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Regional
by Clv
Mail Tribun
Merchants In small communities which are located
within easy driving distance of larger communities seem
to have a chronic complaint: the local folks go to the larger
community to do their shopping instead of buying "at
home.'
This is a complaint frequently heard around such Rogue
Valley communities at Ashland, Central Point and Gold
Hill, where we've heard merchants moan, "We've got to
do something to keep people from going to Medford to
'shop."
But it is by no means a circumstance found only in the
Rogue 'alley. When we lived down in a southern Cali
fornia community called Rosemead, located about 12 miles
east of Los Angeles, we heard merchants there lamenting
the fact that too many Rosemead residents were doing their
shopping elsewhere instead of shopping at home. And from
, glancing at the letters to the editor column in the weekly
Rosemead newspaper which we still get up here, we can
see that the businessmen are still arguing about what ought
to be done to change the situation.
Some Make Surveys
Some small business communities take steps to get more
local residents to shop at home. They conduct surveys of
shopping habits and ask for criticism of their shopping fa
cilities. The Ashland Chamber of Commerce recently dis
cussed undertaking such a survey, in which every fifth
Ashland family would be Interviewed.
All these efforts, however, appear to be aimed at keep
ing the local residents home. '
In contrast, there are a handful of suburban business
men in this valley who take the attitude that it's just basic
human nature to want to shop somewhere else and there
fore why not use this basic urge to one's advantage instead
of fighting It.
One such merchant is R. A. Herndobler of Hcrndobler's
. Furniture company in Ashland. He figured that if Ashland
residents want to drive to Medford to shop, then there must
be some Medford residents who would like to climb in their
cars and go to Ashland to shop. And so lately he has been
doing more than 90 per cent of his advertising outside of
Ashland (seriously, this was not Intended as a plug for the
" Mail Tribune display advertising department) and as a re
sult, more than 90 per cent of his customers come from out
side of Ashland.
Draw Customers From All Round
Another firm which goes along with this thinking is
Paulsen and Gates Thrift Market in Central Point. It draws
customers from all over Jackson county.
Herndobler, who grew up in the furniture business in
Portland, recalls that his father used to tell him not to
worry about losing customers who preferred to buy their
furniture In San Francisco instead of Portland. San Fran
cisco people who could afford it would rather do their
shopping in New York, he'd point out, and some New York
ers would rather go to Paris to shop. -
Merchandise seems to have more meaning for people
when they have to travel some distance to get it, be It half
way around the world or Just the 12 miles between Med
ford and Ashland.
Attention Garden Clubbers
Shirley Fischer reports from Williams that the Rhodo
dendrons are especially beautiful this year In the Grayback
area.
QUEEN AND COURT-Quccn Lynne Milton
of this year's Rogue River Rooster Crow,
which took place Saturday, poses at left
with her court of princesses. The princesses.
SLEEP BETTER !
Get up feeling refreshed offer a night free from the
heat, humidity and sluggish air of summer. Modern electric air
conditioning . . your passport to better health . . . greater
comfort.
air-condition
See your favorite
Electrical League
BIO Y SHOPPING CENTER, APPLIANCE DEPT.
BORGER'S .
EADS TRANSFER AND FURNITURE CO
HOME APPLIANCE COMPANY
JOHNSTON STORES
LEONARD ELECTRIC CO.
MODERN PLUMBING I
MONTGOMERY WARD
PAULSEN A GATES THRIFT MARKET
SEARS ROEBUCK CO
TROWBRIDGE ELECTRIC
WESTERN AUTO SUPPLY
WEDNESDAY, JULY 3. 1963
Roundup
Twltehell
Regional Editor y
left to right, are Margo Hatch, Kaye Land,
Julie Ann Smith, Pat Pentecost, Dani Ni
quette, Judy Baker and Suzie Laubach.
CoJbre
dealer.
SHEET METAL
CO.
Parade, Concert, Fireworks
To Highlight Ashland Event
By FAITH McCULLOUGH
Mail Tribune Correipondent
Ashland-All is in readiness
for one of the biggest Fourth
of July celebrations in Ash
land's long history of festive
holidays. The morning parade
is scheduled to start at 10
o clock from the staging area
on Siskiyou blvd. and Tri
angle park, moving north
along the boulevard to the
Plaza and Lithia park.
Entries in many categories
have been received from dis
tant points as well as from
local groups and -individuals.
Preceded by a color guard
and the grand marshal, Whit
land Locke, the parade will
include four Army tanks and
15 trucks; floats, riders and
horse-drawn vehicles; bands
and drill teams; children's en
tries, and an ever-popular di
vision, antique cars of the Old
Timers Car club with Mr. and
Mrs. Clarence Lane the hon
ored guests.
Floats To Be Displayed
Floats are to be on display
after the parade on the city
lot across from the park en
trance and the ancient cars
will be parked on exhibition
in the same area.
A fly over of jets from
Klngsley Field, Klamath
Falls, is on the day's air
Rock & Mineral Club
To Exhibit at Fair
Yreka Jim Jones, man
ager of the Siskiyou County
fair, spoke before memDers
of the Yreka Rock and Min
eral club at a recent meeting
in the Community Club room.
Mrs. Thomas George, presi
dent, presided at the meeting
at which time further plans
for the society's exhibit at this
years fair were discussed.
Jones announced tnat me
same space was to be allotted
to the rock clubs and gem
and mineral society as in the
past. He suggested that all
clubs bring to his attention
any suggestions for next year
directly after the fair is over.
..772-71 75
-.779-1 89
.772-7121
..773-5395
.773-3619
.773-4541
..773-5368
.773-7301
.664-1259
.773-6661
.773-6241
.772-6217
MEDFORD
agenda and in another sky
spectacular event two smoke
jumpers are scheduled to
furnish thrills for spectators.
Verne Wardell of Sacramento,
Calif., and Mort Gossett, mem
ber of the Medford Skydivers,
will perform in free falls for
which both have won awards.
In keeping with the day's
theme. "Ring the Bells of
Freedom." the city band will
feature martial music at its
concert in the Butler Me
morial band shell immediately
following the parade. Dr. E. C.
McGill will serve as master
of ceremonies, awarding the
parade prizes during the in
termission. A total of $290 in
cash prizes will be distributed
to winners in various cate
gories. Sweepstakes award is
$50, while first and second
prizes carry $20 and $10 in
addition to ribbons
ASHLAND CITY BAND
Butler Memorial Band Shell
Lithia Park
July 4, 1963, After the Parade
Herbert Cecil, Conductor
Star Spangled Banner
The Liberty Bell Sousa
American Folk
Rhapsody Grundman
When Johnny Comes
Marching Home ....Erickson
Soliloquy for
This would help by giving
more time to work out plans
for 1964.
There will be awards again
this year, and Mrs. George
also announced that speci
mens, slabs and jewelry will
be on sale. Material not from
Siskiyou county may be dis
played along with the local
display.
Tom Mencher reported that
the rock saw in the club room
would soon be ready for op
eration. Albert Parrott an
nounced he had purchased
and placed a motor for the
saw.
A report was given by Rod
ney Gregg on a meeting he
attended at McCloud. Mem
bers were preparing for the
McCloud Fiesta, July 27-28 he
said, and all Yreka club mem
bers wore Invited to display
their lapidary work and col
lections for trophies and rib
bon awards. The state Gcm
borce will be in San Jose,
Jiiiy 12. 13, 14.
Hcfrcshments were served
and a social hour enjoyed at
me close of the meeting.
HilfSchooTAft
Works To Be Shown
At Mark Antony
Hill - A blue ribbon exhibit
of paintings by students at the
Hilt Elementary school will
be on display in the Caesar
room of the Mark Antony ho
tel in Ashland starting Friday.
The exhibit will be up through
mu siuacnis captured a
number of honors in the Duns-
muir Railroad Days show,
with a total of 49 entries from
the school in the show.
In the junior high division,
Hilt students Patricia Clcm-
enza, Clara Williams and De-
Lores Lupcr were first, sec
j ond and third.
I In the Intermediate and pri
mary divisions, Margeana
I Hanson took a first. Douglas
i htaley a second and William
Sprague a third.
! The medium used was tcm
! pera water color.
Beuy waicn of h It won
I two firsts and a third on her
oil painting.
84 Take Part In
Vacation Bible School
I Cave Junction - A total ol
. 84 youngsters took part in the
I recent vacation Bible school
at Cave Junction Community
! church.
The school was conducted
under the direction of the Rev.
Gene Denning. "The Story the
! Bible Tells" was the theme of
i the school program.
Turre Concludes Career
With Yreka Post Office
Yreka - Charles Turre and
wife plan to travel in Europe
! now that he has ended his ca
: rccr w ith the United States
Postal service.
Turre worked in all three
post offices in Yreka. The first
one was located on Broadway
and Center where the Barklow
Dress Shop is now located, the
second on Lane and Broadway
where Modern Floors Is now
located, and the new site on
Broadway and South sts.
Turre worked 32 years with
the Yreka Post Office and was
assistant postmaster upon his
retirement. Ho was acting
postmaster during the illness
I : of the Into Don Spurlock for
1 19 months.
MAIL TRIBUNE. MEDFORD. OREGON
Trumpet Morrissey
James Maffett, Soloist
American Patrol Meacham
Highlights from
"The Music Man" ....Willson
Thoughts of Love Pryor
Raoul Maddox, Trom. Soloist
Yankee Doodle Boy ....Cohan
Joshua Yoder
Over There Lake
The Blue and
the Gray Grundman
The Stars and
Stripes Forever Sousa
Booths for food and fun
concessions have been erected
in the park and there will be
ample facilities for picnics
along the stream and on the
shady lawns. Barbecued chick
en and beef dinners, home
made pies and cakes, refresh
ments of all kinds will be on
sale. Amusements range from
rides to a ducking board.
Highlight of the afternoon
activities will be the Ashland
Wranglers' horse show at their
arena on Mistletoe road south
of the city starting at 1 p.m.
Three classes are open for
competition: juniors, seniors
and adults, with events in
western pleasure, A.Q.H.A.
reining pattern No. 1, and
A.Q.H.A. western riding horse.
In game events juniors will
compete in keyhole, pole
bending, figure eight and
Texas barrel. Ribbons and
trophies will be awarded but
entries and release forms
must be filed with the score
keeper at the arena not later
than 10 a.m. July 4.
Admission Free
Admission to the Wranglers
show is free for spectators but
entrants will be required to
pay a game and show events
fee.
Emigrant lake will bft the
scene of boating, fishing and
swimming all day climaxed
at 8:30 p.m. when more than
$700 worth of fireworks will
be set off by the Ashland
Jaycees, sponsors of the eve
ning events. Parking will be
handled by members of the
DcMolay and will be on the
basis of voluntary contribu
tions to offset the expense.
The Ashland Lions club has
charge of the amusement and
foods concession and the en
tire day's festivities have
been planned by a civic com
mittee headed by Clint Lorb-
er.
Square Dancers
Hold Jamboree
Applegate Valley - As a
culmination of a series of
spring square dance activities
Upper Applegate Grange
sponsored a week end square
dance jamboree and barbecue
recently.
Square dancing was held
Saturday night with about 70
persons participating. Byron
Dibble of Medford was caller
Many came from points out
side the community, and
few enjoyed overnight camp
ing. The jamboree marked the
end of 12 weekly square
dance lessons for which the
class received "diplomas.''
A public beef barbecue was
held Sunday, and was attend-
ed by about 160 persons. Bill
Dungan of Medford did the
barbequing with Bob Scott
and Bud Bateman assisting
Instructions for preparing the
pit were given by Gib Fleet,
Copco barbecue expert.
Wednesday nignt square
dance work shops continue to
be held here by Byron Dibble
with Mrs. Dibble instructing
in round dances. The Grange
expects to make the jamboree
an annual event.
RegionalCalendar
Prospect - Tuesday, July 9,
evening, board of Prospect
Community club will meet at
the hall to make plans for the
Prospect Jamboree, Aug, 10.
RETURNS HOME
Kcrby - Mrs. Freeman Scott
and son David of Kcrby have
returned from Portland,
where David underwent eye
surgery on June 12.
Turre came to Siskiyou
county in 1912 and to Yreka In
1921. He has been active in
the Yreka post of the Ameri
can Legion where he is past
commander, also a past com
mander of the legion's second
district.
During World War I he was
attached to the Army's thir
teenth division. He served as
an officer with the Yreka Le
gion drum and bugle corps
for 25 years. In addition to
this service to the community
he has boon secretary-treasurer
of the Yreka Fire Depart-,
ment for the past 37 years.
He plans now to relax and
do plenty of hunting and fish
ing, some gardening and travel
abroad.
Bus Service
For Recreation
Program Offered
Central Point-Unless more
school district 6 children from
areas outside the city of Cen
tral Point take advantage of
the summer .recreation pro
tram, jointly sponsored by
the school district and the
city of Central Point, the bus
service may have to be dis
continued, according to Mar
vin Hayes, summer recrea
tion director.
There have been fewer
than the 20 riders needed
most days since the program
started, June 24, he con
tinued. The bus schedule and route
are as follows: the bus leaves
Central Point at 7 a.m. travels
to Sams Valley via Table
Rock rd., from there to Gold
Hill via Highway 234, from
Gold Hill back to Central
Point on Old Stage rd. and
Scenic ave. The same route
is followed when the children
are returned in the afternoon.
Hayes announced a fun day
with relays and games, Fri
day, July 5 at 8 a.m. at the
Crater football stadium.
Another activity will be a
tennis clinic this week from
6 p.m. to 7 p.m.
Swimming will start July
8, from 10 a.m. to 11 a.m.,
five days a week for two
weeks. Interested youngsters
may sign up at the city hall.
There is a $2 charge for this
area of the program.
There will be no activities
on July 4, Hayes said.
Permits Available
In Central Point
Central Point - Residents
of Central Point who wish to
do open burning during the
fire season and need a fire
permit on week ends when
the city hall is closed, may
obtain permits by calling chief
of police, Ed Zander at 664-
1201, city recorder, Freeman
Mason at 664-2668, or assist
ant fire chief Don Milligan
at 664-1756.
Permits are required from
May 1 till September 1, ac
cording to city officials.
No permits are required
when burning is done in an
approved type of burner.
this Fourth of July it's Pepsi
for those who think young
( J 1
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( ;V 5 7 Nt
; .vN:J , I s
This is all America's outdoor day when people go all-out for Pepsi! Light,
bracing Pepsi-Cola matches your modern activities with a sparkling-clean
tasia that's never too sugary or sweet find nothing drenches' your thirst '
better than a cold, inviting Pepsi.' So think young -say "Pepsi, please!"
jBotred by Peps-Colj Bottling Company, Medford, under Appointment
IT25TJ W-Wtf
SWIMMING HOLE Mary Powell, 19. and
Marilyn Green, 16, both of Rogue River,
were snapped by a Mail Tribune photog
rapher taking their ease on the rocky shore
Plans For New
Park Announced
Grants Pass - Plans for a
new Josephine county park on
the banks of the Rogue River
near Grants Pass were an
nounced here by the Board of
County Commissioners.
The new park will be de
veloped by the county on part
of a 23-acre tract of land re
cently purchased by the state
Game Commission on the
north bank of the Rogue four
miles east of Grants Pass be
low Savage Rapids dam.
The tract will provide ac
cess to the river at Pcarce Rif
fle, long a favorite fishing spot
for many anglers.
Present plans also call for
a boat ramp to be constructed
by the game commission. The
entire tract will continue un
der ownership of the state
Game Commission, with Jose
phine county developing and
maintaining the portion to be
used as a park.
Regional Hews
Work Day Set Sunday At
Prospect - A large - scale
work day will be held at the
Prospect public park Sunday
in an effort to get the park
ready for tile Prospect Jam
boree on Aug. 10.
Members of the Prospect
Lions club urge all residents
to turn out and help. There
Picnic Planned at
Traunesian Sanctuary
Sams Valley - A potluck
picnic will be held at the
Traunesian sanctuary tomor
row starting at noon. Hosts
Mr. and Mrs. Dallas Purcell
invite friends and anyone in
terested to attend.
The sanctuary is located
north of Highway 234 and
west of Meadows rd. A road
leading to it takes off from
Meadows rd. at its intersec
tion with Beagle rd.
from Pepsi-Colj Company, N.Y.,
N.Y.
of Evans creek near where the new bridge
was put in Thursday. This is a favorite
community swimming hole. The school is "
up the bank and a .short distance away.
Prospect Park
is work that children can do,"
they emphasized. A potluck
lunch will be served.
SAMBO'S
OPEN
24 HRS.
1025 So. Riverside
Pepsi
liiitm.ittitntil!
PEPSI-COLA
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