HERALD AND NEWS, KLAMATH FALLS, OREGON
Februnry 20, 1048
PAGE FOUR
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orvtd. FRANK JENKINS
Editor
Today's Roundup
By MALCOLM EPLEY
BEFORE we say anything Bbout the details of
food rationing sign ups next week, let's take
a good look at the butstanding service to be
rendered in this matter by the
' city and county schools, as
fsf"feiri4li well as all other schools In the
I - 'i -l Midland Empire.
The schools
major burden
r jr."-
of this area's food consumers
a whale of a job. that re
n ulres the assistance of all
i t . I!
members of the
administrative staffs, along
' with many volunteers.
EPLEY Thii. means
work after the school classes Bre dismissed
work that goes right on through the evening
Jn order to accommodate the public. No one
Is paid a cent for this contribution to the public
welfare, but school heads teU us they haven't
. bad a complaint from a worker.
Through the past week it has been necessary
to deliver rationing material to the schools, and
to train the workers in the details of the big
job ahead.
The schools have performed fine service
throughout the period in which government
regulations have been Imposed upon the public
as a wartime measure. They have just finished
the fuel oil registration. They worked on gas
rationing and the issuance of ration book No. 1.
Now they are going to handle the biggest job of
the lot.
When you go to a schoolhouse next week to
sign up for book No. 2, carry a kindly thought
for the school people who are giving their time
and effort for your welfare.
Do It Right
ONE practical way of showing appreciation
will be to follow the initial schedule set
up as a means of spreading out the rationing
aign-up over the week.
Under this plan, persons whose names begin
with A, B, C, or D, sign up on Monday. Those
whose initials are E, F, G, .and H, sign up
'on Tuesday. And so on through the alphabet.
This schedule is being well publicized, and
the public is urged to follow.it. Unless that is
done, there will be periods of slack in the
registration followed by periods of congestion
that will be inconvenient to the public as well
as the workers.
We all have a tendency to put things off.
When the public is given a week to register,
in., this case, there will ordinarily, oe a
scattering of ' registrants on hand
week, and at the end the whole
jammed as people flock in. That can be pre
vented this time by public cooperation in fol
lowing the initial schedule.
Let's do this right. We'll be seeing you E
people at the schoolhouse Tuesday.
v -
Shabby Treatment
THE army has given the city of Klamath Falls
shabby treatment in connection with the
airport lease which has been pending for
months.
Long ago, the army sent its representatives
' here to negotiate a lease with the city, and the
local officials, anxious to cooperate, immed
iately signed up.
The army people went away, indicating they
would soon be back.
Months passed. Finally, another lease was
' sent here. Again the local people signed up,
and again the army failed to execute the lease
on its part. Whether it intends to do so before
long is not known by the people here.
. This sort of thing serves to disrupt all local
plans for aviation development and for the air
port. It leaves the whole airport program "up
in the air," with all hands hesitant about doing
anything until it is known what the army
intends to do.
Under such a handicap, we are fortunate that
we have anything going at the field. The war
time training program, in which large numbers
of pilots have trained, has proceeded steadily,
but there has always been the question as to
what might happen next so far as the army is
concerned.
Needed at the Klamath field and at the Sum
men school, where the CFT pilots live, is a
more adequate water supply. Planning for
doing something about that problem could pro
ceed on a more definite basis if it was known
for sure what might happen on the army lease,
Our Marine Visitors
THE fine work our armed services are doing
in the physical rehabilitation of wounded
men is well demonstrated by the six wounded
marines in Klamath Falls this weekend as
guests of our Commandos.
These men have all been In at least three
battles. All were wounded on Guadalcanal.
Some of them were stretcher cases for weeks.
All have been in the hospital for five months,
and they are still patients there.
To outward appearances, at least, these lads
all look physically good. What they need now
is to have their spirits lifted, and that is the
' objective of the Commandos in bringing them
to Klamath Falls. All indications are they are
doing a fine Job of it, and more power to them.
If you've ever tried lying around in a hospital
for a few weeks, not to speak of five months,
you'll know what this must mean to these
lads.
Eugene had a grass fire the other day. Must
be the good old summer time on the other
aide of the Willamette highway tunnel.
,
Since men got into the Red Cross surgical
dressing business, women have been making
1000 dressings dally more than their previous
production record. Competition docs wonderful
things.
A ttmponry eomblottlon of tht Kvulnf Herald and
th Klaniith 'Ntwi. PutilUhd vcry tfttrwwo xct
fluodiy at Kiplanad and Pin itrMU, Klamath Fill.
Onion, t7 tb Herald PublUhlng Co. and tb Etamath
Kwt PublUhtng Company
Kntartd m eoond clati matter al tha poitofflc of
Klamath Falls, Or., on AuruiI to, 1906 under act of
coneret, MarcJi 8, IS79.
Advertising Roundup
By DELBERT ADDISC.f
are fairly self explanatory.
Local ads are "made up"
by the advertiser or by mem
bers of our own staff. The na
tional ads are prepared by ad
vertising agencies, specialists
employed by the big advertis
ers. These national, or general
ads, In turn come to ui
through the hands of our "rep
resentatives," a firm that acts
are carrying the
of registering all
teaching and
many hours of
as our salesmen
daily papers outside of tha cities,
Ads Converted to War
plants (that were
advertising isn't
would be OK
against the war
the ads are from
ing has been as completely converted to the
war effort as the actual manufacturing itself.
A Tool for War
THE ads are not aimed at selling goods. They
are aimed at selling you and me on the
dire urgency of winning the war a subject that
has made higher-ups in Washington sometimes
rant and rave.
This use of advertising shows a tool converted
to war work just as surely as that of an auto
factory changed into, an arsenal.
Did you see American Locomotive's ad,. "Try
This for. Size" picturing a noose? And their
current ad, "A High Honor for Your Daughter"
showing American girls lined' up before a
bull-necked, shaved-skull Nasi? Didn't they
make you want to do your part a little better?
Keep Home Front Functioning
HOW about the newspapers? In the news
papers you're getting back down to the
grass roots, and there the first job is to keep
us functioning on the home front. ,Our home
front is right here in Klamath.
Newspaper advertising's big job always has
been in the distribution of goods. The moving
of things to wear and eat and use off the
merchant's shelves into your shopping bag.
If the OPA and all the rationing boards
haven't been set up just to make a few more
Jobs (quite a'.few) then this is the most import
ant problem in Klamath Falls today.
Make Rationing Work
ADVERTISING can't take the place of ra--tlonlng
boards now. (Though we could
point to the S. P., the creameries and others
that have used newspaper ads to help do the
Job themselves without benefit of bureau.)
The point Is that advertising, and ration
news that you find In the paper every day,
can make the thing work.
Thursday, lumber yards told you how to save
fuel oil, Wards advised you on tire inspection,
Yesterday Craig's warned against panic buying,
Turner and Douglas told how they can help
conserve your car, Murphey's urged you to get
going on the Victory Garden.
And this doesn't mention the many others
that advertised unrestricted items, which is a
service in itself these days.
How About "Constitutional"
early in the
machinery is
GETTING back to just plain ads again. We
have separated ads another way into' "sell
ing" ads and "institutional" ads. Selling ads,
of course, tell what it is, what It will do for
you, how much and where you can get it.
Institutional is a sloppy term that covers most
anything else. Institutional ads are generally
used to show the character of a business re
liability, service and so on.
With the widespread use of advertising for
the new purpose that we've been talking about,
let's figure out another classification. How
about "constitutional."
Taking a constitutional, we are told, Is mak
ing an effort for the sake of your health.
That checks off. And the ads actually are in
defense of the constitution.
Every one of these ads on the war effort In
one way or another is aimed at helping us
keep our feet on the ground keeping us sold
on what we call "the American way."
. .
Paper Ads Inspirational
AS LONG as the subject is being picked to
pieces, let's divide constitutionals into
hard-headed, and inspirational ads.
The Craig ad yesterday told why there should
not be panic buying of women's apparel. It
said: sure we are in the apparel business, but
your best buy is War Bonds and Stamps. That's
hard-headed.
You. won't have to look to the magazines for
an inspirational ad. If you haven't yet read
Penney'i ad in today' piper, do it now. If
- ' ,
dVmbr of Avdit
Bcuuv Or Cibcuutiox
KtpmaU4 Kat tonally by
Wtar-HOLLIDAT Cox, lc
8n rrancUeo, yw Tort ft
attlt, Chlcato. Portland lot
Antalaa.
MALCOLM EPLEY
Managing Editor
IN SPEAKING of the ads we carry, newspaper
people refer to "local" or "retail" ads, and to
"national" or "general" advertising. The terms
in the cities. ADDISON
This firm represents us along with many other
THE few biggest magazines have been getting
the lion's share of national advertising
since Pearl Harbor. (A fairly good smattering
coverage of the country is handled quite simply
in two or three magazines, and a slick-paper,
color-printing technique lends Itself to an in
spirational message.) '
We've been looking at these magazine ads
of the big industries for the past year or so
with a great deal of admiration, and not with'
out envy.
The conversion of the big manufacturing
built up with the help of ad
vertising) Into all-out war production is now an
old story. The story of the conversipn of their
old.
There have been a few misguided moves to
suppress advertising for the duration. That
if advertising were working
effort. But advertising Just
doesn't work that way.
Let's look at the magazines again. Most of
big industries. The advertis
SIDE GLANCES
COWL 14) IV Nf A URVKt. INC T. H MO. U NT. OTK
"Bob says the InnmiQfics he
Ordering food in those North African restaurants bia i
. education tertninly was a good investment!" I
KUinuxtlCs
wmmterdaiitt
!;itil!iW
from the files 0 year
.;!:,,9, end 10 ye.rs. 09O,,,;:,
From the Klamath Republican,
February 20, 1903
Lakeview Examiner says
Lakeview will ct better mail
service as soon as the Poke-
gama railroad is operating. J. L.
Yadin, the stage man, intends to
put on four-horse rigs between
Klamath Falls and Lakeview.
This will make Lakeview's mail
one day earlier.
Klamath's alfalfa crop Is
worth about $62,000. About
12,400 tons were grown,- and
the going figure is $5 a ton.
From the Klamath News,
February 21, 1933
Thousands- gathered at Fort
Klamath today to see the open
ing of the annual snow carni
val. .,
A local "barbers' war" broke
out here today when union
shops cut prices to meet what
they called "unfair competi
tion." Shaves can be had for 20
cents and haircuts for 30 cents.
Trouble started when the win
dow of a barber shop at 109
South Sixth street was smashed
with a well-aimed brick.
Monday will be men's night at
the Red Cross bandage-folding
headquarters, and any man in
terested in helping this cause
along is welcome to attend.
Instructors will be present to
assist beginners.
E. B. Hall, of the Elks lodge,
said that Elks will be on hand
again Monday night, and more
Legionnaires and Kiwanians are
expected. Other groups were
urged to send members to help
out on this program.
Oregon Milk Control
Board Gets Death
Blow as Snell Signs
SALEM, Feb. 20, (Ore
gon's milk control board, center
of a storm of controversy since
it was created 10 years ago, got
its death blow today when Gov
ernor Earl Snell signed a bill to
abolish the board and transfer
its functions to the state depart
ment of agriculture.
The board will close up busi
ness 00 days after the legislature
adjourns, as legislative acts be
come law then.
The governor also signed a bill
to compel the state game com
mission to give five days notice
before making emergency clos
ures of areas to hunting of fish
ing. The bill Is the outgrowth of
an order by the commission last
summer closing hunting and fish
ing seasons because of the forest
fire hazard. Many hunters al
ready had gone into the woods
and couldn't be notified of the
order.
PORTLAND, Feb. 20, (IP)
Stephen A. Douglas Mock, 85,
son of one of Oregon's colorful
pioneers, died yesterday at his
farm near Cornelius. His father,
Joe Meek, was active in the or
ganization of the Oregon pro
visional government at Cham
poeg in 1843 and was the ter
ritory's first marshal. '
that ad doesn't pep you up,
perhaps bring a lump to your
throat (along with giving you
a better understanding of the
Penney organization) then I
miss my guess.
studied help him a lot when'
SUSPENSION HERE
(Continued From Pago One)
efficiency. Both replied they
were not around the station
much when Milhorn was there
and were not qualified to make
statements.
"Mr. Milhorn seems to be dis
satisfied with the Job and in
talking in that manner he tends
to break down the morale of the
new men. As I interpret the
term 'inefficiency,' a man is not
an efficient officer when he does
anything that tends to break
down the department in any
way," Hcuvcl is quoted in the
minutes as saying.
Milhorn told the commission
that he understood the charge
was inefficiency "in the per
formance of my duties and 1 do
not see the connection."
Heuvel replied that the duty
of a good officer is not to Impair
the morale of the police force.
G. C. Tatman, member of tha
commission, said he had "hoard
all this in ' the pool halls," and
referred back to Heuvel's charge
that Milhorn failed to arrest
drunks, light runners, or double
parkers. Tatman also said he
heard "some arrests made by
Milhorn were to be discussed"
but he believed the arrests were
the problem of the police de
partment and the question of
whether or not Milhorn was
guilty of Inefficiency was the
question to be settled by the
civil service commission.
Denied Talking
Milhorn advised the commis
sion that "after all, it is my
reputation that is at stake and
any arrests I have made had a
bearing upon the carrying out
of my duties so they would have
a bearing on tho case."
The officer was asked
whether he had discussed the
suspension with the newspaper
and radio and denied talking to
the radio but said he had gone
to the newspaper four days
after receiving his, suspension
order because he considered it
unjust. Milhorn also questioned
the commission in regard to
Rule 10 which provides that all
suspensions must be filed with
the commission within 24 hours
after they are made.'
"I understand the board was
not notified," Milhorn stated.
Davis explained that the no
tice of suspension had been
filed with the- secretary and
that the newspaper was misled
because of the fact that the
rest of the commission knew
nothing about it.
R. C. Dale, third member of
the commission who did not at
tend the Thursday session, sat
in with others Friday at 4 p. m.
to review the case. Dale moved,
and it was seconded by Tatman,
that the chief be upheld In the
suspension of the officer. The
vote was unanimous. .
It was suggested by the com
mission that any reprimands
made by the chief In the fu
ture should be done in private
and not before any' other per
sons. Tatman also recommended
that the police department pre
pare a printed manual of rules
that questions may be settled
without difficulty in the future.
Bikes Lost Ernest Dodson,
1729 Wall street, reported the
loss of his Champion make bi
cycle from the Pelican theatre
Friday night. City license, No.
453, was on the machine. Re
ported lost this morning from
the same place was an Elgin bi
cycle, license 882, belonging to
Don Montgomery, 431 Laguna
street. .
GRESHAM, Feb. 20, W) A
number of wholesale nursery
men planned today to convert to
vegetable production to alleviate
nn expected shortage in the Port
land area,
its
RENEWS
RIO
ABOUT HITLER
By The Associated Press
The Moscow radio quoted a
Stockholm dispatch to Toss to
day as saying that neutral cor
respondents were amuzed at the
unusual honors accorded, nazl
Propaganda Minister Paul
Joseph Goebbcls on tho occas
ion of his speech to tho Gorman
pcoplo Thursday and added
Swedish newspapers emphasiz
ed his steady riso as Germany's
"first man" since tho axis de
feat at Stalingrad.
The broudcust, recorded by
The Associated Press, suld the
"Fuehrer's March" and the
"Nazi Anthom" were each pluy
ed twice during the ceremonies
at the Sportspulust In Berlin,
Is Hitler Dead?
As Goebbcls told Germans
what ho culled tho "unvarnished
truth" about the winter battles
in Russia, Hitler rcmulncd in
the shadow under tho pretext
of fatiguo "from his excessive
caros and lubors," tho Russian
radio account said.
The broadcast gained signifi
cance from repcutoct rumors of
Hitler's death in tho lust few
weeks rumors which were
given some credence by diplo
mats, including Joseph E,
Davlcs, former ambassador to
Russia.
Hitler's failure to speak to
his people Januury 30 on the
tenth anniversary of tho rise of
the nazi party to power has
been tho principal cause of
these rumors. However, they
have been culled "sheer non
sense" by a British foreign of
fice spokesman.
Above-Normal Buying
Of Canned Goods
Noted Before Freeze
(Continued From Page One)
clal registration places have
been established at Klamath
Agency, Chcmult, Modoo Point,
Dairy, Poe valley (tho old school
house), Weyerhaeuser camp 8,
and Cascade Summit.
Every registrant must have
book No. 1 (coffee, sugar and
shoe book) and a declaration
sheet. Pcoplo are asked to clip
the registration sheet found on
Page 12 todny.
Each member of the family is
to be allowed a deduction of five
cans of rations, processed foods
before declaration of excess.
Each member of the family, 14
years or older at date of regis
tration, may deduct one pound
of coffee each before declara
tion of excess.
All excess coffee and rationed,
processed foods must be declared
on consumer declaration sheets,
Four Missing in
Navy Plane Crash
SAN FRANCISCO, Feb. 20,
(IP) The navy announced todoy
that four men are missing in a
plane which crashed yesterday
in a lagoon north of Pt. Reyes,
Calif., while on a flight from
the Alameda naval air station.
Navy crews are at the scene with
salvage equipment.
The names of those missing
were not announced.
TOO LATE TO
CLASSIFY
FOR SALE Good Model A pick
up. 600x16 tires. 4340 Win
ter avenue, off Summers lane.
Phone 5031. 2-23
OIL TO BURN For Union
heating oils phone 8404,
Klamath Oil Co., 615 Klamath
Ave. 2-28m
FOR A BETTER WEARING
Shirt with a better fit, try
Van Heuscnl In whites and
colors. Rudy's Men's Shop.
2-20
OIL BURNERS Chimneys-
Furnaces. - Complete service.
Ph. 7140. 3-1
LOST While covered bed roll
between Mitchell St, and up
town. Phone 3386. 2-20
TRUCK GARDENER Exper
ienced preferred. Land, water,
Implements furnished on small
or large acreage. Share busts
or hourly pay. Write box 786,
. Herald News. 2-23
FOR RENT Housekeeping
room, $3.00 a week, also
sleeping and apt. close in.
Phono 7058.
GOOD 4-room houso with bath
and utility rooms, 2248 Or
chard Ave;, Mills Addition.
Priced right by owner. ' 2-23
FOR SALE Two-bodroom home
near Riverside school. Lawn,
trees, garage,- floor furnace.
This home is in good shape
with hardwood floors through
out. Full price $2100.00. Ph.
4427. 2-22
GAS MODEL airplane. See at
Poolo's Bicycle Store or call
4448. 2-20
SUGAR RATION BOOK. Leon
ard LaCroix, 1143 Pine. 2-22.
U. S. Cruiser
"Chicago" Didn't
Have a Chance
(Continued From rage One)
of a task force patrolling south
of Guadalcanal when 24 J pa
nose torpedo planes attacked In
two waves uu hour after sun
set January 20, The escorting
fighters had loft the task force
Just 15 minutes earlier.
Jurmim suld "there was just
enough light to silhouette our
ships. We opened firo at 7:20.
One torpedo Just missed us. Tho
first w u v e of Japs droppod
float lights to light us up und
marker fluroa to doslgnuto our
position,
"Wo shot down at least three
Jap planes und other ships In
the tusk forco got at least three
more, Wo filled ono torpedo
piano so full of steel that it al
most exploded on the Chicago."
Sixteen of the Chicago's cas
ualties were nion who had boon
wounded In tho first attack und
were trapped and drowned In
the sick-bay during the second
day attack. Jarmuu suld Lieut.
C'mdr. E. N. Jones of Boise, ldu.,
senior medical officer, and hos-
pltul corpsmon tried vainly to
rescue all of the patients.
in tho first attack Lieut.
John it. Brandt, 30, of Seattle,
Wash., suffered three broken
ribs when he wus bushed
against a bulkhead by the con
cussion from torpedo explosions.
He continued to direct tho file
In the mum buttery director un
til tho attack onded,
EDITORIALS ON
NEWS
(Continued From Puge One)
European nations have done In
the past century or so.
CROM CHUNGKING (Intcrest
ing, becauso China is an im
pending NEW hot spot) comes
this dispatch:
"A Chinese high command
communlquo said today that
ALL tho Jupunese drives In cen
tral, southern and southwestern
China hove been SLOWED
DOWN or THROWN INTO RE
VERSE, although costly fighting
continues In some areas."
These amazing Chinese! Fight
ing almost bare-handed, they al
ways seem to produce in tho
pinches.
fHINA Is a hot spot becauso
every time wo look at the
map tho thought occurs to us
that THERE is tho place from
which to attack and destroy
Japan.
The same thought must occur
to the Japs.
ITS. warships (surface ships,
that Is), attacking In the
fog, bombard Jap positions on
Atlu. westernmost of the Aleu
tian Islands.
Keep this In mind:
These warships worcn't just
roaming around In the fog up
there, looking for a target to
shoot at. They had some purpose
In mind. Their purpose Is larger
than just taking a pot shot ot
some Japs.,
You may be quite sure we're
figuring out what WE can do If
the Japs go Into China for blood.
QUR leaders, naturally
v enough, aren't telling us
what we'll do If and when, bo
cause that would be telling the
Japs also.
Phono The Herald and News, I
3124, to ploco a classified ad.
Go.4Ufiatiilatio-nl
11 i
tl ' r
" has paid thousands, of
dollars in claims to tho people
of Klamath county. .
Through Mr. McKim ond the Mutual Bene
fit Office here you can receive the finest
possible Occident ond sickness protection.
Protection paying from first day of disability
and for lifetime.
flaUn off. JiaultaK
. 114 NORTH 7TH ST.
El
emu h
ATTACKS ALONG
1RJPNE
(Continued From Pane Ono)
small enemy attack northwest of
axis captured Knsserlne, 16
miles above Fortune, and de
stroyed several German tanks
und self -propelled guns In
clashes near Sblun.
3000 Prisoners
Sblba Is 40 miles southwest
of tho vitiligo of Ousseltla,
A nazl communique, uncon
firmed by allied sources, assort
ed that nearly 3000 prisoners,
"almost all Americans," lind
been captured in tho week's
fighting.
Tho Gormim-conlrolled Vichy
radio said Field Marshal Erwlu
Ronimcl's veteran tank forces
had struck out to the southwest,
uftor cloiirlng American troops
from tho Gufsu - Ferlumi Sldl
nour.ld Irlunglo, und hud torn
fresh breaches In tho allied
lines.
Rommol Speodi South
Tho broadcast said Roinmel's
eolumiin, led by now 60-ton
Mark VI tanks, were thrimtlng
down between the western rim
of the Chott (dried salt lake)
DJerkl and the Atlas mountains
below Gnfsa.
With American armored
forces temporarily knocked out
of action It nppoared likely that
Rommel was speeding his tanks
south to meet the British 8th
army threat against the Mureth
line.
LIES DRAWN FOR
STATE TAX BATTLE
SALEM, Feb. 20 (P) The
lines were being drawn In the
Oregon house of representatives
today for settlement of tho legis
lature's No. I legislation reduc
tion of tho sluto Income tax.
The house early next week
will consider its taxation and
revenue committee's 8-3 report,
the majority members wanting
a 10 per cent cut and the minor
ity asking for 23 per cent.
The big surprise, however, is
that tho entire committee wanti
the reductions applied to this
year's collections, which would
compel tho stnto tux commission
to make a lot of rebates to per
sons who already havo patd up.
The majority members pro
tested that a 25 per cent cut
would jeopardlzo tho program to
give surplus Income taxes to
school districts for reduction of
property taxes.
After tho house disposes of
tho tax question. It will go to the
senate, where there Is consider
able sentiment for abolishing the
income tax for tho next two
years.
CARD OF THANKS
We wish to thonk our friends
for their many acts of kindness
and lovely floral offerings ex
tended during our bcreuvemont.
We wish to especially thank
those who sang, and Rev. and
Mrs. L. K. Johnson.
Mr. and Mrs. R. A. Larson,
Swanhlld Larson.
Arc Due to
H. I. McKim
Veteran Insurance
Man of Klamath Falls
Ho has assisted
In making tha
Mutual
Benefit
HRAtTH snd
A00IOINT
Aii'n. or Omihi
The largest
a x c 1 u s 1 ve
health and
accident com
pany in the
world.
MUTUAL BENEFIT