MEDFORD MAIL TRIBUNE. MEDFORD. OREGON
FRIDAY, SEPTEMBER 20. 1963
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Ediiad by Tha Mail Trlbuna Advertiilng Departmtnt
FIRST HALF CAINS SCORED IN CLOTHING The first six months of this year have proven
successful for women's apparel, and men's and boys' wear stores. Fairchild News Service reports
ihe following:
Women's Wear: Sales of women's apparel specialty stores of all types in the first six months
of 1963 registered a gain of about 2 per cent over sales in the same period last year. In depart
ment stores, a gain of 1 per cent in upstairs women's and children's apparel department sales was
reported, while basement departments just held their own, matching sales reported for the first half
of 1962. Dollar volume in women's specialty store amounted to $2.49 billion, as compared to $2.45
billion in the first half of '62.
Men's And Boys' Wear: Sales of men's and boys' clothing and furnishings stores in the first
six months of 1963 registered a gain of 1 per cent compared with sales in the same period of 1962.
Upstairs men's and boys' wear departments in the nation's department stores also scored a 1 per
cent increase in sales for the period, but basement department volume declined by 2 per cent. First
half sales in men's wear stores amounted to $1.23 billion, as compared with $1.20 billion in '62.
DICK KNIGHT COMPANY SHOWS '64 PLYMOUTIIS Featuring performance and quality.
Plymouth cars for 1(164 have increased head room, improved driver vision and a 1 fa-inch increase
in over-all length. They have a fresh styling appeal as shown in this picture of the Sport Fury two
door hardtop. The Plymouth line consists of 26 models in seven body styles. Engines range up to
426 cubic inches. Among Ihe many new features are a Chrysler-engineered four-speed floor-mounted
manual transmission, an all-electric push button windshield washer, and an attractive new center
console with a "stick shift" type gear selector for the automatic transmission in the Sport Fury.
Both the eight and six-cylinder engines have design improvements for increased starting reliability.
Plymouth continues to provide a 5-year or 50.000-mile warranty on engine and drive train compo
nents. The new Plymouths are on Dick Knight's showrooms at Eight and Riverside in Medford.
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NEWLY-STYLED 1(161 CHRYSLERS HERE Chrysler has an attractive offering of 1964 cars
with special emphasis on comfortable motoring, safety and exceptional road performance. Shown
is the New Yorker Salon with a vinyl-covered roof and more than 40 extra luxury and convenience
features as standard equipment, including air conditioning, a reclining front seat, adjustable head
rests and Auto Pilot speed control. The Chrysler line consists of 16 models in three series the New
Yorker, the 300 sports car and the economical Newport. Among the new features are a seven-position
vertically-adjustable steering wheel, and a four-speed floor-mounted manual transmission. For
sports car rally enthusiasts, Chrysler offers the 300K as both a convertible and two-door hardtop
in 1961. It is available with a standard 360 horsepower or optional 390 horsepower V8 engine with
ram induction manifold. The 5-year or 50,000-mile warranty on engine and drive train components
is continued on the 1964 Chrysler. The new Chryslers are now on display at Dick Knight Company,
Eighth and Riverside in Medford.
PAUL LEA MEETS RAMBLER
OFFICIALS Paul Lea, owner of
Paul Lea Motors of Medford, met
in Oakland last week with execu
tives of American Motors Corpora
tion at the Company's annual deal
ers' conference. At top he is shown
with President Roy Abcrnethy
(right) of American Motors and,
below, with American Motors Vice
President T. A. Coup. Mr. Lea said
Rambler shattered all-time sales
marks this vear. and that on the
j" ' 'A VViP tlti .-'f I 1 basis of the company's product
p. - Sl VfjP'fV f" I program and a booming automo-
t ' ' 8 A r" 4? I " f i bile market, he anticipates new
k S 5 W- i'Cl $HJ V . 1 rN.rJ, In lhi fall nil I ho rnmino
(UiiJ4ii4 lift mi Ufkin 11 111 ! Iirr mi NATIONAL DOWNTOWN WEEK
COMING UP Towns and cities
cities across the country will again
be tieing in with National Down
town Week, October 20 to 26. The
event is designed to dramatize
downtown's traditional position of
leadership as the shopping, cultur
al, business and entertainment cen
ter of the community. Information
on newspaper ad mats, posters,
streamers, etc., is available from
National Downtown Week, 125 East
23rd Street, New York 10, N.Y.
BORDEN FOODS AND WIS
CONSIN CHEESE PROMOTION
COMING The Borden Foods Com
pany has teamed its Wisconsin
American Process Cheese Slices
with canned Comslnrk Pie-Sliced
Apples in a "appi "'e and cheese"
promotion. Tl . "related" Items,
natural "g togelhers," are both
produced hv Rorden's and will he
featured in The Medford Mail
Tribune when the campaign breaks
in this market early in October.
The newspaper ads, to annear
in more than ISO papers across the
countrv, will olfer a 25-cent cah refund to those who send in Ihe labels from a can of Comslock
Pie-Sliced Apples and a package of Rorden's American Cheese Slices. In addition, such national
magazines as Good Housekeeping, Woman's Day and Family Circle will carry ads in October
issues to feature the two products. Young & Rubicam, Inc., prepared the ad campaign for the
Borden Foods Company.
Part of the company's Fall and Winter cheese promotion, Ihe tie-in effort will also be backed
with specially prepared point-of-sale material to encourage In-store displays.
SURVEY PROVES R.O.P. COLOR EFFECTIVE. An advertiser "cannot go far wrong" with an
R.O.P. color newspaper page, arcording to readership statistics from Daniel Starch 4 Staff as re
ported In Advertising Age.
An article in "Starch Tested Copy," monthly bulletin from the readership survey company,
rrported on a (urlv of ad readership of MO different weekday Issues of Million Market Newspa
pers this year. "The lowest read full page color food ad was read by 66 per cent of the women and
the lowest read full page color auto ad was read by 61 per cent of the men." It said. The article
noted that the best read color page ad for food drew 89 per cent of the women, while S2 per cent
vl the men read the best color auo page. J
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MAIL TRIBUNE CITED BY
U.S. TREASURY DEPART
MENT Announcement was
made here today by Thomas S.
Prideaux, Chairman of the Ore
gon Savings Bonds Committee,
of the awarding of a United
States Treasury Department Ci
tation to the Medford Mail Trib
une, Medford. The Citation was
presented to the publication in
recognition of its long-time sup
port of the Savings Bonds Pro
gram, and particularly for its
backing of the Freedom Savings
Bonds Drive which was com
pleted earlier this year. It car
ries the following wording:
"United States Treasury De
partment Citation To Mail Trib
une, Medford. In recognition of
patriotic service in strengthen
ing the Nation and its citizens
through the United Slates Sav
ings Bonds Program." It is signed by both Douglas Dillon, Secretary of the Treasury and Chair
man Prideaux.
OREGON COLLEGES RECEIVED GRANTS-Willameltc University and Reed College have re
ceived grants of sumo each from The Equitable Life Assurance Society of the United States, as
part of the company's $175,000 aid to education program for 1963, according to James F. Oatcs, Jr.,
president.
Selections were made with the assistance of an advisory committee of prominent educations.
In all, 135 colleges and universities throughout the nation received Equitable aid to education
grants, a program initiated by the company in 1955.
PORTLAND WOMAN PILLS
BURY BAKE-OFF FINALIST
Pillsbury 15th Grand National
Bake-Off finalist Mrs. Frank
McCue, right, receives from
Jane Armstrong, American
Home Economist, a dairy recipe
booklet. The award is in recog
nition of the use of one of Amer
ica's fine dairy products, butter,
in her recipe. Mrs. McCue of
Portland, Ore., is a telephone
operator for the Pacific North
west Bell Telephone Co., as
well as a homemaker. Her prize
winning recipe is for a peanut
butter shortbread COOKIE with
a candy filling. Mrs. McCue
bakes weekly and enjoys experi
menting with decorations for the
cookies, pies and cakes that she
prefers to bake. Mrs. McCue
was born in Goshen, Ore., and
attended University High school
in Eugene, Ore. She is an ama
teur magician, designs and
ice skates. Her husband is the
picnic director of an amusement
park. She is a member of one lodge and two macic clubs. Part of her SDare time is snent in enter
taining the handicapped. Among her private ambitions is to study dress designing. She plans to use
any nane-un prize money sne may win to help pay tor her home
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Russia Blames
India Fighting
On Red Chinese
MOSCOW (UPI) - The Soviet
Union has placed the blame
squarely on Peking for start
ing the border fighting last fall
with India.
The Communist party news
paper Pravda attacked Peking
for trying to justify its action
in invading India and "blacken
the policy" of other states in
volved. Pravda said in an editorial
that the Soviets believe the Sino
Indian conflict was "favorable
only to the forces of imperial
ism and reaction" who try to
maintain tension in the world.
"We have to consider . . . that
there are not and never have
been grounds for the breaking
out of the frontier conflict be
tween India and China, let alone
for this conflict to reach the
stage of armed clashes," it add
ed. Sore Point in Relations
China's attack on India long
has been a sore point in Mos
cow's relations with Peking. The
Soviets have given India mil
lions in aid for many years in
an effort to win over India
Prime Minister Jawaharlal Neh
ru. The Soviets also are involved
in a Chinese border dispute of
their own. Large sections of
present Soviet territory once be
longed to China and Peking has
dropped hints that it considers
the treaties that gave the lands
to the Russian czars "unequal."
Pravda said the Sino - Indian
border remains "one of the hot
beds of tension in the world"
and said the conflict should
have been ended long ago.
Tighter Economic Boycott of Cuba Being Demanded
B 5
NEW YORK (UPI) - U.S.
maritime leaders have branded
the administration's economic
boycott of Communist Cuba a
failure and demanded tougher
measures to halt free world
trade with the Soviet satellite.
Ralph E. Casey, president of
the American Merchant Marine
Institute and Joseph Curran,
head of the National Maritime
Union, joined in describing cur
rent U.S. pressure on Cuba as
ineffectual to date.
Casey said the AMMI, repre
senting the majority of Ameri
can flag shipowners, wanted
sanctions imposed against for
eign governments as well as
foreign shipowners trading with
Cuba.
French Start Trade
"After more than a year of
half - way economic measures
against Cuba, it is high time we
arrested the steady buildup of
(Communist) economic power In
Cuba," Casey said.
In Washington today, govern
ment officials said French ships
have started trade with Cuba for
the first time since Jan. 1, when
the U.S. Maritime Administra
tion started a "black list" of
free world ships trading with
Cuba.
The officials said the State
Department had taken up the
matter with the French govern
ment, which said has no control
over the ships.
Urges Stiff Sanctions
Curran called for stiff sanc
tions against all companies and
all ships of those companies en
gaged in trade with Cuba. He
said the NMU has long sought
an extension of economic sanc
tions against Cuba.
Casey called on free world
shipowners in the International
Chamber of Shipping to volun
tarily withdraw their tonnage
from trade with Cuba. He said
this would eliminate, overnight,
75 per cent of tonnage presently
available to Cuba.
This in turn not only would
seriously handicap the Castro
The Family Council
Krtitfir's note: The Pamllr Council consists of a ludee, a
pHv-hlptrlst. three rlereymen, three editors ann a women's editor, i
r.arh article Is a summary of m family disagreement presented to the
Council The Councf! dsals with prohlems. major and minor,
4itrountered by suldance counselor and social workers. Edited by I
not have added up to moral tur
pitude on your brother's part, j
but merely to a misunderstand
ing which could have been clari
fied then and there. To let the
"bad blood" congeal unto as
the Bible says the second and
third generation, as seems like
ly, is a mistake. Why deprive
your wife and descendants of
the comfort of "family"? . . .
A thought for you: Many fami-1
lies argue over money. Most of
them work out a livable com
promise. Is it possible that you
reacted so violently because you
wanted to be estranged? . . .
Break the ice, say we. Make
him one of the guests, no mat
ter how strained the hello and
the handshake.
Sam N. He should invite
his brother to his wedding.
Paul W. My brother means
nothing to me any more.
Sam N. I'm ill an awkward
Sam N. I'm in an awkward
position, as I've known Paul and
his brother since we were all
kids and I slill see both of them.
Paul is being married Thanks
giving and I'm to be his best
man. What a shame not to in
vite his only brother. It's true
there was a bad falling-out when
their parents died. Paul felt he
was gypped of property right
fully his. But a wedding day
is a time to make up.
Paul W. I was so hurt and
disillusioned by my older broth
er whom I had worshipped, that
I left town a month after my
mother's estate was settled. He
hogged everything real es
tate, stocks, cash, jewelry. He
conveniently forgot that I had
chipped in as much as I could
and was entitled to more than
the few dollars menlioned in the
will. My faith in him was de
stroyed. I have no desire to see
him again.
The Council: Blood is not only
thicker than water, it's thicker
than liquid assets. Your initial
error, Paul, was to walk off in
a huff. If your brother was with
holding property rightfully
yours, claiming it his, why
didn't you settle it then and
there, with proof and lawyers,
if necessary1 The episode may
CLUB GIVES UP
LONDON (UPI) -The Wood
Green town football club is call
ing it quits at the end of this
season because of too many
burglaries. In the last seven
years, the club has been bur
glarized 60 limes. In the last
one, walls were ripped out, ma
EDUCATION COSTLY
SUNDERLAND, England
(UPI) John Dixon, 21, read a
I 1. n.inm-iLinn QriH HoptrlnH
to make a gun himself. He was chines smashed, the team s first
fined $14 Wednesday for pos-jaid kit stolen and beer bottles
sessing a firearm without a li-! emptied on the floor. There had
cense after his home-made rifle been another raid the previous
exploded, injuring him slightly. I night.
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DAVENPORT
SEWING MACHINE
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Central
regime but increase tremend
ously the cost to Russia of So
viet economic support of Cuba,
Casey said.
The present U.S. policy of
denying U.S. government car
goes to only those foreign flag
ships engaged in trade with Cu
ba was blasted by Casey as "too
weak." He said whenever any
ship under any flag is known to
be trading with Cuba, "all ships
under that flag should be de
nied access to U.S. government
cargo."
Since Jan. 1, a total ol 175 free
world ships has been "black
listed" by the U.S. for trade
with Cuba. Only five of those
ships have been reinstated in
U.S. good graces by withdraw-
I 405 N
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MODEL 7125 with HOLD-O-MATIC OVEN
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' CALIFORNIA-PACIFIC
UTILITIES COMPANY
ing from such trade. The 17S
ships representing nearly 1.5
million tons of shipping mads
271 trips to Cuba in the first
nine months of 1963.
British and Greek flag ships
have been the most consistent
offenders despite American pro
tests, with 53 British and 52
Greek vessels blacklisted since
Jan. 1.
RUSK'S SON ON JOB
WASHINGTON (UPI) - Sec
retary of State Dean Rusk's son
David, 22, has taken a job with
the Washington Urban league,
a group devoted to improving
race relations in the capital.
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