Business
in Flowers
Said Big
By Gay Pauley
NEW YORK (UPI)A new
trend has blossomed in big bus
iness-executives who say it with
flowers.
Many is the corporation presi
dent or lesser executive who
does his Christmas shopping the
lazy way, simply by sending a
list of 40, SO or 60 names and
addresses of those he wants re
membered to florists like
' Adolph LeMoult.
Sometimes the executive
leaves all other details such as
type of flowers and arrange
ments to the florists. Other
times, the executive's secretary
delivers the list with specifica
tions and individual messages
to be included. The florist does
the rest.
"Of course we encourage such
sloth," said LeMoult, who
bosses New York's oldest florist
firm and is regional director of
the Florists' Telegraph Delivery
(FTD).
Christmas Flowers
LeMult said his firm alone
handles flower accounts for
close to 300 corporations; that
Christmas is the industry's big
gest season four times bigger
than Mother's Day, twice as big
as Easter; the poinsettia still is
the number one Christmas
flower, but the overwhelming
trend is to ordering floral ar
rangements, not simply a box
of cut flowers which the re
ceiver has to arrange.
He cited a typical customer;
One of New York's largest con
struction companies which or
dered 60 arrangements to be
sent to subcontractors, union of
ficials, architects and the like
"people they're beholden to,"
as he put it.
The florist said the growing
numbers of women in executive
jobs also has boosted the floral
business. They're the ones who
consider flowers and plants one
of the "niceties" of an office.
He cited the woman architect
who planned the Park Avenue
skyscraper in which he has one
shop. She insisted on live green
ery as part of the decor of the
lobby areas and executive
suites.
The LeMoult firm was
founded 98 years ago by grand
father Adolph LeMoult, who mi
granted from Hdmburg, Ger
many. Now a fourth generation
is moving into the business
the present owner's son, Mi
chael, a graduate of Villanova
University.
Through nearly a century in
business, the firm has done
flowers for many of the famous.
It ran Diamond Jim Brady's
$
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long-stemmed American beau
ties to Lillian Russell. It fur
nished flowers for the visits of
numerous royal personages.
Honored Lincoln
LeMoult said, his grandfather
was a pioneer in floral design
He did a chair of flowers, sym
bol of the highest office in the
land, as part of New York's
tribute to Abraham Lincoln
when the body of the assassi
nated president made the long
journey home from Washington
to Springfield, 111., by way of
New York.
His grandfather designed an
American flag of flowers for
the casket of the Civil War
general, George B. McClellan.
Grandfather LeMoult was tossed
in the jug and nearly brained
with n i e h I stir-Its when ho
crashed through a police cor-
oon 10 give a bouquet to Presi
dent William McKinley at the
old Astor Hotel.
His grandson said that as
older members of the family
recalled the incident, Grand
father LeMnlllt had aelroH In
buy advertising space on the
iront page oi tne leading New
York paper of the time. Re
fused ad SDace. he fieured thrw
was another way to get men
tion, it worked; news accounts
of the incident were page one.
The firm has narhVinatpH in
its own way in many history-
mamng events, it had no role,
however, in the one which will
forever mark 1963.
No floral frihlllps fnrnUhprI
by LeMoult went to Washington
to honor the assassinated Presi
dent Kennedy.
"Like everybody else, we
were just broken up," said the
owner. "I closed shop Friday
after I heard the news and we
didn't open again until after the
lunerai.
ROBOTS AT HOME
WASHINGTON (UPI) - A
self-propelled vacuum cleaner
housed in the baseboard, and
windows that close automatical
ly when it begins to rain are
just two indications of what's to
come for the homemaker, re
ports the American Home Eco
nomics Association.
But that's not all. By 1982
many dishes will be of throw
away plastic produced by indi
vidual home molding sets.
Closets, what's more, will be
equipped with ultrasonic devices
which will automatically rid
garments of particles of dirt.
2-CYCLE, 2-HEAT
AUTOMATIC DRYER
$24. 5 Value
Q95
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AUTOMATIC DRYER i
ike mo o H viy,
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irr-ilii iit rr--'niil i riiiiMi n hiimim irrummil
Models at the Alpha Rho Chapter, Beta Sigma Phi Sorority
fashion show December 7 included members of other chapters of
the sorority. For, the event, held in Rogue Valley Country Club,
Mrs. William Hartnian, left, president of XI Mu chapter, wore a
white coat in a new light weight luxury fabric by Einigcr. Known
as Bacaza, it is a wool and fur blend of materials from the Andes.
Mrs. L. L. Rowc, Central Point, a Gamma Xi Chapter member,
wore a white mohair and wool coat with white mink collar. Fash
Ions were from Burelson's Ladles Ready-to-Wear Store.
Community
Being Solved
By MARGARET A. KILGORE
United Press International
WASHINGTON (UPI) The
hand that rocks the cradle may
be the one that ultimately
solves many of the person-to-person
conflicts which have
arisen over civil rights in local
communities.
This is the aim of the Na
tional Women's Committee on
Civil Rights which was set up
at the suggestion of the late
President Kennedy last July to
give women a place in pushing
the race equality movement.
Mr. Kennedy asked the women
for help in eliminating school
dropouts, setting up human
rights committees, training
women to lead groups in work
ing together, supporting civil
rights legislation and integrat
ing their organizations.
"Clearing House"
"We serve as a clearing
house for women s organiza
tions all over tne country,
Shirley Smith, executive direc
tor of the committee, said in
an interview.
"We have women's groups
from Boise, Idaho, or Salem,
Ore., write us and say they
want to do their bit to further
integration. We write back and
tell them what they can do,"
she explained.
Tangible proof of this was
shown when a motion picture
theater in a small southern
town was integrated and busi
ness dropped.
The commission contacted
i women s groups in the town
which persuaded Negro and
iwhite residents to attend the
theater to show their support
and keep the business going.
Adds Program
The Young Women's Chris
tian Association long has been
A GIVE a S
I LIVING SB!?
GIFT Wll
This Christmas!
A living, growing gift gives lasting
pleasure ... a constant reminder of
your thoughtfulness, from year lo -year.
Sea our selection of
NEW SHRUBS TODAY!
Rhododendron
(nice assortment that are budded)
ir Pcrnetti (Berried)
k Daphne Odora ir Oregon Grape
ic Holly (also yellow-berried Holly)
ic Spruce Trees ir Pine Trees
'TET Corner 4rh 1
MEDFORD
Problems
by Women
on record to promote civil
rights, but recently it has add
ed a two-year action program
with emphasis on desegregating
all YWCA centers which re
main segregated. The commis
sion takes credit for spurring
them on.
At an executive meeting held
in August, the National Busi
ness and Professional Women's
clubs decided to concentrate its
efforts on school dropouts and
leadership training. The com
mittee also voted to disregard
sex. race, color and creed in
awarding its regular scholar
ship. "Our biggest problem," Miss
Smith said, "is in a community
where there are only one or two
Negro families, me wnues say
'Why, we have no problem.
Those families have lived here
for years.' But actually, that is
where the problem is the worst
because these Negroes are nev
er made a part of the commun
ity." Suggests Church Action
She said that in instances like
this, churches can come to the
foro and urge the Negroes to
participate in activities.
Miss Smith said the organiza
tion has operated on grants and
private donations since its in
ception, but she admits "frank
ly we're in financial trouble."
The committee was set up to
operate for a year, but it could
be extended.
The group made its first re
port to the late President
Oct. 9.
With warm praise, Mr. Kenne
dy told them "even in this short
period you have demonstrated
how effective and influential the
women of the United States can
be when they participate in the
SOlUllOn OI liauuuai
ill
CUT CHRISTMAS TREES
Parking
773-1444
Fir
MAIL TRIBUNE, MEDFOHD,
Decorations
Meeting Theme
Ideas for Christmas decora
'hns wen demonstrated it J
December 10 meeting of the
Jackson County Association of
Insurance Women held in the
home of Mrs. Ralph Swalling,
2392 Thornoak Drive. Fourteen
members and three guests at
tended. Mrs. Susan Walsh, president,
conducted a business meeting.
The demonstrations were giv
en by Mrs. Lorraine Smith, Mrs.
Kathy Reich and Mrs. Anne Da
vis. At the close Mrs. Davis
auctioned several items she had
made and receipts were donated
to the club.
The Swalling home was deco
rated with Christmas greenery.
Refreshments were served by
the cohostesses, Mrs. Swalling
and Mrs. Alice Mills.
Buy
ins: Christmas
Then Pick
By WALTER LOGAN
United Press International
NEW YORK (UPI) - The
Christmas season is upon us
and with it Christmas ties. So
to the women who buy 75 per
cent of men's neckties in the
United States an appeal to rea
son and a return to the clas
sics. The manufacturers load the
shelves each year with wild
and improbable designs to the
point where millions are re
turned the day after Christmas
by unhappy males who would
not be caught dead in a tie
that was inspired by a chintz
slipcover or the aurora bore
alis. This does not mean that a
man must wear forever the
classic paisley prints, the repps
in well - ordered regimental
stripes, - the wool challis with
its tiny spaced pattern, the
small allover patterns of floral
or geometric design. But if he
does he will be well dressed.
Pick His Own
If a man wants to wear some
bright and vivid tie that is dif
ferent let him pick it out him
self. But if you feel compelled
to buy someone a tie stick to
the patterns where it is almost
impossible to make a mistake.
Perhaps the classic of them
all is the ancient madder,
made with muted colorings on
a heavy foulard napped to give
a frosted or dusty appearance
and a feel almost like suede.
They come in small geometric
prints or printed in small geo
metric designs.
The colors of the pure an
cient madder and the name
comes from the madder root
which in ancient days was all
there was available are green,
SINGER' Zlgg portable.
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Straight-stitching, too.
SI Ol-klfi
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. little as O- -X r4
Economy straight-stitch tf I (Laf
modl. You can depend , W I J
on it for years of smooth 1$ I
sewing. A I
1lI Reserves
fcTrTr the finest of
p'u-iij fa its kind for
v 01 1 i Christmas ... from
I SINGER
Till VilJi Sof:-.iOn .m: I
lift IOW-IITTLE OH NO OOWK P4THENT-FIRIT MONTHtY PAYMENT IN JANUARY
Prices Include sturdy, attractive cerryrtg cast
(excluding
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m
318 Eait Main Siratt Opan Men. Thru Frl. 'Til f
Midford 772-7153
OREGON
Toys Are Forerunners Of
By MARGERY McELHENY
United Press International
CHICAGO iUPD-To the pre
school child, toys are the fore
runners of his verbal and writ
ten tools of learning, according
to Thomas Grimes, director of
Playskool Research.
Creative toys help a child de
velop his senses, practice new
skills, and explore his rapidly
expanding world. Grimes said.
He offered these tips to select
proper toys for pre-schoolers.
Choose toys for the child's
interests at that stage of devel
opment. Remember that a pre
schooler is growing more rap
idly than at any other period
in his lifetime, and his interests
will change rapidly.
Toys should be durable,
sturdy, and soundly constructed
to withstand vigorous use.
Ties?
Out Classics
blue, chocolate brown, a soft
yellow and a terra cotta. They
are muted colors and definite
ly not loud.
Annthoi flaccin narhanE fnr
the older man, is a Maccles
field, named for the London
suburb where French Huguenot
refugees set up their own
looms many years ago. You
see them at weddings in a sil
ver grey but you see them at
business in neat and shiny pat
terns. The Spitalfield, similar,
is another classic.
For the Conservative
For the ultra-conservative
man and that includes the
well-dressed college man
there are paisleys and foulards
and ancient madders for wear
with b.tton down collars and
natural shoulder suits. They
can come in silk or wool the
more successful businessman
would run to silk.
Then -l..ro is the repp, which
refers to the faint diagonal rib
effect of the weave and not to
the diagonal stripe in which
they are usually made. They
can be in solid colors, some
times with jacquard figures
woven into them. But mostly
they are in stripes inspired by
the old English regimental tie
and some of the authentic
regimentals are sold in the
United States to the horror of
the English.
A tie that is fast becoming
a classic are neat and conser
vative cravats with tiny figures
woven into them for what Mad
ison Avenue would call an "in
dividualized" effect golf clubs
for golfers, school emblems if
college memories are fresh, di
viders for an architect, a ca-
duceus for g doctor.
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Make sure the tov is safe,
Paints should be non-toxic anj
an edges, surlaces anl pa, is
should be finished well. Avoid
small parts for the very young
who are so eager to taste and
perhaps swallow them.
Look for toys which are
challenging but not frustrating
to the child. The well-construct- j
ed toy "works." If the pre
schooler takes the toy apart "to ;
see what makes it go," he!
should be able to put it to-'
gether again. !
Toys which re-create the
adult world in miniature have i
limited play values for the'
young child. Non-specific toys, I
like blocks, let a child use his
own imagination in creative
play.
Make sure that the size of
the toy is such that the child
can manage it.
A child should have toys
which appeal to all his senses.
He needs a variety of play ma
terials and toys with which he
can imitate, build, create, ex
ercise his skills, muscles, cmo-
When grinding horse radish or
onions, place a plastic bag
over the grinder to keep the
tears away.
Your Name ,
Address
I rx . i rvn i i 1
I I rv Ifiifil fil II 1-3
..." y - 0.
J Gift subscription made out toi
Name
Address
S Mail with $6.00 Check to: Mercy Flights, Box
COURTESY MEDFORD MAIL
FRIDAY, DECEMBER
Child's Education
, tions and imaeination.
Grimes also underscores the
inipor'ance of providing a ere- respected, appreciated and en
ative home environment in couraged.
CAN'T DECIDE WHAT TO GIVE HER?
HOW ABOUT A $500 CONFEDERATE BILL.
"IT'S.. REALLY OUR
GIFT CERTIFICATE." '
LET HER MAKE HER CHOICE.
YOU'LL BE HAPPY,
AND SHE'LL BE HAPPY TOO.
NORTHEAST CORNER OF THE OREGON BANK
IN THE MEDFORD SHOPPING CENTER
'i ; -j
77 Tygfsmm
be
THIS
1 B
The gift that's deductible. Give a Mercy
Flights family subscription ($6). It shows
that you really care.
If the recipient already has subscrip
tion, we'll extend it, and send YOU the
ronewed subscriber card for gift mailing.
Use the blank below to subscribe for
yourself or lo order a gift subscription.
PLEASE PRINT
A 7
! which a rhIM Is frii In nlni?
and tut, cKv.tg-are
mik
CHRISTMAS GIVE
13, 1963
rLKin lb
Subscriptions!
522, Medford, Ore. S
2
TRIBUNE
iff?
i r
I
I.