Design ffTl
Must Have bye I
Purpose R A
By Gay Pauley fcLZ&I
MEDFORD MAIL TltlBU.S'K, MEDFORD, OREGON
TOUfiSDAY, UEt'EMBKJt JJ, JSO
NEW YORK (UPD-Modern
industrial designers have set
off a great guessing game with
"over-design," and the Ameri
can consumer is getting tired
of playing it.
So charges a leading indus
trial designer who chides his
confreres for creating car door
handles so carefully disguised
that they can't be found; lamps
that have no apparent means
of being turned on and off; and
washing machine control panels
that might belong to a lunar
probe spaceship.
Walter P. Margulies, presi
dent of Lippineott and Margu
lies, an industrial design - and
marketing consultant firm, said
that designers sometimes
smoke too much of their own
opium."
"Design is great," he said,
"but it's got to be design with
a purpose. If it's just showing
off and let's face it, there's
an inordinate amount of that
around today then sooner or
later, it's going to backfire.
Consumer Hides
"The average consumer will
lake just so much of what we
call 'designy-design. Then he's
poing to say, 'Stop trying to kid
me.'"
"Quite a few people already
are saying it," said Margulies.
Margulies commented in an
interview that "cute" design
can be a safety hazard too.
lie cited the various models
of automobiles as an example.
"Quite a few people are rent
ing cars these days," he said.
"All too frequently, the ear you
rent today presents quite a dif
ferent set of controls than the
one you drove yesterday. The
hunt for 'exotic' push-buttons,
handles, knobs and other gad
gets that operate the windshield
wiper, radio, windows, heater,
defroster, and what-have-up
can take a lot of attention from
the important business of driv-
'"?,'
trip up against a tree."
Margulies, a constant travel
er, cited some modern hotel
rooms as good examples of
over-design.
"The surroundings are usual
ly inviting and put the traveler
in a nice frame of mind," he
said, "until he starts trying to
figure out the idiosyncrasies of
the glossy telephone directory
that slips under the phone, the
bath with its camouflaged
shower controls, the bedside
Samp with the switch that de-
; ties detection."
! Knotty Knobs
"Then," he said, "there are
! the television sets.. .some turn
!on by pulling a knob, some by
j turning, some by pushing. I've
! ruined many a hotel television
set by having the knob coming
off in my hand."
Margulies said kitchen ranges
and washing machines whose
control panels look as if they
belonged to a radar unit may
feed the housewifes' egos for a
while.
"But when the novelty wears
off, she is going to ask some
basic questions about their use
fulness," he said. "She's catch
ing on fast to the household ap
pliances with an excess of dials
and attachments whose contri
bution to her work is about
zero."
Margulies' firm has had a
hand in design of everything
from fountain pens to food
packages to world's fair pavil
ions to the "Nautilus," the first
atomic powered submarine.
He said manufacturers, like
some television producers, often
underestimate the general level
of intelligence and discrimina
tion. "I'm not saying that the con
sumer should be the designer,"
he continued. "But the consum
er's legitimate needs must be
reckoned with to guide the pro
fessional... "We've got to learn more re
spect for the consumer's needs,
or the consumer is going to fig
ure out he doesn't need us."
Dinner
SHADY COVE - Members of
the Shady Cove Grange plan a
potluck dinner for Saturday,
December 21 at 8 p.m., in the
Shady Cove School.
117 S. CENTRAL
773-7301
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Sand 40 Salon
Aid Children
With Projects
Jackson County Salon of S and
to, sumsdiary organization of
the American Legion Auxiliary,
held their December meeting at
the home of Mrs. Leo Williams,
The main project of this group
has been the prevention and
control of tuberculosis in chil
dren and to this has been added
cystic fibrosis. This disease ri
vals cancer as the cause of
death in children up to the age
of 15. Children are born with it,
and while there are effective
treatment methods, there is no
known cure, officers stated. The
salons in Oregon are contribu
ting time and money to work
along with the Portland cystic
fibrosis chapter in education
and research. The University of
Oregon Medical School has a
clinic and is conducting re
search for the estimated 150
Oregon children who are afflict
ed. A report was made on the
volunteer work that the mem
bers have been doing at the
Jackson county tuberculosis of
fice in conjunction with the seal
campaign.
Each member brought a gift
for a child to be sent to the
National Jewish Hospital for
Christmas. Secret pal gifts were
exchanged and refreshments :
served by the hostess and Mrs,
Lena Stueben.
Travel Series
At Domiciliary
Given by ARC
I lie tourm m tne 1003-w se
ries of travel-talks sponsored by
the American Red ' Cross as
part of the library program at
the Veterans Administration
Domiciliary, White City, was
given Monday afternoon in the
Domiciliary Theater by Mrs.
Russell Herbert of Medford,
Sirs, Herbert's subject, illus
trated by color slides, was a
trip which she and her husband
made last year to the Seattle's
World's Fair and British Co
lumbia.
Included in the pictures were
views of downtown Seattle, Pu
get Sound, and the Monorail,
the unique railroad built to
transport visitors to the fair
grounds. Among those taken at
the fair itself were many of the
Sky Ride, the Space Needle, the
Square of the Nations, and the
pavilions housing exhibits from
countries all over the world.
Some were of the fountains.
trees and flowers surrounding
the pavilions.
Mrs. Herbert concluded by
showing slides of many points of
interest m Brmsn commoia, m-
eluding its capital city, Victoria.
Amone the latter were some
views of the Butchart Gardens.
Following the talk, refresh
ments were served from a table
decorated with pieces of Englisll
china Mrs. Herbert had brought
from British Columbia. One ot
these was a plate commemorat
ing the coronation of Queen
Elisabeth 11. Mrs, Lcatha Jones
of the American Red Cross and
Miss Enid A. Holmes, Chief Li
brarian of the Domiciliary as
sisted in the serving. The next
travel talk in the 1903-84 series
has been scheduled lor Janu
ary 20, 1M64.
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Braille
Printer
Invented
Giant hollv candlrs glow with holiday spirit on this front dr
as banta's heljwr adds the final touch. A few rolls at wcalhtr-
preot adhesive covering ami a jiair of scissors are all that's
needed to create the design. The candle holder is made of strips of
red adhesive covering, and a pair of scissors arc ail that's nettled ;
to create the design. The candle holder is made of strips of red
adhesive covering, Windows and door panels, covered with green.
become the randirs anil green holly leaf cutouts provide trimming
for the knocker and the candle holder base.
Brides Can Create Menu
For Work-Day Schedule
Dinner for three on a week-1 gradually add milk and water.
day. The thought of that extra j Heat, stirring now and then; but
guest is often traumatic enough j do not boil. Top each serving
to drive a young working hridc j with a pat of butter or olives,
back to mother, especially if the t Makes four to six servings.
tnird guest is tus Boss or tus
Grand Aunt Tillie, and every
thing must be just so.
No reason to despair. With
clever planning, the bride can
create a menu that lends itself
to a working day schedule. For
example, dinner might start
with an interesting soup appe
tizer, perhaps a soupmate com-
IIHUI'-ONHW SOUP
One can condensed beef soup;
one can condensed onion soup;
two soup cans water; one-third
cup whipped cream; one-fourth
teaspoon prepared horseradish,
if desired.
In saucepan. Mend soups and
water. Heat, stirring now and
then. Combine horseradish and
BERKELEY, Calif. (UPU
I A June graduate of the Univer- j
jstty of California already has.
put Ins education to work MS an
! electronic system to help the
, Wind.
j Wade White, an electrical en
I gmcering student from San
i D.ego, has successfully tested a
new automated technique tor
transcribing English tot into
Braille, the "touch reading"
system ol raised dots for sight
less persons.
He uses a high-speed elec
tronic computer and a code
operated Braille printer to
1 sliced ub the sjrocess sow done
I i laboriously by hand.
with the present method, a
volunteer worker might need as :
long as six months to transcribe j
a large book, and the result is :
only a single copy.
Because of the production
problems, demand for Braille
books at present far extends She :
supply.
But White's method may en
aole Wind readers to obtain
large books in a few days, and
msnv mnies nf a hook ran hi?
' produced from a single tran
scription.
j White's system works like
this:
The English text is converted
i to punched cards, a standard
operation on a machine that
uses a two-digit numerical sys
tem, A large computer then
converts the English text code
to Braille code on a second set
of punched cards or on mag
netic or paper tape. After proof
reading, the Braille code goes
into a small computer or tran
scribing device to actuate an
electrically operated Braille
printer.
White developed this process
as a class project In electrical
engineering. He said he had
never before done wsrk with ihc
blind.
But, while starting a career
as a research engineer with a
Southern California (trm, he in
tends to continue work on the
BraiHc project.
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i Christmas Spiri!"
Easily Found in
'Bethlehem, Ga,
- C 3
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i For Christmas Attars
j Although poinscttias, ever
j greens and holly wreaths a??.
jthe basis for most Oiristmas
; church altar decorations, ex-
Jpaimcnts with other tasteful
to find the Christmasj; 'S'p, tn ray-pura
: BETHLEHEM, Ga. .TIT.
; It's easy
uj u,a nmm Moraa rirasjns
jlumlrt, you ran hear it and j men, azaleas, cotter Jerusalem
e it. j cherries and Christmas peppers,
! First there's the thumu, "weimary Sort) plants as well
tnump ot the cancellation stamp
as soleus and chrvsanthemums
can be satisfying stipulemaita
, m Lamar RWgway's post office, j to lhe !raditi4af
It thtimus W,fl to it,,tm times
duiig the Christmas season to ;
Sike care of letters and cards '
stm in te the distinctive Beth-j
ieficm postmark. )
' it's just a regular oH hand '
jtamp," Hidgway said, "just :
the town's name. But we gcti
people back here every year to
have their letters postmarked, ,
Ihra there's the star of Bet-
klem. It's 18 icet wide with
nine points awl more than -m
knit. Cfllws m hamhm, avra-;frBnl $ tne mi offira during:
marine, shertel navy. Christmas week and the week;
before.
There's also a manger scene
on the lawn of the Baptisl
Church and a special church
service that's always crowded.
it would be hard to lose the
The newest Wavid Crystal
sliiHdress adopts the ascst fcsy.
wits eltww sleeve. The fahiic.
Carnar worsted ool is table
Cranberry 1'rar Hrllsh
This recipe for a ruby-red
relish comes from the Gas Ap
liance Mamifacturers Associa
tion; Using the medium bWe
ol "fresh cranberries, four hart j P,is,!",a,s siH BelhJetasn.
pears and one whole lemon, , lw fm '"" "
Add ' a cup honcv, one rapilh8 birthplace of Christ,
sugar and a pinch of salt awlj Bethiohem is only one mile
mix welt. .thiii at least a day spare, has two general stores,
before using. Tints relish will j a filling station aisd the post
keep two weeks in the rcfrigcr- j office, and 358 inhabitants
ator, iwho like Christ max
mm
bination ot tomato soup and i whipped cream, spoon on soup
green pea, made from cans, nat
urally, and garnished with sliced
olives. Canned soup needs no
preparation and is as easy to
serve as opening the can and
heating. It looks so pretty, too,
in china cuus or mugs.
Stage Is Set
Equally good-looking and easy
to make is cream of celery soup
for Rni-nish. Wakes fair to six
servings,
WRI ANO tVIIITK mVP
One can condensed cream of
celery soup; on-half soup can
water; one-half soup can milk;
two tablespoons chopped pimen
to; sour cream; chopped pars
ley.
I In saucepan, combine soup.
snarked with briuht snecks of water, milk and pimento. Heat
pimento and garnished with sour siirnng now ana men. oarnisn
Yreka Women :
Meet for Party
YREKA Members and
guests of the Yreka Methodist
Church Woman's Society of
Christian Service held their an
nual Christmas party recently
in the home of Mrs. T. M, Deter
on Fort Jones Itoad,
Mrs. Harold Evett, president!
welcomed the 64 members and ,
guests present and dispensed ;
with a business meeting in favor
of the party. Mrs. Warren Gau-.
! bate, vice president, was ffl
: charge of devo;ions and was as
! sistcd by several members,
I Mrs, Clyde June sang, aeeom
i panied by Mrs. Cecil Elliott. '
j The Lydia Circle was in
irharoe of refreshments. The
j Deter home was decorated
' Christmas decor.
cream. Now the stage is set-
on with the dinner.
Backing up the soothing soup
course can be golden breast of
chicken (frozen) served on a
bed of wild rice (made from a
packaged mix, of course). Pre
thaw the frozen chicken breasts
and dust with flour. Brown in
butter in a skillet and sprinkle
chicken with a pinch of marjor
am. Pour in one-half cup of
white wine and cover. Cook over
low heat, about 45 minutes, or
until tender.
Baked Chocolate Alaska will
! get an ovation and it takes less
than to minutes.
BKHJH'S SOLi'MATE
One can condensed green jica
soup; one can condensed tomato
soup; one soup can milk; one
soup can water; pats of butter;
sliced stuffed olives.
In saucepan, blend soups;
with sour cream or parsley, 2 to
3 servings.
BAKED CHOCOLATE ALASKA
Use indi'idual dessert shells
and fill each one with a scoop of
chocolate ice cream twrap well
in foil and store in freezer). Just
before serving, (while cake is
still in freezer) prepare a pack
age of fluffy white frosting mix
according to package directions,
Quickly cover ice cream and
cake generously with the frost
ing, sealing edges. Place on
cookie sheet and bake in hot
oven (475 degrees) for 3 to 5
minutes. Serve immediately.
Detergents can remove every :
hit of oil from a skillet and
cause food cooked later to stick.
If you have this problem, try
Chemawa Gifts
Are Furnished
When Medford Junior Worn
en's Club of the Oregon Fedora-
tion ot women s Clubs held the
annual Christmas party recently
in the home ot Mrs, Jack Lust,
300 Havanna Avenue, members
donated gifts for students at the
Chemawa Indian School.
Books also were taken tor do
nation to the Medford and Jack
son County Puhlie Library.
Members exchanged "white
elephant" gifts,
Mrs. Jack Holmes, president,
reported that a film showing
work of the Western Oregon
Speech Clinic, state eSuo proj
ect, will be shown at the Janu
ary 8 meeting, in the home of
Mrs, F. O, Nelson, 1132 Mira
Mar Avenue.
Hcfrosliments were served by
Mrs, William Clesg, Mrs. J. L.
Alleman, Mrs. Harlan Weaver,
Mrs. George Brenner and Mrs.
James Walp.
Past Chiefs
Tile annual Christmas party
and dinner for Past Chiefs Club
of Pythian Sisters Lodge has
been set for Friday, December
at 6:30 p.m., in Girls Com
munity Uut. Mrs. U(rg
re-seasoning the skillet by heat-! Bryant, Mrs, Harry Bryant and
infi it with a small amount of Mrs. Margaret Aldi idgc are gen-
fat or oil, as with a new skillet. ! eral chairmen.
! Calendar
SAVE UP TO 3.98
CAROL BRENT GIFT
ROBES EXCLUSIVE WITH WARDS
Reg. 5,98
fo 8,98
Imagine! Not jus! 3 or 4 styiej , , , but every
5.98 lo 8.98 robes reduced! Nylon chiffons and
acetate tricots . . . with luxurious Schiffli, lace
or piping trims. Also corduroy dusters, charm
ingly styled. Florals or solids, loose or fitted,
collared or collarless, Siies 8 to 18.
Thursday:
0:30 p.m. Adarel Chapter, Or
der of Eastern Star, Jackson
ville Masonic Temple.
S:3f p.m. Medford Business
and Professional Women's Cluh,
Girls Community Club,
7 p.m. Crater Lions Auxil
iary, Rogue Valley Country
Club.
7:30 p.m. Medford High
School Class ot 1954, Room 35,
at school, to plan reunion.
j 7:30 p.m. Missionary Wom-
;en, united Foursquare cnurcn,
Church Annex. ;
Friday;
11 a.m. Women of Unity.
Unity Church, Holly and Haven
: Sts.
; 12:; p.m. Fifty Plus Cluh,
SI. Mark's Episcopal Church
Guild Hall.
1 p m. Get Together Cluh,
Girls Community Club,
' Use multiple skirt hangers to
' save closet space.
. By taking advantage of spe
cials at the food market. 10
; per cent of your grocery bill 1
! can be trimmed, the U.S. Dcp
artment of Agriculture reports.
jTo make a saving, the specials
must account for one-fourth of
the food purchases.
STORK
j H gC NOOK
Y 7.95
fly pf 7fo Ofj'tp'jl print, Msk a !f flfie
m jtppl!ts f ttflsk l?sfc poirii,
I Ptt hsm
Christmas Gifts Galore!
Persnkkity Pastries preserves m1 Syrups
Creamy Confections Smokehouse Special
Nuts 'n Stuff Lots mfsmore
Farm-Fresh and Home-MocJe
W'H send ytsw ifH for yot or tp ev ptk
end take them home riflkt fcasa sac crucet.
a up
,,
7 v-' ' ' y tit I
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BE SANTA
THIS CHRISTMAS G)Vf
MERCY
FLIGHTS
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COURTESY MiDFORD MAIL TRIBUNE
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