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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (July 10, 1943)
July 10, 1948 PAGE FOUB HERALD AND NEWS. KLAMATH FALLS. OREGON JTemW f Acvt &mv Or Caouimr SIDE GLANCES OF Buttonhook Harbor of Messina Tam Tut lavnM f i ti tPMtty too m 4rmOr4 rim nri k Mi rw. tit Sao Br iniuUMC C&mft. Sf tx&tm nwntmm A inom Wbmb ef ttoa tnttf fcwaM tit rtfuta T .- Gmn. fey rf G"v ath Stat t.sMWiBsj Wos-tiaLuu C. Uc 0m 'iifc JM T-t, - ti titiuv ill OTan4 AM WK t w I r OPA WARNS S U S P i G ! D U 5 FKAXX JT.SXIS IHtmr MALCCC KFLET Traveling Through Br MALCOLM EPLXT NEW TOBK, S. Y, (Social Ccrespcodeocei The tram we toe from Wsfczarxi to New York was full, bet not crewied, sd w ooc bad to nf4 We endeotly were a sa taking the advice ct a Peasryrrsrsa rairead official, who said to f9 to New York ty r".y morofcg train. Noon ajsd afternoon tiai be tween the two centers are repcevd jamssed. Trains ply hoarir between WiKi'-pxi and Xew York, ail of them asakir. the rssa i ap proximately four hour. CccEj orer the rwrt for the first time, we were trrmrrrtocaiy im pressed with the mdiatriaiiotieo of Use East. For n-udi of the dstasee oar tram ran aVirgryte great faetos-jes. most of them wrth jr-iris which todicaied war work was csierw-sy sr nie. Here is an trrportast part of the Ameri can industry that is he;p:r-g Astra ral'r in wmnicg the war. Weather in this metropolis has been very pleasant, in contrast with that at Wasucaro. but we axe told NY suffered enjer aa IS-Aij beat ware r.ght aioeg with Wasjar-gtoo Jost prior to oar arrival bere. A beary rain brought relief at Washington the day before we left that err. Our last dav there was pet feet so far as the weather was concerned. Meanwhile, we hare developed a cold. A victim of too modi air-coi-diljociri no doahi. Klomothite in N. Y. SPENT last evening very pleasantly with com other then Xa)or Eariaa P. Eocworth. U. S. army engineers, at home the division manager of Copco and active worker for KTt crsie, good. Bos is bead of operations for the North Atlantic division of the ITS army erigmeer. His headquarters are bere in ST and be lives on historic Governor's island in New York bar. He has lost weight, be looks fine, be ts doing aa important wartime job for bis country. While its obvious be yearns for his family and the wide open spaces of the Klasath country, be is emrrf a lot of satisfaction out of his work here. Fred HeUbrocoer sent tuta a bunch of snap shots the other day. taken on the but Hart mountain aztejope trip. That made te major sUffctly noeaesick. be admits, but it also set off pasast contempUtioo of the days when the war will be over asd such treks to the open spaces of oar country wiil be resumed. We talked thea over last night at a table at a liTtie sidewalk cafe at Forty-Second street aad Broadway the crossroads of the world and over a ha sandwich at the famed Brass EaiL i!jvx Boswonh some Lme ao wrote a lerer to the Klamath chaTier of commerce urgirg KZamath peop to write to their men in the services. We printed the piece in this eo?urr:n TaJbrg it over last night, be renewed the pa. which we agam pass on: Tve seen fellows carry a letter around for days, opening and readicg it at every idle raomest." be said. "People at borne have no ilea bow much just a short ncte means to a boy in the service." Interesting, But WI haven t been in NY lor? bet lorf enocgh to be impressed by the world's biet masses of steel and concrete, by the unbelievable midnight crowds on Times Square, by the tiers and tiers of flats shabby and eiegant in which people live in this part of the city, by the sweep of humanity through the Pennsylvania and Grand Central stations, and by the enormous number of places to eat and drink and be entertained. It's all very interesting; but as for Irrirg. well agree with Major Bosworth give us the wide open spaces. Ms Pl f Vft rf ! ! - i The motion is, with so many young military women strangers ia our city, the club do something to' entertain Change in Walking Habits Will Correct Flat Feet INVESTIGATORS f Service tUJjmra is Klasusth ; ' Tails receelSy rccopiauMd to of- j I jce of price sdaunatrauca cff- j ' cuU bere ttat investators sect I ' out by the OPA to lupect serv. ; ice rutMRs were acu&g sutptt- Kusly. follcm ir.g woeaen attend- ar.ls around and (:ns unda i wrc. lxo to the cajA regjters. j ' On icvert gttMn it was found j .that the "r.verstators"' were not from the OPA. but were ! merely maK)ueradj.g as such ta J order to be free to kk the sta- . Sscn over cloMiy. j OPA offacuU nmed that alt authored OPA utvesUgalori have identf-cation cards w::.i their p.ctures x them, aod that ' tn cue there was any doubt i to the authenticity ef an tnveru- j gator, the cards should be asked j for and examined. At present i there are ort!y two leral laves ' I iiton oprratu-g out of the , KiamaUi Falls f .Sd lUtsoo, O. i J. Home, and Marvin Huckv both lorg time residents of Klamath Fails. wf , , Airport News, Views This hoe-thiped harbor is a familiar sight to mny Americans uv aaeo ho have bombed It repeetedly hi rnt weeks. It is me dscxs aita at Ueuina. Sicily, the clotest point of thai Island to Italy. Captain Jack Sweetheart Contest Gets Underway With Committees Lined Up n. Li.....' u..ul By DR. THOMAS D. MASTERS i greateft amount of wear. The' Well, we finally rurg down Written ior RXA (ligaments on the outside of the! h curtain on the XC. crow Incurable as it may seem, the' ankle are con traded and those' country coune. and are well i cendjuoo of fiat feet may be cor-.' on the inside are stretched and cn our nay to the next one. rected with patience, exercises ' weak. The foot cannot be flexed the instructor refresher course. Picture of a Postman's Holiday! 'V - " ' . " t I '-' t tumor and Mae wera snappl her in the Washington bureau office of The Associated Press. Presumably, "Martha" is pounding out on of those shop-shop columns for the advet. Using department, and Mac is telling how the other half lives In the national capital. (Mr. and Mrs. Malcolm Epley. managing editor and advertising staff member of The Herald and Hews, bow Journeying on to Hew York and Boston.) Advertising Roundup Zi l, r is ADDISOM By D ELBERT ADDISOfT LrFESAVING course, business style: Children, for years, have cried for Cas toria. It was discovered on May 4 that chil dren cried FROM Castona. By 7:30 that evening the manufacturer, . The Centaur Co, and the advertising agency, Young and Rubicam, had ready for release a warn ing to the country to discon tinue its use, . ' The national radio networks were unable to provide time for Castor ia that evening, but most all news programs car ried the announcement as a matter of public service. Telegrams went to all daily papers In the country at 7:30 that evening, and the next day the Castoria story was told in newspaper ads. ' Castorio's Own Story in Papers (T IS interesting to note that daily newspapers in this emergency provided the speediest medium for Castoria to tell its own story in 'it own words. By the time The Herald and News hit the afreet, the story was rife that a foreign agent On the sense of a fifth columnist) had put something in Castoria which made babies sick. The Castoria ad stated, "... it has been discovered that all such Fletchers Castoria which has been shipped since March 1st, 1943, contains a foreign INGREDIENT which causes nausea and vomiting." It also is interesting that the newspaper ads carried Castoria's story In it OWN words, in such a way that it could not be misinterpreted. Paradoxically, June magazines still carried the pre-foreign ingredient advertising, while not a bottle of Castoria was for sale in the country. Magazines have to be printed so far ahead of actual release that, while Castoria cancellations went out the first week In May, a few July Issues still carried the ads. Castoria story was completed on June 28. when all dailv nanent rarruvl a uvml a a, -What Happened to Fletchers Castoria." This ad answered the questions: What caused the trouble? Why didn't normal tests show that something was wrong? What are the makers doing to prevent a recurrence of the trouble? is rietcners castoria now on sale? Will the package be the same? (The new, safe Castoria will bear a distinctive green haruLi If Castoria had not made full use of our advertising facilities in a prompt, TRUTHFUL manner, it might well have been the business death of this old established product. (This is where the "lifesaving" comes In, in case you've been wondering. It was not meant here that the foreign ingredient made a death dealing potion. A chemical change In water used, combined with reduced sugar content, actually caused the trouble.) It certainly is to the credit of the company, however, that by their prompt action, the actual cases of nausea were held to around 100. The point is, Castoria was confronted with a mishap, which immediately destrovxri th m.Mir. confidence which had been built up from years ana years oi honest merchandising. By truthfully telling the story over the Castoria signature, in paid advertising, this confidence was restoredperhaps strengthened. A person always has confidence in someone who has the guts to come clean on his failures. There'll Come a Day COMING clean on newspaper performance, In this case, it might be added that a few morning papers were not able to get the ad in until a day later, May 6. Full text and instructions were telegraphed to each daily paper in the country in the case of this first Castoria ad. Then each ad was set up in type by each Individual paper. In speeding up and simplifying the use of newspapers for advertising, it is not hard to visualize improvements for the postwar era. It is well within the realm of probability that the advertising agency would prepare a master copy of an ad, employing full use of illustration and artwork, which in turn would be beamed by radio to automatic machines in individual newspaper plants which would im mediately reproduce the ad for actual printing. Committees to vuat outlying comsar-iUct of Klamath county durtsj use comtr-g week in re gard to the July bocd drive were a p pointed al a meeting of com-n-.if.et-s frees the Soroptimist as Eussen and Professional Women's clubs held Friday eve rur.f. at the court house. Effort ill be sucued to get the sweetheart for Captain Jack and changes in walking hab:ts-ito a normal decree because the' Wally Firth and ourselves are uroermay immediately Although severe cases require. Achilles tendon is shortened.! rn route to Billings, Moetasa. use care ox. an experienced or- when the longitudinal arch ui wTuch aJ ocaen s organua- tccis of the county are sed to paruc:pa as a feature of this sccth s Baataa Mate Azceci-s to plar-s outlined at and Bob Peterson and Phil thopedie surgeon, slight affile-1 lost, the transverse arch gives; HarUier are assigned to Baker, twos may be corrected by the pa- j way and painful callouses may 1 Orexon. The balance of the bent himself. j form on the ball of the foot boys are re-aoirned to the Fallen arches, or Eat feet, is The correction of flat feet is Klamath Falls base. one oi mow common toot au- generally a long, teoious and dif-j Since this ts the last column tse Frxur areetyug. each organ- . r7 " '" we n c aoie in write lor ft;,af z t-rl will be ask- , Eattemng of the lor.gitudmal . changed so that the toes are Falls consumption we -t ct T bantam hen aTa ..i"i.',h0r,hKhU'' "Press our appreciate far a .SSe knot" om,the consideration shown us Itncinaxnpauble have a straight last, a duril,t tUy W!tn r.,. fectiy serviceao foot, but fre- fairly rigid snank. ample toe thOT4! of -ou w.no fonwtj quently it cause, pain under the room and a moderate heeU he toys ittee a arch and un tfc back of the lee which can h !t-i-H ts,,. ,h. acuviiies oi me ooys at tr a- " - nftrf thrM)0h thii -i.t. w The pain is usually worse when; weight ts carried on the outside ctanHirf tHn wWit wilrin ! Because flat feet cause faulty posture and disturb the mechan ics of locomotion, it also contrib utes to increased fatigue. CONDITION HEREDITARY There are various causes for of the foot instead of the inside. Feit pads may be inserted in the shoe to support the foot in a correct position. Exercises de-i signed to strengthen the muscles wki upiwrfc ux ucn are im portant, but roust be performed! itt35y rcos.-r ct! the beautiful juusitj- women will be kiitni u cis uje-T mgenuity in s eit t-r i-it aad the little ben sucacord ey trie group selliag I'jt rxm by the end of the sate ta J oe declared winner. As d-r.r.g ti past montn, S-rraji F.j' bond purchasers mill be asked to credit their bonds to some organization is sponsoruvg a . swee doubly thank you. . The boys asked me to ex press the appreciation of the entire group for the considera tion shown by the Comma raids in sending cigarettes and candy out to us at the field. No doubt flat feet, the chief beina hered-! Ions: enoueh to acromnluh hir! manT of ,n T would like to bean." Full publicity will be ity. Some races are more prone objective. express their individual appre- tn-en to ail candidates entered to flat feet than others. Any FOOT EXERCISES ciaum to the sweet young ad the sponsonng organuauon condition that weakens the mas-! There are numerous ap- things of Klamath Falls, but as soon as information is a vas culature of the arch may cause proaches to correction of flat tht is out of our line (on the ahie. flat feet. It is a common result feet, most of them tied up with printed page, anyhow). Names StaoeMted of obesity, where the load is too exercises. These are based on Harold Lor.gmaid, district xhe contact committees from great for the strength of the turning the toes inward and ro- flight supervisor for CAA. and the two women s service ciubs muscles. In children, flat feet tating the foot so that the outer: Howard Pepke. ground school wlil o!irr nuraer0us suggestions are associated with long, slender, edge is down. One such exer-j supervisor, both of the Bend of- u special entertainments, feet and other conditions like cise consists of walking bare-! ,iC'- were down to see us fin- box jj, , 4nd dlnfrl tor jj. knock-knee. footed across the room several? uh the exams. All boys passed bonds snd stamps. It is Contrary to popular opinion,' times on the outside of the feet; by a safe margin. !ljo mijfstcd that the women the common footprint is not al-; with the big toes bent down- All of the excitement seems . IDOnsor their banty candidates ways a reliable index to Cat feet. ward. to fall in the laps of a selected ; d colorful names that will The condition may be recognized: Anatomic defects, of course.! few. Ralph Leffelman goes out to y,e contest. "J "aiii8iu. im ices point must dc cormnea, ana me most on CIS last soio nop oi tne, Various members of the two out. The foot is rotated outward.! satisfactory results are obtained' course and "bingo" his motor ! ,Jllh. ... hv r, The inner aspect of the foot is ' when these and numerous other down, and the outer edge is up.! problems involved are consid The inside of the shoe gets the i ered by the orthopedic surgeon. 1800 TO SO NEW YORK W) Grease and grime don't mean a thing when it's waltz time at the Morris Park shops of the Long Island railroad. The management has institut ed lunch-hour waltzing on alter nate Tuesdays and some 1800 overalled train repairmen vie ; with each other to dance with! the SO women employed In the shops. The new form of relaxation supplants half-hour perform ances by paid entertainers. Instead of protecting 'airplane motors with a covering of heavy grease, parofane, formerly used to cover cheese and meat, is now used. Signals on the Sal ween Front it on him and he is ; j. Sabo. bond drive chairman, to conks out lorcea to come uowo iu ""jtake charge of street booths area of Gerber reservoir. He throughout today. Selling start headed for a nice grassy look-1 ,t 10 o'd morning ing spot and was Just ready to wms xo continue until w Stan ner out wnen rocas oi odock this evening. immense proporuonj ivuuicu dead ahead. He had to land 8S0.000 Mark Bond sales so far this month have almost reached the 130,000 mark, according to a report by Martha McCoUum, chairman of i i Under a cloud-flecked sky, Chinese signBlman flags a semaphore message to troops on the Salween river front In southwest China. Signal troops atop mountains can observe Jap positions across the Salween gorge and advise Chinese of enemy movements. (Photo by Frank Cancellare, Acme cameraman, for the War Picture Pool.) there in spite of the rocks. Ralph did a neat job of land ing, and did only minor dam- "ipkng of exar.1 -fr TnufhoUr- f0rd It was polnTed t& crashed headon Into another! , ... , . . -hhi gret deal of concentrated Sped toth" engine.1 tCi " Persons were slighUy injured a to """ W but no one killed. Both engines , .. . ,. were put out of commission forlj - We are 'very sorry we didn't f0""1' " lre conucting get to do more Klamath Falls lhef nnbcrs. asking for bond fishing, and .particular sorry P'- -nth because a - w didn t stav lor aoose ana ; v deer shooting this fall, but we have no one to blame but the Japs and the Nazis and don't think we'll torgel trial ana mists arc sponsoring the drive, all women have been urged to cooperate. Winnifred Cillen, president of when we have the opportunity BPW; Rose Poole, president of to repay for the inconvenience, aoropiimisis, presiaeo at me Thanks again. Friday meeting. Ambulance Corps Members Maneuver in 'Bombing Area' The Klamath platoon of Ore gon Women's Ambulance corps will roll out of town in convoy formation Sunday morning, bound for a bombing area that has been mapped out near Fort Klamath where members will spend the day on "maneuvers." Corps members will meet at the armory, leaving from there at 10 a. m., using private cars to simulate a military convoy. Upon arrival at destination, the maneuvers will include all train ing, such as morse code, first aid, setting up a hospital unit, rescuing and treating bombing victims from a miniature city, and evacuation of inhabitants. The return trip In the evening will alto be by convoy. The eight members of the Junior Ambulance corps, recent ly organized, will participate in the maneuvers with the regular corps. Fourteen stretchers have been borrowed throughout tha city for use In carrying "injured victims," and the corps' new in dustrial ambulance, a gift from the Elks lodge, will be used for the transportation of victims to the hospital unit or to "Safe" areas. Lieut. Bcrdcna Rccder and her staff of officers, including Capt. Kathleen Livingston, chief officer of the Southern Oregon area, will be in charge of the day's activities. Peanut, cottonseed or palm oil have been found suitable for fuel In Diesel-motored trucks. Tests indicate such vehicles may burn these oils if mineral oil is not available. Chemical War Learned Hard Way by Soldier A soldier at Camp White. Ore . has learned the effret of chemical warfare the hard way. A baby skunk had been caught and caged by a com pany of men out on bivouac. Their mascot proved very well behaved for a while but one morning he made a dash for freedom. S Sit. Hull is Isbell led tha pursuit. No trouble was ex pected. After all. It was only a baby skunk. Well, the sergeant got the skunk but also the skunk got the sergeant. Wise for his yran. friend skunk counter attacked. And. according to witnesje it was all-out! Madame Chiang Nearly Captured When Plane It Lost CHUNGKING. July 10 (TV Mrs. Chiang Kai-shek, wife of the Chinese generalissimo, who returned here last Sunday after an extended tour of the United Suites and Canada, disclosed to day that the plan carrying her home became lost on the flight from India and almost landed In Japanese territory. Beeman Inquires Into Woman's Death ASTORIA. July 10 (ft Dr. Joseph Beeman of the state criminal laboratory headed an Investigation here today Into the death of Mrs. Florence Fair Is, 25, who died at a hospital Friday night soon after being found on a downtown street with a head Injury. Her husband. Raymond L. Farrls. Portland shipyard worker, was held by police yes terday on an open charge. ANIMAL SPIRITS MOUNTAIN HOME. Ida. Iff) Military police believe they have captured the saboteurs who rifled Maj. William D. Alexan dcr's office, destroying valuable papers. They have Jugged Whisky and Soda, the air base's goat mascots. Eiglts attend danca, July 10, Eaglas hall. Help complex naw aarle hall. FARMERS 2184 ' our mn ln ih 4 1 armed forces lost Ihelr lives in tha six months of African fighting. 2500 w,r kilUd whll - rations in of tima. tha sama period For only a few cants dally, you can hava tha protection ef $3000 accidental death S100 monthly income $300 hospital monthly In come, CALL 3221 REPREBRNTINO TUN MUTUAL BENEFIT Heolth and Accident Ass'n of Omaha 1M N. Jlh rM SIM
