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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (July 24, 1943)
HERALD AND NEWS. KLAMATH FALLS, OREGON July 24, 1048 PAGE FOUR Vntir Tarn Asoocutw Posts Tlw Aaaortaaad fraaa to rd alialr aetllM te tha oaa of ra BualkaUm at III SUpatttaa cradltad b h er Ml otbuwlM erDiua la Uila papar, aaa alaa tli local aaa patIUt4 Uiarala. All rlfbti of raooMleattaa of aoaalal dlapatdua an alw ta aarfad. FRANK JENKINS MiUor A taaporarr eomhlaattoa of tha Uranlaf BtraM W tha Elamath Kava. Fabnthad aafy aftanraoa axtpt aaday al Baplaaaoa and Plaa llfMti, Elaaaath falli, Ocaoa. t7 tha HeraW Ptitil lahlaa Co. aid tba Klamath Xtva fablfaMBg Company Katarod ai aceono alau mattar al tha roatofflca of Klamath ralla. Ora, oa Aorut 10. im aadar aaa of aoograaa, March a, 117m. Mmbtr Ann Buuad Or CncuUTioaT Baaraaaata NaUoaalt? bj Wnr-HoxnuT Co lxe. aa rraootaoa, Xtw York, Oa. atUa, ChMaco. PortUaA, loa Aafalaa, MALCOLM KPLEY iltmafimf Editor Today's Roundup Br MALCOLM EPLEY NEWS that th Tulelake WRA project U to be exclusively a camp for known disloyal Japanese evacuees, Including, presumably, all t . ,f. the potential hell-raisers among . the Japanese In this country, ff7-"-mrt was naturally not greeted with I "i enthusiasm here. d f I Before any sort of evacuee project wa iwawu wm area, local objection was rais ed on the grounds that this location is close to the Pacific I Q? i I shoreline, that it is on a vital I V V lA pot 1,1 1,16 60851 transPortation li imim- .ystem. that it is near import- EPLEY ant dams and other agricul tural Installations, and that it is within an area where there Is strong public feeling against Japanese. All of these objections are more valid than ever when applied to a camp to be used ex clusively for evacuees who are to be segregated because they are loyal to an enemy country and are too dangerous to be permitted to live with other evacuees In the WRA centers. ' We subscribed to those objections in the first place, and we subscribe to them now. Why Was If Don? ATTH this In mind, we called J. O. Hayes, W acting director of the Tulelake project, today and asked him for his opinion as to the reasons the Tulelake camp was chosen for this purpose. The present administration of the TuleUke center. Including Mr. Hayes, Retiring Director Harvey Coverley, and others, has been fair and frank, within the limitations of WRA policy, In giving out information about the pro ject Mr. Hayes answers in this instance are especially newsworthy at this time. For one thing, he said, there are 4800 peo ple in the Tula lake center who did not register in the evacuee registration last winter. They are, potentially, "segregees" to remain at the center under the new set-up. They are more numerous than people of similar classification in any other center, thereby forming a large nucleus for a "disloyal" camp. In the second place, he said, the Tule lake center was built for 16,000 evacuees the larg est single-unit center and therefore more likely to be large enough to accommodate a camp which will probably last for the duration. Next, Mr. Hayes said, the Tulelake camp is in the coastal restricted area, where evacuees already have less freedom of movement than those in other centers located farther In the interior. Finally, he said, the Tulelake center is more " self-sufficient than any other center, and there fore there is greater justification for continuing it for the duration. The Tulelake center is engaged in an agricultural program which will raise a $500,000 crop, and as a "disloyal" camp it is assured of a working personnel for the duration. Those are not necessarily the-official reasons for the selection, but they are opinions from a well-informed source, and are offered here in answer to many questions that have been asked us since Friday's announcement. Rigid Rule in Order WE do not think Tulelake was a good place for an evacuation camp in the first place. .We do not like the proposed change. But we feel that if it is to be made, and that seems inevitable, the most rigid discipline is in order In the operation of the center. The military guard should be substantially increased probably to at least a battalion. No longer win there be any possible reason for anything but the strictest surveillance. Advertising Roundup (Editor' Note: Jane Epley, back from a trip east, writes today's advertising column in place of A. D. Addison, advertising manager, who will be back with his "roundup" next Saturday.) Br JANE EPLEY SOME of tha best news stories are found on the inside pages of newspapers, and only in smaller cities do the readers really appre ciate these stories. This statement was made to me by C. A. Johnson, manager of the New York City office of West-Holliday, the nation wide advertising representative of The Herald and News. At first I didn't wake up to what he meant, because I was enjoying the view of the Empire State building and the lovely breeze from the cross-ventilation In his office. "I was reading my hometown newspaper from Colorado yesterday," Mr. Johnson continued. "Suddenly my eye fell on a one-paragraph story. Just one paragraph, but do you know, it was the best story in the whole paper. "The item was about Frank Smith and Fannie Brown getting married over in Denver. That's all it said. "In a metropolitan newspaper it would scarce ly have been noticed, but I bet every sub scriber to my home town newspaper read that item and talked about it to all the family, tha neighbors, friends and acquaintances." Mr. Johnson sat up straight in his chair and grinned broadly, "Why, do you know," be said, "Frank Smith .is 72 years old and the richest man in town. His children and grandchildren have been keeping him away from women for the past 10 years since his wife died. They don't want to miss out on any of his money. "And now some woman got him, probably quite a bit younger than he Is, and she'll out live him and get his money. Why, I'll bet his children and grandchildren are rushing around still trying to do something about it. "Gosh, I'd sure like to be In on some of the conversation at homel" ' Mr. Johnson got a far-away look in his eyes, while his mind followed a devious route. Then he was back in his business office. "It's those little personal items," he pointed out, "things about people you know or have heard about, that make newspapers well read in small cities. In papers up to about 16 pages there aren't too many inside pages, so every body gets a chance to look at every page. And in that way he gets to see the ads on each page, too." Since he had already shown me a pile of evidence proving the last two sentences, I nodded knowingly. I had seen the results of surveys made by national advertising agencies, firms which place advertising on the radio, bill boards, in newspapers and magazines. They'd revealed amazing results of small-space adver . tising in newspapers 16 pages or less, a con clusion that the agencies had absolutely no spec ial interest in reaching. .1 was interested, you see, because the Herald and News usually runs from 10 to 16 pages, a a That White Space SOMETIMES I come across an advertiser who doesn't like white space in his ad. He thinks he is paying for blank space. And al though everyone who watches advertising re sults knows that a judicious use of white space is very important, it's rather hard to convince a person like this that you're not just trying to get more money out of him. Well, now I have a true story to tell people who want to fill every bit of their ads with type. ' In New York City, my sister-in-law wanted to sub-rent her apartment so she could join my brother at Spokane for several months without losing money on their two-year lease. She ran a three-line classified ad In the New York Times for three days. It cost $5.85. When she tried to find It in the classified section she had an awful time. It was all a confusion of solid type, she said. And no body answered the ad, so she had nothing for her $5.85. A week or so later she decided to take a chance. She spent more money on the ad, much of it going for white space on each side of a short heading. The apartment is now rented to a young navy lieutenant and his wife who answered the ad. You Lucky People KLAMATH people are lucky they live in an area where the shopping center is a city the size of: Klamath Falls. ' For one thing, there aren't great distances to travel from one store to another, You may think It's a long way from Your Store to Garce Ion's, (or vice versa) to find the dinnerware you want, but just try to walk from Blooming dale's to B. Altman, in New York City, on the same errand. Busses are so crowded and rough that you choose the subway or a taxi. You can't possibly walk that distance. And the quickest method takes up much, much more time than a saunter from one end of Main street to the other, including (tops to talk to friends you meet on the sidewalk. Another thing is the great selection of mer chandise in the Klamath Falls stores. Stocks are smaller, of course, but there aren't nearly so many people to buy it. You'll find only a few inconsequential novelties In New York that you won't find here everything else is right in our own stores. Of course, if you're out to spend an income of $10,000 or so a month, after deducting taxes, you'll find more merchandise to suit your purse in New York. But then, there are more people in that financial situation on the streets of New York than on the sidewalks of Klamath Falls. m Swimming in New York THE heat in New York makes shopping more difficult than in Klamath Falls. Well, it's really not the heat it's the humidity. Your clothes are sticking to you before you have been outside two - minutes, and the situation doesn't improve in the stores. We wondered-why the big department stores we visited should be cool on the main floor and hot and muggy all the rest of the way up to the top. The answer, we heard, was that the government had requested department stores and hotels to turn over their air conditioning outfits for government use, since manufacture of air conditioning equipment was stopped early in the war. . So after the war the people of New York will be able to shop in these stores in cool comfort. But we don't have that kind of heat in Klam ath Falls that kind of humidity, I should say. Ours is a dry heat. We sleep with a blanket over us at night and awake refreshed the next day. In New York there is no relief from the damp, sticky heat for long periods of time, night or day. Another thing that makes shopping easier in Klamath Falls is the manpower situation. Local store managers may worry because they are short of clerks, but Klamath people are waited on in short order, in comparison with the wait ing time in New York stores. - And don't think that a shortage of merchan dise is confined to Klamath' Falls. A friend of mine shopped several New York stores and was unable to find a pair of gloves she liked in her size. Many times In the last year I have heard store managers and salespeople complain about the slowness of shipments from the East. So it tickled me to hear from a clerk at Bloom ingdale's, in New York, that the store didn't SIDE GLANCES r-iv i ee lau ay ma atgwr ac t. at acq u. a. av. orr. "It's wasting money. Mother taking singing to improve my talking voice, and dancing so I'll walk gracefully! I can pick that up in the movies I" The Best Homes on Earth . . . Haven't you had the idea all along that, as far as your own home and family were con cerned, the basement of your house was the best place for a "refuge room" in an enemy bombing? That brick, concrete or stone walls were the best shield against bomb blasts, ex cepting a deep hole in the ground? I've got government pamphlets that say as much. I've heard the same from train ed men in Civilian Defense. Well, if disaster comes to this coast, in the form of 500-pound bombs dropping near your home, you and your family will be safest within the lumber walls of the average house that the building industry provided in the years of peace. Take the . word of OCD Di rector James M. Landis for that, in a report he has made through American Magazine on some all-out bombing tests. A man may wonder why we had to wait ten weeks or more to get details of such vital infor mation, and then through one medium but then all of os pri vate people are just Alices and Als in Wonderland these times. The prime point is that, with all the bombings in Britain for the past four years and with our own coast under bombing danger for a year and a half, at last we're told something im portant to our safety that has tested facts behind it. The results of the bombing tests, as Landis expounds them, tell you to stay upstairs, if you have a standard lumber-built home. -If you haven't such a house, run to your neighbor who has one. Find refuge in a spqt with two walls between you and the outside, as a shield against bomb fragments. Quoting Mr. Landis . . . The OCD head tells us this: "When a 500-pound bomb burst within 18 to 25 feet of these wooden buildings, while the house itself did not collapse, the earth shock itself threw quantities of earth, brick and concrete blocks which the foun dation was made of, into the cellar. In fact, the foundation Itself could be driven in by the shock and yet leave the house standing intact. 'The wooden houses proved Incredibly sturdy. Under these tests a house 18 feet from the bomb was lifted clean off its foundation and moved bodily a distance of eight feet across the ground by blast. And yet exam ination of the first and second story showed that anyone who had taken shelter there would have had a good chance of es caping with his life." The like of this, says ' Mr. Landis, "is contrary to popular belief." And so we come to the moral! it pays to advertise. The World's Most Modest Merchandisers Before the war evidence had piled up for years that when disaster comes, in flood, cy clone or earthquake, the lumber-built home is best for fam ily safety. But the facts of such evidence remained "contrary to popular belief." Why? Because non-wood materials for home building were advertised all over the map. ballyhooed ' as best for family safety. Worse, in all ways short of criminal libel, propaganda on the "danger or. lumber. walls and wood shingle roofs was broadcast. Yet' lumbermen modestly kept out of advertising compe tition, stayed under their tree and smelled the flowers of busi ness as it cume to them, like Ferdinand the Bull. Some of them, indeed, succumbed to the advertising of competitive ma terials and built their own homes from brick and stone. Competitors took pleasure in advertising this interesting fact. So it has remained for a Har vard professor, the head of a government agency, to write the best advertisement ever heard of for the major product of this region as a home build ing material. Let's praise his name. Hail, Landis! Government Turns Down Expensive Scrap Car Rails PORTLAND, July 24 VP) Several miles of abandoned street car rails, offered, to the government for scrap metal,' are going to be buried here after all. The city sold the rails to the government for'Sl, but federal officials discovered then it would cost $100 a ton to remove the steel several times its worth. City Commissioner William A. Bowes said the government turned the tracks back, and they will be paved over. have a complete stock of a cer tain California pottery, "because shipments from the West are so slow." No! No Beer! Not Even for The Duchess! Not even the Duke of Windsor would find it easy to get beer in Klamath Falls un der present conditions. Yes terday the phone rang in the office of a retail grocery store. "This is the Duke of Wind sor," an already beery voice said, "what're chances on get ting some beer?" "Sorry, wc don't have any," came the reply. "Well, what's poor Scotty going to do without his beer?" The voice forgot its Identity in excitement. "We don't have any coming in for a week," the disheart ening news continued. "Thank God then I got a case at the house!" Scotty concluded piously. JUSTIGE FLAYS WTH L TY BRAKES Justice J. A. Muhoncy on Im posing fine on Robert Wade James, 18, charged with having inadequate brakes, warned mo torists in general Saturduy that anyone picked up on that charge would bo given a stiff fine. "Faulty brakes are extremely dangerous." Muhoncy said. He added that should anyone bo ac cidentally killed because of bad brakes, tho driver is subject to negligent homicide charges which carries a big penalty. James was arrested by state police In a traffic check early Saturday morning when his au tomobile hurtled past the polico and lines of parked cars and into a bar pit 40 feet beyond before it could be stopped. Upon In vestigation It was discovered that neither emergency nor foot brakes on tho car worked. James was fined $25 or 12 1 days, with $15 and 12 doys suspended if the brakes aro re paired. Only the youth's age pre vented the fine from being much larger, Mohoney sold. EDITORIALS ON NEWS (Continued From Page One) somewhere in that neighbor hood) we might pinch off tho long German wedge that still points threateningly at Rostov and the Caucasus. This situation must at least tempt our strategists. a a A NOTHER straw today: American heavy bombers operating from bases in England hit the Norwegian coast in what appears to have been quite a raid. It may be merely another ease of throwing rocks through the windows to frighten and con fuse the enemy. But it MIGHT be the start of something rather nasty. pHATS the beauty of the po- Biiiui) wo va iinauy acmevca in Europe. We have strength enough, scattered widely enough. to THREATEN the enemy at a variety of places. Thus keeping him worried and compelling him to SCAT TER his strength. a a o TN the Pacific (which In our plans is merely a sideshow un til the performance In the big tent in Europe is over) the Jnps try again to reinforce their be sieged positions on New Georgia island. Our alert bombers sink a Jap seaplane tender and a de stroyer and frustrate the relief attempt The Japs hit with 60 planes In i New Guinea and lose 23 of them ito our two. a a i'J'HE Pacific sideshow will of course become a big show If :the Japs decide to start some ! thing big. Why they don't is still !a mystery to us outsiders who lack access to intelligence re ports and can only guess from what we read in tho papers. We have a vague idea that something big may get under way when the monsoon rains in India are over. i Former Senator Wounded on Rendova v. - A K . .' 4 a-"v mm ! I- . -M 3 a g fotffl -'-ai aai ai' r 'a I a' l V Colonel krnt'si V. Olbaon, Uritillrboro, Vt.. (ormrr seimlur trom Ver mont, Is rnrofulty treated for a head wound received during a Jap sir raid on Rendova Wand In tha Solomons group, nandaslnc It being done by Private Albert 8. Tamorrla, Washington, D. O. WAR KITCHEN TRY POWDERED CEREALS FOR QUICK BREAKFAST By GAYNOR MADOOX The man who leaves for work long before other members of tho family are up, needs a sub stantial breakfiist even though he himself must prepare It. Some good breakfast dishes can be cooked the night before and quickly reheated. The fat-leM creamed chipped beef recipe giv en below is a delicious example. There are several almost In stantaneous wholewheat pow dered cereals on the market which are ready when boiling woter Is added. Stir and eat. There are also wheat meal er. eals that take only a few min utes, wnolcgrained cereals do a big-time nutrition ob. Therefore, they should be Included In Inn war worker's "bachelor break fast." They can be eaten In the form of wholewheat bread or toast, or some nulrk or Inalan. taneous wholewheat cereal. Craamad Chipped Beef (Servo 6) Two tablcarjooni enriched flour, 1 cup water, 1 cup irradi ated evaporated milk, i pound dried beef, 18 half slices 'en- ricnca orcaa, toasted. Stir water slowly Into flour to keep smooth. Bring mixture to a boll, stlrrlnir conslnnllv In nrn. vent lumping. Add milk and continue cooKtng over boiling water until thickened, stirring occoslonally. If dried ht la very salty, cover with boiling water for five minutes, then drain. Pull beef Into small piec es, discording fat and stringy p(ortlons. Heat beef in sauce. Serve over hot toast, allowing three half slices per person. Good served over mashed pota toes, rice or noodles, too. Hot Wheat Meal (Serves 2 or 3) One and three-quarters cups R. W. Truxal Joins Navy Seabees R. W. Truxal, for seven years a member of tho Standard Oil company staff here, has joined the navy Seabees as a storekeep er, second class, and will go on active duty at Portland July 30. Mr. and Mrs. Truxal will leave Sunday for Mcnlo Park, Calif., where Mrs. Truxal will remain when her husband leaves for the service. Courthouse Records Complaints Filad Ross Colahan versus Frank Z. Howard. Suit for damages, $868.50, plus costs and dis bursements. Richard B. Max well, attorney for plaintiff. Donna Smith versus Weston Smith. Suit for divorce, charge cruel and inhuman treatment. Couple married in Klamath Falls, December 14, 1941. Plain tiff asks restoration of maiden name, Donna Hnrdlc. U. S. Bal cntlne, attorney for plaintiff. . Justice Court George Wallace Marchman. Drunk in a public place. Fined $10 or five days. Donald Bcekor, No motor ve hicle license. Fined $5.50. Richard "D. Warner. No oper ator's license. Fined $5.50. f 0 '7j (NF.A TVepftofo; Row upon row of streetcars can bo seen standing Idle while Los Angeles railway and motor coach workers stopped working during a wage dispute. Meanwhile, service for over a million war workers has been para lyzed, seriously affecting transportation to large aircraft factories. Trucks and taxis and every available " ' . means of transportation are being employed to cope with the Ua-up. water, I teaspoon salt, i cup wheal meal. Measure water Into deep saucepan, add salt and heat to a full bubbling boll. Add wheat meal gradually, stirring con stirring 3 minutes. Or if you prt'fer, uso top of double boiler, After adding wheal meal, place it over boiling water and cook 6 mlniitea, stirring ocraalonally. TOMORROW'S MENU (Eat the Bailc 7 Every Day) BREAKFAST: Canned grape fruit Juice, quick wholewheat cereal, raisin toast, Jam. coffee, milk. LUNCHEON: Creamed chip ped beef in fat-leu cream on toast, sliced tomatoes with cnoppea green peppers, bread, butler or fortified margarine, sicwea prunes, tea. milk. DINNER: Chopped mixed green salad, codfish cakes, to mato sauce, baked beans, raw cabbage with apple and onion, wholewheat bread, butter or for tified margarine, blueberry pie with patriotic pie crust (home made fat), lea. milk. Telli Sis "Get Busy" . By OEO. H. TAYLOR From a far-off battle front, a young lieutenant writes his sla ter in Pennsylvania: 'Toll all America to go to its knees. Before each decisive victory over here, there Is a feeling of people praying from far away. This feeling is so strong, Sis, that you can hear it. In the stillness of the night, ono of the most stubborn of our men spoke out, 'Did you hear anything? It sounded ilka people praying in some distant place.' 'TELL AMERICA TO PRAY. This war will not end until people and nations have paid in blood and in teers for thrusting God out of their hearts. And tell them to send Bibles and more Bibles. Get on your knees and ask God to forgive you your sins. And pray for the army. Only repentance for sins can stop the shelling, the kill ing and tho murdering." From the Wayncsburg (Pa.) Republi can. So it is that this man in tha servico bids us home folk to press Into the throne room. It is in lino with the Bible pass ago that tells us to come boldly before the throne of grace, that we may there rccclvo a bless ing and grace to help us in the hour-of need. Enter boldly, then, and luy before. God the promises Ho has so freely spread on tho pages of tha Good Book. And lie is waiting to do mora than He has prom ised, for God Is able to do ex ceedingly abundantly above all that we ask or think. See Epheslans 3:20. Do wo stagger at those Bibla passages? Indeed we do, unless wo have God-given faith. But when wo take God at his word, 100 cents on the dollar, as wa might say, then we can go our way shouting our Joy. We shout, for with the eye of faith, we see the thing as already set up and brought through. Has not tho great God himself pledged to do it? Is it not the desire of His will to grant it? Out of regard for his own glory and our well being, has he not signed up to bring it through? Remember No Bible, no faith; little Bible, little faith; MUCH BIBLE, MUCH FAITH. Ask in Christ's name, "Whatso ever ye shall ask in my name, that will I do, that the Fother may be glorified in the Son." So said the Lord. God's man has a blank check for every need. Write in your request: take it into tho throne room and lay it before tha Father. "My God shall supply all your need, according to the riches of His glory, by Christ Jesus." Phil 4:10. This space paid for by an Oregon businessman.
