July 10, 1948
PAGE FOUB
HERALD AND NEWS. KLAMATH FALLS. OREGON
JTemW f Acvt
&mv Or Caouimr
SIDE GLANCES
OF
Buttonhook Harbor of Messina
Tam
Tut lavnM f i ti
tPMtty too m
4rmOr4 rim
nri k Mi rw.
tit Sao Br iniuUMC C&mft.
Sf tx&tm nwntmm
A inom Wbmb ef ttoa tnttf fcwaM
tit rtfuta T .-
Gmn. fey rf G"v ath Stat t.sMWiBsj
Wos-tiaLuu C. Uc
0m 'iifc JM T-t, -
ti
titiuv ill OTan4 AM WK t w
I r
OPA WARNS
S U S P i G ! D U 5
FKAXX JT.SXIS
IHtmr
MALCCC KFLET
Traveling Through
Br MALCOLM EPLXT
NEW TOBK, S. Y, (Social Ccrespcodeocei
The tram we toe from Wsfczarxi to
New York was full, bet not crewied, sd w
ooc bad to nf4 We endeotly were a sa
taking the advice ct a Peasryrrsrsa rairead
official, who said to f9 to New York ty r".y
morofcg train. Noon ajsd afternoon tiai be
tween the two centers are repcevd jamssed.
Trains ply hoarir between WiKi'-pxi and
Xew York, ail of them asakir. the rssa i ap
proximately four hour. CccEj orer the rwrt
for the first time, we were trrmrrrtocaiy im
pressed with the mdiatriaiiotieo of Use East.
For n-udi of the dstasee oar tram ran aVirgryte
great faetos-jes. most of them wrth jr-iris
which todicaied war work was csierw-sy sr
nie. Here is an trrportast part of the Ameri
can industry that is he;p:r-g Astra ral'r in
wmnicg the war.
Weather in this metropolis has been very
pleasant, in contrast with that at Wasucaro.
but we axe told NY suffered enjer aa IS-Aij
beat ware r.ght aioeg with Wasjar-gtoo Jost
prior to oar arrival bere.
A beary rain brought relief at Washington
the day before we left that err. Our last
dav there was pet feet so far as the weather
was concerned.
Meanwhile, we hare developed a cold. A
victim of too modi air-coi-diljociri no doahi.
Klomothite in N. Y.
SPENT last evening very pleasantly with com
other then Xa)or Eariaa P. Eocworth. U. S.
army engineers, at home the division manager
of Copco and active worker for KTt crsie,
good.
Bos is bead of operations for the North
Atlantic division of the ITS army erigmeer.
His headquarters are bere in ST and be lives
on historic Governor's island in New York bar.
He has lost weight, be looks fine, be ts doing
aa important wartime job for bis country.
While its obvious be yearns for his family
and the wide open spaces of the Klasath
country, be is emrrf a lot of satisfaction out
of his work here.
Fred HeUbrocoer sent tuta a bunch of snap
shots the other day. taken on the but Hart
mountain aztejope trip. That made te major
sUffctly noeaesick. be admits, but it also set
off pasast contempUtioo of the days when
the war will be over asd such treks to the
open spaces of oar country wiil be resumed.
We talked thea over last night at a table at a
liTtie sidewalk cafe at Forty-Second street aad
Broadway the crossroads of the world and
over a ha sandwich at the famed Brass EaiL
i!jvx Boswonh some Lme ao wrote a
lerer to the Klamath chaTier of commerce
urgirg KZamath peop to write to their men
in the services. We printed the piece in this
eo?urr:n TaJbrg it over last night, be renewed
the pa. which we agam pass on:
Tve seen fellows carry a letter around for
days, opening and readicg it at every idle
raomest." be said. "People at borne have no
ilea bow much just a short ncte means to a
boy in the service."
Interesting, But
WI haven t been in NY lor? bet lorf
enocgh to be impressed by the world's
biet masses of steel and concrete, by the
unbelievable midnight crowds on Times Square,
by the tiers and tiers of flats shabby and
eiegant in which people live in this part of
the city, by the sweep of humanity through
the Pennsylvania and Grand Central stations,
and by the enormous number of places to eat
and drink and be entertained.
It's all very interesting; but as for Irrirg.
well agree with Major Bosworth give us the
wide open spaces.
Ms Pl f
Vft rf ! ! -
i
The motion is, with so many young military women
strangers ia our city, the club do something to' entertain
Change in Walking Habits
Will Correct Flat Feet
INVESTIGATORS
f Service tUJjmra is Klasusth ;
' Tails receelSy rccopiauMd to of- j
I jce of price sdaunatrauca cff- j
' cuU bere ttat investators sect I
' out by the OPA to lupect serv.
; ice rutMRs were acu&g sutptt-
Kusly. follcm ir.g woeaen attend-
ar.ls around and (:ns unda
i wrc. lxo to the cajA regjters. j
' On icvert gttMn it was found j
.that the "r.verstators"' were
not from the OPA. but were !
merely maK)ueradj.g as such ta J
order to be free to kk the sta-
. Sscn over cloMiy. j
OPA offacuU nmed that alt
authored OPA utvesUgalori
have identf-cation cards w::.i
their p.ctures x them, aod that '
tn cue there was any doubt i
to the authenticity ef an tnveru- j
gator, the cards should be asked j
for and examined. At present
i there are ort!y two leral laves
' I iiton oprratu-g out of the ,
KiamaUi Falls f .Sd lUtsoo, O. i
J. Home, and Marvin Huckv
both lorg time residents of
Klamath Fails.
wf , ,
Airport
News, Views
This hoe-thiped harbor is a familiar sight to mny Americans
uv aaeo ho have bombed It repeetedly hi rnt weeks. It is
me dscxs aita at Ueuina. Sicily, the clotest point of thai Island
to Italy.
Captain Jack Sweetheart
Contest Gets Underway
With Committees Lined Up
n. Li.....' u..ul
By DR. THOMAS D. MASTERS i greateft amount of wear. The' Well, we finally rurg down
Written ior RXA (ligaments on the outside of the! h curtain on the XC. crow
Incurable as it may seem, the' ankle are con traded and those' country coune. and are well
i cendjuoo of fiat feet may be cor-.' on the inside are stretched and cn our nay to the next one.
rected with patience, exercises ' weak. The foot cannot be flexed the instructor refresher course.
Picture of a Postman's Holiday!
'V - "
' . " t I '-' t
tumor and Mae wera snappl her in the Washington bureau office of The Associated
Press. Presumably, "Martha" is pounding out on of those shop-shop columns for the advet.
Using department, and Mac is telling how the other half lives In the national capital. (Mr.
and Mrs. Malcolm Epley. managing editor and advertising staff member of The Herald and
Hews, bow Journeying on to Hew York and Boston.)
Advertising Roundup Zi
l, r is
ADDISOM
By D ELBERT ADDISOfT
LrFESAVING course, business style:
Children, for years, have cried for Cas
toria. It was discovered on May 4 that chil
dren cried FROM Castona.
By 7:30 that evening the
manufacturer, . The Centaur
Co, and the advertising
agency, Young and Rubicam,
had ready for release a warn
ing to the country to discon
tinue its use, . '
The national radio networks
were unable to provide time
for Castor ia that evening, but
most all news programs car
ried the announcement as a
matter of public service.
Telegrams went to all daily papers In the
country at 7:30 that evening, and the next
day the Castoria story was told in newspaper
ads. '
Castorio's Own Story in Papers
(T IS interesting to note that daily newspapers
in this emergency provided the speediest
medium for Castoria to tell its own story in
'it own words.
By the time The Herald and News hit the
afreet, the story was rife that a foreign agent
On the sense of a fifth columnist) had put
something in Castoria which made babies sick.
The Castoria ad stated, "... it has been
discovered that all such Fletchers Castoria
which has been shipped since March 1st, 1943,
contains a foreign INGREDIENT which causes
nausea and vomiting."
It also is interesting that the newspaper ads
carried Castoria's story In it OWN words, in
such a way that it could not be misinterpreted.
Paradoxically, June magazines still carried
the pre-foreign ingredient advertising, while not
a bottle of Castoria was for sale in the country.
Magazines have to be printed so far ahead of
actual release that, while Castoria cancellations
went out the first week In May, a few July
Issues still carried the ads.
Castoria story was completed on June
28. when all dailv nanent rarruvl a uvml
a a, -What Happened to Fletchers Castoria."
This ad answered the questions: What caused
the trouble? Why didn't normal tests show that
something was wrong? What are the makers
doing to prevent a recurrence of the trouble?
is rietcners castoria now on sale? Will the
package be the same? (The new, safe Castoria
will bear a distinctive green haruLi
If Castoria had not made full use of our
advertising facilities in a prompt, TRUTHFUL
manner, it might well have been the business
death of this old established product.
(This is where the "lifesaving" comes In, in
case you've been wondering. It was not meant
here that the foreign ingredient made a death
dealing potion. A chemical change In water
used, combined with reduced sugar content,
actually caused the trouble.)
It certainly is to the credit of the company,
however, that by their prompt action, the actual
cases of nausea were held to around 100.
The point is, Castoria was confronted with a
mishap, which immediately destrovxri th m.Mir.
confidence which had been built up from years
ana years oi honest merchandising.
By truthfully telling the story over the
Castoria signature, in paid advertising, this
confidence was restoredperhaps strengthened.
A person always has confidence in someone
who has the guts to come clean on his failures.
There'll Come a Day
COMING clean on newspaper performance, In
this case, it might be added that a few
morning papers were not able to get the ad
in until a day later, May 6.
Full text and instructions were telegraphed
to each daily paper in the country in the case
of this first Castoria ad. Then each ad was
set up in type by each Individual paper.
In speeding up and simplifying the use of
newspapers for advertising, it is not hard to
visualize improvements for the postwar era.
It is well within the realm of probability
that the advertising agency would prepare a
master copy of an ad, employing full use of
illustration and artwork, which in turn would
be beamed by radio to automatic machines in
individual newspaper plants which would im
mediately reproduce the ad for actual printing.
Committees to vuat outlying
comsar-iUct of Klamath county
durtsj use comtr-g week in re
gard to the July bocd drive were
a p pointed al a meeting of com-n-.if.et-s
frees the Soroptimist
as Eussen and Professional
Women's clubs held Friday eve
rur.f. at the court house.
Effort ill be sucued to get
the sweetheart for Captain Jack
and changes in walking hab:ts-ito a normal decree because the' Wally Firth and ourselves are uroermay immediately
Although severe cases require. Achilles tendon is shortened.! rn route to Billings, Moetasa.
use care ox. an experienced or- when the longitudinal arch
ui wTuch aJ ocaen s organua-
tccis of the county are sed to
paruc:pa as a feature of this
sccth s
Baataa Mate
Azceci-s to plar-s outlined at
and Bob Peterson and Phil
thopedie surgeon, slight affile-1 lost, the transverse arch gives; HarUier are assigned to Baker,
twos may be corrected by the pa- j way and painful callouses may 1 Orexon. The balance of the
bent himself. j form on the ball of the foot boys are re-aoirned to the
Fallen arches, or Eat feet, is The correction of flat feet is Klamath Falls base.
one oi mow common toot au- generally a long, teoious and dif-j Since this ts the last column tse Frxur areetyug. each organ-
. r7 " '" we n c aoie in write lor ft;,af z t-rl will be ask-
, Eattemng of the lor.gitudmal . changed so that the toes are Falls consumption we -t ct T bantam hen aTa
..i"i.',h0r,hKhU'' "Press our appreciate far a .SSe knot"
om,the consideration shown us
Itncinaxnpauble have a straight last, a duril,t tUy W!tn r.,.
fectiy serviceao foot, but fre- fairly rigid snank. ample toe thOT4! of -ou w.no fonwtj
quently it cause, pain under the room and a moderate heeU he toys ittee a
arch and un tfc back of the lee which can h !t-i-H ts,,. ,h. acuviiies oi me ooys at tr a-
" - nftrf thrM)0h thii -i.t. w
The pain is usually worse when; weight ts carried on the outside
ctanHirf tHn wWit wilrin !
Because flat feet cause faulty
posture and disturb the mechan
ics of locomotion, it also contrib
utes to increased fatigue.
CONDITION HEREDITARY
There are various causes for
of the foot instead of the inside.
Feit pads may be inserted in
the shoe to support the foot in a
correct position. Exercises de-i
signed to strengthen the muscles
wki upiwrfc ux ucn are im
portant, but roust be performed!
itt35y rcos.-r ct! the beautiful
juusitj- women will be
kiitni u cis uje-T mgenuity in
s eit t-r i-it aad the little ben
sucacord ey trie group selliag
I'jt rxm by the end of the
sate ta J oe declared winner.
As d-r.r.g ti past montn,
S-rraji F.j' bond purchasers
mill be asked to credit their
bonds to some organization
is sponsoruvg a . swee
doubly thank you.
. The boys asked me to ex
press the appreciation of the
entire group for the considera
tion shown by the Comma raids
in sending cigarettes and candy
out to us at the field. No doubt
flat feet, the chief beina hered-! Ions: enoueh to acromnluh hir! manT of ,n T would like to bean." Full publicity will be
ity. Some races are more prone objective. express their individual appre- tn-en to ail candidates entered
to flat feet than others. Any FOOT EXERCISES ciaum to the sweet young ad the sponsonng organuauon
condition that weakens the mas-! There are numerous ap- things of Klamath Falls, but as soon as information is a vas
culature of the arch may cause proaches to correction of flat tht is out of our line (on the ahie.
flat feet. It is a common result feet, most of them tied up with printed page, anyhow). Names StaoeMted
of obesity, where the load is too exercises. These are based on Harold Lor.gmaid, district xhe contact committees from
great for the strength of the turning the toes inward and ro- flight supervisor for CAA. and the two women s service ciubs
muscles. In children, flat feet tating the foot so that the outer: Howard Pepke. ground school wlil o!irr nuraer0us suggestions
are associated with long, slender, edge is down. One such exer-j supervisor, both of the Bend of- u special entertainments,
feet and other conditions like cise consists of walking bare-! ,iC'- were down to see us fin- box jj, , 4nd dlnfrl tor jj.
knock-knee. footed across the room several? uh the exams. All boys passed bonds snd stamps. It is
Contrary to popular opinion,' times on the outside of the feet; by a safe margin. !ljo mijfstcd that the women
the common footprint is not al-; with the big toes bent down- All of the excitement seems . IDOnsor their banty candidates
ways a reliable index to Cat feet. ward. to fall in the laps of a selected ; d colorful names that will
The condition may be recognized: Anatomic defects, of course.! few. Ralph Leffelman goes out to y,e contest.
"J "aiii8iu. im ices point must dc cormnea, ana me most on CIS last soio nop oi tne, Various members of the two
out. The foot is rotated outward.! satisfactory results are obtained' course and "bingo" his motor ! ,Jllh. ... hv r,
The inner aspect of the foot is ' when these and numerous other
down, and the outer edge is up.! problems involved are consid
The inside of the shoe gets the i ered by the orthopedic surgeon.
1800 TO SO
NEW YORK W) Grease and
grime don't mean a thing when
it's waltz time at the Morris
Park shops of the Long Island
railroad.
The management has institut
ed lunch-hour waltzing on alter
nate Tuesdays and some 1800
overalled train repairmen vie ;
with each other to dance with!
the SO women employed In the
shops.
The new form of relaxation
supplants half-hour perform
ances by paid entertainers.
Instead of protecting 'airplane
motors with a covering of heavy
grease, parofane, formerly used
to cover cheese and meat, is now
used.
Signals on the Sal ween Front
it
on him and he is ; j. Sabo. bond drive chairman, to
conks out
lorcea to come uowo iu ""jtake charge of street booths
area of Gerber reservoir. He throughout today. Selling start
headed for a nice grassy look-1 ,t 10 o'd morning
ing spot and was Just ready to wms xo continue until w
Stan ner out wnen rocas oi odock this evening.
immense proporuonj ivuuicu
dead ahead. He had to land
8S0.000 Mark
Bond sales so far this month
have almost reached the 130,000
mark, according to a report by
Martha McCoUum, chairman of
i
i
Under a cloud-flecked sky, Chinese signBlman flags a semaphore
message to troops on the Salween river front In southwest China.
Signal troops atop mountains can observe Jap positions across the
Salween gorge and advise Chinese of enemy movements. (Photo
by Frank Cancellare, Acme cameraman, for the War Picture Pool.)
there in spite of the rocks.
Ralph did a neat job of land
ing, and did only minor dam-
"ipkng of exar.1 -fr TnufhoUr-
f0rd It was polnTed t&
crashed headon Into another! , ... , . .
-hhi gret deal of concentrated
Sped toth" engine.1 tCi "
Persons were slighUy injured a to """ W
but no one killed. Both engines , .. . ,.
were put out of commission forlj -
We are 'very sorry we didn't f0""1' " lre conucting
get to do more Klamath Falls lhef nnbcrs. asking for bond
fishing, and .particular sorry P'- -nth because a -
w didn t stav lor aoose ana ; v
deer shooting this fall, but we
have no one to blame but the
Japs and the Nazis and don't
think we'll torgel trial ana
mists arc sponsoring the drive,
all women have been urged to
cooperate.
Winnifred Cillen, president of
when we have the opportunity BPW; Rose Poole, president of
to repay for the inconvenience, aoropiimisis, presiaeo at me
Thanks again. Friday meeting.
Ambulance Corps Members
Maneuver in 'Bombing Area'
The Klamath platoon of Ore
gon Women's Ambulance corps
will roll out of town in convoy
formation Sunday morning,
bound for a bombing area that
has been mapped out near Fort
Klamath where members will
spend the day on "maneuvers."
Corps members will meet at
the armory, leaving from there
at 10 a. m., using private cars
to simulate a military convoy.
Upon arrival at destination, the
maneuvers will include all train
ing, such as morse code, first
aid, setting up a hospital unit,
rescuing and treating bombing
victims from a miniature city,
and evacuation of inhabitants.
The return trip In the evening
will alto be by convoy.
The eight members of the
Junior Ambulance corps, recent
ly organized, will participate in
the maneuvers with the regular
corps.
Fourteen stretchers have been
borrowed throughout tha city
for use In carrying "injured
victims," and the corps' new in
dustrial ambulance, a gift from
the Elks lodge, will be used for
the transportation of victims to
the hospital unit or to "Safe"
areas.
Lieut. Bcrdcna Rccder and
her staff of officers, including
Capt. Kathleen Livingston, chief
officer of the Southern Oregon
area, will be in charge of the
day's activities.
Peanut, cottonseed or palm oil
have been found suitable for
fuel In Diesel-motored trucks.
Tests indicate such vehicles may
burn these oils if mineral oil is
not available.
Chemical War
Learned Hard
Way by Soldier
A soldier at Camp White.
Ore . has learned the effret of
chemical warfare the hard
way.
A baby skunk had been
caught and caged by a com
pany of men out on bivouac.
Their mascot proved very
well behaved for a while
but one morning he made a
dash for freedom.
S Sit. Hull is Isbell led tha
pursuit. No trouble was ex
pected. After all. It was only
a baby skunk.
Well, the sergeant got the
skunk but also the skunk
got the sergeant. Wise for his
yran. friend skunk counter
attacked. And. according to
witnesje it was all-out!
Madame Chiang
Nearly Captured
When Plane It Lost
CHUNGKING. July 10 (TV
Mrs. Chiang Kai-shek, wife of
the Chinese generalissimo, who
returned here last Sunday after
an extended tour of the United
Suites and Canada, disclosed to
day that the plan carrying her
home became lost on the flight
from India and almost landed In
Japanese territory.
Beeman Inquires
Into Woman's Death
ASTORIA. July 10 (ft Dr.
Joseph Beeman of the state
criminal laboratory headed an
Investigation here today Into the
death of Mrs. Florence Fair Is,
25, who died at a hospital Friday
night soon after being found on
a downtown street with a head
Injury. Her husband. Raymond
L. Farrls. Portland shipyard
worker, was held by police yes
terday on an open charge.
ANIMAL SPIRITS
MOUNTAIN HOME. Ida. Iff)
Military police believe they have
captured the saboteurs who
rifled Maj. William D. Alexan
dcr's office, destroying valuable
papers.
They have Jugged Whisky and
Soda, the air base's goat mascots.
Eiglts attend danca, July 10,
Eaglas hall. Help complex naw
aarle hall.
FARMERS
2184 ' our mn ln ih
4 1 armed forces lost
Ihelr lives in tha six months
of African fighting.
2500 w,r kilUd whll -
rations in
of tima.
tha sama period
For only a few cants dally,
you can hava tha protection
ef
$3000 accidental death
S100 monthly income
$300 hospital monthly In
come, CALL 3221
REPREBRNTINO TUN
MUTUAL BENEFIT
Heolth and Accident
Ass'n of Omaha
1M N. Jlh rM SIM