Medford mail tribune. (Medford, Or.) 1909-1989, December 13, 1963, Image 7

Historic Oregon Newspapers

Medford mail tribune., December 13, 1963, Image 7

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Newspaper Page TextBusiness in Flowers Said Big By Gay Pauley NEW YORK (UPI)A new trend has blossomed in big bus iness-executives who say it with flowers. Many is the corporation presi dent or lesser executive who does his Christmas shopping the lazy way, simply by sending a list of 40, SO or 60 names and addresses of those he wants re membered to florists like ' Adolph LeMoult. Sometimes the executive leaves all other details such as type of flowers and arrange ments to the florists. Other times, the executive's secretary delivers the list with specifica tions and individual messages to be included. The florist does the rest. "Of course we encourage such sloth," said LeMoult, who bosses New York's oldest florist firm and is regional director of the Florists' Telegraph Delivery (FTD). Christmas Flowers LeMult said his firm alone handles flower accounts for close to 300 corporations; that Christmas is the industry's big gest season four times bigger than Mother's Day, twice as big as Easter; the poinsettia still is the number one Christmas flower, but the overwhelming trend is to ordering floral ar rangements, not simply a box of cut flowers which the re ceiver has to arrange. He cited a typical customer; One of New York's largest con struction companies which or dered 60 arrangements to be sent to subcontractors, union of ficials, architects and the like "people they're beholden to," as he put it. The florist said the growing numbers of women in executive jobs also has boosted the floral business. They're the ones who consider flowers and plants one of the "niceties" of an office. He cited the woman architect who planned the Park Avenue skyscraper in which he has one shop. She insisted on live green ery as part of the decor of the lobby areas and executive suites. The LeMoult firm was founded 98 years ago by grand father Adolph LeMoult, who mi granted from Hdmburg, Ger many. Now a fourth generation is moving into the business the present owner's son, Mi chael, a graduate of Villanova University. Through nearly a century in business, the firm has done flowers for many of the famous. It ran Diamond Jim Brady's $ NOW Also has two automatic cycles. One for soft, gentle drying of regulars and wash 'n wears, the other for air fluffing bedding and garments. Filters out lint automatically. Satin-smooth drum. Plugs into a stand ard household outlet (subject to local codes). Fill IONUI OlfT .1 rf Qmh Marit SHUT AND TOWIL SET if you purchase and InMall a new FLAMILESS ILICTRIC MYIP. between October M end December M from this local CalOr Electrical League Dealer . J14 S Vain Subject to conditions o( dryer purchaie at ported with thi dealer. Thi It a CalOre Electrical Leajue apomored olfer. Vliit him today! 77J-71J!CT long-stemmed American beau ties to Lillian Russell. It fur nished flowers for the visits of numerous royal personages. Honored Lincoln LeMoult said, his grandfather was a pioneer in floral design He did a chair of flowers, sym bol of the highest office in the land, as part of New York's tribute to Abraham Lincoln when the body of the assassi nated president made the long journey home from Washington to Springfield, 111., by way of New York. His grandfather designed an American flag of flowers for the casket of the Civil War general, George B. McClellan. Grandfather LeMoult was tossed in the jug and nearly brained with n i e h I stir-Its when ho crashed through a police cor- oon 10 give a bouquet to Presi dent William McKinley at the old Astor Hotel. His grandson said that as older members of the family recalled the incident, Grand father LeMnlllt had aelroH In buy advertising space on the iront page oi tne leading New York paper of the time. Re fused ad SDace. he fieured thrw was another way to get men tion, it worked; news accounts of the incident were page one. The firm has narhVinatpH in its own way in many history- mamng events, it had no role, however, in the one which will forever mark 1963. No floral frihlllps fnrnUhprI by LeMoult went to Washington to honor the assassinated Presi dent Kennedy. "Like everybody else, we were just broken up," said the owner. "I closed shop Friday after I heard the news and we didn't open again until after the lunerai. ROBOTS AT HOME WASHINGTON (UPI) - A self-propelled vacuum cleaner housed in the baseboard, and windows that close automatical ly when it begins to rain are just two indications of what's to come for the homemaker, re ports the American Home Eco nomics Association. But that's not all. By 1982 many dishes will be of throw away plastic produced by indi vidual home molding sets. Closets, what's more, will be equipped with ultrasonic devices which will automatically rid garments of particles of dirt. 2-CYCLE, 2-HEAT AUTOMATIC DRYER $24. 5 Value Q95 17 AUTOMATIC DRYER i ike mo o H viy, . . ' A v.' .55. ,-' .;.(v irr-ilii iit rr--'niil i riiiiMi n hiimim irrummil Models at the Alpha Rho Chapter, Beta Sigma Phi Sorority fashion show December 7 included members of other chapters of the sorority. For, the event, held in Rogue Valley Country Club, Mrs. William Hartnian, left, president of XI Mu chapter, wore a white coat in a new light weight luxury fabric by Einigcr. Known as Bacaza, it is a wool and fur blend of materials from the Andes. Mrs. L. L. Rowc, Central Point, a Gamma Xi Chapter member, wore a white mohair and wool coat with white mink collar. Fash Ions were from Burelson's Ladles Ready-to-Wear Store. Community Being Solved By MARGARET A. KILGORE United Press International WASHINGTON (UPI) The hand that rocks the cradle may be the one that ultimately solves many of the person-to-person conflicts which have arisen over civil rights in local communities. This is the aim of the Na tional Women's Committee on Civil Rights which was set up at the suggestion of the late President Kennedy last July to give women a place in pushing the race equality movement. Mr. Kennedy asked the women for help in eliminating school dropouts, setting up human rights committees, training women to lead groups in work ing together, supporting civil rights legislation and integrat ing their organizations. "Clearing House" "We serve as a clearing house for women s organiza tions all over tne country, Shirley Smith, executive direc tor of the committee, said in an interview. "We have women's groups from Boise, Idaho, or Salem, Ore., write us and say they want to do their bit to further integration. We write back and tell them what they can do," she explained. Tangible proof of this was shown when a motion picture theater in a small southern town was integrated and busi ness dropped. The commission contacted i women s groups in the town which persuaded Negro and iwhite residents to attend the theater to show their support and keep the business going. Adds Program The Young Women's Chris tian Association long has been A GIVE a S I LIVING SB!? GIFT Wll This Christmas! A living, growing gift gives lasting pleasure ... a constant reminder of your thoughtfulness, from year lo -year. Sea our selection of NEW SHRUBS TODAY! Rhododendron (nice assortment that are budded) ir Pcrnetti (Berried) k Daphne Odora ir Oregon Grape ic Holly (also yellow-berried Holly) ic Spruce Trees ir Pine Trees 'TET Corner 4rh 1 MEDFORD Problems by Women on record to promote civil rights, but recently it has add ed a two-year action program with emphasis on desegregating all YWCA centers which re main segregated. The commis sion takes credit for spurring them on. At an executive meeting held in August, the National Busi ness and Professional Women's clubs decided to concentrate its efforts on school dropouts and leadership training. The com mittee also voted to disregard sex. race, color and creed in awarding its regular scholar ship. "Our biggest problem," Miss Smith said, "is in a community where there are only one or two Negro families, me wnues say 'Why, we have no problem. Those families have lived here for years.' But actually, that is where the problem is the worst because these Negroes are nev er made a part of the commun ity." Suggests Church Action She said that in instances like this, churches can come to the foro and urge the Negroes to participate in activities. Miss Smith said the organiza tion has operated on grants and private donations since its in ception, but she admits "frank ly we're in financial trouble." The committee was set up to operate for a year, but it could be extended. The group made its first re port to the late President Oct. 9. With warm praise, Mr. Kenne dy told them "even in this short period you have demonstrated how effective and influential the women of the United States can be when they participate in the SOlUllOn OI liauuuai ill CUT CHRISTMAS TREES Parking 773-1444 Fir MAIL TRIBUNE, MEDFOHD, Decorations Meeting Theme Ideas for Christmas decora 'hns wen demonstrated it J December 10 meeting of the Jackson County Association of Insurance Women held in the home of Mrs. Ralph Swalling, 2392 Thornoak Drive. Fourteen members and three guests at tended. Mrs. Susan Walsh, president, conducted a business meeting. The demonstrations were giv en by Mrs. Lorraine Smith, Mrs. Kathy Reich and Mrs. Anne Da vis. At the close Mrs. Davis auctioned several items she had made and receipts were donated to the club. The Swalling home was deco rated with Christmas greenery. Refreshments were served by the cohostesses, Mrs. Swalling and Mrs. Alice Mills. Buy ins: Christmas Then Pick By WALTER LOGAN United Press International NEW YORK (UPI) - The Christmas season is upon us and with it Christmas ties. So to the women who buy 75 per cent of men's neckties in the United States an appeal to rea son and a return to the clas sics. The manufacturers load the shelves each year with wild and improbable designs to the point where millions are re turned the day after Christmas by unhappy males who would not be caught dead in a tie that was inspired by a chintz slipcover or the aurora bore alis. This does not mean that a man must wear forever the classic paisley prints, the repps in well - ordered regimental stripes, - the wool challis with its tiny spaced pattern, the small allover patterns of floral or geometric design. But if he does he will be well dressed. Pick His Own If a man wants to wear some bright and vivid tie that is dif ferent let him pick it out him self. But if you feel compelled to buy someone a tie stick to the patterns where it is almost impossible to make a mistake. Perhaps the classic of them all is the ancient madder, made with muted colorings on a heavy foulard napped to give a frosted or dusty appearance and a feel almost like suede. They come in small geometric prints or printed in small geo metric designs. The colors of the pure an cient madder and the name comes from the madder root which in ancient days was all there was available are green, SINGER' Zlgg portable. Gives her basic zigzag stitches for mending. Straight-stitching, too. SI Ol-klfi -"'"'"" . . .,k... miuYinm) 1 TO TOUR ORDER ft I for as $rQ50 j . little as O- -X r4 Economy straight-stitch tf I (Laf modl. You can depend , W I J on it for years of smooth 1$ I sewing. A I 1lI Reserves fcTrTr the finest of p'u-iij fa its kind for v 01 1 i Christmas ... from I SINGER Till VilJi Sof:-.iOn .m: I lift IOW-IITTLE OH NO OOWK P4THENT-FIRIT MONTHtY PAYMENT IN JANUARY Prices Include sturdy, attractive cerryrtg cast (excluding , '-I WH m 318 Eait Main Siratt Opan Men. Thru Frl. 'Til f Midford 772-7153 OREGON Toys Are Forerunners Of By MARGERY McELHENY United Press International CHICAGO iUPD-To the pre school child, toys are the fore runners of his verbal and writ ten tools of learning, according to Thomas Grimes, director of Playskool Research. Creative toys help a child de velop his senses, practice new skills, and explore his rapidly expanding world. Grimes said. He offered these tips to select proper toys for pre-schoolers. Choose toys for the child's interests at that stage of devel opment. Remember that a pre schooler is growing more rap idly than at any other period in his lifetime, and his interests will change rapidly. Toys should be durable, sturdy, and soundly constructed to withstand vigorous use. Ties? Out Classics blue, chocolate brown, a soft yellow and a terra cotta. They are muted colors and definite ly not loud. Annthoi flaccin narhanE fnr the older man, is a Maccles field, named for the London suburb where French Huguenot refugees set up their own looms many years ago. You see them at weddings in a sil ver grey but you see them at business in neat and shiny pat terns. The Spitalfield, similar, is another classic. For the Conservative For the ultra-conservative man and that includes the well-dressed college man there are paisleys and foulards and ancient madders for wear with b.tton down collars and natural shoulder suits. They can come in silk or wool the more successful businessman would run to silk. Then -l..ro is the repp, which refers to the faint diagonal rib effect of the weave and not to the diagonal stripe in which they are usually made. They can be in solid colors, some times with jacquard figures woven into them. But mostly they are in stripes inspired by the old English regimental tie and some of the authentic regimentals are sold in the United States to the horror of the English. A tie that is fast becoming a classic are neat and conser vative cravats with tiny figures woven into them for what Mad ison Avenue would call an "in dividualized" effect golf clubs for golfers, school emblems if college memories are fresh, di viders for an architect, a ca- duceus for g doctor. SLANT-O-MATIC ' Automatic Zigzag We'll arrange easy terms and gift wrap machine! Exclusive Slant-needle lets her (, see better, sew better. . ! SPARTAN modal) I P.M. I -4343 I Grand Pan 476 Make sure the tov is safe, Paints should be non-toxic anj an edges, surlaces anl pa, is should be finished well. Avoid small parts for the very young who are so eager to taste and perhaps swallow them. Look for toys which are challenging but not frustrating to the child. The well-construct- j ed toy "works." If the pre schooler takes the toy apart "to ; see what makes it go," he! should be able to put it to-' gether again. ! Toys which re-create the adult world in miniature have i limited play values for the' young child. Non-specific toys, I like blocks, let a child use his own imagination in creative play. Make sure that the size of the toy is such that the child can manage it. A child should have toys which appeal to all his senses. He needs a variety of play ma terials and toys with which he can imitate, build, create, ex ercise his skills, muscles, cmo- When grinding horse radish or onions, place a plastic bag over the grinder to keep the tears away. Your Name , Address I rx . i rvn i i 1 I I rv Ifiifil fil II 1-3 ..." y - 0. J Gift subscription made out toi Name Address S Mail with $6.00 Check to: Mercy Flights, Box COURTESY MEDFORD MAIL FRIDAY, DECEMBER Child's Education , tions and imaeination. Grimes also underscores the inipor'ance of providing a ere- respected, appreciated and en ative home environment in couraged. CAN'T DECIDE WHAT TO GIVE HER? HOW ABOUT A $500 CONFEDERATE BILL. "IT'S.. REALLY OUR GIFT CERTIFICATE." ' LET HER MAKE HER CHOICE. YOU'LL BE HAPPY, AND SHE'LL BE HAPPY TOO. NORTHEAST CORNER OF THE OREGON BANK IN THE MEDFORD SHOPPING CENTER 'i ; -j 77 Tygfsmm be THIS 1 B The gift that's deductible. Give a Mercy Flights family subscription ($6). It shows that you really care. If the recipient already has subscrip tion, we'll extend it, and send YOU the ronewed subscriber card for gift mailing. Use the blank below to subscribe for yourself or lo order a gift subscription. PLEASE PRINT A 7 ! which a rhIM Is frii In nlni? and tut, cKv.tg-are mik CHRISTMAS GIVE 13, 1963 rLKin lb Subscriptions! 522, Medford, Ore. S 2 TRIBUNE iff? i r I I.