Medford mail tribune. (Medford, Or.) 1909-1989, September 20, 1963, Image 17

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Medford mail tribune., September 20, 1963, Image 17

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Newspaper Page TextMEDFORD MAIL TRIBUNE. MEDFORD. OREGON FRIDAY, SEPTEMBER 20. 1963 p l" tikis' j .,....i&.'1 Ediiad by Tha Mail Trlbuna Advertiilng Departmtnt FIRST HALF CAINS SCORED IN CLOTHING The first six months of this year have proven successful for women's apparel, and men's and boys' wear stores. Fairchild News Service reports ihe following: Women's Wear: Sales of women's apparel specialty stores of all types in the first six months of 1963 registered a gain of about 2 per cent over sales in the same period last year. In depart ment stores, a gain of 1 per cent in upstairs women's and children's apparel department sales was reported, while basement departments just held their own, matching sales reported for the first half of 1962. Dollar volume in women's specialty store amounted to $2.49 billion, as compared to $2.45 billion in the first half of '62. Men's And Boys' Wear: Sales of men's and boys' clothing and furnishings stores in the first six months of 1963 registered a gain of 1 per cent compared with sales in the same period of 1962. Upstairs men's and boys' wear departments in the nation's department stores also scored a 1 per cent increase in sales for the period, but basement department volume declined by 2 per cent. First half sales in men's wear stores amounted to $1.23 billion, as compared with $1.20 billion in '62. DICK KNIGHT COMPANY SHOWS '64 PLYMOUTIIS Featuring performance and quality. Plymouth cars for 1(164 have increased head room, improved driver vision and a 1 fa-inch increase in over-all length. They have a fresh styling appeal as shown in this picture of the Sport Fury two door hardtop. The Plymouth line consists of 26 models in seven body styles. Engines range up to 426 cubic inches. Among Ihe many new features are a Chrysler-engineered four-speed floor-mounted manual transmission, an all-electric push button windshield washer, and an attractive new center console with a "stick shift" type gear selector for the automatic transmission in the Sport Fury. Both the eight and six-cylinder engines have design improvements for increased starting reliability. Plymouth continues to provide a 5-year or 50.000-mile warranty on engine and drive train compo nents. The new Plymouths are on Dick Knight's showrooms at Eight and Riverside in Medford. f,m Ml lli.J ss Bmmm a. aaaaaaiaa mmmmtm $ it" l5v -,1, VSaL-, Wvvt.V .'"sS?r2? vCW?y' H rAJ W .-.- iu. - - W r ft mm. ' ,it '- ' - inf ilf Ti... NEWLY-STYLED 1(161 CHRYSLERS HERE Chrysler has an attractive offering of 1964 cars with special emphasis on comfortable motoring, safety and exceptional road performance. Shown is the New Yorker Salon with a vinyl-covered roof and more than 40 extra luxury and convenience features as standard equipment, including air conditioning, a reclining front seat, adjustable head rests and Auto Pilot speed control. The Chrysler line consists of 16 models in three series the New Yorker, the 300 sports car and the economical Newport. Among the new features are a seven-position vertically-adjustable steering wheel, and a four-speed floor-mounted manual transmission. For sports car rally enthusiasts, Chrysler offers the 300K as both a convertible and two-door hardtop in 1961. It is available with a standard 360 horsepower or optional 390 horsepower V8 engine with ram induction manifold. The 5-year or 50,000-mile warranty on engine and drive train components is continued on the 1964 Chrysler. The new Chryslers are now on display at Dick Knight Company, Eighth and Riverside in Medford. PAUL LEA MEETS RAMBLER OFFICIALS Paul Lea, owner of Paul Lea Motors of Medford, met in Oakland last week with execu tives of American Motors Corpora tion at the Company's annual deal ers' conference. At top he is shown with President Roy Abcrnethy (right) of American Motors and, below, with American Motors Vice President T. A. Coup. Mr. Lea said Rambler shattered all-time sales marks this vear. and that on the j" ' 'A VViP tlti .-'f I 1 basis of the company's product p. - Sl VfjP'fV f" I program and a booming automo- t ' ' 8 A r" 4? I " f i bile market, he anticipates new k S 5 W- i'Cl $HJ V . 1 rN.rJ, In lhi fall nil I ho rnmino (UiiJ4ii4 lift mi Ufkin 11 111 ! Iirr mi NATIONAL DOWNTOWN WEEK COMING UP Towns and cities cities across the country will again be tieing in with National Down town Week, October 20 to 26. The event is designed to dramatize downtown's traditional position of leadership as the shopping, cultur al, business and entertainment cen ter of the community. Information on newspaper ad mats, posters, streamers, etc., is available from National Downtown Week, 125 East 23rd Street, New York 10, N.Y. BORDEN FOODS AND WIS CONSIN CHEESE PROMOTION COMING The Borden Foods Com pany has teamed its Wisconsin American Process Cheese Slices with canned Comslnrk Pie-Sliced Apples in a "appi "'e and cheese" promotion. Tl . "related" Items, natural "g togelhers," are both produced hv Rorden's and will he featured in The Medford Mail Tribune when the campaign breaks in this market early in October. The newspaper ads, to annear in more than ISO papers across the countrv, will olfer a 25-cent cah refund to those who send in Ihe labels from a can of Comslock Pie-Sliced Apples and a package of Rorden's American Cheese Slices. In addition, such national magazines as Good Housekeeping, Woman's Day and Family Circle will carry ads in October issues to feature the two products. Young & Rubicam, Inc., prepared the ad campaign for the Borden Foods Company. Part of the company's Fall and Winter cheese promotion, Ihe tie-in effort will also be backed with specially prepared point-of-sale material to encourage In-store displays. SURVEY PROVES R.O.P. COLOR EFFECTIVE. An advertiser "cannot go far wrong" with an R.O.P. color newspaper page, arcording to readership statistics from Daniel Starch 4 Staff as re ported In Advertising Age. An article in "Starch Tested Copy," monthly bulletin from the readership survey company, rrported on a (urlv of ad readership of MO different weekday Issues of Million Market Newspa pers this year. "The lowest read full page color food ad was read by 66 per cent of the women and the lowest read full page color auto ad was read by 61 per cent of the men." It said. The article noted that the best read color page ad for food drew 89 per cent of the women, while S2 per cent vl the men read the best color auo page. J LkkJMM mmirn IT fib, i ,i in ., .ht ml.fi ml HiVJK IS Vl Cl TATIOX . MAIL TRIBUNE CITED BY U.S. TREASURY DEPART MENT Announcement was made here today by Thomas S. Prideaux, Chairman of the Ore gon Savings Bonds Committee, of the awarding of a United States Treasury Department Ci tation to the Medford Mail Trib une, Medford. The Citation was presented to the publication in recognition of its long-time sup port of the Savings Bonds Pro gram, and particularly for its backing of the Freedom Savings Bonds Drive which was com pleted earlier this year. It car ries the following wording: "United States Treasury De partment Citation To Mail Trib une, Medford. In recognition of patriotic service in strengthen ing the Nation and its citizens through the United Slates Sav ings Bonds Program." It is signed by both Douglas Dillon, Secretary of the Treasury and Chair man Prideaux. OREGON COLLEGES RECEIVED GRANTS-Willameltc University and Reed College have re ceived grants of sumo each from The Equitable Life Assurance Society of the United States, as part of the company's $175,000 aid to education program for 1963, according to James F. Oatcs, Jr., president. Selections were made with the assistance of an advisory committee of prominent educations. In all, 135 colleges and universities throughout the nation received Equitable aid to education grants, a program initiated by the company in 1955. PORTLAND WOMAN PILLS BURY BAKE-OFF FINALIST Pillsbury 15th Grand National Bake-Off finalist Mrs. Frank McCue, right, receives from Jane Armstrong, American Home Economist, a dairy recipe booklet. The award is in recog nition of the use of one of Amer ica's fine dairy products, butter, in her recipe. Mrs. McCue of Portland, Ore., is a telephone operator for the Pacific North west Bell Telephone Co., as well as a homemaker. Her prize winning recipe is for a peanut butter shortbread COOKIE with a candy filling. Mrs. McCue bakes weekly and enjoys experi menting with decorations for the cookies, pies and cakes that she prefers to bake. Mrs. McCue was born in Goshen, Ore., and attended University High school in Eugene, Ore. She is an ama teur magician, designs and ice skates. Her husband is the picnic director of an amusement park. She is a member of one lodge and two macic clubs. Part of her SDare time is snent in enter taining the handicapped. Among her private ambitions is to study dress designing. She plans to use any nane-un prize money sne may win to help pay tor her home ( j t - I i lHII III IWi I I I I. II Ml ll I Russia Blames India Fighting On Red Chinese MOSCOW (UPI) - The Soviet Union has placed the blame squarely on Peking for start ing the border fighting last fall with India. The Communist party news paper Pravda attacked Peking for trying to justify its action in invading India and "blacken the policy" of other states in volved. Pravda said in an editorial that the Soviets believe the Sino Indian conflict was "favorable only to the forces of imperial ism and reaction" who try to maintain tension in the world. "We have to consider . . . that there are not and never have been grounds for the breaking out of the frontier conflict be tween India and China, let alone for this conflict to reach the stage of armed clashes," it add ed. Sore Point in Relations China's attack on India long has been a sore point in Mos cow's relations with Peking. The Soviets have given India mil lions in aid for many years in an effort to win over India Prime Minister Jawaharlal Neh ru. The Soviets also are involved in a Chinese border dispute of their own. Large sections of present Soviet territory once be longed to China and Peking has dropped hints that it considers the treaties that gave the lands to the Russian czars "unequal." Pravda said the Sino - Indian border remains "one of the hot beds of tension in the world" and said the conflict should have been ended long ago. Tighter Economic Boycott of Cuba Being Demanded B 5 NEW YORK (UPI) - U.S. maritime leaders have branded the administration's economic boycott of Communist Cuba a failure and demanded tougher measures to halt free world trade with the Soviet satellite. Ralph E. Casey, president of the American Merchant Marine Institute and Joseph Curran, head of the National Maritime Union, joined in describing cur rent U.S. pressure on Cuba as ineffectual to date. Casey said the AMMI, repre senting the majority of Ameri can flag shipowners, wanted sanctions imposed against for eign governments as well as foreign shipowners trading with Cuba. French Start Trade "After more than a year of half - way economic measures against Cuba, it is high time we arrested the steady buildup of (Communist) economic power In Cuba," Casey said. In Washington today, govern ment officials said French ships have started trade with Cuba for the first time since Jan. 1, when the U.S. Maritime Administra tion started a "black list" of free world ships trading with Cuba. The officials said the State Department had taken up the matter with the French govern ment, which said has no control over the ships. Urges Stiff Sanctions Curran called for stiff sanc tions against all companies and all ships of those companies en gaged in trade with Cuba. He said the NMU has long sought an extension of economic sanc tions against Cuba. Casey called on free world shipowners in the International Chamber of Shipping to volun tarily withdraw their tonnage from trade with Cuba. He said this would eliminate, overnight, 75 per cent of tonnage presently available to Cuba. This in turn not only would seriously handicap the Castro The Family Council Krtitfir's note: The Pamllr Council consists of a ludee, a pHv-hlptrlst. three rlereymen, three editors ann a women's editor, i r.arh article Is a summary of m family disagreement presented to the Council The Councf! dsals with prohlems. major and minor, 4itrountered by suldance counselor and social workers. Edited by I not have added up to moral tur pitude on your brother's part, j but merely to a misunderstand ing which could have been clari fied then and there. To let the "bad blood" congeal unto as the Bible says the second and third generation, as seems like ly, is a mistake. Why deprive your wife and descendants of the comfort of "family"? . . . A thought for you: Many fami-1 lies argue over money. Most of them work out a livable com promise. Is it possible that you reacted so violently because you wanted to be estranged? . . . Break the ice, say we. Make him one of the guests, no mat ter how strained the hello and the handshake. Sam N. He should invite his brother to his wedding. Paul W. My brother means nothing to me any more. Sam N. I'm ill an awkward Sam N. I'm in an awkward position, as I've known Paul and his brother since we were all kids and I slill see both of them. Paul is being married Thanks giving and I'm to be his best man. What a shame not to in vite his only brother. It's true there was a bad falling-out when their parents died. Paul felt he was gypped of property right fully his. But a wedding day is a time to make up. Paul W. I was so hurt and disillusioned by my older broth er whom I had worshipped, that I left town a month after my mother's estate was settled. He hogged everything real es tate, stocks, cash, jewelry. He conveniently forgot that I had chipped in as much as I could and was entitled to more than the few dollars menlioned in the will. My faith in him was de stroyed. I have no desire to see him again. The Council: Blood is not only thicker than water, it's thicker than liquid assets. Your initial error, Paul, was to walk off in a huff. If your brother was with holding property rightfully yours, claiming it his, why didn't you settle it then and there, with proof and lawyers, if necessary1 The episode may CLUB GIVES UP LONDON (UPI) -The Wood Green town football club is call ing it quits at the end of this season because of too many burglaries. In the last seven years, the club has been bur glarized 60 limes. In the last one, walls were ripped out, ma EDUCATION COSTLY SUNDERLAND, England (UPI) John Dixon, 21, read a I 1. n.inm-iLinn QriH HoptrlnH to make a gun himself. He was chines smashed, the team s first fined $14 Wednesday for pos-jaid kit stolen and beer bottles sessing a firearm without a li-! emptied on the floor. There had cense after his home-made rifle been another raid the previous exploded, injuring him slightly. I night. BUILDING Commercial Buildings, Residence! Patios Pumics, Shale & Concrete Block Fireplace Materials - Stone - Pre-Stresied Concrete BUILDERS SUPPLY 727 W. McAndrewt Phone 773-4575 WEBC0R TAPE RECORDERS $0095 up Stereophonic High Fidelity We Trade in Anything BANK TERMS See Easy-going, Low Pres sure, Discount Davenport for the Best Deal In Town. DAVENPORT SEWING MACHINE & APPLIANCE STORE Central regime but increase tremend ously the cost to Russia of So viet economic support of Cuba, Casey said. The present U.S. policy of denying U.S. government car goes to only those foreign flag ships engaged in trade with Cu ba was blasted by Casey as "too weak." He said whenever any ship under any flag is known to be trading with Cuba, "all ships under that flag should be de nied access to U.S. government cargo." Since Jan. 1, a total ol 175 free world ships has been "black listed" by the U.S. for trade with Cuba. Only five of those ships have been reinstated in U.S. good graces by withdraw- I 405 N 1 1 GAS RAMGBS f' Thii Ccrlificilc tt&rlli $50 " : I 1 Kr.rr . Mrrrr GAS RANGE k j () -.r. 0 . . f Y .7.-.-T5 A"l"'l'l''i'i'ii'''ai''''''''iisltCl'.B,lll,l'llii''l1ll'? . r MoNtHir i LL ' "i P-AVMIMt III THAN ll,l i.TilL.-ja,lJrV?TS??MBI V INSTALLATION J j 1 1 ktM A CHODCIE OF 2 NEW MODELS O'Keefe & Merritt MODEL 7125 with HOLD-O-MATIC OVEN The 20'wrri thai hold dinner nwi'l, hot and k liiiou unlit you're ready lotdt I'l.tJS buili-m aluminum R(n)tlle, divided rnoLmpt tnp, nmr'Ules htmlcr, Mar jet burner, drcnttnr deiifnc(J panel. Big 36 while with dimme lop. ItcMiitifult MODEL 7118 with PANOMATIC BURNER Mimtn.iie worry of biiTnin(f,mfrciVinjtfr noil nvcr...lhaH Ihe '"Huriwr Hh Hrnin"! I'LIJS kina ir. oven, one-ptoto 3f lid (if for eay cleaning. nwiltkt btoilcr, dctotalor designed pnel. Sinking CoprtrlotK cykr. ' CALIFORNIA-PACIFIC UTILITIES COMPANY ing from such trade. The 17S ships representing nearly 1.5 million tons of shipping mads 271 trips to Cuba in the first nine months of 1963. British and Greek flag ships have been the most consistent offenders despite American pro tests, with 53 British and 52 Greek vessels blacklisted since Jan. 1. RUSK'S SON ON JOB WASHINGTON (UPI) - Sec retary of State Dean Rusk's son David, 22, has taken a job with the Washington Urban league, a group devoted to improving race relations in the capital. 1 a 1 m mm - i - ...VTI.HII.! glg WASHES J 1SSWV HAMPERFUl f grflg) T0A2-LB. HANDFUL. . i ' WITH NO j inly lh wator you nato. 1 '." It Blgat Tub antt Afilalar in an .vi clotha. 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