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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Nov. 29, 1963)
vwfVs& 1 Edited by the Mail Tribune Advertising Department RETAIL SALES ADVANCE IN OCTOBER. Total sales of retail stores in October were $21.5 bil lion, up 4.9 over the $20.5 billion scored in ine same monui ia y. -.""" " groip led off with . 1U gain. Eating and drinking places scored an 3.1 increase while drug ?1j !: .t,. Minn, uirh oaiB of s.2. A 5 increase was recorded by the food Wlhe W building, hsraclanrded a gain ,9 Gasoline service stations scored a 4.6 o increase in uciuuer ouuyc u.c oon.t - , ., , ,,, tion, based on Department of Commerce data, compares a!cs of principal retail groups for the first ten months of 1963 with the same month last year (in millions of dollars): .''"' V First Ten Months Food Group .. - General Merchandise Group . Apparel Group Lumber, Building, Hardw Automotive Group Gasoline Service Stations . Total Sales . 1963 , 1962 ..$ 49,153 ' ' 47,455 .. 15,104 14,381 .. 21,769 ' 20,376 .. 11,016 10,891 9,134 ' 8,576 ,. 12,918 12,607 . 37,941 35,491 . ' 16,022 15,455 . 6,626 6,492 $181,805 $173,713 - Includes data for kinds of businesses not shown in above categories. Change 3.69i 5.0 6.8 1.1 6.5 2.5 6.9 3.7 2.1 4.796 :.. ' HUBBARD BROTHERS ADD NEW ENTRANCE. Above is an artist's sketch of the attractive new north entrance to Hubbard Brothers' hardware store at 335 East Main street. With workers nearing the end of the clearance of the old Federal Building at Slith and Riverside streets, the new Park and Shop area will open soon and Hubbard Brothers has anticipated the new develop ment with entrance and show windows facing It. , Chester Hubbard Is sparking the Improvement program which will Include all concerns be tween Bartlett and Riverside with access to the new parking area. Until the development of the attractive "Daisy Lane" arcade on the site of the old Snldcr's Dairy building, plans are underway to demolish the dairy building and surface the area for parking according to John Snider. Wil l Ihe addition of another Park and Shop area across the street on the location of the Medford rum -(ore building at Sixth and Bartlett streets, ample customer parking will be available for this fast Improving downtown 'shopping district;... : Hubbard Brothers, pioneer Medrord firm established In 1884, features building hardware, and pain, housewares, sporting goods and power tools. MEDFORD MAIL TRIBUNE. MEDFORD. OREGON households Intend to buy at least one of seven types of appliances within six months, up from 20.2 In July and from 20.7 in Ucloner, ma. ine appliances are new or useu iis wm.mmm, refrigerators, television sets, air conditioners, clothes dryers, radio and phonographic equipment and dishwashers. J. W. COPELAND YARDS GOLDEN ANNIVERSARY. The J. W. Copeland Yards, the large retail lumber and builaing sup ply organization which has an important yard in meaiora, now is in its 5lst year according to Harold Wagner, local manager. He said the completion of 50 years of service was marked with a simple ceremony on No vember 12, at th'j Lents yard in Southeast Portland, where the first yard is 1 o c a t e d. J. W. "Joe" Copeland, president and general manager, was on hand to receive a small banner from George D. Teeny, president of Ihe Southeast Portland Chamber of Commerce. Cooeland. from the start in the Lents district, now has 72 . . .i. r cn yards in Oregon, Washington, Idaho, Nevada and California. He vividly recalls the events of 50 years ago because he was there for the yard opening and was its first manager. "The weather was good," he remembers, "Lents was in a township and Foster Road and 82nd were gravel roads." Did he ever believe 50 years ago that he would end up with 72 retail lumber and building supply yards in Oregon, Washington, Idaho, Nevada and California? "No, no," he laughed. The yards have come orettv fast the last few years (four yards were purchased in Northern Calitornia last September.) We've also known what hard times were." Today the J. W. Copeland Yards direct 72 outlets from headquarters, 119 S.E. Main St., Port land. His firm handles more than 50,000,000 board feet of rough and finished lumber annually, be sides all types of other building materials. Sales annually are more than $20,000,000; assets are many million and the Yards now employ approximately 425 persons. The photo at right shows a simple ceremony at Portland, ure., on novemuei ii, w. thp 50fh anniversary of J. W. Copeland Yards. West Coast large retail lumber and building supply organization. First yard was established in Portland's Lents district, which is still in operation. Cope and (left), wno was tirst manager oi yaras, noias picture ui yuu u.. f""b "7r - r ..... . . . ...... t r ts m d.nt nt Cnnrhaact Pnrt ntl1 points to him in the yard picture. With him is George D. Teeny, president of Southeast Portland rhamhor nf Commerce, who presented Coneland with "50-year" banner for the occasion. Company now has 72 yards in Oregon, Washington, Idaho, California and Nevada. ONE OF AMERICA'S MOST FAMOUS ADVERTISING SLOGANS, "Always First Quality, has appeared this week In the Mail Tribune in new surroundings. Last Sunday J. C. Penney Company advertisements in newspapers throughout the country In troduced the department store chain's new "signature" featuring "Pcnney's" and - Always rirst Quality." Since Its Introduction in 1946, the Penney slogan has become on of the best known in the U. S according to Ray Baker, manager of Pcnney's department store here.. a .- fnr (hp clni;an' nrominence is the fact that Penney's traditionally has done the bulk of its advertising In newspapers, thus giving the slogan broad circulation. Another reason for the significance of "Always First Quality" lies in its meaning to renney customers, according to Baker. The slogan means that Penney's will never knowingly sell anything but first quality merchandise, he explained. -ru- ..... j....innvin clonafnro ifesieneil tn svmholizc the Pennev Company of the 1960s, reflecting new merchandise and services being offered customers. In addition to advertising, the signature will be used in packaging, labeling and other promotional areas. It was designed By Peter Schladermundt Associates. New York industrial designers. Pcnney's. which long has been one of the nation's leading retailers of many lines or sou gooos, has gradually been expanding Its merchandise offerings to include hard lines departments and thus provide customers more complete shopping facilities. Since October, 1962, Ihe department store chain has either introduced or broadened its private label offerings of the following merchandise: radio, phonograph and television including colors: major appliances including relrlgeraiors. stoves ana launary equipment; ,u,..,.f, R.., r-.... ..... hardware: mattresses and bedding: furniture, and tires, batteries and auto accessories. In another move to broaden customer services, the first Penney catalog for the Fall 4 Winter .icriod, was issued last August. Distributed primarily in the Midwest, this catalog Is serviced by the Company's Milwaukee distribution center. Additional distribution centers which are planned will make the catalog operation national by the end of the 1960s. NO BOBBIN -WINDING ON NEW SINGER SEWING MA CHINE. Bothersome bobbin- windina has been eliminated with the advent of the Singer Company's new Slant Needle Deluxe sewing machine, accord ing to Jack Delmonte, manager of the Singer sewing uenter here. The new machine, shown at right, is now on display at the firm s Mcdford headquar ters, 318 East Main street. A Singer exclusive the dra matically new Auto Reel system allows the user of the Slant Needle Deluxe to simply push a button and fill a reel place with thread from the needle. This reel need not be taken oul, even to change colors, and it can be filled with just the amount of thread needed. When the reel is filled (at the very fast rate of a vard a second), the button is released and me macnine is ready to sew. Besides doing away with bobbin winding, the new Singer Slant Needle Deluxe eliminates the necessity of adjusting bobbin tension, Delmonte pointed out. In addition too, the friction-free spool pin has been placed in a horizontal, instead of a vertical position. The spool doesn't turn, thereby eliminating spool drag which results in a smoother stitch. PAULSEN & GATES' NEW APPLIANCE STORE OPENS, This week-end will mark the opening of the attractive new Paulsen & Gates Appliance store in Central Point and the gala festivities will include spe-i cial prizes for visitors and gifts! for all the family. ! it j - - .1 ..t Don Paulsen and Martin Gales, the Central Point firm has achieved a real success story within the past five years. When the former First National Bnnk building was vacated and that inslitution moved to a new loca tion, Paulsen & Gates expanded lis quarters. The former bank location now houses the appli ance display area and Ihe ad joining building is devoted lo used appliances and the firm's service department. Included among the national ly known lines featured by Paul sen & Gates are Motorola tele visions, radios and stereos, Norge refrigerators, washers, dryers and ranges; R.C.A. Vic tor televisions, R.C.A. Whirlpool washers, dryers, ranges and dishwashers, Siegler heaters and Amana freezers. TOP PHOTO: View of the new attractive display room at Paulsen and Gates with Don Paulsen at left and Martin Gates at right. Top center: Gates and Paulsen in the firm's new stereo room. Lower center: Dick Paters in Paulsen and Gates' service department and, bottom, Al Olufsen, owner of Crater Television Service, in charge of all television and ra dio repairs for Paulsen & Gates. CONSUMERS IN BUYING MOOD. Some 8.9 o nf Ihe 17, 500 households participating in Ihe Census Kin-can's mid-October survey plan to buy a new ear within Ihe next 12 months. This Is up from 8. ft In the mid-July survey, but down from 9.1o In October last year. As for buying a new ear within the next six months, 4.5 '4 of the households gavij Mllrmative answers, up both from the 3.9e of last July and Ihe of October, 1962. Used car purchases within Ihe next 12 months were planned by 8.2 of the households, tip from '7.9 In July but down from .3 year ago. The propor tion of families planning tn buy a nrw house wllhln the next 12 months slipped tn 2 Irnm 2.1 S in July, but remained above . the 1.1 of October last year. The survey showed that SI, 5 of the ADVERTISING AND ECONOMIC GROWTH DISCUSSED. A recent article by Waller Scilcr, Chairman of the board. The Kramer-Krasselt Co.. Milwaukee, is reprinted here In Its entirety. The article is titled, "Make Him Want It" and appeared in Printers' Ink, September 20, 1963. "In all this Washington talk about increasing the gross national product government economists overlook the fact that merely increasing industrial capacity will serve no purpose unless increased consumption is stimulated. Consumption, not production, is the key to material progress. Increased consumption is accelerated chiefly through advertising and selling. Not money in Ihe pockets of the consumer, but money that the consumer is induced (o spend for the products of Industry, is what creates a prosperous economy. Lower taxes will give the consumer more monev lo spend, but this will serve no purpose unless he is shown the advantage of using this money to buy goods and services that will be of more benefit to him than the money itself. People do not buy what they do not want: and they do not want what they cannot imagine. Making people want more goods anil services is the essential spur to all endeavor. This Is the force that drives our economy forward. It is the business of advertising lo picture benefits In the minds of the unimaginative. Capital Investment In expanded manufacturing rapacity must be accompanied by strpped-up demnml demand that is brought about through advertising and selling. This is the route that must he taken if our economy Is lo move ahead. Road blocks that check the utilization of this force check economic progress. To ignore 'he vital pari lhal advertising contributes to economic growth is to ignore the engine that pulls the train or the motor that drives the airplane." FOOTWEAR SALES PREDICTED TO RISE. Americans will buy more footwear next year than ever before, reports Footwear News. They will spend about S5 billion in 1961, an increase of about lo, predicts Ihe National Shoe Manufacturers Association. Per capita, they will buy 4.74 pairs at a cost of $21.79, up from 4.41 pairs and $25.20 of 196.1. Theyll Do It Every Time - By Jimmy Hatb 3 . LEFT FOR DOING A HITCH F-VERV Jv"-L HES 700 010 10 tALL .. THE AI3My v V OTHER klO IN TOWN 0 LAST SUNOAV--) HE'S SHOULD 6E ON VtvMT PROVES f IM 7RVIN6 WHAT'S YOUR TAKING PERMANENT K.P.-nrORTIS NUTZjTO FIGURE HOWL " Boy DOING (HIS MAHSTERS kJlZ. r7 vNTEERNQ FORT I CAN GET My f . HOW.IQUAMJV DEQREE---7-1 TT vvEDOING BELLS f( FRAU INTO THE J " ? -rV INSTEAD OF BUOLE y1 V WACS - -Sf ( My ROQUEFORT ) X T CALLS """ll WfTli '' 1 1 I IS GETTING J mivfX&M i ; . ' T Try and Stop Me By BENNETT CERF- Fr LONDON, they have uncovered a clerk named Charles Wilson who has laboriously copied out in longhand every one of Shakespeare's plays, plus the Old and the New Testaments! He perform ed this herculean task, furthermore, while his three sisters sat in the same room with a tele vision set going at full blast Explained Mr. Wil son seemingly astonish ed at the interest aroused by his accomplishment- "I've always had an over powering urge to write, but. I have absolutely no literary talent" Nell Morgan paid the stewardesses of Pacific Southwest Airlines a compliment the other day that they're not likely to forget to a hurry. "PSA la the only line," intoned Mor gan fervently, "where regular passengers grab the alsls seats first and to heck with the scenery. That way they get a better view of the stewardesses!" QUOTABLE: . . "It is better to ask some of the questions tnan to know all the answers." James Thurber. "One of the tragedies of life is the murder of a beautiful theory by a brutal gang of facts." La, Rocefoueauld. "Bad officials are elected by good citizens who do not vote," Walt, Whitman. "A good listener is not only popular everywhere, but after while he knows something." WilAon Mizner. O 1063, by Bennett Cert. Distributed by Kins futures Byadtesf B-liteU Inminrniinn Controls Said Lax LONDON (UPD Member o( Parliament Sydney Silverman told the. House of Commons Wednesday night that British immigration control is so lax that even "Adolf Hitler" got in without trouble. Silverman, a Laborite, said a; man who decided to test the; system wrote his name "AdoU Hitler" on immigration cards and to the question, "born?",, replied, "Yes." He was not challenged. It's NOT too late v 1 217 E. MAIN 5 Medford, Oregon Critic of Mourning For JFK Threatened LONDON (UPI) - A British television star who described the world-wide mourning for John F. Kennedy as "humbug" said today he has received threatening letters. Bernard Braden, master of ceremonies of a Saturday night program, questioned the sincer ity of the mourning because, he said, Kennedy had many ene mies. References to the late Presi dent were cut from his show when it was screened on re gional British television two days ago. FOR THE FINEST IN DINING Under New Management! DANCE Nightly to the Music of the Waldon Trio OLYMPIA. Wash. (UPI)-Lia- uor sales in Washington state j tor tiscal year 1963 totaled $101.6 million, highest in the state's history, the state liquor control board reports. Sales in state-controlled stores earned a profit of 29.8 per cent for the period. Dining Room Open Till Midnight TONIGHT AND SATURDAY The. Finest Food in Southern Oregon STEAKS -CHICKEN -SEA FOOD POPULAR PRICES! , Dine Sundays 2 pm to 10 pm DANCE SUNDAY NIGHT UNTIL MIDNIGHT Dining Room and Lounge Closed Mon. and Tuei. For Banquets and Parties Call 535-9710, Talent ' Lx f TO f u Jacksonville Volunteer Fire Department ANNUAL FIREMAN'S BENEFIT BALL! Saturday, November 30th Dancing 9:00 to 1:00 MUSIC BY VIC FLOOD Everyone Invited Thii Ad Courtesy of Medford Mail Tribune f Prociedi to bt used for purchai of fire fighting qu:pmtnt UziUNJUUvJvSJ THURSDAY, FRIDAY & SATURDAY re!" HELP US NAME OUR NEW LOUNGE! AND Win 50 S Entry Blanks Available At The Hotel The Lounge in the MEDFORD HOTEL Serving Our Famous Genuine Charcoal Steaks, lobstor A Prime Rib in the Candle Room
