vwfVs& 1
Edited by the Mail Tribune Advertising Department
RETAIL SALES ADVANCE IN OCTOBER. Total sales of retail stores in October were $21.5 bil
lion, up 4.9 over the $20.5 billion scored in ine same monui ia y. -.""" "
groip led off with . 1U gain. Eating and drinking places scored an 3.1 increase while drug
?1j !: .t,. Minn, uirh oaiB of s.2. A 5 increase was recorded by the food
Wlhe W building, hsraclanrded a gain ,9 Gasoline service
stations scored a 4.6 o increase in uciuuer ouuyc u.c oon.t - , ., , ,,,
tion, based on Department of Commerce data, compares a!cs of principal retail groups for the
first ten months of 1963 with the same month last year (in millions of dollars):
.''"' V First Ten Months
Food Group .. -
General Merchandise Group .
Apparel Group
Lumber, Building, Hardw
Automotive Group
Gasoline Service Stations .
Total Sales .
1963 , 1962
..$ 49,153 ' ' 47,455
.. 15,104 14,381
.. 21,769 ' 20,376
.. 11,016 10,891
9,134 ' 8,576
,. 12,918 12,607
. 37,941 35,491
. ' 16,022 15,455
. 6,626 6,492
$181,805 $173,713
- Includes data for kinds of businesses not shown in above categories.
Change
3.69i
5.0
6.8
1.1
6.5
2.5
6.9
3.7
2.1
4.796
:..
'
HUBBARD BROTHERS ADD NEW ENTRANCE. Above is an artist's sketch of the attractive
new north entrance to Hubbard Brothers' hardware store at 335 East Main street. With workers
nearing the end of the clearance of the old Federal Building at Slith and Riverside streets, the
new Park and Shop area will open soon and Hubbard Brothers has anticipated the new develop
ment with entrance and show windows facing It. ,
Chester Hubbard Is sparking the Improvement program which will Include all concerns be
tween Bartlett and Riverside with access to the new parking area. Until the development of the
attractive "Daisy Lane" arcade on the site of the old Snldcr's Dairy building, plans are underway
to demolish the dairy building and surface the area for parking according to John Snider. Wil l
Ihe addition of another Park and Shop area across the street on the location of the Medford rum -(ore
building at Sixth and Bartlett streets, ample customer parking will be available for this fast
Improving downtown 'shopping district;... :
Hubbard Brothers, pioneer Medrord firm established In 1884, features building hardware, and
pain, housewares, sporting goods and power tools.
MEDFORD MAIL TRIBUNE. MEDFORD. OREGON
households Intend to buy at least one of seven types of appliances within six months, up from
20.2 In July and from 20.7 in Ucloner, ma. ine appliances are new or useu iis wm.mmm,
refrigerators, television sets, air conditioners, clothes dryers, radio and phonographic equipment
and dishwashers.
J. W. COPELAND YARDS
GOLDEN ANNIVERSARY. The
J. W. Copeland Yards, the large
retail lumber and builaing sup
ply organization which has an
important yard in meaiora, now
is in its 5lst year according to
Harold Wagner, local manager.
He said the completion of 50
years of service was marked
with a simple ceremony on No
vember 12, at th'j Lents yard in
Southeast Portland, where the
first yard is 1 o c a t e d. J. W.
"Joe" Copeland, president and
general manager, was on hand
to receive a small banner from
George D. Teeny, president of
Ihe Southeast Portland Chamber
of Commerce.
Cooeland. from the start in
the Lents district, now has 72 . . .i. r cn
yards in Oregon, Washington, Idaho, Nevada and California. He vividly recalls the events of 50
years ago because he was there for the yard opening and was its first manager.
"The weather was good," he remembers, "Lents was in a township and Foster Road and 82nd
were gravel roads."
Did he ever believe 50 years ago that he would end up with 72 retail lumber and building supply
yards in Oregon, Washington, Idaho, Nevada and California? "No, no," he laughed. The yards
have come orettv fast the last few years (four yards were purchased in Northern Calitornia last
September.) We've also known what hard times were."
Today the J. W. Copeland Yards direct 72 outlets from headquarters, 119 S.E. Main St., Port
land. His firm handles more than 50,000,000 board feet of rough and finished lumber annually, be
sides all types of other building materials. Sales annually are more than $20,000,000; assets are
many million and the Yards now employ approximately 425 persons.
The photo at right shows a simple ceremony at Portland, ure., on novemuei ii, w.
thp 50fh anniversary of J. W. Copeland Yards. West Coast large retail lumber and building supply
organization. First yard was established in Portland's Lents district, which is still in operation.
Cope and (left), wno was tirst manager oi yaras, noias picture ui yuu u.. f""b "7r -
r ..... . . . ...... t r ts m d.nt nt Cnnrhaact Pnrt ntl1
points to him in the yard picture. With him is George D. Teeny, president of Southeast Portland
rhamhor nf Commerce, who presented Coneland with "50-year" banner for the occasion. Company
now has 72 yards in Oregon, Washington, Idaho, California and Nevada.
ONE OF AMERICA'S MOST FAMOUS ADVERTISING SLOGANS, "Always First Quality, has
appeared this week In the Mail Tribune in new surroundings.
Last Sunday J. C. Penney Company advertisements in newspapers throughout the country In
troduced the department store chain's new "signature" featuring "Pcnney's" and - Always rirst
Quality."
Since Its Introduction in 1946, the Penney slogan has become on of the best known in the U. S
according to Ray Baker, manager of Pcnney's department store here..
a .- fnr (hp clni;an' nrominence is the fact that Penney's traditionally has done the
bulk of its advertising In newspapers, thus giving the slogan broad circulation.
Another reason for the significance of "Always First Quality" lies in its meaning to renney
customers, according to Baker. The slogan means that Penney's will never knowingly sell anything
but first quality merchandise, he explained.
-ru- ..... j....innvin clonafnro ifesieneil tn svmholizc the Pennev Company of the 1960s,
reflecting new merchandise and services being offered customers. In addition to advertising, the
signature will be used in packaging, labeling and other promotional areas. It was designed By
Peter Schladermundt Associates. New York industrial designers.
Pcnney's. which long has been one of the nation's leading retailers of many lines or sou gooos,
has gradually been expanding Its merchandise offerings to include hard lines departments and
thus provide customers more complete shopping facilities.
Since October, 1962, Ihe department store chain has either introduced or broadened its private
label offerings of the following merchandise: radio, phonograph and television including colors:
major appliances including relrlgeraiors. stoves ana launary equipment; ,u,..,.f, R.., r-.... .....
hardware: mattresses and bedding: furniture, and tires, batteries and auto accessories.
In another move to broaden customer services, the first Penney catalog for the Fall 4 Winter
.icriod, was issued last August. Distributed primarily in the Midwest, this catalog Is serviced by
the Company's Milwaukee distribution center. Additional distribution centers which are planned
will make the catalog operation national by the end of the 1960s.
NO BOBBIN -WINDING ON
NEW SINGER SEWING MA
CHINE. Bothersome bobbin-
windina has been eliminated
with the advent of the Singer
Company's new Slant Needle
Deluxe sewing machine, accord
ing to Jack Delmonte, manager
of the Singer sewing uenter
here. The new machine, shown
at right, is now on display at
the firm s Mcdford headquar
ters, 318 East Main street.
A Singer exclusive the dra
matically new Auto Reel system
allows the user of the Slant
Needle Deluxe to simply push a
button and fill a reel place
with thread from the needle. This reel need not be taken oul, even to change colors, and it can
be filled with just the amount of thread needed. When the reel is filled (at the very fast rate of
a vard a second), the button is released and me macnine is ready to sew.
Besides doing away with bobbin winding, the new Singer Slant Needle Deluxe eliminates the
necessity of adjusting bobbin tension, Delmonte pointed out. In addition too, the friction-free spool
pin has been placed in a horizontal, instead of a vertical position. The spool doesn't turn, thereby
eliminating spool drag which results in a smoother stitch.
PAULSEN & GATES' NEW
APPLIANCE STORE OPENS,
This week-end will mark the
opening of the attractive new
Paulsen & Gates Appliance
store in Central Point and the
gala festivities will include spe-i
cial prizes for visitors and gifts!
for all the family. !
it j - - .1 ..t
Don Paulsen and Martin Gales,
the Central Point firm has
achieved a real success story
within the past five years. When
the former First National Bnnk
building was vacated and that
inslitution moved to a new loca
tion, Paulsen & Gates expanded
lis quarters. The former bank
location now houses the appli
ance display area and Ihe ad
joining building is devoted lo
used appliances and the firm's
service department.
Included among the national
ly known lines featured by Paul
sen & Gates are Motorola tele
visions, radios and stereos,
Norge refrigerators, washers,
dryers and ranges; R.C.A. Vic
tor televisions, R.C.A. Whirlpool
washers, dryers, ranges and
dishwashers, Siegler heaters
and Amana freezers.
TOP PHOTO: View of the
new attractive display room at
Paulsen and Gates with Don
Paulsen at left and Martin
Gates at right. Top center:
Gates and Paulsen in the firm's
new stereo room. Lower center:
Dick Paters in Paulsen and
Gates' service department and,
bottom, Al Olufsen, owner of
Crater Television Service, in
charge of all television and ra
dio repairs for Paulsen & Gates.
CONSUMERS IN BUYING
MOOD. Some 8.9 o nf Ihe 17,
500 households participating in
Ihe Census Kin-can's mid-October
survey plan to buy a new
ear within Ihe next 12 months.
This Is up from 8. ft In the
mid-July survey, but down from
9.1o In October last year. As
for buying a new ear within the
next six months, 4.5 '4 of the households gavij Mllrmative answers, up both from the 3.9e of last
July and Ihe of October, 1962. Used car purchases within Ihe next 12 months were planned
by 8.2 of the households, tip from '7.9 In July but down from .3 year ago. The propor
tion of families planning tn buy a nrw house wllhln the next 12 months slipped tn 2 Irnm 2.1 S
in July, but remained above . the 1.1 of October last year. The survey showed that SI, 5 of the
ADVERTISING AND ECONOMIC GROWTH DISCUSSED. A recent article by Waller Scilcr,
Chairman of the board. The Kramer-Krasselt Co.. Milwaukee, is reprinted here In Its entirety.
The article is titled, "Make Him Want It" and appeared in Printers' Ink, September 20, 1963.
"In all this Washington talk about increasing the gross national product government economists
overlook the fact that merely increasing industrial capacity will serve no purpose unless increased
consumption is stimulated.
Consumption, not production, is the key to material progress.
Increased consumption is accelerated chiefly through advertising and selling.
Not money in Ihe pockets of the consumer, but money that the consumer is induced (o spend for
the products of Industry, is what creates a prosperous economy.
Lower taxes will give the consumer more monev lo spend, but this will serve no purpose unless
he is shown the advantage of using this money to buy goods and services that will be of more
benefit to him than the money itself.
People do not buy what they do not want: and they do not want what they cannot imagine.
Making people want more goods anil services is the essential spur to all endeavor. This Is the
force that drives our economy forward.
It is the business of advertising lo picture benefits In the minds of the unimaginative.
Capital Investment In expanded manufacturing rapacity must be accompanied by strpped-up
demnml demand that is brought about through advertising and selling. This is the route that
must he taken if our economy Is lo move ahead.
Road blocks that check the utilization of this force check economic progress. To ignore 'he vital
pari lhal advertising contributes to economic growth is to ignore the engine that pulls the train
or the motor that drives the airplane."
FOOTWEAR SALES PREDICTED TO RISE. Americans will buy more footwear next year than
ever before, reports Footwear News. They will spend about S5 billion in 1961, an increase of about
lo, predicts Ihe National Shoe Manufacturers Association. Per capita, they will buy 4.74 pairs at
a cost of $21.79, up from 4.41 pairs and $25.20 of 196.1.
Theyll Do It Every Time - By Jimmy Hatb
3 .
LEFT FOR DOING A HITCH F-VERV Jv"-L HES 700 010 10 tALL ..
THE AI3My v V OTHER klO IN TOWN 0
LAST SUNOAV--) HE'S SHOULD 6E ON VtvMT PROVES f IM 7RVIN6
WHAT'S YOUR TAKING PERMANENT K.P.-nrORTIS NUTZjTO FIGURE HOWL "
Boy DOING (HIS MAHSTERS kJlZ. r7 vNTEERNQ FORT I CAN GET My f .
HOW.IQUAMJV DEQREE---7-1 TT vvEDOING BELLS f( FRAU INTO THE J "
? -rV INSTEAD OF BUOLE y1 V WACS -
-Sf ( My ROQUEFORT ) X T CALLS """ll WfTli ''
1 1 I IS GETTING J mivfX&M
i ; . ' T
Try and Stop Me
By BENNETT CERF-
Fr LONDON, they have uncovered a clerk named Charles
Wilson who has laboriously copied out in longhand every
one of Shakespeare's plays, plus the Old and the New
Testaments! He perform
ed this herculean task,
furthermore, while his
three sisters sat in the
same room with a tele
vision set going at full
blast Explained Mr. Wil
son seemingly astonish
ed at the interest aroused
by his accomplishment-
"I've always had an over
powering urge to write,
but. I have absolutely no
literary talent"
Nell Morgan paid the
stewardesses of Pacific
Southwest Airlines a compliment the other day that they're not
likely to forget to a hurry. "PSA la the only line," intoned Mor
gan fervently, "where regular passengers grab the alsls seats
first and to heck with the scenery. That way they get a better
view of the stewardesses!"
QUOTABLE: . .
"It is better to ask some of the questions tnan to know all the
answers." James Thurber.
"One of the tragedies of life is the murder of a beautiful
theory by a brutal gang of facts." La, Rocefoueauld.
"Bad officials are elected by good citizens who do not vote,"
Walt, Whitman.
"A good listener is not only popular everywhere, but after
while he knows something." WilAon Mizner.
O 1063, by Bennett Cert. Distributed by Kins futures Byadtesf
B-liteU Inminrniinn
Controls Said Lax
LONDON (UPD Member o(
Parliament Sydney Silverman
told the. House of Commons
Wednesday night that British
immigration control is so lax
that even "Adolf Hitler" got in
without trouble.
Silverman, a Laborite, said a;
man who decided to test the;
system wrote his name "AdoU
Hitler" on immigration cards
and to the question, "born?",,
replied, "Yes." He was not
challenged.
It's NOT too late
v
1
217 E. MAIN 5
Medford, Oregon
Critic of Mourning
For JFK Threatened
LONDON (UPI) - A British
television star who described
the world-wide mourning for
John F. Kennedy as "humbug"
said today he has received
threatening letters.
Bernard Braden, master of
ceremonies of a Saturday night
program, questioned the sincer
ity of the mourning because, he
said, Kennedy had many ene
mies. References to the late Presi
dent were cut from his show
when it was screened on re
gional British television two
days ago.
FOR THE FINEST IN DINING
Under New Management!
DANCE
Nightly
to the Music of the
Waldon Trio
OLYMPIA. Wash. (UPI)-Lia-
uor sales in Washington state j
tor tiscal year 1963 totaled
$101.6 million, highest in the
state's history, the state liquor
control board reports. Sales in
state-controlled stores earned a
profit of 29.8 per cent for the
period.
Dining Room Open Till Midnight
TONIGHT AND SATURDAY
The. Finest Food in Southern Oregon
STEAKS -CHICKEN -SEA FOOD
POPULAR PRICES! ,
Dine Sundays 2 pm to 10 pm
DANCE SUNDAY NIGHT UNTIL MIDNIGHT
Dining Room and Lounge Closed Mon. and Tuei.
For Banquets and Parties Call 535-9710, Talent '
Lx
f TO
f
u
Jacksonville Volunteer Fire Department
ANNUAL FIREMAN'S
BENEFIT
BALL!
Saturday, November 30th
Dancing 9:00 to 1:00
MUSIC BY VIC FLOOD
Everyone Invited
Thii Ad Courtesy of Medford Mail Tribune
f
Prociedi to
bt used for
purchai of
fire fighting
qu:pmtnt
UziUNJUUvJvSJ
THURSDAY, FRIDAY & SATURDAY
re!"
HELP US NAME OUR
NEW LOUNGE! AND
Win 50 S
Entry Blanks Available At The Hotel
The Lounge in the
MEDFORD HOTEL
Serving Our Famous Genuine Charcoal Steaks, lobstor A Prime Rib
in the Candle Room