HERALD AND NEWS. KLAMATH FALLS, OREGON
July 24, 1048
PAGE FOUR
Vntir
Tarn Asoocutw Posts
Tlw Aaaortaaad fraaa to rd
alialr aetllM te tha oaa of ra
BualkaUm at III SUpatttaa
cradltad b h er Ml otbuwlM
erDiua la Uila papar, aaa alaa
tli local aaa patIUt4 Uiarala.
All rlfbti of raooMleattaa of
aoaalal dlapatdua an alw ta
aarfad. FRANK JENKINS
MiUor
A taaporarr eomhlaattoa of tha Uranlaf BtraM W
tha Elamath Kava. Fabnthad aafy aftanraoa axtpt
aaday al Baplaaaoa and Plaa llfMti, Elaaaath falli,
Ocaoa. t7 tha HeraW Ptitil lahlaa Co. aid tba Klamath
Xtva fablfaMBg Company
Katarod ai aceono alau mattar al tha roatofflca of
Klamath ralla. Ora, oa Aorut 10. im aadar aaa of
aoograaa, March a, 117m.
Mmbtr Ann
Buuad Or CncuUTioaT
Baaraaaata NaUoaalt? bj
Wnr-HoxnuT Co lxe.
aa rraootaoa, Xtw York, Oa.
atUa, ChMaco. PortUaA, loa
Aafalaa,
MALCOLM KPLEY
iltmafimf Editor
Today's Roundup
Br MALCOLM EPLEY
NEWS that th Tulelake WRA project U to
be exclusively a camp for known disloyal
Japanese evacuees, Including, presumably, all
t . ,f. the potential hell-raisers among
. the Japanese In this country,
ff7-"-mrt was naturally not greeted with
I "i enthusiasm here.
d f I Before any sort of evacuee
project wa iwawu wm
area, local objection was rais
ed on the grounds that this
location is close to the Pacific
I Q? i I shoreline, that it is on a vital
I V V lA pot 1,1 1,16 60851 transPortation
li imim- .ystem. that it is near import-
EPLEY ant dams and other agricul
tural Installations, and that it is within an area
where there Is strong public feeling against
Japanese.
All of these objections are more valid than
ever when applied to a camp to be used ex
clusively for evacuees who are to be segregated
because they are loyal to an enemy country
and are too dangerous to be permitted to live
with other evacuees In the WRA centers.
' We subscribed to those objections in the first
place, and we subscribe to them now.
Why
Was If Don?
ATTH this In mind, we called J. O. Hayes,
W acting director of the Tulelake project,
today and asked him for his opinion as to the
reasons the Tulelake camp was chosen for this
purpose. The present administration of the
TuleUke center. Including Mr. Hayes, Retiring
Director Harvey Coverley, and others, has been
fair and frank, within the limitations of WRA
policy, In giving out information about the pro
ject Mr. Hayes answers in this instance are
especially newsworthy at this time.
For one thing, he said, there are 4800 peo
ple in the Tula lake center who did not register
in the evacuee registration last winter. They
are, potentially, "segregees" to remain at the
center under the new set-up. They are more
numerous than people of similar classification
in any other center, thereby forming a large
nucleus for a "disloyal" camp.
In the second place, he said, the Tule lake
center was built for 16,000 evacuees the larg
est single-unit center and therefore more likely
to be large enough to accommodate a camp
which will probably last for the duration.
Next, Mr. Hayes said, the Tulelake camp is
in the coastal restricted area, where evacuees
already have less freedom of movement than
those in other centers located farther In the
interior.
Finally, he said, the Tulelake center is more
" self-sufficient than any other center, and there
fore there is greater justification for continuing
it for the duration. The Tulelake center is
engaged in an agricultural program which will
raise a $500,000 crop, and as a "disloyal" camp
it is assured of a working personnel for the
duration.
Those are not necessarily the-official reasons
for the selection, but they are opinions from a
well-informed source, and are offered here in
answer to many questions that have been asked
us since Friday's announcement.
Rigid Rule in Order
WE do not think Tulelake was a good place
for an evacuation camp in the first place.
.We do not like the proposed change.
But we feel that if it is to be made, and
that seems inevitable, the most rigid discipline
is in order In the operation of the center. The
military guard should be substantially increased
probably to at least a battalion.
No longer win there be any possible reason
for anything but the strictest surveillance.
Advertising Roundup
(Editor' Note: Jane Epley, back from a trip
east, writes today's advertising column in place
of A. D. Addison, advertising manager, who will
be back with his "roundup" next Saturday.)
Br JANE EPLEY
SOME of tha best news stories are found on
the inside pages of newspapers, and only
in smaller cities do the readers really appre
ciate these stories. This statement was made
to me by C. A. Johnson, manager of the New
York City office of West-Holliday, the nation
wide advertising representative of The Herald
and News.
At first I didn't wake up to what he meant,
because I was enjoying the view of the Empire
State building and the lovely breeze from the
cross-ventilation In his office.
"I was reading my hometown newspaper from
Colorado yesterday," Mr. Johnson continued.
"Suddenly my eye fell on a one-paragraph
story. Just one paragraph, but do you know,
it was the best story in the whole paper.
"The item was about Frank Smith and Fannie
Brown getting married over in Denver. That's
all it said.
"In a metropolitan newspaper it would scarce
ly have been noticed, but I bet every sub
scriber to my home town newspaper read that
item and talked about it to all the family, tha
neighbors, friends and acquaintances."
Mr. Johnson sat up straight in his chair and
grinned broadly,
"Why, do you know," be said, "Frank Smith
.is 72 years old and the richest man in town.
His children and grandchildren have been
keeping him away from women for the past
10 years since his wife died. They don't want
to miss out on any of his money.
"And now some woman got him, probably
quite a bit younger than he Is, and she'll out
live him and get his money. Why, I'll bet his
children and grandchildren are rushing around
still trying to do something about it.
"Gosh, I'd sure like to be In on some of the
conversation at homel" '
Mr. Johnson got a far-away look in his eyes,
while his mind followed a devious route. Then
he was back in his business office.
"It's those little personal items," he pointed
out, "things about people you know or have
heard about, that make newspapers well read
in small cities. In papers up to about 16 pages
there aren't too many inside pages, so every
body gets a chance to look at every page. And
in that way he gets to see the ads on each
page, too."
Since he had already shown me a pile of
evidence proving the last two sentences, I
nodded knowingly. I had seen the results of
surveys made by national advertising agencies,
firms which place advertising on the radio, bill
boards, in newspapers and magazines. They'd
revealed amazing results of small-space adver
. tising in newspapers 16 pages or less, a con
clusion that the agencies had absolutely no spec
ial interest in reaching.
.1 was interested, you see, because the Herald
and News usually runs from 10 to 16 pages,
a a
That White Space
SOMETIMES I come across an advertiser who
doesn't like white space in his ad. He
thinks he is paying for blank space. And al
though everyone who watches advertising re
sults knows that a judicious use of white space
is very important, it's rather hard to convince
a person like this that you're not just trying
to get more money out of him.
Well, now I have a true story to tell people
who want to fill every bit of their ads with
type. '
In New York City, my sister-in-law wanted to
sub-rent her apartment so she could join my
brother at Spokane for several months without
losing money on their two-year lease.
She ran a three-line classified ad In the
New York Times for three days. It cost $5.85.
When she tried to find It in the classified
section she had an awful time. It was all
a confusion of solid type, she said. And no
body answered the ad, so she had nothing for
her $5.85.
A week or so later she decided to take a
chance. She spent more money on the ad,
much of it going for white space on each
side of a short heading.
The apartment is now rented to a young navy
lieutenant and his wife who answered the ad.
You Lucky People
KLAMATH people are lucky they live in an
area where the shopping center is a city
the size of: Klamath Falls.
' For one thing, there aren't great distances to
travel from one store to another, You may
think It's a long way from Your Store to Garce
Ion's, (or vice versa) to find the dinnerware
you want, but just try to walk from Blooming
dale's to B. Altman, in New York City, on the
same errand.
Busses are so crowded and rough that you
choose the subway or a taxi. You can't possibly
walk that distance. And the quickest method
takes up much, much more time than a saunter
from one end of Main street to the other,
including (tops to talk to friends you meet on
the sidewalk.
Another thing is the great selection of mer
chandise in the Klamath Falls stores. Stocks
are smaller, of course, but there aren't nearly
so many people to buy it. You'll find only a
few inconsequential novelties In New York that
you won't find here everything else is right
in our own stores.
Of course, if you're out to spend an income
of $10,000 or so a month, after deducting taxes,
you'll find more merchandise to suit your
purse in New York. But then, there are more
people in that financial situation on the streets
of New York than on the sidewalks of Klamath
Falls.
m
Swimming in New York
THE heat in New York makes shopping more
difficult than in Klamath Falls. Well, it's
really not the heat it's the humidity. Your
clothes are sticking to you before you have
been outside two - minutes, and the situation
doesn't improve in the stores.
We wondered-why the big department stores
we visited should be cool on the main floor
and hot and muggy all the rest of the way up
to the top. The answer, we heard, was that
the government had requested department stores
and hotels to turn over their air conditioning
outfits for government use, since manufacture
of air conditioning equipment was stopped early
in the war. .
So after the war the people of New York
will be able to shop in these stores in cool
comfort.
But we don't have that kind of heat in Klam
ath Falls that kind of humidity, I should say.
Ours is a dry heat. We sleep with a blanket
over us at night and awake refreshed the next
day. In New York there is no relief from
the damp, sticky heat for long periods of time,
night or day.
Another thing that makes shopping easier in
Klamath Falls is the manpower situation. Local
store managers may worry because they are
short of clerks, but Klamath people are waited
on in short order, in comparison with the wait
ing time in New York stores.
- And don't think that a shortage of merchan
dise is confined to Klamath' Falls. A friend of
mine shopped several New York stores and was
unable to find a pair of gloves she liked in her
size.
Many times In the last year I have heard
store managers and salespeople complain about
the slowness of shipments from the East. So
it tickled me to hear from a clerk at Bloom
ingdale's, in New York, that the store didn't
SIDE GLANCES
r-iv i
ee lau ay ma atgwr ac t. at acq u. a. av. orr.
"It's wasting money. Mother taking singing to improve
my talking voice, and dancing so I'll walk gracefully! I
can pick that up in the movies I"
The Best Homes on Earth . . .
Haven't you had the idea all
along that, as far as your own
home and family were con
cerned, the basement of your
house was the best place for a
"refuge room" in an enemy
bombing? That brick, concrete
or stone walls were the best
shield against bomb blasts, ex
cepting a deep hole in the
ground? I've got government
pamphlets that say as much.
I've heard the same from train
ed men in Civilian Defense.
Well, if disaster comes to this
coast, in the form of 500-pound
bombs dropping near your
home, you and your family will
be safest within the lumber
walls of the average house that
the building industry provided
in the years of peace.
Take the . word of OCD Di
rector James M. Landis for
that, in a report he has made
through American Magazine on
some all-out bombing tests. A
man may wonder why we had
to wait ten weeks or more to
get details of such vital infor
mation, and then through one
medium but then all of os pri
vate people are just Alices and
Als in Wonderland these times.
The prime point is that, with
all the bombings in Britain for
the past four years and with
our own coast under bombing
danger for a year and a half, at
last we're told something im
portant to our safety that has
tested facts behind it.
The results of the bombing
tests, as Landis expounds them,
tell you to stay upstairs, if you
have a standard lumber-built
home. -If you haven't such a
house, run to your neighbor
who has one. Find refuge in a
spqt with two walls between
you and the outside, as a shield
against bomb fragments.
Quoting Mr. Landis . . .
The OCD head tells us this:
"When a 500-pound bomb
burst within 18 to 25 feet of
these wooden buildings, while
the house itself did not collapse,
the earth shock itself threw
quantities of earth, brick and
concrete blocks which the foun
dation was made of, into the
cellar. In fact, the foundation
Itself could be driven in by the
shock and yet leave the house
standing intact.
'The wooden houses proved
Incredibly sturdy. Under these
tests a house 18 feet from the
bomb was lifted clean off its
foundation and moved bodily a
distance of eight feet across the
ground by blast. And yet exam
ination of the first and second
story showed that anyone who
had taken shelter there would
have had a good chance of es
caping with his life."
The like of this, says ' Mr.
Landis, "is contrary to popular
belief."
And so we come to the
moral! it pays to advertise.
The World's Most Modest
Merchandisers
Before the war evidence had
piled up for years that when
disaster comes, in flood, cy
clone or earthquake, the lumber-built
home is best for fam
ily safety. But the facts of such
evidence remained "contrary to
popular belief." Why? Because
non-wood materials for home
building were advertised all
over the map. ballyhooed ' as
best for family safety. Worse, in
all ways short of criminal libel,
propaganda on the "danger or.
lumber. walls and wood shingle
roofs was broadcast.
Yet' lumbermen modestly
kept out of advertising compe
tition, stayed under their tree
and smelled the flowers of busi
ness as it cume to them, like
Ferdinand the Bull. Some of
them, indeed, succumbed to the
advertising of competitive ma
terials and built their own
homes from brick and stone.
Competitors took pleasure in
advertising this interesting fact.
So it has remained for a Har
vard professor, the head of a
government agency, to write
the best advertisement ever
heard of for the major product
of this region as a home build
ing material. Let's praise his
name. Hail, Landis!
Government Turns
Down Expensive
Scrap Car Rails
PORTLAND, July 24 VP)
Several miles of abandoned
street car rails, offered, to the
government for scrap metal,' are
going to be buried here after all.
The city sold the rails to the
government for'Sl, but federal
officials discovered then it
would cost $100 a ton to remove
the steel several times its
worth.
City Commissioner William A.
Bowes said the government
turned the tracks back, and they
will be paved over.
have a complete stock of a cer
tain California pottery, "because
shipments from the West are so
slow."
No! No Beer!
Not Even for
The Duchess!
Not even the Duke of
Windsor would find it easy to
get beer in Klamath Falls un
der present conditions. Yes
terday the phone rang in the
office of a retail grocery
store.
"This is the Duke of Wind
sor," an already beery voice
said, "what're chances on get
ting some beer?"
"Sorry, wc don't have any,"
came the reply.
"Well, what's poor Scotty
going to do without his
beer?" The voice forgot its
Identity in excitement.
"We don't have any coming
in for a week," the disheart
ening news continued.
"Thank God then I got a
case at the house!" Scotty
concluded piously.
JUSTIGE FLAYS
WTH
L
TY BRAKES
Justice J. A. Muhoncy on Im
posing fine on Robert Wade
James, 18, charged with having
inadequate brakes, warned mo
torists in general Saturduy that
anyone picked up on that charge
would bo given a stiff fine.
"Faulty brakes are extremely
dangerous." Muhoncy said. He
added that should anyone bo ac
cidentally killed because of bad
brakes, tho driver is subject to
negligent homicide charges
which carries a big penalty.
James was arrested by state
police In a traffic check early
Saturday morning when his au
tomobile hurtled past the polico
and lines of parked cars and into
a bar pit 40 feet beyond before
it could be stopped. Upon In
vestigation It was discovered
that neither emergency nor foot
brakes on tho car worked.
James was fined $25 or 12 1
days, with $15 and 12 doys
suspended if the brakes aro re
paired. Only the youth's age pre
vented the fine from being much
larger, Mohoney sold.
EDITORIALS ON
NEWS
(Continued From Page One)
somewhere in that neighbor
hood) we might pinch off tho
long German wedge that still
points threateningly at Rostov
and the Caucasus.
This situation must at least
tempt our strategists.
a a
A NOTHER straw today:
American heavy bombers
operating from bases in England
hit the Norwegian coast in what
appears to have been quite a
raid.
It may be merely another ease
of throwing rocks through the
windows to frighten and con
fuse the enemy. But it MIGHT
be the start of something rather
nasty.
pHATS the beauty of the po-
Biiiui) wo va iinauy acmevca
in Europe. We have strength
enough, scattered widely enough.
to THREATEN the enemy at a
variety of places.
Thus keeping him worried
and compelling him to SCAT
TER his strength.
a a o
TN the Pacific (which In our
plans is merely a sideshow un
til the performance In the big
tent in Europe is over) the Jnps
try again to reinforce their be
sieged positions on New Georgia
island. Our alert bombers sink
a Jap seaplane tender and a de
stroyer and frustrate the relief
attempt
The Japs hit with 60 planes In
i New Guinea and lose 23 of them
ito our two.
a a
i'J'HE Pacific sideshow will of
course become a big show If
:the Japs decide to start some
! thing big. Why they don't is still
!a mystery to us outsiders who
lack access to intelligence re
ports and can only guess from
what we read in tho papers.
We have a vague idea that
something big may get under
way when the monsoon rains in
India are over.
i
Former Senator Wounded on Rendova
v. - A K . .'
4 a-"v
mm
! I- . -M 3 a
g fotffl -'-ai aai ai'
r 'a I a' l V
Colonel krnt'si V. Olbaon, Uritillrboro, Vt.. (ormrr seimlur trom Ver
mont, Is rnrofulty treated for a head wound received during a Jap sir
raid on Rendova Wand In tha Solomons group, nandaslnc It being
done by Private Albert 8. Tamorrla, Washington, D. O.
WAR KITCHEN
TRY POWDERED CEREALS
FOR QUICK BREAKFAST
By GAYNOR MADOOX
The man who leaves for work
long before other members of
tho family are up, needs a sub
stantial breakfiist even though
he himself must prepare It.
Some good breakfast dishes can
be cooked the night before and
quickly reheated. The fat-leM
creamed chipped beef recipe giv
en below is a delicious example.
There are several almost In
stantaneous wholewheat pow
dered cereals on the market
which are ready when boiling
woter Is added. Stir and eat.
There are also wheat meal er.
eals that take only a few min
utes, wnolcgrained cereals do a
big-time nutrition ob. Therefore,
they should be Included In Inn
war worker's "bachelor break
fast." They can be eaten In the
form of wholewheat bread or
toast, or some nulrk or Inalan.
taneous wholewheat cereal.
Craamad Chipped Beef
(Servo 6)
Two tablcarjooni enriched
flour, 1 cup water, 1 cup irradi
ated evaporated milk, i pound
dried beef, 18 half slices 'en-
ricnca orcaa, toasted.
Stir water slowly Into flour to
keep smooth. Bring mixture to
a boll, stlrrlnir conslnnllv In nrn.
vent lumping. Add milk and
continue cooKtng over boiling
water until thickened, stirring
occoslonally. If dried ht la
very salty, cover with boiling
water for five minutes, then
drain. Pull beef Into small piec
es, discording fat and stringy
p(ortlons. Heat beef in sauce.
Serve over hot toast, allowing
three half slices per person.
Good served over mashed pota
toes, rice or noodles, too.
Hot Wheat Meal
(Serves 2 or 3)
One and three-quarters cups
R. W. Truxal Joins
Navy Seabees
R. W. Truxal, for seven years
a member of tho Standard Oil
company staff here, has joined
the navy Seabees as a storekeep
er, second class, and will go on
active duty at Portland July 30.
Mr. and Mrs. Truxal will leave
Sunday for Mcnlo Park, Calif.,
where Mrs. Truxal will remain
when her husband leaves for the
service.
Courthouse Records
Complaints Filad
Ross Colahan versus Frank
Z. Howard. Suit for damages,
$868.50, plus costs and dis
bursements. Richard B. Max
well, attorney for plaintiff.
Donna Smith versus Weston
Smith. Suit for divorce, charge
cruel and inhuman treatment.
Couple married in Klamath
Falls, December 14, 1941. Plain
tiff asks restoration of maiden
name, Donna Hnrdlc. U. S. Bal
cntlne, attorney for plaintiff.
. Justice Court
George Wallace Marchman.
Drunk in a public place. Fined
$10 or five days.
Donald Bcekor, No motor ve
hicle license. Fined $5.50.
Richard "D. Warner. No oper
ator's license. Fined $5.50.
f 0 '7j
(NF.A TVepftofo;
Row upon row of streetcars can bo seen standing Idle while Los Angeles railway and motor coach workers
stopped working during a wage dispute. Meanwhile, service for over a million war workers has been para
lyzed, seriously affecting transportation to large aircraft factories. Trucks and taxis and every available
" ' . means of transportation are being employed to cope with the Ua-up.
water, I teaspoon salt, i cup
wheal meal.
Measure water Into deep
saucepan, add salt and heat to a
full bubbling boll. Add wheat
meal gradually, stirring con
stirring 3 minutes. Or if you
prt'fer, uso top of double boiler,
After adding wheal meal, place
it over boiling water and cook 6
mlniitea, stirring ocraalonally.
TOMORROW'S MENU
(Eat the Bailc 7 Every Day)
BREAKFAST: Canned grape
fruit Juice, quick wholewheat
cereal, raisin toast, Jam. coffee,
milk.
LUNCHEON: Creamed chip
ped beef in fat-leu cream
on toast, sliced tomatoes with
cnoppea green peppers, bread,
butler or fortified margarine,
sicwea prunes, tea. milk.
DINNER: Chopped mixed
green salad, codfish cakes, to
mato sauce, baked beans, raw
cabbage with apple and onion,
wholewheat bread, butter or for
tified margarine, blueberry pie
with patriotic pie crust (home
made fat), lea. milk.
Telli Sis "Get Busy"
. By OEO. H. TAYLOR
From a far-off battle front, a
young lieutenant writes his sla
ter in Pennsylvania:
'Toll all America to go to
its knees. Before each decisive
victory over here, there Is a
feeling of people praying from
far away. This feeling is so
strong, Sis, that you can hear
it. In the stillness of the night,
ono of the most stubborn of
our men spoke out, 'Did you
hear anything? It sounded ilka
people praying in some distant
place.'
'TELL AMERICA TO PRAY.
This war will not end until
people and nations have paid in
blood and in teers for thrusting
God out of their hearts. And
tell them to send Bibles and
more Bibles. Get on your knees
and ask God to forgive you
your sins. And pray for the
army. Only repentance for sins
can stop the shelling, the kill
ing and tho murdering." From
the Wayncsburg (Pa.) Republi
can. So it is that this man in tha
servico bids us home folk to
press Into the throne room. It
is in lino with the Bible pass
ago that tells us to come boldly
before the throne of grace, that
we may there rccclvo a bless
ing and grace to help us in the
hour-of need. Enter boldly,
then, and luy before. God the
promises Ho has so freely
spread on tho pages of tha
Good Book. And lie is waiting
to do mora than He has prom
ised, for God Is able to do ex
ceedingly abundantly above all
that we ask or think. See
Epheslans 3:20.
Do wo stagger at those Bibla
passages? Indeed we do, unless
wo have God-given faith. But
when wo take God at his word,
100 cents on the dollar, as wa
might say, then we can go our
way shouting our Joy. We
shout, for with the eye of faith,
we see the thing as already set
up and brought through. Has
not tho great God himself
pledged to do it? Is it not the
desire of His will to grant it?
Out of regard for his own glory
and our well being, has he not
signed up to bring it through?
Remember No Bible, no
faith; little Bible, little faith;
MUCH BIBLE, MUCH FAITH.
Ask in Christ's name, "Whatso
ever ye shall ask in my name,
that will I do, that the Fother
may be glorified in the Son."
So said the Lord. God's man
has a blank check for every
need. Write in your request:
take it into tho throne room
and lay it before tha Father.
"My God shall supply all your
need, according to the riches of
His glory, by Christ Jesus."
Phil 4:10.
This space paid for by an
Oregon businessman.