Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (July 3, 1963)
r I 3 n 1 -A Regional by Clv Mail Tribun Merchants In small communities which are located within easy driving distance of larger communities seem to have a chronic complaint: the local folks go to the larger community to do their shopping instead of buying "at home.' This is a complaint frequently heard around such Rogue Valley communities at Ashland, Central Point and Gold Hill, where we've heard merchants moan, "We've got to do something to keep people from going to Medford to 'shop." But it is by no means a circumstance found only in the Rogue 'alley. When we lived down in a southern Cali fornia community called Rosemead, located about 12 miles east of Los Angeles, we heard merchants there lamenting the fact that too many Rosemead residents were doing their shopping elsewhere instead of shopping at home. And from , glancing at the letters to the editor column in the weekly Rosemead newspaper which we still get up here, we can see that the businessmen are still arguing about what ought to be done to change the situation. Some Make Surveys Some small business communities take steps to get more local residents to shop at home. They conduct surveys of shopping habits and ask for criticism of their shopping fa cilities. The Ashland Chamber of Commerce recently dis cussed undertaking such a survey, in which every fifth Ashland family would be Interviewed. All these efforts, however, appear to be aimed at keep ing the local residents home. ' In contrast, there are a handful of suburban business men in this valley who take the attitude that it's just basic human nature to want to shop somewhere else and there fore why not use this basic urge to one's advantage instead of fighting It. One such merchant is R. A. Herndobler of Hcrndobler's . Furniture company in Ashland. He figured that if Ashland residents want to drive to Medford to shop, then there must be some Medford residents who would like to climb in their cars and go to Ashland to shop. And so lately he has been doing more than 90 per cent of his advertising outside of Ashland (seriously, this was not Intended as a plug for the " Mail Tribune display advertising department) and as a re sult, more than 90 per cent of his customers come from out side of Ashland. Draw Customers From All Round Another firm which goes along with this thinking is Paulsen and Gates Thrift Market in Central Point. It draws customers from all over Jackson county. Herndobler, who grew up in the furniture business in Portland, recalls that his father used to tell him not to worry about losing customers who preferred to buy their furniture In San Francisco instead of Portland. San Fran cisco people who could afford it would rather do their shopping in New York, he'd point out, and some New York ers would rather go to Paris to shop. - Merchandise seems to have more meaning for people when they have to travel some distance to get it, be It half way around the world or Just the 12 miles between Med ford and Ashland. Attention Garden Clubbers Shirley Fischer reports from Williams that the Rhodo dendrons are especially beautiful this year In the Grayback area. QUEEN AND COURT-Quccn Lynne Milton of this year's Rogue River Rooster Crow, which took place Saturday, poses at left with her court of princesses. The princesses. SLEEP BETTER ! Get up feeling refreshed offer a night free from the heat, humidity and sluggish air of summer. Modern electric air conditioning . . your passport to better health . . . greater comfort. air-condition See your favorite Electrical League BIO Y SHOPPING CENTER, APPLIANCE DEPT. BORGER'S . EADS TRANSFER AND FURNITURE CO HOME APPLIANCE COMPANY JOHNSTON STORES LEONARD ELECTRIC CO. MODERN PLUMBING I MONTGOMERY WARD PAULSEN A GATES THRIFT MARKET SEARS ROEBUCK CO TROWBRIDGE ELECTRIC WESTERN AUTO SUPPLY WEDNESDAY, JULY 3. 1963 Roundup Twltehell Regional Editor y left to right, are Margo Hatch, Kaye Land, Julie Ann Smith, Pat Pentecost, Dani Ni quette, Judy Baker and Suzie Laubach. CoJbre dealer. SHEET METAL CO. Parade, Concert, Fireworks To Highlight Ashland Event By FAITH McCULLOUGH Mail Tribune Correipondent Ashland-All is in readiness for one of the biggest Fourth of July celebrations in Ash land's long history of festive holidays. The morning parade is scheduled to start at 10 o clock from the staging area on Siskiyou blvd. and Tri angle park, moving north along the boulevard to the Plaza and Lithia park. Entries in many categories have been received from dis tant points as well as from local groups and -individuals. Preceded by a color guard and the grand marshal, Whit land Locke, the parade will include four Army tanks and 15 trucks; floats, riders and horse-drawn vehicles; bands and drill teams; children's en tries, and an ever-popular di vision, antique cars of the Old Timers Car club with Mr. and Mrs. Clarence Lane the hon ored guests. Floats To Be Displayed Floats are to be on display after the parade on the city lot across from the park en trance and the ancient cars will be parked on exhibition in the same area. A fly over of jets from Klngsley Field, Klamath Falls, is on the day's air Rock & Mineral Club To Exhibit at Fair Yreka Jim Jones, man ager of the Siskiyou County fair, spoke before memDers of the Yreka Rock and Min eral club at a recent meeting in the Community Club room. Mrs. Thomas George, presi dent, presided at the meeting at which time further plans for the society's exhibit at this years fair were discussed. Jones announced tnat me same space was to be allotted to the rock clubs and gem and mineral society as in the past. He suggested that all clubs bring to his attention any suggestions for next year directly after the fair is over. ..772-71 75 -.779-1 89 .772-7121 ..773-5395 .773-3619 .773-4541 ..773-5368 .773-7301 .664-1259 .773-6661 .773-6241 .772-6217 MEDFORD agenda and in another sky spectacular event two smoke jumpers are scheduled to furnish thrills for spectators. Verne Wardell of Sacramento, Calif., and Mort Gossett, mem ber of the Medford Skydivers, will perform in free falls for which both have won awards. In keeping with the day's theme. "Ring the Bells of Freedom." the city band will feature martial music at its concert in the Butler Me morial band shell immediately following the parade. Dr. E. C. McGill will serve as master of ceremonies, awarding the parade prizes during the in termission. A total of $290 in cash prizes will be distributed to winners in various cate gories. Sweepstakes award is $50, while first and second prizes carry $20 and $10 in addition to ribbons ASHLAND CITY BAND Butler Memorial Band Shell Lithia Park July 4, 1963, After the Parade Herbert Cecil, Conductor Star Spangled Banner The Liberty Bell Sousa American Folk Rhapsody Grundman When Johnny Comes Marching Home ....Erickson Soliloquy for This would help by giving more time to work out plans for 1964. There will be awards again this year, and Mrs. George also announced that speci mens, slabs and jewelry will be on sale. Material not from Siskiyou county may be dis played along with the local display. Tom Mencher reported that the rock saw in the club room would soon be ready for op eration. Albert Parrott an nounced he had purchased and placed a motor for the saw. A report was given by Rod ney Gregg on a meeting he attended at McCloud. Mem bers were preparing for the McCloud Fiesta, July 27-28 he said, and all Yreka club mem bers wore Invited to display their lapidary work and col lections for trophies and rib bon awards. The state Gcm borce will be in San Jose, Jiiiy 12. 13, 14. Hcfrcshments were served and a social hour enjoyed at me close of the meeting. HilfSchooTAft Works To Be Shown At Mark Antony Hill - A blue ribbon exhibit of paintings by students at the Hilt Elementary school will be on display in the Caesar room of the Mark Antony ho tel in Ashland starting Friday. The exhibit will be up through mu siuacnis captured a number of honors in the Duns- muir Railroad Days show, with a total of 49 entries from the school in the show. In the junior high division, Hilt students Patricia Clcm- enza, Clara Williams and De- Lores Lupcr were first, sec j ond and third. I In the Intermediate and pri mary divisions, Margeana I Hanson took a first. Douglas i htaley a second and William Sprague a third. ! The medium used was tcm ! pera water color. Beuy waicn of h It won I two firsts and a third on her oil painting. 84 Take Part In Vacation Bible School I Cave Junction - A total ol . 84 youngsters took part in the I recent vacation Bible school at Cave Junction Community ! church. The school was conducted under the direction of the Rev. Gene Denning. "The Story the ! Bible Tells" was the theme of i the school program. Turre Concludes Career With Yreka Post Office Yreka - Charles Turre and wife plan to travel in Europe ! now that he has ended his ca : rccr w ith the United States Postal service. Turre worked in all three post offices in Yreka. The first one was located on Broadway and Center where the Barklow Dress Shop is now located, the second on Lane and Broadway where Modern Floors Is now located, and the new site on Broadway and South sts. Turre worked 32 years with the Yreka Post Office and was assistant postmaster upon his retirement. Ho was acting postmaster during the illness I : of the Into Don Spurlock for 1 19 months. MAIL TRIBUNE. MEDFORD. OREGON Trumpet Morrissey James Maffett, Soloist American Patrol Meacham Highlights from "The Music Man" ....Willson Thoughts of Love Pryor Raoul Maddox, Trom. Soloist Yankee Doodle Boy ....Cohan Joshua Yoder Over There Lake The Blue and the Gray Grundman The Stars and Stripes Forever Sousa Booths for food and fun concessions have been erected in the park and there will be ample facilities for picnics along the stream and on the shady lawns. Barbecued chick en and beef dinners, home made pies and cakes, refresh ments of all kinds will be on sale. Amusements range from rides to a ducking board. Highlight of the afternoon activities will be the Ashland Wranglers' horse show at their arena on Mistletoe road south of the city starting at 1 p.m. Three classes are open for competition: juniors, seniors and adults, with events in western pleasure, A.Q.H.A. reining pattern No. 1, and A.Q.H.A. western riding horse. In game events juniors will compete in keyhole, pole bending, figure eight and Texas barrel. Ribbons and trophies will be awarded but entries and release forms must be filed with the score keeper at the arena not later than 10 a.m. July 4. Admission Free Admission to the Wranglers show is free for spectators but entrants will be required to pay a game and show events fee. Emigrant lake will bft the scene of boating, fishing and swimming all day climaxed at 8:30 p.m. when more than $700 worth of fireworks will be set off by the Ashland Jaycees, sponsors of the eve ning events. Parking will be handled by members of the DcMolay and will be on the basis of voluntary contribu tions to offset the expense. The Ashland Lions club has charge of the amusement and foods concession and the en tire day's festivities have been planned by a civic com mittee headed by Clint Lorb- er. Square Dancers Hold Jamboree Applegate Valley - As a culmination of a series of spring square dance activities Upper Applegate Grange sponsored a week end square dance jamboree and barbecue recently. Square dancing was held Saturday night with about 70 persons participating. Byron Dibble of Medford was caller Many came from points out side the community, and few enjoyed overnight camp ing. The jamboree marked the end of 12 weekly square dance lessons for which the class received "diplomas.'' A public beef barbecue was held Sunday, and was attend- ed by about 160 persons. Bill Dungan of Medford did the barbequing with Bob Scott and Bud Bateman assisting Instructions for preparing the pit were given by Gib Fleet, Copco barbecue expert. Wednesday nignt square dance work shops continue to be held here by Byron Dibble with Mrs. Dibble instructing in round dances. The Grange expects to make the jamboree an annual event. RegionalCalendar Prospect - Tuesday, July 9, evening, board of Prospect Community club will meet at the hall to make plans for the Prospect Jamboree, Aug, 10. RETURNS HOME Kcrby - Mrs. Freeman Scott and son David of Kcrby have returned from Portland, where David underwent eye surgery on June 12. Turre came to Siskiyou county in 1912 and to Yreka In 1921. He has been active in the Yreka post of the Ameri can Legion where he is past commander, also a past com mander of the legion's second district. During World War I he was attached to the Army's thir teenth division. He served as an officer with the Yreka Le gion drum and bugle corps for 25 years. In addition to this service to the community he has boon secretary-treasurer of the Yreka Fire Depart-, ment for the past 37 years. He plans now to relax and do plenty of hunting and fish ing, some gardening and travel abroad. Bus Service For Recreation Program Offered Central Point-Unless more school district 6 children from areas outside the city of Cen tral Point take advantage of the summer .recreation pro tram, jointly sponsored by the school district and the city of Central Point, the bus service may have to be dis continued, according to Mar vin Hayes, summer recrea tion director. There have been fewer than the 20 riders needed most days since the program started, June 24, he con tinued. The bus schedule and route are as follows: the bus leaves Central Point at 7 a.m. travels to Sams Valley via Table Rock rd., from there to Gold Hill via Highway 234, from Gold Hill back to Central Point on Old Stage rd. and Scenic ave. The same route is followed when the children are returned in the afternoon. Hayes announced a fun day with relays and games, Fri day, July 5 at 8 a.m. at the Crater football stadium. Another activity will be a tennis clinic this week from 6 p.m. to 7 p.m. Swimming will start July 8, from 10 a.m. to 11 a.m., five days a week for two weeks. Interested youngsters may sign up at the city hall. There is a $2 charge for this area of the program. There will be no activities on July 4, Hayes said. Permits Available In Central Point Central Point - Residents of Central Point who wish to do open burning during the fire season and need a fire permit on week ends when the city hall is closed, may obtain permits by calling chief of police, Ed Zander at 664- 1201, city recorder, Freeman Mason at 664-2668, or assist ant fire chief Don Milligan at 664-1756. Permits are required from May 1 till September 1, ac cording to city officials. No permits are required when burning is done in an approved type of burner. this Fourth of July it's Pepsi for those who think young ( J 1 Q ( ;V 5 7 Nt ; .vN:J , I s This is all America's outdoor day when people go all-out for Pepsi! Light, bracing Pepsi-Cola matches your modern activities with a sparkling-clean tasia that's never too sugary or sweet find nothing drenches' your thirst ' better than a cold, inviting Pepsi.' So think young -say "Pepsi, please!" jBotred by Peps-Colj Bottling Company, Medford, under Appointment IT25TJ W-Wtf SWIMMING HOLE Mary Powell, 19. and Marilyn Green, 16, both of Rogue River, were snapped by a Mail Tribune photog rapher taking their ease on the rocky shore Plans For New Park Announced Grants Pass - Plans for a new Josephine county park on the banks of the Rogue River near Grants Pass were an nounced here by the Board of County Commissioners. The new park will be de veloped by the county on part of a 23-acre tract of land re cently purchased by the state Game Commission on the north bank of the Rogue four miles east of Grants Pass be low Savage Rapids dam. The tract will provide ac cess to the river at Pcarce Rif fle, long a favorite fishing spot for many anglers. Present plans also call for a boat ramp to be constructed by the game commission. The entire tract will continue un der ownership of the state Game Commission, with Jose phine county developing and maintaining the portion to be used as a park. Regional Hews Work Day Set Sunday At Prospect - A large - scale work day will be held at the Prospect public park Sunday in an effort to get the park ready for tile Prospect Jam boree on Aug. 10. Members of the Prospect Lions club urge all residents to turn out and help. There Picnic Planned at Traunesian Sanctuary Sams Valley - A potluck picnic will be held at the Traunesian sanctuary tomor row starting at noon. Hosts Mr. and Mrs. Dallas Purcell invite friends and anyone in terested to attend. The sanctuary is located north of Highway 234 and west of Meadows rd. A road leading to it takes off from Meadows rd. at its intersec tion with Beagle rd. from Pepsi-Colj Company, N.Y., N.Y. of Evans creek near where the new bridge was put in Thursday. This is a favorite community swimming hole. The school is " up the bank and a .short distance away. Prospect Park is work that children can do," they emphasized. A potluck lunch will be served. SAMBO'S OPEN 24 HRS. 1025 So. Riverside Pepsi liiitm.ittitntil! PEPSI-COLA if
