Medford mail tribune. (Medford, Or.) 1909-1989, September 19, 1963, Image 17

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Medford mail tribune., September 19, 1963, Image 17

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Newspaper Page TextMEDFORD MAIL TRIBUNE. MKDFOKD. OREGON THURSDAY, SEPTEMBER ID, 19fi:t Television AAovies Bring devolution in Film Making nir nifk' 111! KltniV iU. Ulr,- : .i iL. l . , ui 11 . - U.M r U..in.... . Thrn CAnme a Ka nnnni'sl i oil alnnrt hirninrt rinu-n nrimn. I rin tt ntUn h-inrl enftin ln will hn n.milU in lk I J .!.. . By RICK UU BROW United Press International HOLLYWOOD (UPD-Movies are better than ever on tele vision. Garbo and Gable, Brando and Monroe you can have them at lunch or a midnight snack. Decades of movie creativity are being devoured almost over night by the video monster. And the result is a revolution: in film - making, selling and the family that tunes in. Suppose it's a Saturday night. If you're a father, and you're footing the bill for a family night out, maybe you'll consider the higher prices at the theater, the trouble and perhaps price of parking your car, the possibility of needing a baby sitter. Maybe you're not too thrilled either with the film on local display. So you sit home because there's an almost first run picture on NBC-TV's "Sat urday night movie." To Saturday, add the six other days of the week because the situation is almost identical. If the networks aren't offering a movie, a local station probably is. What cost Hollywood billions to produce is given away free to consumers', blanketing the na tion as never before. Theaters Unhappy Is everybody happy? Not by a long shot. Viewers are happy the biggest stars and the best movies are in their living rooms at no cost, and the production values make for better shows than almost anything television can offer. NBC-TV is happy its Saturday and Monday night movies will be back for another season. Theater owners a r e very unhappy though movie attendance has edged up slight ly, video films have put many of them out of business and arc threatening to keep it up. I Are movies that much of a 1 guaranteed success on televi sion: well, lane tne case 01 NBC-TV. Last season, two of its new series, "It's A Man's World" and "Saints and Sin ners," got low ratings on Mon day nights. NBC had success with its Saturday night movie, so it decided to give Monday a try too. Its first Mond.iy film beat out two of CBS-TV's block buster situation comedies, "The Lucy Show" and Danny Thom as, in the overnight ratings. It depends a lot on the movie. There seems to be general agreement that adventure films draw the best. But, then, why aren't the two other networks cashing in on the gold mine? ABC-TV did, for the past season with a Sunday night movie but it learned quickly that, in prime time at least, the ratings varied with the quality, and top flight films are expensive. It de cided the price wasn't right, and suddenly became enthused with the notion that television should produce its own stars and prod uct. CBS-TV has held this notion I all along, turning down prime- time movies. I But to NBC-TV and the local ! stations that don't agree with I CBS, the movies are appealing for many reasons. It is money in the bank from sponsors; they wait in line. And it cuts down on personnel; how many people I do you need to run a film? Also, there arc none of the production I problems and personality head aches that arise in the crca ' tion of shows especially for vi i deo. There are therefore no pro j duction costs. And, not least, no I worries about controversies. Problems Arise On the other hand, certain serious financial, cultural and moral problems have arisen. To start with: as the supply of movies begins to dry up in Hol lywood, which it is doing, the prices stations must pay for them go up. Very recent films arc being sold. Only a relatively few are unavailable thus far few, that is, when one considers the huge number that have been sold. As the sup ply dwindles, stations must of ten agree to tako trashy movies to get the ones they really want. And with Hollywood now mak ing fewer and better films, even less will be available in the com ing years. , i A further problem is that a i number of stations would rather show a sure-fire, money - mak I ing movie than, say, a network documentary or relatively high brow program that may be 1 much more worthwhile to the I viewer, and, what's more, of j greater importance. This prob I lem may well get worse, and i here's why: I In a recent ruling, the Federal ; Communications Commi s s i o n i banned the networks from con ; trolling what is known as "op i tion time." Option time made it Shop Early & SAVE! On All Your Hunting Foods and Supplies At THUNDERBIRD MARKET'S Discount Saving Prices! MEN&S LONG SLEEVE f y fCi SPORT SHIRTS 1 00 Now Fill Patterns Wash-n-Wear Reg. $3.98 Sites im., mod., Igo. u BEST BET - LONG or ELBOW 4-lb. Macaroni or Spaghetti Bag COLEMAN 2-BURNER CAMP STOVE $11988 Reg $16.95 HIRSCH-WEIS 5-lB. CELLO-RAY SLEEPING BAG 2 Air Mattress Pockets Full Size Sj)97 Reg. $15.95 RAY-O-VAC HUNTER'S LANTERN Complete with 8 Sportsman Batteries WILSON'S 15' i Oz. Can .15 Or. Jar 3 "99c 4 - 99c 49c 39c .16 Oz. Can ..8 Oz. Can Reg. $7.95 $99 CORNED BEEF HASH LADIES' CHOICE CUCUMBER FARM STYLE CHIPS BUSTER SALTED SPANISH PEANUTS LOU Z ANNA SMALL COVE OYSTERS TIP TOP INSTANT COFFEE ,.o,,.79c SWIFT'S PREMIUM ROAST BEEF With Gravy 12 Oz. Can 49c DERBY BEEF STEW 49c JENO'S PIZZA MIX Double Size 30'j Oz. Pkg. 79c ERLAND'S PIECES AND STEMS MUSHROOMS 29c WILSON'S VIENNA SAUSAGE , . 5 99c GEBHARDT'S CHILI WITH BEANS c 59c ELECTRIC HEATER i ' "Mrrt jjLilJJj TR0PIC SSmUmmmJu -AIRE r r 1 - Rea. 19.95 PAR-A-FAX MOTOR OIL 100 Paraffin Base SAE 20-30 Wt. IPOPCORH POPPER PANCAKE FLOUR 41-39' FACIAL TISSUES 400 box 2,.r2S) FRISKIES PUPPY FOOD 1 1 1 13 MIXED NUTS Nut Lunch Salted 12-oz. can Q TIDE DETERGENT m POWDERED MILK i W CLAM CHOWDER " 1-- 5 ,., PEANUT BUTTER IE 3. SWEAT SHIRTS RUBBER BOOTS n 1 n MFf LPT Re9ular $5-9S BLANKET 100 vim c.i. Reg. $2.98-Men's Yellow or Orange 1 Sizes Medium, Large, X-Large Regular $7.95 Men's Lace Top Sizes 6-12 Fostoria 3-Quart Reg. $5.95 Reg. 49c "'If f 3 1 881 5T i-' v. MEN'S HOT COLORS CREW SOCKS Siics 10-3 lit Quality Reg. 69c 3 PR. FOR tjjntaittmiwitstiiiiiiiiiiiiiiiiffliamiiinifflfflitiiiiiiiiifliiiiiiiiiiiiiii! FOSTORIA GRILL WAFFLE BAKER Reg. $19.95 $1 J77 It Size 62x82"-Solid Colors aaHBHiiBHfinraiiiio 88' S7188 $3" EXTRA HEAVY 9x12' PLASTIC TARP Reinforced Brats Eyelols Water-Proof Reg. $4.95 $S66 ANANAS U.S. No. 1 Golden Yellow Ol-c ML'1 Mr lb APPLES I GRAPES CABBAGE CARROTS REG. 49c 100 SHEETS Typing Paper 249c REG. 59c RONSONOL Lighter Fluid , 288c REG. S4.9S THERMOS JUMBO Lunch Kit S4.66 REG. $15 95 ONE MANTLE Coleman Lantern S1 1.88 RCA RADIO I T.V.TuhesTS.40 REG. S1.98 STEEL Frying Pan 99c REG. 98c FLY DED Insect Bomb 69c Met j mine Safety ASH TRAY Res. 9e 299 No. 2 SCHOOL Pencils 19c REG. 98c LADIES' STRETCH Crew Socks 88c REG. Si. 19 AMPLEX. No. 5 Flash Bulbs one, ,88c REG. J9 00 VINYL STATION WAGON Air Mattress S4.99 REG 59c SPEAR POINT Oil Spout 39c REG. S1.49 EMBOSSED METAL Waste Basket 99c REG. SI. 29 MAGNET RAY-O-VAC Flashlight 99c Aluminum OVEN-LINER Qc For All Gas I Ij uj Electric. Pkg. ol 2. Reg. 79c Color Bath Miss Clairol ffiunintiiYi OUR Reg. Price PRICE Belgium Bl. ft Wh. ' ' Film, 127-620 ...55 51.00 100 Mg. 100 Tablets Vitamin C 39 51.00 Congeslaid .... 1.89 .99 1.38 .99 Loving Care. ... 1.65 .99 Vi-Jon I Each Day Vitamins 99 .88 Sho-Curl 20 Ol. Hair Spray 1.64 .88 Crctl Colqjfe Glfltm Tooth Paste 83 .59 Gillette Super Razor Blades ... 1.00 .69 Touch of Mqic Shoe Polish 49 .19 Pompeijn Shampoo 1.00 .50 CASHIER WINDOW SERVICES FILM DEVELOPING YEAR AROUND LAY-AWAY PLAN Free Gift Wr.pping I Greeting Cird. (or .11 occasion. Hunting and Fiihing Lictnit. Chtck. Caih.d Money Orders Postage Stamps Bottle Return Philco TV A Radio Tubes at 40 "o Discount G-E Floor Polisher ft Want Rental 77c a Dar I S7V "7 nnn ntni IhslctI fnpvfi ffssgy J&A JhawL BjBbII UaJi Iwi CORNER JACKSONVILLE HI WAY AND LOZIER LANE 9S compulsory, for affiliated sta tions to turn over several of their best prime time viewing hours tn nntwnrlr cknuia day. Now, however unless an' appeal by the networks sue--: eeeds, which is doubtful sta . tions will have the right to turn . down any program they don't1' want. If you were a man inter- :-' ested only in making money, ! which would you rather sponsor, v "David Brinkley's Journal" or a John Wayne movie? .uany apecluculars The effect of television, and"1' the availability of so many mov-v ics on the home screen, has reached deeply into the studios.,, themselves and allnrori ih kinri ' of cinematic works now gener-'" any oeing turned out. Long ago it was realized that the movies had to offer what television couldn't and one thing tele vision couldn't offer was size 1' and spectacle. And that's why there are so many of these films " around.- Increasingly, however, it also " became clear that another of' video's most vulnerable areas'" was that of adult ideas. There ' just aren't many of much value in television entertainment. The production line doesn't allow fqrr, careful formulation of them. The sponsors mostly don't like); them; they don't like anything ' new, (oo offbeat, too much in"1 any direction except the middle. Ironically, probably the best' "idea" and "adult" entertain- . ment came from movies on tele- vision but these are still vasU" ly in the minority. So Hollywood, acted and changed, like this: V Probably more than ever be- fore, the story is the most im- " portant element in new movies , here. Stars are tremendously r imDortant ton. hul Inis nf lnct , box office money has b e en '. convincing evidence tnat tney... are -nnlv an ascrt if Ihn cfnrv is good and not much help if it ; is noi. Sample: When a picture call- ed ."The Pride and the Pas-..T sion," starring Cary Grant, Frank Sinati-a and Sophia Lor-f nn hntnlu.H mil n Int nt atpo. 1 brows were raised. Money-men .' in the movie business here will tell you that probably only one ' artrpKR. F.lizahpth Tavlnr ran guarantee box-oflice success by .. merely- appearing in a mm and therefore can assure a nro-' duccr a bank loan without even 1 mennoning ine siory or omer stars. Ana iviiss layior s repu tation is riding on "Cleopatra. ".; Aroa rnllonoc n. r i mau kq rnrron in Turn Manu Aiuau i'iiiiii u n II - - SALEM (UPI) Oregon's community colleges will be forc- ed to turn away "several thou sand students should Oregon voters turn down the legislators' ' tax program," Dr. Leon P. Mi- f near, state superintendent of public education, said Wednes-' day. . ; "The attorney general's deci- ' sion that the governor lacked 4 authority to cut the basic' school fund can only mean that 1 othor state programs, including ' the community college, would bear, the burden of necessary.) cuts," Minear said. He said community colleges. operating mostly late afternoon ana evening classes in Borrowed ; facilities, enrolled 3,240 full- time equivalent students last ' year. Would Deny Opportunities "With an enrollment of 6,80(1 ' full-time equivalent students pre- dieted in the five community col- legos tor 13W-65, I allure to start ; additionaf building projects now would deny post-high school cdu-- cational opportunities to over 3, 500 students in that year alone," Almcar said. All of the $850,000 anpronriated ' by the 1961 legislature has been . obligated for construction proj- t ccts now under way, Minear ' said. However these projects at. Clatsop college, Astoria; Cen tral Oregon college, Bend; South Western Oregon college, North ' Bend; and Salem Technical-Vo- cational school will provide edu-" cational space for only 650 full-' time equivalent students not even sufficient to house the an-'. ticipatcd Increase, he pointed out. He said a cutback would nlace funds for' community collego'4 construction from the federal government in "definite jeopar- ' dy." " Kennedy Invited To Visit Quintuplets i ABERDEEN, S.D. (UPI) ' President Kennedy has been In vited to make a trip to Aher-' deen next week to visit thai Fischer quintuples. Kennedy will be in North Da- ' kota next week for a speech. Sen. George S. McGovorn (D-; S.D.) said he made the invita-, tion. PAY RAISE ASKED WASHINGTON (UPI) - The. Defense Department has asked Congress, to give Gen. Lyman U Lemnitzcr, supreme Allied,, commander in Europe, a special . $3,900-a-year pay raise.