaper to find out
just as you tn'.
Then, for the first time, you'll discover that the
firemen on the ladder were trying to reach a young
man who had escaped from the police and climbed
a pole. I
It's great to be on the spot at a football game . . .
or political gathering ... or hear and see any .burst
of excitement. It stimulates your appetite for the
it hole story.
But being on the spot is not much better than
seeing one or two photographs of the action, or
seeing a headline about it.
All of these can whet your appetite for news, but
they c:nnot satisfy your hunTer for the i''' oe story'.
This goes for advertising, too. The brief message
i that hangs in the air ... or brief headlines here or
' there . . . may indeed have a momentary interest.
But the newspaper ad carries the brass-tacks
quality, the urgency of the newspaper itself.
Like a news item, the ad can be examined and re
examined. Can be read any time. Anywhere. Can be,
clipped and carried in a pocketbook.
And just as the newspaper speaks the special
language of the town it mirrors, the ads themselves
have the same important local quality. A'o other
medium can match this quality.
Add to all this the fact that the newspaper reaches
just about everybody in town, not just fractions of
audiences, and you know why the newspaper is the
nation's most effective advertising medium.
No wonder advertisers-both retail and national
invest more money in newspapers than in any other
form of advertising.
77- narspapcr is always "first with the most'
Phone 4149
TUi BMMMt prepared hy BIIRF. AU OF ADVERTISING, America Newpaff FaMhhen Aimclittoa,
and published In the inlrrrrts of fuller imil-r'tp " - ef ntwMir-rr ' y Jfty 4 $