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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (Feb. 20, 1943)
HERALD AND NEWS, KLAMATH FALLS, OREGON Februnry 20, 1048 PAGE FOUR tltmbtr of Til Auocuno Pain Tilt AmocUM ft" "'" Ittlr entitled to tht ot l re puMlottlM ol til dlipiUhu 2rxltl l It or oot oUienrlw nadlWd la Mill psptr, uJ ! tha loesl publlih'd Unrein. All right of repuhllMtlon ol pwiil dlipti on lw ro orvtd. FRANK JENKINS Editor Today's Roundup By MALCOLM EPLEY BEFORE we say anything Bbout the details of food rationing sign ups next week, let's take a good look at the butstanding service to be rendered in this matter by the ' city and county schools, as fsf"feiri4li well as all other schools In the I - 'i -l Midland Empire. The schools major burden r jr."- of this area's food consumers a whale of a job. that re n ulres the assistance of all i t . I! members of the administrative staffs, along ' with many volunteers. EPLEY Thii. means work after the school classes Bre dismissed work that goes right on through the evening Jn order to accommodate the public. No one Is paid a cent for this contribution to the public welfare, but school heads teU us they haven't . bad a complaint from a worker. Through the past week it has been necessary to deliver rationing material to the schools, and to train the workers in the details of the big job ahead. The schools have performed fine service throughout the period in which government regulations have been Imposed upon the public as a wartime measure. They have just finished the fuel oil registration. They worked on gas rationing and the issuance of ration book No. 1. Now they are going to handle the biggest job of the lot. When you go to a schoolhouse next week to sign up for book No. 2, carry a kindly thought for the school people who are giving their time and effort for your welfare. Do It Right ONE practical way of showing appreciation will be to follow the initial schedule set up as a means of spreading out the rationing aign-up over the week. Under this plan, persons whose names begin with A, B, C, or D, sign up on Monday. Those whose initials are E, F, G, .and H, sign up 'on Tuesday. And so on through the alphabet. This schedule is being well publicized, and the public is urged to follow.it. Unless that is done, there will be periods of slack in the registration followed by periods of congestion that will be inconvenient to the public as well as the workers. We all have a tendency to put things off. When the public is given a week to register, in., this case, there will ordinarily, oe a scattering of ' registrants on hand week, and at the end the whole jammed as people flock in. That can be pre vented this time by public cooperation in fol lowing the initial schedule. Let's do this right. We'll be seeing you E people at the schoolhouse Tuesday. v - Shabby Treatment THE army has given the city of Klamath Falls shabby treatment in connection with the airport lease which has been pending for months. Long ago, the army sent its representatives ' here to negotiate a lease with the city, and the local officials, anxious to cooperate, immed iately signed up. The army people went away, indicating they would soon be back. Months passed. Finally, another lease was ' sent here. Again the local people signed up, and again the army failed to execute the lease on its part. Whether it intends to do so before long is not known by the people here. . This sort of thing serves to disrupt all local plans for aviation development and for the air port. It leaves the whole airport program "up in the air," with all hands hesitant about doing anything until it is known what the army intends to do. Under such a handicap, we are fortunate that we have anything going at the field. The war time training program, in which large numbers of pilots have trained, has proceeded steadily, but there has always been the question as to what might happen next so far as the army is concerned. Needed at the Klamath field and at the Sum men school, where the CFT pilots live, is a more adequate water supply. Planning for doing something about that problem could pro ceed on a more definite basis if it was known for sure what might happen on the army lease, Our Marine Visitors THE fine work our armed services are doing in the physical rehabilitation of wounded men is well demonstrated by the six wounded marines in Klamath Falls this weekend as guests of our Commandos. These men have all been In at least three battles. All were wounded on Guadalcanal. Some of them were stretcher cases for weeks. All have been in the hospital for five months, and they are still patients there. To outward appearances, at least, these lads all look physically good. What they need now is to have their spirits lifted, and that is the ' objective of the Commandos in bringing them to Klamath Falls. All indications are they are doing a fine Job of it, and more power to them. If you've ever tried lying around in a hospital for a few weeks, not to speak of five months, you'll know what this must mean to these lads. Eugene had a grass fire the other day. Must be the good old summer time on the other aide of the Willamette highway tunnel. , Since men got into the Red Cross surgical dressing business, women have been making 1000 dressings dally more than their previous production record. Competition docs wonderful things. A ttmponry eomblottlon of tht Kvulnf Herald and th Klaniith 'Ntwi. PutilUhd vcry tfttrwwo xct fluodiy at Kiplanad and Pin itrMU, Klamath Fill. Onion, t7 tb Herald PublUhlng Co. and tb Etamath Kwt PublUhtng Company Kntartd m eoond clati matter al tha poitofflc of Klamath Falls, Or., on AuruiI to, 1906 under act of coneret, MarcJi 8, IS79. Advertising Roundup By DELBERT ADDISC.f are fairly self explanatory. Local ads are "made up" by the advertiser or by mem bers of our own staff. The na tional ads are prepared by ad vertising agencies, specialists employed by the big advertis ers. These national, or general ads, In turn come to ui through the hands of our "rep resentatives," a firm that acts are carrying the of registering all teaching and many hours of as our salesmen daily papers outside of tha cities, Ads Converted to War plants (that were advertising isn't would be OK against the war the ads are from ing has been as completely converted to the war effort as the actual manufacturing itself. A Tool for War THE ads are not aimed at selling goods. They are aimed at selling you and me on the dire urgency of winning the war a subject that has made higher-ups in Washington sometimes rant and rave. This use of advertising shows a tool converted to war work just as surely as that of an auto factory changed into, an arsenal. Did you see American Locomotive's ad,. "Try This for. Size" picturing a noose? And their current ad, "A High Honor for Your Daughter" showing American girls lined' up before a bull-necked, shaved-skull Nasi? Didn't they make you want to do your part a little better? Keep Home Front Functioning HOW about the newspapers? In the news papers you're getting back down to the grass roots, and there the first job is to keep us functioning on the home front. ,Our home front is right here in Klamath. Newspaper advertising's big job always has been in the distribution of goods. The moving of things to wear and eat and use off the merchant's shelves into your shopping bag. If the OPA and all the rationing boards haven't been set up just to make a few more Jobs (quite a'.few) then this is the most import ant problem in Klamath Falls today. Make Rationing Work ADVERTISING can't take the place of ra--tlonlng boards now. (Though we could point to the S. P., the creameries and others that have used newspaper ads to help do the Job themselves without benefit of bureau.) The point Is that advertising, and ration news that you find In the paper every day, can make the thing work. Thursday, lumber yards told you how to save fuel oil, Wards advised you on tire inspection, Yesterday Craig's warned against panic buying, Turner and Douglas told how they can help conserve your car, Murphey's urged you to get going on the Victory Garden. And this doesn't mention the many others that advertised unrestricted items, which is a service in itself these days. How About "Constitutional" early in the machinery is GETTING back to just plain ads again. We have separated ads another way into' "sell ing" ads and "institutional" ads. Selling ads, of course, tell what it is, what It will do for you, how much and where you can get it. Institutional is a sloppy term that covers most anything else. Institutional ads are generally used to show the character of a business re liability, service and so on. With the widespread use of advertising for the new purpose that we've been talking about, let's figure out another classification. How about "constitutional." Taking a constitutional, we are told, Is mak ing an effort for the sake of your health. That checks off. And the ads actually are in defense of the constitution. Every one of these ads on the war effort In one way or another is aimed at helping us keep our feet on the ground keeping us sold on what we call "the American way." . . Paper Ads Inspirational AS LONG as the subject is being picked to pieces, let's divide constitutionals into hard-headed, and inspirational ads. The Craig ad yesterday told why there should not be panic buying of women's apparel. It said: sure we are in the apparel business, but your best buy is War Bonds and Stamps. That's hard-headed. You. won't have to look to the magazines for an inspirational ad. If you haven't yet read Penney'i ad in today' piper, do it now. If - ' , dVmbr of Avdit Bcuuv Or Cibcuutiox KtpmaU4 Kat tonally by Wtar-HOLLIDAT Cox, lc 8n rrancUeo, yw Tort ft attlt, Chlcato. Portland lot Antalaa. MALCOLM EPLEY Managing Editor IN SPEAKING of the ads we carry, newspaper people refer to "local" or "retail" ads, and to "national" or "general" advertising. The terms in the cities. ADDISON This firm represents us along with many other THE few biggest magazines have been getting the lion's share of national advertising since Pearl Harbor. (A fairly good smattering coverage of the country is handled quite simply in two or three magazines, and a slick-paper, color-printing technique lends Itself to an in spirational message.) ' We've been looking at these magazine ads of the big industries for the past year or so with a great deal of admiration, and not with' out envy. The conversion of the big manufacturing built up with the help of ad vertising) Into all-out war production is now an old story. The story of the conversipn of their old. There have been a few misguided moves to suppress advertising for the duration. That if advertising were working effort. But advertising Just doesn't work that way. Let's look at the magazines again. Most of big industries. The advertis SIDE GLANCES COWL 14) IV Nf A URVKt. INC T. H MO. U NT. OTK "Bob says the InnmiQfics he Ordering food in those North African restaurants bia i . education tertninly was a good investment!" I KUinuxtlCs wmmterdaiitt !;itil!iW from the files 0 year .;!:,,9, end 10 ye.rs. 09O,,,;:, From the Klamath Republican, February 20, 1903 Lakeview Examiner says Lakeview will ct better mail service as soon as the Poke- gama railroad is operating. J. L. Yadin, the stage man, intends to put on four-horse rigs between Klamath Falls and Lakeview. This will make Lakeview's mail one day earlier. Klamath's alfalfa crop Is worth about $62,000. About 12,400 tons were grown,- and the going figure is $5 a ton. From the Klamath News, February 21, 1933 Thousands- gathered at Fort Klamath today to see the open ing of the annual snow carni val. ., A local "barbers' war" broke out here today when union shops cut prices to meet what they called "unfair competi tion." Shaves can be had for 20 cents and haircuts for 30 cents. Trouble started when the win dow of a barber shop at 109 South Sixth street was smashed with a well-aimed brick. Monday will be men's night at the Red Cross bandage-folding headquarters, and any man in terested in helping this cause along is welcome to attend. Instructors will be present to assist beginners. E. B. Hall, of the Elks lodge, said that Elks will be on hand again Monday night, and more Legionnaires and Kiwanians are expected. Other groups were urged to send members to help out on this program. Oregon Milk Control Board Gets Death Blow as Snell Signs SALEM, Feb. 20, (Ore gon's milk control board, center of a storm of controversy since it was created 10 years ago, got its death blow today when Gov ernor Earl Snell signed a bill to abolish the board and transfer its functions to the state depart ment of agriculture. The board will close up busi ness 00 days after the legislature adjourns, as legislative acts be come law then. The governor also signed a bill to compel the state game com mission to give five days notice before making emergency clos ures of areas to hunting of fish ing. The bill Is the outgrowth of an order by the commission last summer closing hunting and fish ing seasons because of the forest fire hazard. Many hunters al ready had gone into the woods and couldn't be notified of the order. PORTLAND, Feb. 20, (IP) Stephen A. Douglas Mock, 85, son of one of Oregon's colorful pioneers, died yesterday at his farm near Cornelius. His father, Joe Meek, was active in the or ganization of the Oregon pro visional government at Cham poeg in 1843 and was the ter ritory's first marshal. ' that ad doesn't pep you up, perhaps bring a lump to your throat (along with giving you a better understanding of the Penney organization) then I miss my guess. studied help him a lot when' SUSPENSION HERE (Continued From Pago One) efficiency. Both replied they were not around the station much when Milhorn was there and were not qualified to make statements. "Mr. Milhorn seems to be dis satisfied with the Job and in talking in that manner he tends to break down the morale of the new men. As I interpret the term 'inefficiency,' a man is not an efficient officer when he does anything that tends to break down the department in any way," Hcuvcl is quoted in the minutes as saying. Milhorn told the commission that he understood the charge was inefficiency "in the per formance of my duties and 1 do not see the connection." Heuvel replied that the duty of a good officer is not to Impair the morale of the police force. G. C. Tatman, member of tha commission, said he had "hoard all this in ' the pool halls," and referred back to Heuvel's charge that Milhorn failed to arrest drunks, light runners, or double parkers. Tatman also said he heard "some arrests made by Milhorn were to be discussed" but he believed the arrests were the problem of the police de partment and the question of whether or not Milhorn was guilty of Inefficiency was the question to be settled by the civil service commission. Denied Talking Milhorn advised the commis sion that "after all, it is my reputation that is at stake and any arrests I have made had a bearing upon the carrying out of my duties so they would have a bearing on tho case." The officer was asked whether he had discussed the suspension with the newspaper and radio and denied talking to the radio but said he had gone to the newspaper four days after receiving his, suspension order because he considered it unjust. Milhorn also questioned the commission in regard to Rule 10 which provides that all suspensions must be filed with the commission within 24 hours after they are made.' "I understand the board was not notified," Milhorn stated. Davis explained that the no tice of suspension had been filed with the- secretary and that the newspaper was misled because of the fact that the rest of the commission knew nothing about it. R. C. Dale, third member of the commission who did not at tend the Thursday session, sat in with others Friday at 4 p. m. to review the case. Dale moved, and it was seconded by Tatman, that the chief be upheld In the suspension of the officer. The vote was unanimous. . It was suggested by the com mission that any reprimands made by the chief In the fu ture should be done in private and not before any' other per sons. Tatman also recommended that the police department pre pare a printed manual of rules that questions may be settled without difficulty in the future. Bikes Lost Ernest Dodson, 1729 Wall street, reported the loss of his Champion make bi cycle from the Pelican theatre Friday night. City license, No. 453, was on the machine. Re ported lost this morning from the same place was an Elgin bi cycle, license 882, belonging to Don Montgomery, 431 Laguna street. . GRESHAM, Feb. 20, W) A number of wholesale nursery men planned today to convert to vegetable production to alleviate nn expected shortage in the Port land area, its RENEWS RIO ABOUT HITLER By The Associated Press The Moscow radio quoted a Stockholm dispatch to Toss to day as saying that neutral cor respondents were amuzed at the unusual honors accorded, nazl Propaganda Minister Paul Joseph Goebbcls on tho occas ion of his speech to tho Gorman pcoplo Thursday and added Swedish newspapers emphasiz ed his steady riso as Germany's "first man" since tho axis de feat at Stalingrad. The broudcust, recorded by The Associated Press, suld the "Fuehrer's March" and the "Nazi Anthom" were each pluy ed twice during the ceremonies at the Sportspulust In Berlin, Is Hitler Dead? As Goebbcls told Germans what ho culled tho "unvarnished truth" about the winter battles in Russia, Hitler rcmulncd in the shadow under tho pretext of fatiguo "from his excessive caros and lubors," tho Russian radio account said. The broadcast gained signifi cance from repcutoct rumors of Hitler's death in tho lust few weeks rumors which were given some credence by diplo mats, including Joseph E, Davlcs, former ambassador to Russia. Hitler's failure to speak to his people Januury 30 on the tenth anniversary of tho rise of the nazi party to power has been tho principal cause of these rumors. However, they have been culled "sheer non sense" by a British foreign of fice spokesman. Above-Normal Buying Of Canned Goods Noted Before Freeze (Continued From Page One) clal registration places have been established at Klamath Agency, Chcmult, Modoo Point, Dairy, Poe valley (tho old school house), Weyerhaeuser camp 8, and Cascade Summit. Every registrant must have book No. 1 (coffee, sugar and shoe book) and a declaration sheet. Pcoplo are asked to clip the registration sheet found on Page 12 todny. Each member of the family is to be allowed a deduction of five cans of rations, processed foods before declaration of excess. Each member of the family, 14 years or older at date of regis tration, may deduct one pound of coffee each before declara tion of excess. All excess coffee and rationed, processed foods must be declared on consumer declaration sheets, Four Missing in Navy Plane Crash SAN FRANCISCO, Feb. 20, (IP) The navy announced todoy that four men are missing in a plane which crashed yesterday in a lagoon north of Pt. Reyes, Calif., while on a flight from the Alameda naval air station. Navy crews are at the scene with salvage equipment. The names of those missing were not announced. TOO LATE TO CLASSIFY FOR SALE Good Model A pick up. 600x16 tires. 4340 Win ter avenue, off Summers lane. Phone 5031. 2-23 OIL TO BURN For Union heating oils phone 8404, Klamath Oil Co., 615 Klamath Ave. 2-28m FOR A BETTER WEARING Shirt with a better fit, try Van Heuscnl In whites and colors. Rudy's Men's Shop. 2-20 OIL BURNERS Chimneys- Furnaces. - Complete service. Ph. 7140. 3-1 LOST While covered bed roll between Mitchell St, and up town. Phone 3386. 2-20 TRUCK GARDENER Exper ienced preferred. Land, water, Implements furnished on small or large acreage. Share busts or hourly pay. Write box 786, . Herald News. 2-23 FOR RENT Housekeeping room, $3.00 a week, also sleeping and apt. close in. Phono 7058. GOOD 4-room houso with bath and utility rooms, 2248 Or chard Ave;, Mills Addition. Priced right by owner. ' 2-23 FOR SALE Two-bodroom home near Riverside school. Lawn, trees, garage,- floor furnace. This home is in good shape with hardwood floors through out. Full price $2100.00. Ph. 4427. 2-22 GAS MODEL airplane. See at Poolo's Bicycle Store or call 4448. 2-20 SUGAR RATION BOOK. Leon ard LaCroix, 1143 Pine. 2-22. U. S. Cruiser "Chicago" Didn't Have a Chance (Continued From rage One) of a task force patrolling south of Guadalcanal when 24 J pa nose torpedo planes attacked In two waves uu hour after sun set January 20, The escorting fighters had loft the task force Just 15 minutes earlier. Jurmim suld "there was just enough light to silhouette our ships. We opened firo at 7:20. One torpedo Just missed us. Tho first w u v e of Japs droppod float lights to light us up und marker fluroa to doslgnuto our position, "Wo shot down at least three Jap planes und other ships In the tusk forco got at least three more, Wo filled ono torpedo piano so full of steel that it al most exploded on the Chicago." Sixteen of the Chicago's cas ualties were nion who had boon wounded In tho first attack und were trapped and drowned In the sick-bay during the second day attack. Jarmuu suld Lieut. C'mdr. E. N. Jones of Boise, ldu., senior medical officer, and hos- pltul corpsmon tried vainly to rescue all of the patients. in tho first attack Lieut. John it. Brandt, 30, of Seattle, Wash., suffered three broken ribs when he wus bushed against a bulkhead by the con cussion from torpedo explosions. He continued to direct tho file In the mum buttery director un til tho attack onded, EDITORIALS ON NEWS (Continued From Puge One) European nations have done In the past century or so. CROM CHUNGKING (Intcrest ing, becauso China is an im pending NEW hot spot) comes this dispatch: "A Chinese high command communlquo said today that ALL tho Jupunese drives In cen tral, southern and southwestern China hove been SLOWED DOWN or THROWN INTO RE VERSE, although costly fighting continues In some areas." These amazing Chinese! Fight ing almost bare-handed, they al ways seem to produce in tho pinches. fHINA Is a hot spot becauso every time wo look at the map tho thought occurs to us that THERE is tho place from which to attack and destroy Japan. The same thought must occur to the Japs. ITS. warships (surface ships, that Is), attacking In the fog, bombard Jap positions on Atlu. westernmost of the Aleu tian Islands. Keep this In mind: These warships worcn't just roaming around In the fog up there, looking for a target to shoot at. They had some purpose In mind. Their purpose Is larger than just taking a pot shot ot some Japs., You may be quite sure we're figuring out what WE can do If the Japs go Into China for blood. QUR leaders, naturally v enough, aren't telling us what we'll do If and when, bo cause that would be telling the Japs also. Phono The Herald and News, I 3124, to ploco a classified ad. Go.4Ufiatiilatio-nl 11 i tl ' r " has paid thousands, of dollars in claims to tho people of Klamath county. . Through Mr. McKim ond the Mutual Bene fit Office here you can receive the finest possible Occident ond sickness protection. Protection paying from first day of disability and for lifetime. flaUn off. JiaultaK . 114 NORTH 7TH ST. El emu h ATTACKS ALONG 1RJPNE (Continued From Pane Ono) small enemy attack northwest of axis captured Knsserlne, 16 miles above Fortune, and de stroyed several German tanks und self -propelled guns In clashes near Sblun. 3000 Prisoners Sblba Is 40 miles southwest of tho vitiligo of Ousseltla, A nazl communique, uncon firmed by allied sources, assort ed that nearly 3000 prisoners, "almost all Americans," lind been captured in tho week's fighting. Tho Gormim-conlrolled Vichy radio said Field Marshal Erwlu Ronimcl's veteran tank forces had struck out to the southwest, uftor cloiirlng American troops from tho Gufsu - Ferlumi Sldl nour.ld Irlunglo, und hud torn fresh breaches In tho allied lines. Rommol Speodi South Tho broadcast said Roinmel's eolumiin, led by now 60-ton Mark VI tanks, were thrimtlng down between the western rim of the Chott (dried salt lake) DJerkl and the Atlas mountains below Gnfsa. With American armored forces temporarily knocked out of action It nppoared likely that Rommel was speeding his tanks south to meet the British 8th army threat against the Mureth line. LIES DRAWN FOR STATE TAX BATTLE SALEM, Feb. 20 (P) The lines were being drawn In the Oregon house of representatives today for settlement of tho legis lature's No. I legislation reduc tion of tho sluto Income tax. The house early next week will consider its taxation and revenue committee's 8-3 report, the majority members wanting a 10 per cent cut and the minor ity asking for 23 per cent. The big surprise, however, is that tho entire committee wanti the reductions applied to this year's collections, which would compel tho stnto tux commission to make a lot of rebates to per sons who already havo patd up. The majority members pro tested that a 25 per cent cut would jeopardlzo tho program to give surplus Income taxes to school districts for reduction of property taxes. After tho house disposes of tho tax question. It will go to the senate, where there Is consider able sentiment for abolishing the income tax for tho next two years. CARD OF THANKS We wish to thonk our friends for their many acts of kindness and lovely floral offerings ex tended during our bcreuvemont. We wish to especially thank those who sang, and Rev. and Mrs. L. K. Johnson. Mr. and Mrs. R. A. Larson, Swanhlld Larson. Arc Due to H. I. McKim Veteran Insurance Man of Klamath Falls Ho has assisted In making tha Mutual Benefit HRAtTH snd A00IOINT Aii'n. or Omihi The largest a x c 1 u s 1 ve health and accident com pany in the world. MUTUAL BENEFIT
