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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Dec. 19, 1963)
Design ffTl Must Have bye I Purpose R A By Gay Pauley fcLZ&I MEDFORD MAIL TltlBU.S'K, MEDFORD, OREGON TOUfiSDAY, UEt'EMBKJt JJ, JSO NEW YORK (UPD-Modern industrial designers have set off a great guessing game with "over-design," and the Ameri can consumer is getting tired of playing it. So charges a leading indus trial designer who chides his confreres for creating car door handles so carefully disguised that they can't be found; lamps that have no apparent means of being turned on and off; and washing machine control panels that might belong to a lunar probe spaceship. Walter P. Margulies, presi dent of Lippineott and Margu lies, an industrial design - and marketing consultant firm, said that designers sometimes smoke too much of their own opium." "Design is great," he said, "but it's got to be design with a purpose. If it's just showing off and let's face it, there's an inordinate amount of that around today then sooner or later, it's going to backfire. Consumer Hides "The average consumer will lake just so much of what we call 'designy-design. Then he's poing to say, 'Stop trying to kid me.'" "Quite a few people already are saying it," said Margulies. Margulies commented in an interview that "cute" design can be a safety hazard too. lie cited the various models of automobiles as an example. "Quite a few people are rent ing cars these days," he said. "All too frequently, the ear you rent today presents quite a dif ferent set of controls than the one you drove yesterday. The hunt for 'exotic' push-buttons, handles, knobs and other gad gets that operate the windshield wiper, radio, windows, heater, defroster, and what-have-up can take a lot of attention from the important business of driv- '"?,' trip up against a tree." Margulies, a constant travel er, cited some modern hotel rooms as good examples of over-design. "The surroundings are usual ly inviting and put the traveler in a nice frame of mind," he said, "until he starts trying to figure out the idiosyncrasies of the glossy telephone directory that slips under the phone, the bath with its camouflaged shower controls, the bedside Samp with the switch that de- ; ties detection." ! Knotty Knobs "Then," he said, "there are ! the television sets.. .some turn !on by pulling a knob, some by j turning, some by pushing. I've ! ruined many a hotel television set by having the knob coming off in my hand." Margulies said kitchen ranges and washing machines whose control panels look as if they belonged to a radar unit may feed the housewifes' egos for a while. "But when the novelty wears off, she is going to ask some basic questions about their use fulness," he said. "She's catch ing on fast to the household ap pliances with an excess of dials and attachments whose contri bution to her work is about zero." Margulies' firm has had a hand in design of everything from fountain pens to food packages to world's fair pavil ions to the "Nautilus," the first atomic powered submarine. He said manufacturers, like some television producers, often underestimate the general level of intelligence and discrimina tion. "I'm not saying that the con sumer should be the designer," he continued. "But the consum er's legitimate needs must be reckoned with to guide the pro fessional... "We've got to learn more re spect for the consumer's needs, or the consumer is going to fig ure out he doesn't need us." Dinner SHADY COVE - Members of the Shady Cove Grange plan a potluck dinner for Saturday, December 21 at 8 p.m., in the Shady Cove School. 117 S. CENTRAL 773-7301 i 1 I ( 1 Sand 40 Salon Aid Children With Projects Jackson County Salon of S and to, sumsdiary organization of the American Legion Auxiliary, held their December meeting at the home of Mrs. Leo Williams, The main project of this group has been the prevention and control of tuberculosis in chil dren and to this has been added cystic fibrosis. This disease ri vals cancer as the cause of death in children up to the age of 15. Children are born with it, and while there are effective treatment methods, there is no known cure, officers stated. The salons in Oregon are contribu ting time and money to work along with the Portland cystic fibrosis chapter in education and research. The University of Oregon Medical School has a clinic and is conducting re search for the estimated 150 Oregon children who are afflict ed. A report was made on the volunteer work that the mem bers have been doing at the Jackson county tuberculosis of fice in conjunction with the seal campaign. Each member brought a gift for a child to be sent to the National Jewish Hospital for Christmas. Secret pal gifts were exchanged and refreshments : served by the hostess and Mrs, Lena Stueben. Travel Series At Domiciliary Given by ARC I lie tourm m tne 1003-w se ries of travel-talks sponsored by the American Red ' Cross as part of the library program at the Veterans Administration Domiciliary, White City, was given Monday afternoon in the Domiciliary Theater by Mrs. Russell Herbert of Medford, Sirs, Herbert's subject, illus trated by color slides, was a trip which she and her husband made last year to the Seattle's World's Fair and British Co lumbia. Included in the pictures were views of downtown Seattle, Pu get Sound, and the Monorail, the unique railroad built to transport visitors to the fair grounds. Among those taken at the fair itself were many of the Sky Ride, the Space Needle, the Square of the Nations, and the pavilions housing exhibits from countries all over the world. Some were of the fountains. trees and flowers surrounding the pavilions. Mrs. Herbert concluded by showing slides of many points of interest m Brmsn commoia, m- eluding its capital city, Victoria. Amone the latter were some views of the Butchart Gardens. Following the talk, refresh ments were served from a table decorated with pieces of Englisll china Mrs. Herbert had brought from British Columbia. One ot these was a plate commemorat ing the coronation of Queen Elisabeth 11. Mrs, Lcatha Jones of the American Red Cross and Miss Enid A. Holmes, Chief Li brarian of the Domiciliary as sisted in the serving. The next travel talk in the 1903-84 series has been scheduled lor Janu ary 20, 1M64. I JffJI4 4 T mtKTt, a s a sy-sirs ra m S1 III & fc wag m m j&i s as S3SSS i ft I 1 MM ii pi rS g I 1 I Braille Printer Invented Giant hollv candlrs glow with holiday spirit on this front dr as banta's heljwr adds the final touch. A few rolls at wcalhtr- preot adhesive covering ami a jiair of scissors are all that's needed to create the design. The candle holder is made of strips of red adhesive covering, and a pair of scissors arc ail that's nettled ; to create the design. The candle holder is made of strips of red adhesive covering, Windows and door panels, covered with green. become the randirs anil green holly leaf cutouts provide trimming for the knocker and the candle holder base. Brides Can Create Menu For Work-Day Schedule Dinner for three on a week-1 gradually add milk and water. day. The thought of that extra j Heat, stirring now and then; but guest is often traumatic enough j do not boil. Top each serving to drive a young working hridc j with a pat of butter or olives, back to mother, especially if the t Makes four to six servings. tnird guest is tus Boss or tus Grand Aunt Tillie, and every thing must be just so. No reason to despair. With clever planning, the bride can create a menu that lends itself to a working day schedule. For example, dinner might start with an interesting soup appe tizer, perhaps a soupmate com- IIHUI'-ONHW SOUP One can condensed beef soup; one can condensed onion soup; two soup cans water; one-third cup whipped cream; one-fourth teaspoon prepared horseradish, if desired. In saucepan. Mend soups and water. Heat, stirring now and then. Combine horseradish and BERKELEY, Calif. (UPU I A June graduate of the Univer- j jstty of California already has. put Ins education to work MS an ! electronic system to help the , Wind. j Wade White, an electrical en I gmcering student from San i D.ego, has successfully tested a new automated technique tor transcribing English tot into Braille, the "touch reading" system ol raised dots for sight less persons. He uses a high-speed elec tronic computer and a code operated Braille printer to 1 sliced ub the sjrocess sow done I i laboriously by hand. with the present method, a volunteer worker might need as : long as six months to transcribe j a large book, and the result is : only a single copy. Because of the production problems, demand for Braille books at present far extends She : supply. But White's method may en aole Wind readers to obtain large books in a few days, and msnv mnies nf a hook ran hi? ' produced from a single tran scription. j White's system works like this: The English text is converted i to punched cards, a standard operation on a machine that uses a two-digit numerical sys tem, A large computer then converts the English text code to Braille code on a second set of punched cards or on mag netic or paper tape. After proof reading, the Braille code goes into a small computer or tran scribing device to actuate an electrically operated Braille printer. White developed this process as a class project In electrical engineering. He said he had never before done wsrk with ihc blind. But, while starting a career as a research engineer with a Southern California (trm, he in tends to continue work on the BraiHc project. 1 m I. i Christmas Spiri!" Easily Found in 'Bethlehem, Ga, - C 3 i i For Christmas Attars j Although poinscttias, ever j greens and holly wreaths a??. jthe basis for most Oiristmas ; church altar decorations, ex- Jpaimcnts with other tasteful to find the Christmasj; 'S'p, tn ray-pura : BETHLEHEM, Ga. .TIT. ; It's easy uj u,a nmm Moraa rirasjns jlumlrt, you ran hear it and j men, azaleas, cotter Jerusalem e it. j cherries and Christmas peppers, ! First there's the thumu, "weimary Sort) plants as well tnump ot the cancellation stamp as soleus and chrvsanthemums can be satisfying stipulemaita , m Lamar RWgway's post office, j to lhe !raditi4af It thtimus W,fl to it,,tm times duiig the Christmas season to ; Sike care of letters and cards ' stm in te the distinctive Beth-j ieficm postmark. ) ' it's just a regular oH hand ' jtamp," Hidgway said, "just : the town's name. But we gcti people back here every year to have their letters postmarked, , Ihra there's the star of Bet- klem. It's 18 icet wide with nine points awl more than -m knit. Cfllws m hamhm, avra-;frBnl $ tne mi offira during: marine, shertel navy. Christmas week and the week; before. There's also a manger scene on the lawn of the Baptisl Church and a special church service that's always crowded. it would be hard to lose the The newest Wavid Crystal sliiHdress adopts the ascst fcsy. wits eltww sleeve. The fahiic. Carnar worsted ool is table Cranberry 1'rar Hrllsh This recipe for a ruby-red relish comes from the Gas Ap liance Mamifacturers Associa tion; Using the medium bWe ol "fresh cranberries, four hart j P,is,!",a,s siH BelhJetasn. pears and one whole lemon, , lw fm '"" " Add ' a cup honcv, one rapilh8 birthplace of Christ, sugar and a pinch of salt awlj Bethiohem is only one mile mix welt. .thiii at least a day spare, has two general stores, before using. Tints relish will j a filling station aisd the post keep two weeks in the rcfrigcr- j office, and 358 inhabitants ator, iwho like Christ max mm bination ot tomato soup and i whipped cream, spoon on soup green pea, made from cans, nat urally, and garnished with sliced olives. Canned soup needs no preparation and is as easy to serve as opening the can and heating. It looks so pretty, too, in china cuus or mugs. Stage Is Set Equally good-looking and easy to make is cream of celery soup for Rni-nish. Wakes fair to six servings, WRI ANO tVIIITK mVP One can condensed cream of celery soup; on-half soup can water; one-half soup can milk; two tablespoons chopped pimen to; sour cream; chopped pars ley. I In saucepan, combine soup. snarked with briuht snecks of water, milk and pimento. Heat pimento and garnished with sour siirnng now ana men. oarnisn Yreka Women : Meet for Party YREKA Members and guests of the Yreka Methodist Church Woman's Society of Christian Service held their an nual Christmas party recently in the home of Mrs. T. M, Deter on Fort Jones Itoad, Mrs. Harold Evett, president! welcomed the 64 members and , guests present and dispensed ; with a business meeting in favor of the party. Mrs. Warren Gau-. ! bate, vice president, was ffl : charge of devo;ions and was as ! sistcd by several members, I Mrs, Clyde June sang, aeeom i panied by Mrs. Cecil Elliott. ' j The Lydia Circle was in irharoe of refreshments. The j Deter home was decorated ' Christmas decor. cream. Now the stage is set- on with the dinner. Backing up the soothing soup course can be golden breast of chicken (frozen) served on a bed of wild rice (made from a packaged mix, of course). Pre thaw the frozen chicken breasts and dust with flour. Brown in butter in a skillet and sprinkle chicken with a pinch of marjor am. Pour in one-half cup of white wine and cover. Cook over low heat, about 45 minutes, or until tender. Baked Chocolate Alaska will ! get an ovation and it takes less than to minutes. BKHJH'S SOLi'MATE One can condensed green jica soup; one can condensed tomato soup; one soup can milk; one soup can water; pats of butter; sliced stuffed olives. In saucepan, blend soups; with sour cream or parsley, 2 to 3 servings. BAKED CHOCOLATE ALASKA Use indi'idual dessert shells and fill each one with a scoop of chocolate ice cream twrap well in foil and store in freezer). Just before serving, (while cake is still in freezer) prepare a pack age of fluffy white frosting mix according to package directions, Quickly cover ice cream and cake generously with the frost ing, sealing edges. Place on cookie sheet and bake in hot oven (475 degrees) for 3 to 5 minutes. Serve immediately. Detergents can remove every : hit of oil from a skillet and cause food cooked later to stick. If you have this problem, try Chemawa Gifts Are Furnished When Medford Junior Worn en's Club of the Oregon Fedora- tion ot women s Clubs held the annual Christmas party recently in the home ot Mrs, Jack Lust, 300 Havanna Avenue, members donated gifts for students at the Chemawa Indian School. Books also were taken tor do nation to the Medford and Jack son County Puhlie Library. Members exchanged "white elephant" gifts, Mrs. Jack Holmes, president, reported that a film showing work of the Western Oregon Speech Clinic, state eSuo proj ect, will be shown at the Janu ary 8 meeting, in the home of Mrs, F. O, Nelson, 1132 Mira Mar Avenue. Hcfrosliments were served by Mrs, William Clesg, Mrs. J. L. Alleman, Mrs. Harlan Weaver, Mrs. George Brenner and Mrs. James Walp. Past Chiefs Tile annual Christmas party and dinner for Past Chiefs Club of Pythian Sisters Lodge has been set for Friday, December at 6:30 p.m., in Girls Com munity Uut. Mrs. U(rg re-seasoning the skillet by heat-! Bryant, Mrs, Harry Bryant and infi it with a small amount of Mrs. Margaret Aldi idgc are gen- fat or oil, as with a new skillet. ! eral chairmen. ! Calendar SAVE UP TO 3.98 CAROL BRENT GIFT ROBES EXCLUSIVE WITH WARDS Reg. 5,98 fo 8,98 Imagine! Not jus! 3 or 4 styiej , , , but every 5.98 lo 8.98 robes reduced! Nylon chiffons and acetate tricots . . . with luxurious Schiffli, lace or piping trims. Also corduroy dusters, charm ingly styled. Florals or solids, loose or fitted, collared or collarless, Siies 8 to 18. Thursday: 0:30 p.m. Adarel Chapter, Or der of Eastern Star, Jackson ville Masonic Temple. S:3f p.m. Medford Business and Professional Women's Cluh, Girls Community Club, 7 p.m. Crater Lions Auxil iary, Rogue Valley Country Club. 7:30 p.m. Medford High School Class ot 1954, Room 35, at school, to plan reunion. j 7:30 p.m. Missionary Wom- ;en, united Foursquare cnurcn, Church Annex. ; Friday; 11 a.m. Women of Unity. Unity Church, Holly and Haven : Sts. ; 12:; p.m. Fifty Plus Cluh, SI. Mark's Episcopal Church Guild Hall. 1 p m. Get Together Cluh, Girls Community Club, ' Use multiple skirt hangers to ' save closet space. . By taking advantage of spe cials at the food market. 10 ; per cent of your grocery bill 1 ! can be trimmed, the U.S. Dcp artment of Agriculture reports. jTo make a saving, the specials must account for one-fourth of the food purchases. STORK j H gC NOOK Y 7.95 fly pf 7fo Ofj'tp'jl print, Msk a !f flfie m jtppl!ts f ttflsk l?sfc poirii, I Ptt hsm Christmas Gifts Galore! Persnkkity Pastries preserves m1 Syrups Creamy Confections Smokehouse Special Nuts 'n Stuff Lots mfsmore Farm-Fresh and Home-MocJe W'H send ytsw ifH for yot or tp ev ptk end take them home riflkt fcasa sac crucet. a up ,, 7 v-' ' ' y tit I 1 BE SANTA THIS CHRISTMAS G)Vf MERCY FLIGHTS Subscriptions! Ihe giJ Jhat'i deduttibie, Givs a Mery flights lamtty sbscriptlen i$6h It ihsws that you really tare, ii the recipient already has a subscrip tion, we'll extend i1, and send YOU tins renewed subriber iard lor gitt mailing. Us the blnk below to subscribe for yourself sr ts o?dor qiU 4bs:fiptisn. .EiiaiacBcc PLEASE PRINT Your Name Address Gift subscription made out toi Name Address . Mat) wilh $6,00 Cheek tot My Flights, 8ox 522, Medford, Ore, a viiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiit COURTESY MiDFORD MAIL TRIBUNE t (J ( oo t
